The Training Academy

What The Training Academy does

The Training Academy is a privately held, founder-led online training business founded in 2015 by Dan Elzer and headquartered in Altamonte Springs, Florida. It sells subscription access to a video- and audio-based sales training library targeting individual real estate agents, brokerage managers, and real estate companies in the United States. Its core products are three subscription tiers — a Sales Associate Membership at $29/month, a Manager Membership at $39/month, and tiered Multi-User Team Memberships ranging from $149/month (up to 30 agents) to $749/month (up to 750 agents) — plus a separate sub-brand, RE SWAT School, focused on listing generation and closing.

The underlying technology is a straightforward online learning platform delivering on-demand video content, Two-Minute Drill refresher segments, a Live Event Archive, and downloadable worksheets and audio files via a member login accessible on internet-enabled devices. Distribution is direct-to-consumer through the company website with self-serve checkout, a 7-day free trial, and automatic monthly billing; enterprise inquiries for teams larger than 750 agents are handled by phone (Judy). GTM supplements the self-serve funnel with keynote and live training engagements performed by Dan Elzer and with referral partnerships through BreakthroughBroker.com and The REDX.

The business model is pure recurring subscription with month-to-month billing and no contractual lock-in, supported by a content library built up over nearly a decade. Named enterprise references include John L. Scott Real Estate, ERA Herman Group, Berkshire Hathaway HomeServices Trend Realty, Coldwell Banker Schmitt Real Estate Company, and ERA Strother Real Estate, though these appear primarily as testimonials rather than as disclosed contracted accounts. The company operates with a very small team — Dan Elzer as founder and primary trainer, plus a sales-support contact — and has no disclosed funding, outside investors, or acquisitions.

Name

The Training Academy

Legal name

The Training Academy

Website

https://ourtrainingacademy.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The Training Academy, founded in 2015 by Dan Elzer, is a US-based online subscription platform that delivers video-based sales training, Two-Minute Drills, and sales-meeting content to individual real estate agents, brokerage managers, and real estate companies across the United States.

Ownership category

akta.pro rank

Product category

Real Estate Sales Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate & Property Services (EDABALAW)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Real estate sales training
• Online sales coaching
• Agent training platform
• Brokerage team training
• Subscription training content

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Sales Associate Membership: Monthly subscription for individual sales associates. Includes access to Skill Development Video Series, Two-Minute Drills, Live Event Archive, and Audio Training with worksheets. Billed monthly at $29 after 7-day free trial.
2. Manager Membership: Monthly subscription for managers and brokers. Includes complete access to all content including Sales Meeting Video Series, all associate-level content, Live Event Archive, and Audio Training. Billed monthly at $39 after 7-day free trial.
3. Team/Corporate Multi-User Plans: Tiered monthly subscriptions for teams and companies based on size. Includes varying numbers of agent and manager seats with premium access to all training content. Pricing scales from $149/month for up to 30 agents to $749/month for up to 750 agents. All tiers include 7-day free trial.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Training Academy operates an online subscription-based real estate sales training platform founded by Dan Elzer, offering on-demand video training, Two-Minute Drills, audio training, downloadable worksheets, a Sales Meeting Video Series for managers, and access to recorded live event archives. It sells three membership tiers—Sales Associate ($29/month), Manager ($39/month), and Multi-User Team plans ($149–$749/month)—plus a branded Real Estate SWAT School program focused on listing generation and closing. Live keynote, management, and sales associate training sessions are also delivered directly to brokerages and real estate organizations.

Product overview

The Training Academy is an online sales training platform built around Dan Elzer as the primary instructor. The offering consists of three interconnected membership products: Sales Associate Membership ($29/month) for individual sales professionals providing on-demand video training, Two-Minute Drills, and audio content; Manager Membership ($39/month) for team leaders adding the Sales Meeting Video Series and premium access to all content; and Multi-User Team Memberships (starting at $149/month for up to 30 agents) for organizations with tiered pricing based on team size. All memberships include a 7-day free trial and provide access via internet-enabled devices. An additional standalone product, Real Estate SWAT School, offers specialized training for real estate agents focused on listing generation and closing techniques.

Differentiator

Problem solved

Functional benefit

Brands

• RE SWAT School: A specialized training program focused on generating listing opportunities, handling difficult prospects, and closing deals for real estate agents.

Products and services

• Sales Associate Membership Individual subscription membership for real estate sales associates providing Dan Elzer's on-demand Skill Development Video Series, Two-Minute Drills, Live Event Archive, and Audio Training with worksheets and downloads. Accessible on any internet-enabled device with a 7-day free trial followed by $29/month automatic monthly billing; cancel anytime.
• Manager Membership Premium individual membership for real estate managers, team leaders, and brokers that includes everything in the Sales Associate Membership plus Dan Elzer's Sales Meeting Video Series (50+ videos covering team motivation and productivity). Includes 7-day free trial followed by $39/month automatic monthly billing.
• Multi-User Team Memberships Tiered team subscription plan for real estate companies and teams providing multi-user access to the full training library. Five price tiers ranging from 30 Agents/3 Managers ($149/month) up to 251–750 Agents/10 Managers ($749/month), each including 7-day free trials and optional add-on manager seats for an additional fee; custom quotes available for teams larger than 750 agents.
• Real Estate SWAT School Specialized training program delivered by Dan Elzer via a separate branded property (reswatschool.com) for real estate agents focused on generating listing opportunities, handling difficult prospects, and closing more deals.

Quantifiable outcome

• Over 200% increase in some associates after training with conversion rates more than tripling in less than 120 days
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BreakthroughBroker.comcoreGTM or Marketing PartnerFree all-encompassing resource center for real estate professionals providing marketing materials (brochures, newsletters), tools, industry learning resources, and peer collaboration. Dan Elzer provides training content and expertise to the platform. The partnership enables mutual visibility in the real estate training and resources space.
• The REDXminorGTM or Marketing PartnerThe REDX is the best source of Expired Listing Data in the real estate industry. They provide proactive agents with expired listing data including phone numbers and addresses with DNC filtering. Training Academy clients receive a waived set-up fee (a $149.99 value). The partnership offers added value to Training Academy subscribers interested in expired listing prospecting.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ourtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Training Academy