Image et Strategie

What Image et Strategie does

Image & Stratégie is a privately held French corporate communication agency founded in 1982, headquartered at 31 rue de Montmorency in Paris's 3rd arrondissement. The firm provides corporate image, reputation management, and brand communication services to large enterprises and public institutions across banking, retail, technology, construction, education, nonprofit, and public-sector clients, with a named roster that includes Crédit Agricole, Auchan Retail, Dassault Systèmes, the Festival de Cannes, Banque Populaire, Grand Paris Aménagement, and SEDIF.

The agency delivers its services through a combination of in-house proprietary tools ('Outils Propriétaires'), an external network of creatives, artists, writers, and developers, and a wholly owned subsidiary, Moustic Studio, acquired in 2024 to add brand podcasting capabilities. Operationally, the firm is relationship-driven, employing 11–50 staff from a single Paris office with no disclosed international footprint, and has recently integrated AI tools into its communications workflow alongside formalizing a 2026 RSE (CSR) Charter.

Commercially, Image & Stratégie operates as a professional services firm under a SAS structure with a registered share capital of €133,200. Revenue and pricing are not publicly disclosed, but the model is described as negotiated per engagement with direct, principal-led client engagement rather than formal channel sales. Ownership is founder/management-oriented under President Olivier Breton, who succeeded founder Thierry Saussez, and the firm has not raised external institutional funding.

Name

Image et Strategie

Legal name

Image & Stratégie

Website

https://image-strategie.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Image & Stratégie is a Paris-based corporate communication agency founded in 1982 that provides reputation management, brand strategy, and image-building services to French enterprises and public institutions across banking, retail, technology, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Public Relations Agencies (541820), Graphic Design Services (54143), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Corporate communications
• Reputation management
• Strategic influence consulting
• Public affairs advisory
• Brand image consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Communication Services: Professional communication services for corporate clients including reputation management, brand strategy, and communication campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Image et Strategie is a Paris-based corporate communication and influence consulting firm that advises large companies and public institutions on image, e-reputation, brand strategy, editorial and digital communication, and public affairs. Since 2024, the offering has been extended through the acquisition of Moustic Studio, adding audio identity, podcast production and sound design capabilities to the agency's 360° communication offer.

Product overview

Image et Strategie is a comprehensive corporate communication agency founded in 1982, offering a unified portfolio of services that includes brand strategy, reputation management, and image-building for corporate clients. The agency operates through its core service offering enhanced by proprietary tools (Outils Proprietaires) and complemented by Moustic Studio, an acquired brand podcasting studio. This structure positions the agency as a full-service partner for corporate communication needs, combining traditional expertise with modern digital capabilities including AI integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil stratégique en influence et image Strategic consulting offering advising large French corporates and public institutions on corporate influence, image and reputation.
• E-réputation et communication digitale Digital communication and e-reputation management service targeting organizations needing to manage their online image and stakeholder perception.
• Communication éditoriale et affaires publiques Editorial communication and public affairs advisory service for organizations operating in regulated or stakeholder-sensitive environments.
• Production audio et podcast (Moustic Studio) Audio production, sound identity and podcast format services for corporate clients, delivered through the Moustic Studio business line acquired by Image et Strategie.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Moustic StudiocoreStrategic or Co-development PartnerIn 2024, Image & Stratégie acquired Moustic Studio, described as the pioneer in brand podcasting in France. This acquisition strengthens the agency's audio content capabilities and adds podcasting expertise to its service offering.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DDB Paris: DDB Paris is the French arm of DDB Worldwide (Omnicom), providing advertising and corporate communication services to major French enterprise clients. Overlaps with Image & Stratégie in serving enterprise brand and reputation mandates.
• Ogilvy Paris: Ogilvy Paris delivers brand strategy, advertising, PR, and corporate communication for major French and global clients as part of WPP. Competes with Image & Stratégie for the same enterprise brand reputation work, with deeper international reach.
• TBWA\Paris: TBWA\Paris is the French office of the TBWA global network, offering brand strategy, advertising, and corporate communication for large French and multinational clients. A direct competitor for corporate image and brand-building engagements with substantially more scale.
• Havas Paris: Havas Paris is the French flagship of the global Havas creative and communications network, offering corporate communication, brand strategy, PR, and content services to enterprise clients including many of the same CAC-level companies served by Image & Stratégie.
• Publicis Conseil: Publicis Conseil is the lead Paris agency of Publicis Groupe, providing brand strategy, advertising, and corporate communication for major French and international clients. It competes with Image & Stratégie for the same enterprise brand-building mandates but with vastly greater scale.

Direct peers

• Image 7: Image 7 is an independent Paris-based corporate communications and public affairs agency serving major French enterprise and institutional clients. Closest direct peer to Image & Stratégie in size, scope, and Paris-anchored corporate reputation focus.
• Brunswick Group: Brunswick is a global corporate communications and advisory firm specializing in reputation management, crisis communications, and stakeholder engagement for large corporates. Closely comparable to Image & Stratégie's core corporate communication practice, particularly in financial and regulated sectors.
• Edelman France: Edelman France is a leading corporate communications and PR agency serving CAC-level and international clients with reputation management and brand storytelling. Highly comparable to Image & Stratégie's core offering, with similar enterprise focus and Paris base.
• BETC Paris: BETC is a leading Paris-based creative and corporate communication agency owned by Havas, serving major French enterprise and consumer brands with brand strategy, advertising, and content. Comparable to Image & Stratégie in client caliber and Paris footprint, with broader creative scope.

Emerging players

• Moustic Studio (acquired): Moustic Studio, now part of Image & Stratégie, pioneered brand podcasting in France. Other emerging brand-podcast and audio-content studios in France (e.g., Binge Audio, Louie Media) compete with Moustic in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/image_strategie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image et Strategie