The Line Group
The Line Group is a Bogotá-based endomarketing consulting firm founded in 2006 that helps Latin American enterprises transform organizational culture, internal communication, and employee engagement using its proprietary EMA anthropological diagnostic and Design Thinking methodology.
- Company typePrivate
- Founded2006
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Line Group does
The Line Group is a Bogotá-based endomarketing consulting agency founded in 2006 that helps enterprises across Latin America strengthen the emotional connection between companies and their employees. The firm operates through a portfolio of named service lines: organizational culture diagnostics built on its proprietary EMA (Employee Anthropology / Antropología y Analítica) framework, employer brand campaigns, leadership development (Changemakers program), recognition and incentive design, wellbeing programs, internal communication strategy, and a set of branded workshops (Gestionar o Enamorar, Arrowbreaking, Conociéndome, Cohesión de Equipo) and conferences. Underlying methodology combines Design Thinking with on-site ethnographic and survey-based analysis conducted by in-house anthropologists and sociologists, producing quantitative and qualitative cultural assessments that feed into customized transformation programs.
The business model is professional-services based: every engagement is quote-based, scoped to the client's diagnostic and program needs, and structured as a multi-year contract. Distribution is direct enterprise sales initiated through the firm's website, email, or phone, supplemented by thought-leadership-driven inbound via the founder Juan Fernando Dávila's speaking circuit, a continuously updated blog, and a multi-platform social presence (LinkedIn, Instagram, Facebook, TikTok). Customer evidence centers on a handful of named enterprise engagements, including GR Chía (18,000 collaborators across 36 farms in floriculture), Cafam (1,000+ collaborators in healthcare/recreation), Natura Cosméticos (1,500 sales consultants across five national events), and Colfondos (financial services), with founder commentary referencing 100+ organizations served cumulatively across Latin America.
Operationally, The Line Group holds no external funding, operates as a private simplified joint-stock company (THE LINE GROUP S.A.S., NIT 900.123.918-9), and maintains a lean headcount of 11–50 employees. Competitive positioning rests on third-party validations (Icontec 'Highly Innovative Company' certification, Colciencias innovation grant for the first Corporate Happiness Lab in Latin America, six FIP industry awards) and on the rarity of an anthropologist-led culture diagnostic in the regional consulting market.
The Line Group firmographics
Firmographics- Name
- The Line Group
- Legal name
- THE LINE GROUP S.A.S.
- Website
- https://thelinegroup.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Line Group is a Bogotá-based endomarketing consulting firm founded in 2006 that helps Latin American enterprises transform organizational culture, internal communication, and employee engagement using its proprietary EMA anthropological diagnostic and Design Thinking methodology.
- Ownership category
- akta.pro rank
Where The Line Group is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
The Line Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Endomarketing Consulting Services: Core consulting services including organizational culture diagnostics, endomarketing strategy development, and implementation support. Delivered through workshops, training programs, and ongoing advisory engagements.
- Training Programs and Workshops: Structured programs including Changemakers leadership development, team cohesion workshops, motivation sessions, and skill-building experiences. Delivered in-person or virtually to client organizations.
- Conferences and Speaking Engagements: Keynote speeches and conference presentations by founders/experts on leadership, organizational culture, and transformation topics. Includes events like 'Transformarse para Transformar' and 'El Poder de las Emociones'.
- Diagnostic Services: Cultural diagnostic assessments using the EMA methodology, communication diagnostics, and organizational analysis to identify cultural gaps and improvement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Line Group product offering
Product offeringCore offering
The Line Group is an endomarketing consulting agency that helps organizations transform their corporate culture through diagnostics, employer branding, leadership development, and internal communication strategies. The firm combines anthropological insights, Design Thinking, and proprietary methodologies (such as EMA and Arrowbreaking) to deliver culture-change programs for companies across Latin America. Its deliverables span organizational culture assessments, employee engagement campaigns, recognition and incentive programs, wellbeing initiatives, and creative internal-brand activations.
Product overview
The Line Group is an Endomarketing consulting agency established in 2006 that offers a portfolio of services focused on strengthening emotional connections between companies and their collaborators. The core offerings include Data/Diagnostics (EMA - Employee Anthropology methodology), Employer Brand, Leadership Development, Training (Changemakers program), Employee Engagement Recognition, Incentives Programs, Wellbeing Programs, and Internal Communication. The service delivery includes Workshops (Gestionar o Enamorar, Arrowbreaking, Conociéndome, Team Cohesion), Conferences (Transformarse para transformar, En vivo, El poder de las emociones), Communication Diagnostics, Incentive Programs, Organizational Events, Creative Concepts, Endobranding, Fee Endomarketing consulting, and Brand Activations. All services are delivered through a Design Thinking-based Endomarketing methodology.
Differentiator
Problem solved
Functional benefit
Brands
- EMA (Employee Anthropology): Methodology combining anthropology and analytics for organizational culture diagnosis using design thinking approach.
- Changemakers
- Arrowbreaking
- Gestionar o Enamorar
Products and services
- Diagnóstico EMA
Quantifiable outcome
- 40% reduction in employee rotation during high-turnover seasons
- +4 more outcomes
Companies that use The Line Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
The Line Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Line Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Line Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
The Line Group social profiles
Digital presenceThe Line Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Line Group leadership team
Management profileNumber of profiles
Profiles1 record
The Line Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Line Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Line Group
What does The Line Group do?
The Line Group is an endomarketing consulting agency that helps organizations transform their corporate culture through diagnostics, employer branding, leadership development, and internal communication strategies. The firm combines anthropological insights, Design Thinking, and proprietary methodologies (such as EMA and Arrowbreaking) to deliver culture-change programs for companies across Latin America. Its deliverables span organizational culture assessments, employee engagement campaigns, recognition and incentive programs, wellbeing initiatives, and creative internal-brand activations.
Is The Line Group a public or private company?
The Line Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Line Group founded?
The Line Group was founded in 2006. It employs 11 to 50 people.
Where is The Line Group based?
The Line Group is headquartered in Bogotá, Colombia, in the Latin America region.
How does The Line Group make money?
Four revenue lines are on record. Endomarketing Consulting Services are the primary driver. The others are training Programs and Workshops, conferences and Speaking Engagements and diagnostic Services.
Does The Line Group have an API?
No public API is recorded for The Line Group.