Medic Plan

What Medic Plan does

Medic Plan Health Project ΙΚΕ (legal name: MEDIC PLAN HEALTH PROJECT ΙΚΕ) is a Greek medical equipment distributor and turnkey hospital infrastructure integrator founded in 1991 and headquartered in Agia Paraskevi, Athens. The company imports, distributes, installs, and provides 24/7 technical support for hospital and medical equipment across six product categories: operating room equipment, central sterilization systems, intensive care unit (ICU) equipment, hospital furniture, mortuary equipment, and training services. It holds exclusive Greek representation rights for approximately ten international manufacturers including Steelco (Miele Group), Favero, BioClad, Opt SurgiSystems, Rimsa, SHD Italia, LM Medical Division, NewMed, and ALVO, and is certified to EN ISO 13485:2016, ISO 9001:2015, ISO 14001, ISO 27001:2023, ISO 37001:2016, and ISO 45001:2018.

The company operates a B2B enterprise field sales and direct tender model, targeting Greek public hospitals, university hospitals, military hospitals, naval hospitals, and a small set of private clinics. Service is delivered through three regional bases in Athens, Thessaloniki, and Heraklion (Crete), staffed by ~15 manufacturer-certified technicians enabling 24-hour nationwide response. Revenue streams comprise hardware distribution and installation, recurring technical support and maintenance services, and sterilization consumables; pricing is project-based via direct sales and participation in public procurement tenders. Documented reference customers include Sotiria Hospital, IASO, IASO Pediatric, General Hospital of Larissa, Komotini Sismanogleio, 251 Air Force General Hospital, Naval Hospital of Athens, PAGNI Heraklion, Chania General Hospital, Kalamata General Hospital, and P. & A. Kyriakou Children's Hospital, with a notable rapid-delivery 50-bed COVID-19 ICU at Sotiria Hospital completed within 60 days in 2020.

Name

Medic Plan

Legal name

MEDIC PLAN HEALTH PROJECT ΙΚΕ

Website

https://medic-plan.gr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Medic Plan Health Project is a Greek medical equipment distributor and turnkey hospital infrastructure integrator founded in 1991, serving public and private hospitals throughout Greece with design, equipment supply, installation, and 24/7 technical support under exclusive partnerships with international manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Agía Paraskeví

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Distribution and Installation: Distribution, installation and technical support of hospital and medical equipment. The company represents international manufacturers in Greece and provides complete turnkey solutions for healthcare facilities.
2. Technical Support Services: 24/7 technical support, prevention and repair services for medical equipment. Response within 24 hours to any problem report or damage at customer site.
3. Sterilization Consumables: Distribution of washing, disinfection and sterilization consumables including enzymatic and alkaline detergents, biological indicators, and process monitoring systems.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Medic Plan imports and distributes medical equipment in Greece on behalf of leading international manufacturers, supplying operating room, sterilization, ICU, hospital furniture, and mortuary equipment. The company serves state and private hospitals and clinics across Greece with full turnkey project delivery including design, installation, training, original spare parts, and 24/7 nationwide technical support. Founded in 1991 and headquartered in Agia Paraskevi, Athens, it operates three regional offices covering Athens, Thessaloniki, and Heraklion (Crete).

Product overview

Medic Plan Health Project is a medical equipment distributor and service provider offering a comprehensive portfolio of hospital and medical equipment through six main product categories: Operating Room Equipment (surgical tables, lamps, pendants, storage systems, prefabricated operating rooms, wall cladding, control panels, doors, patient transfer systems), Sterilization (steam sterilizers, H2O2 low-temperature sterilizers, washers, endoscope processors, traceability systems, monitoring), Intensive Care Unit (specialized beds, pendants, storage, prefabricated modular ICUs), Hospital Equipment (beds, furniture, trolleys, examination lamps, storage), Other Equipment (mortuary cooling cabinets, autopsy tables), and Services & Training. The company serves hospitals and clinics throughout Greece with turn-key projects including design, equipment, installation, and technical support. They represent multiple international manufacturers including Steelco (Miele Group), Favero, Rimsa, BioClad, NewMed, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Operating Room Equipment

Quantifiable outcome

• Sotiria Hospital COVID-19 ICU completed in 60 days with 50 beds
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Steelco S.p.A (Miele Group)coreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Steelco provides steam sterilizers, washer disinfectors, and ultrasound washers for central sterilization departments. Medic Plan installed 5 steam sterilizers and 4 instrument washers at IASO Hospital.
• Favero S.p.A.coreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Favero provides hospital furniture, storage systems, ICU equipment, and antimicrobial solutions. Installed at 251 Air Force Hospital, Naval Hospital, and IASO Pediatric Hospital.
• BioCladcoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. BioClad provides antimicrobial wall cladding with silver ion technology. Used in COVID-19 ICUs at Sotiria Hospital and throughout Crete hospitals.
• Opt SurgiSystemscoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Opt provides mobile operating tables for all surgical specialties. Installed at General Hospital of Komotini.
• RimsacoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Rimsa provides surgical lamps and examination lights for operating rooms and hospital wards.
• SHD Italia S.r.l.coreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. SHD provides prefabricated modular operating rooms and ICU systems according to EN ISO 14644 standards.
• LM Medical DivisioncoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. LM provides pendants and bed head units for ICU. Installed at IASO Hospital adult ICU.
• NewMedcoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. NewMed provides autoclave steam sterilizers of small capacity (Class B) for sterilization.
• ALVOcoreChannel Partner/ Reseller/ DistributorExclusive representation in Greece. ALVO provides mortuary cooling cabinets and autopsy tables for hospital morgues.
• BorerminorChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Borer provides cleaning and disinfecting liquids for hospital washer disinfectors.
• GKEminorChannel Partner/ Reseller/ DistributorExclusive representation in Greece. GKE provides sterilization monitoring systems including Bowie-Dick tests and biological indicators.
• ATH MedicalminorChannel Partner/ Reseller/ DistributorExclusive representation in Greece. ATH Medical provides traceability workstations for surgical instrument management.
• Conf IndustriesminorChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Conf Industries provides antimicrobial reception desks and hospital furniture.
• HawominorChannel Partner/ Reseller/ DistributorExclusive representation in Greece. Hawo provides pouch sealers for central sterilization departments.
• ATESE A.E.minorStrategic or Co-development PartnerSubcontractor relationship for 251 Air Force Hospital ICU renovation project. Medic Plan delivered and installed fixed and mobile equipment as subcontractor.
• Building Infrastructures SA (Ktiriakes Ypodomes AE)minorStrategic or Co-development PartnerMain contractor for Sotiria Hospital COVID-19 ICU construction project. Medic Plan installed antimicrobial surfaces and material management systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindray: Chinese medical device manufacturer with broad portfolio across patient monitoring, ICU, and OR equipment. Comparable because Mindray competes for Greek hospital tenders on similar product categories where Medic Plan distributes European premium brands.
• Dräger: German medical and safety technology company with broad ICU, OR, and anesthesia equipment portfolio. Comparable because Medic Plan's ICU equipment (LM Medical pendants, Favero ICU solutions) competes against Dräger for Greek hospital ICU and anesthesia contracts.
• Baxter International (Hill-Rom): Global medical products and hospital bed/OR equipment company following the Hill-Rom acquisition. Comparable because Medic Plan distributes competing hospital furniture, ICU beds, and OR integration systems (Favero, Conf Industries, NewMed) into Greek hospitals.

Direct peers

• Getinge: Swedish-listed medical technology company with direct product overlap across sterilization, operating room, and ICU equipment. Comparable because Medic Plan distributes competing or adjacent sterilization and surgical equipment brands in the Greek market and competes for the same hospital capital budgets.
• STERIS: US-based global leader in sterilization products and services with adjacent offerings in OR and endoscopy. Comparable because Medic Plan's central sterilization business (Steelco washers, NewMed autoclaves, GKE monitoring) competes directly with STERIS for hospital sterilization procurement.

Emerging players

• Olympus: Japanese manufacturer specializing in endoscopy and surgical equipment. Comparable because Medic Plan's surgical and sterilization offerings overlap with Olympus's endoscopy processing and surgical instrument categories served to Greek hospitals.
• KARL STORZ: German endoscopy and surgical instrument specialist. Comparable because KARL STORZ competes in the same Greek OR and surgical equipment tenders that Medic Plan addresses with its Opt tables, Rimsa lights, and SHD modular rooms.

Others

• Patterson Companies: US-listed medical and dental equipment distributor. Comparable as a business-model peer (medical equipment distribution + technical support to healthcare providers), even though geographic focus differs; useful for benchmarking distributor economics and service-revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMKluqo2ChFTTKmu_bKtOag
• Facebookfacebook.com/Medic-Plan-Health-Project-100070149316672
• LinkedInlinkedin.com/company/medic-plan-health-project

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medic Plan