What Katz Television Group does

Katz Television Group is a privately held U.S. television advertising representation company operating as a division of Katz Media Group. Founded in 1894 and headquartered in New York, the firm acts as the national sales arm for 450+ local broadcast television stations, aggregating local audiences into unwired national networks that it sells on behalf of station partners to more than 1,000 active advertising agencies. Its six operating divisions — Ad Sales Operations, Direct Marketing, Katz Live (digital/OTT), Local Activation, Partnerships and Development, and Political — cover national spot TV, direct response, premium digital video, and political advertising, with a Washington D.C.-based political unit that managed over $2.5B in advertising spend across the 2020 and 2022 election cycles.

The company monetizes primarily through transaction commissions on national TV ad placements sold on behalf of its represented broadcasters, with quote-based, per-campaign pricing negotiated through 11 regional sales offices across major U.S. markets (New York, Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Minneapolis, Philadelphia, San Francisco, Washington D.C.). Its technology stack centers on programmatic platforms and automated transaction management for TV ad placement, audience aggregation systems that compose unwired national networks from local broadcast inventory, and a digital sales infrastructure in Katz Live that integrates OTT and premium digital video with traditional linear buying. Go-to-market is enterprise field sales, supplemented by exclusive national sales partnerships with broadcasters such as MediaCo/EstrellaTV.

Customer segments span national and regional advertisers, political campaigns and advocacy groups, and direct-response marketers, all served through a hybrid segmentation approach. The firm is led by Mark Gray (CEO of parent Katz Media Group, 25+ years industry tenure) and Craig Broitman (President of Katz Television Group, promoted in 2024 after serving as COO since 2012). No external funding, M&A, or investor signals are present in the available data.

Name

Katz Television Group

Legal name

Katz Television Group

Website

https://katztvgroup.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Katz Television Group is a U.S. national television advertising representation company that sells national ad inventory on behalf of 450+ local broadcast TV stations through 11 regional offices and six specialized divisions, serving more than 1,000 advertising agencies across brand, direct response, digital, and political advertiser segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. National TV Advertising Sales Representation: Katz represents 450+ local broadcast TV stations and transacts national TV ad placements, earning commissions from broadcasters for sales made on their behalf to national/regional advertisers
2. Exclusive Sales Partnerships: As exclusive national sales partner for networks like EstrellaTV, Katz generates revenue by monetizing broadcast inventory through national ad sales

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Katz Television Group is a national television advertising representation company that aggregates 450+ local broadcast TV stations into unwired national networks for agencies and advertisers. The company operates six integrated divisions (Ad Sales Operations, Direct Marketing, Katz Live, Local Activation, Partnerships and Development, and Political) that sell national and regional TV ad placements on behalf of local broadcasters, earning commissions on transactions.

Product overview

Katz Television Group operates as a national television advertising representation company offering a unified platform with multiple specialized divisions. The core offering centers on representing 450+ local broadcast television stations across the United States, providing national advertisers local reach at scale. The portfolio consists of six integrated divisions: Ad Sales Operations (strategic automation and programmatic TV ad placement), Direct Marketing (dedicated direct response marketing unit), Katz Live (OTT and premium digital video sales arm), Local Activation (11 regional sales offices), Partnerships and Development, and Political (political advertising sales). These divisions work together to provide advertisers seamless access to local broadcast audiences through aggregated national networks, with complementary digital capabilities including OTT content integration.

Differentiator

Problem solved

Functional benefit

Brands

• Katz Ad Sales Operations: A dedicated division within Katz Television Group focusing on pre-sale strategy, real-time negotiation, and comprehensive post-sale stewardship of national TV ads placed on local broadcast television stations.
• Katz Direct Marketing
• Katz Live
• Katz Local Activation
• Katz Partnership Group
• Katz Political

Products and services

• Katz Ad Sales Operations A division within Katz Television Group that focuses on pre-sale strategy, real-time negotiation, and comprehensive post-sale stewardship of national TV ads placed on local broadcast television stations. Utilizes programmatic platforms and automated technologies to monetize results for clients while maximizing efficiency for agency customers.
• Katz Direct Marketing The first and only dedicated Direct Marketing unit in the television industry, providing broadcast direct marketing services across more than 450 television stations across the United States. Backed by over 100 years of combined senior management direct response experience, it serves direct response marketers seeking measurable, ROI-driven campaigns.
• Katz Live The digital sales arm of Katz Television Group that delivers local targeting on a national scale. Develops custom campaigns integrating over-the-top content (OTT) and premium digital video, providing segment-specific targeted audiences to drive maximum results for marketers. Works with national brands and agencies across digital video platforms.
• Katz Local Activation A regional sales division providing national and regional advertisers one-stop shopping to build local presence across 450+ stations. Features 11 regional sales offices strategically located across the country serving over 1,000 active advertising agencies, with the ability to fine-tune marketing campaigns for specific market segments.
• Katz Partnerships and Development A strategic division focused on embedding advertisers in local communities through relationships with local media partners. Provides brand solutions leveraging a national footprint of 450+ local media partners, offering brand environments to break through media clutter.
• Katz Political A political advertising sales division led by the Washington DC office, providing political campaigns and advertisers guidance to maximize revenue across all platforms. Managed over $2.5B in political advertising during the combined 2020 and 2022 election cycles and operates as the largest political billing sales rep in the television marketplace.

Quantifiable outcome

• EstrellaTV achieved +92% prime-time growth in November 2025 under Katz representation
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MediaCo Holding Inc.coreChannel Partner/ Reseller/ Distributor · 17 December 2025Katz Television Group was appointed as the exclusive national sales partner for MediaCo's EstrellaTV stations, including key U.S. Hispanic markets. This partnership coincided with EstrellaTV achieving record prime-time growth of +92% in November 2025. Katz manages national advertising sales for these broadcast stations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GroupM (WPP): GroupM is the world's largest media investment group and Katz's largest customer category — major ad agencies. While GroupM does not compete as a rep, it represents the client-side scale that determines Katz's commission volume and increasingly internalizes buying through its own programmatic platforms.
• Omnicom Media Group: Omnicom Media Group is a top-tier global media agency holding company, one of Katz's major agency clients. It competes indirectly by investing in proprietary programmatic and CTV buying capabilities that could disintermediate rep firms like Katz over time.
• Publicis Media: Publicis Media is a global media agency network and significant Katz customer. It is a broad incumbent in the same overall TV ad-buying ecosystem and has been aggressively building its own programmatic and data capabilities that could shift spend away from traditional rep firms.

Direct peers

• MMT Sales: MMT (formerly MMT Sales) is one of the largest national sales representatives for local broadcast television stations in the U.S., competing head-to-head with Katz Television Group to aggregate local station inventory into national buys for agencies and advertisers.
• Petry Television & Digital: Petry is a long-established direct competitor of Katz in the TV station representation business, representing local broadcast stations for national sales across the U.S. with similar aggregation and agency-relationship economics.
• Wavelength Media Sales: Wavelength is a smaller but directly comparable TV station rep firm, representing local broadcast television stations for national advertisers using the same aggregation and commission economics as Katz.
• Harrington, Righter & Smith (HR&S): HR&S is another established TV station rep firm competing with Katz to represent local broadcast stations for national advertisers, with a portfolio of station clients across U.S. markets and the same commission-based revenue model.
• Continental Television Sales: Continental Television Sales is a national TV station rep firm representing local broadcast stations for national sales — a direct competitor to Katz Television Group with the same intermediary business model and agency-facing sales force.

Emerging players

• Magnite: Magnite is the largest independent sell-side ad tech platform for CTV and video, enabling automated programmatic buying of premium video inventory. It represents the kind of programmatic/CTV capability that could disintermediate Katz's traditional human-led rep model as more local broadcast inventory moves to automated channels.
• Madhive: Madhive is an emerging CTV ad tech platform that powers local OTT and digital video sales for broadcasters and agencies. Its focus on automating local-broadcast CTV sales overlaps with Katz Live and signals the broader shift toward software-driven representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/katzmediagrp
• Facebookfacebook.com/katzmediagrp
• LinkedInlinkedin.com/company/katz-television-group
• Instagraminstagram.com/katzmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katz Television Group