What Zagato does

Zagato is a Milan-based automotive design house and coachbuilder founded in 1919 by Ugo Zagato and operated continuously in family hands, currently as ZED Milano s.r.l. under President Andrea Zagato. The company operates two complementary units: the Zagato Atelier, which designs and builds limited-series, bespoke coachwork for luxury automotive OEMs (typically 5-28 units per program, such as the AGTZ Twin Tail, IsoRivolta GTZ, and the Aston Martin DBZ Centenary Collection), and the Zagato Total Design Studio, which delivers turn-key design solutions to OEMs across transportation, agricultural machinery, and consumer products. Core technology is grounded in aeronautical design principles, carbon fibre body construction, and signature design codes including the Double Bubble roof, with recent innovations such as a configurable removable rear deck enabling long-tail and short-tail configurations on a single chassis.

Zagato monetises through three streams: bespoke coachbuilding commissions (multi-year contracts with one-time licensing of design and limited-unit production), professional services via the Total Design Studio, and brand licensing and collaborations extending the Zagato name into watches (Chopard), cameras and binoculars (Leica), and bicycles (Cinelli) under the Oltre sub-brand. Distribution is exclusively direct, through the Milan Atelier and at prestigious Concours d'Elegance events (Villa d'Este, Pebble Beach, Chantilly, Greenwich), with no dealer network. Customers comprise two primary segments: ultra-high-net-worth collectors commissioning or purchasing individual vehicles, and premium automotive OEMs seeking differentiated limited-edition models; a third secondary segment comprises premium lifestyle brands collaborating on co-branded products. The company has a headcount of 11-50, no disclosed external investors, and a documented award record spanning more than a decade at the world's leading concours events.

Name

Zagato

Legal name

ZED Milano s.r.l.

Website

https://zagato.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Zagato is a Milan-based, family-owned automotive coachbuilder and design studio founded in 1919, producing bespoke limited-edition vehicles for luxury OEMs and ultra-high-net-worth collectors, with complementary OEM design services and brand licensing in watches, cameras, and bicycles.

Ownership category

akta.pro rank

Product category

Bespoke Automotive Coachbuilding

NAICS

Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

akta.pro secondary industry

Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)

Keywords

• Bespoke automotive coachbuilding
• Luxury car design
• Limited edition vehicles
• Automotive design studio
• Car body manufacturing

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Coachbuilding: Zagato designs and builds limited series of vehicles for OEMs and collectors, creating bespoke bodies for luxury sports cars with unprecedented collectible value. Each commission is typically limited to 19-28 units.
2. Total Design Studio Services: Provides turn-key design solutions to OEMs across various industrial sectors including transportation, agricultural machinery, and consumer products.
3. Licensing and Brand Collaborations: Licenses the Zagato brand and design expertise for collaborative products including watches (Chopard), cameras (Leica), and bicycles (Cinelli).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zagato designs and manufactures bespoke limited-series sports car bodies and complete coachbuilt vehicles for luxury automotive OEMs (Alfa Romeo, Aston Martin, Ferrari, Lamborghini, Maserati) and high-net-worth collectors. It also operates a Total Design Studio delivering turn-key industrial design solutions to OEMs across transportation, agricultural machinery, and consumer products.

Product overview

Zagato is a historic Italian automotive design house founded in Milan in 1919, operating as both an Atelier (coachbuilding studio) and a Total Design Studio. The Atelier produces bespoke limited-series sports cars for prestigious automotive brands (Alfa Romeo, Aston Martin, Ferrari, Lamborghini, Maserati, etc.) with unprecedented collectible value, while the Studio delivers turn-key design solutions to OEMs across various sectors. Key product lines include: Contemporary Coachbuilding (AGTZ Twin Tail, IsoRivolta GTZ, Mostro Barchetta Zagato), Classic Continuation programs (DB4 GTZ Continuation), the Zagato Archivio historical catalog, and the Oltre collection of non-automotive collaborations (Chopard watches, Leica cameras, Cinelli bicycles). Recent innovations include the AGTZ Twin Tail (with removable long-tail/short-tail configuration), Alfa Romeo 8C DoppiaCoda Zagato, Bovensiepen Zagato, and Capricorn 01 Zagato hypercar.

Differentiator

Problem solved

Functional benefit

Brands

• Zagato Atelier: The bespoke coachbuilding division creating limited-series luxury sports cars
• Zagato Studio
• Zagato Archive

Products and services

• Zagato Atelier Contemporary Coachbuilding Bespoke limited-series sports car coachbuilding service creating unique automotive designs for prestigious brands such as Alfa Romeo, Aston Martin, Ferrari, Lamborghini, and Maserati. Produces highly collectible vehicles in small quantities (typically 19-28 units per commission).
• Zagato Atelier Classic Continuation Continuation programs recreating legendary classic Zagato designs (e.g., DB4 GTZ Continuation) with authentic materials and craftsmanship, targeting finest collectors seeking heritage vehicles.
• Zagato Total Design Studio Turn-key design solutions for OEMs across various industrial sectors including transportation, agricultural machinery, and consumer products. Includes urban transport and industrial design projects.
• IsoRivolta GTZ Tribute vehicle to the ISO Rivolta brand featuring V8 Supercharged 6.2L engine (660 hp, 881 nm torque), carbon fiber body, 315 km/h top speed, 0-100 km/h in 3.7 sec. Limited to 19 units.
• Aston Martin DBZ Centenary Collection Collection of 19 pairs of cars (DB4 GTZ Continuation and DBS GTZ) celebrating Zagato's 100th anniversary. Classic and modern interpretations of iconic Aston Martin Zagato designs.
• AGTZ Twin Tail Collaboration between Zagato and La Squadra producing a unique sports car based on the Alpine platform with removable rear deck enabling switchable long-tail/short-tail configurations. Limited to 19 bespoke units.
• Mostro Barchetta Zagato Powered by Maserati Barchetta-style sports car powered by Maserati mechanicals, natural evolution of the original Mostro Zagato (2015).
• Alfa Romeo 8C DoppiaCoda Zagato Contemporary Alfa Romeo Zagato interpretation featuring dual-tail design combining Kamm-tail (Coda Tronca) and rounded tail (Coda Tonda) in a single vehicle. Won the Design Award for Concept Cars & Prototypes at Villa d'Este 2025.
• Bovensiepen Zagato Luxury Gran Turismo automobile resulting from a partnership between Bavarian engineering (Bovensiepen) and Milanese design (Zagato). First expression of the 'Fine Driving' philosophy.
• Capricorn 01 Zagato First hypercar ever to feature a body designed by Zagato, produced by Capricorn Group and debuted at Zoute Grand Prix 2025. Represents Zagato's entry into the hypercar segment.
• IsoRivolta Vision Gran Turismo Zagato Concept car unveiled at the Tokyo Motor Show, developed for Sony PlayStation's Gran Turismo Sport video game series and featured as a drivable in-game vehicle.
• MV Agusta F4Z One-off Atelier motorcycle created with MV Agusta and commissioned by a Japanese collector. Awarded the Special Prize at Chantilly Arts & Elegance 2016.
• Chopard Mille Miglia GMT Chrono Zagato Edition Limited-edition timepiece (1,000 pieces) combining Swiss watchmaking by Chopard with automotive design by Zagato, featuring the Gran Turismo spirit.
• Leica M10 Edition Zagato Limited-edition camera produced in collaboration with Leica (250 units).
• Cinelli Nemo Zagato Collectible bicycle designed by the Atelier and made of Columbus steel tubes. Produced in only 100 pieces.
• I-Share Smart Keyholder Smart keyholder box for car sharing that uses robotic fingers to open car doors. Paired with a web and mobile app for user authentication, booking, payment and community management.
• Aston Martin Vantage V12 Zagato Heritage Twins Heritage continuation vehicles produced with R-Reforged as pairs of 19 coupes and 19 speedsters based on the Aston Martin Vantage V12.

Quantifiable outcome

• Over 100 years of continuous operation in family hands
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• La SquadracoreStrategic or Co-development Partner · 25 May 2024La Squadra collaborated with Zagato on the AGTZ Twin Tail project, a groundbreaking coachbuilt vehicle featuring configurable twin-tail bodywork. The partnership combines La Squadra's engineering expertise with Zagato's design heritage to create a limited run of 19 bespoke vehicles based on the Alpine platform.
• ChopardcoreStrategic or Co-development PartnerLong-standing partnership with Chopard, Swiss watchmaker and main sponsor of the Mille Miglia race since 1988. Collaboration includes Chopard Mille Miglia GMT Chrono Zagato Edition (1000 pieces), and joint participation in automotive events. Zagato's cars participated in all speed races achieving eight absolute victories.
• LeicasecondaryStrategic or Co-development PartnerPartnership with Leica producing limited-edition cameras and binoculars. Includes Leica M10 Edition Zagato (250 units) and Ultravid 8x32 Edition Zagato binoculars. Also includes co-authored book 'Leica and Zagato Europe Collectibles'.
• CinellisecondaryStrategic or Co-development PartnerCollaboration on Cinelli Nemo Zagato, a collectible bicycle designed by the Atelier and made of Columbus steel tubes. Produced in only 100 pieces, continuing the partnership dating back to racing Alfas with tubular chassis.
• ZeleminorStrategic or Co-development PartnerTotal Design Studio projects including Zele electric vehicles (Milanina 1970, Zele 1000, Elcar 1500) and various concepts. Zagato pioneered electric city cars from the 1970s.
• Polyphony Digital (Sony)secondaryStrategic or Co-development PartnerZagato IsoRivolta Vision Gran Turismo developed for Sony PlayStation's Gran Turismo video game series, featured as a drivable vehicle in Gran Turismo Sport. Andrea Zagato and Norihiko Harada unveiled the concept with Kazunori Yamauchi at Tokyo Motor Show.
• JP Morgan Private BanksecondaryGTM or Marketing PartnerCollaboration with JP Morgan Private Bank at Aurora Concours of Elegance 2024, sponsor of the venue. Collaboration began at 1000 Miglia 2024 with driving simulators and private events featuring Zagato vehicles.
• Vionnet ParisminorGTM or Marketing PartnerFashion house collaboration for AGTZ Twin Tail presentation at Chantilly Arts & Elegance 2024. Vionnet presented four exclusive dresses inspired by the technical and automotive worlds, using innovative fabrics and diagonal patterns capturing the dynamism of the AGTZ Twin Tail.
• ChimHaeres GroupcoreStrategic or Co-development PartnerZagato is part of ChimHaeres Group, which includes Vionnet Paris. The partnership showcasing AGTZ Twin Tail with fashion represents the shared visionary approach within the group, blending creativity between fashion and automotive design.
• BovensiepencoreStrategic or Co-development PartnerBovensiepen Zagato marks a new chapter where Bavarian engineering meets Milanese design. The luxury Gran Turismo automobile expresses harmony between advanced technology and Italian design, launching the Fine Driving concept.
• R-ReforgedsecondaryStrategic or Co-development PartnerPartnership for Aston Martin Vantage V12 Zagato Heritage Twins, produced as pairs of 19 coupes and 19 speedsters. R-Reforged handles production and commercialization of these heritage continuation vehicles.
• Capricorn GroupcoreStrategic or Co-development PartnerCapricorn Group collaborated with Zagato on the capricorn 01 Zagato, the first hypercar ever with a body designed by Zagato. Unveiled at Zoute Grand Prix 2025, representing Zagato's entry into the hypercar segment.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Italdesign Giugiaro: Italian design and engineering house producing concept cars, low-volume specials, and full design services to OEMs across automotive and adjacent sectors. Overlaps with Zagato's Atelier-plus-Total-Design-Studio mix.
• Ares Design: Modern Modena-based bespoke coachbuilder producing limited-series restomods and coachbuilt specials on Ferrari, Bentley, and Lamborghini donor platforms. Mirrors Zagato's sub-30-unit limited-edition production and direct-client atelier sales model.
• Rolls-Royce Coachbuild: Rolls-Royce's bespoke coachbuild program producing one-off and very-low-series commissions (Sweptail, Boat Tail, Arcadia Droptail). Comparable in ultra-luxury bespoke positioning, atelier sales motion, and use of brand IP extensions.
• Touring Superleggera: Italian bespoke coachbuilder founded 1926, producing ultra-low-volume continuation and contemporary limited-edition cars on donor OEM platforms (Aston Martin, Ferrari, Lamborghini). Closest direct analogue to Zagato in model, scale, and approach.
• Mulliner (Bentley): Bentley's in-house coachbuilding division creating bespoke commissions, coachbuilt specials (Batur, Bacalar), and continuation series. Direct analogue in craftsmanship-grade bespoke luxury automotive work, though captive to a single parent marque.

Emerging players

• Studiotorino: Modern Italian bespoke coachbuilder producing very low-volume special series on Maserati, Porsche, and other donor platforms. Closest current analogue to Zagato's contemporary coachbuilt 19-unit run approach.

Broad incumbents

• Pagani Automobili: Italian ultra-low-volume hypercar manufacturer producing Zonda and Huayra in single-digit-per-year volumes. Comparable in artisanal brand and ultra-low-volume ethos, but operates as a full OEM rather than a coachbuilder without donor platforms.
• Pininfarina: Italian design house founded 1930, historically a coachbuilder for Ferrari and others; now operates as an EV hypercar marque (Automobili Pininfarina) and broader design-services group. Comparable heritage and partner portfolio but more diversified and vertically integrated than Zagato.

Others

• Carrozzeria Ghia (Studiotorino /遗产): Historic Italian coachbuilder (1916-1960s revival era) that pioneered low-volume bespoke bodies for major OEMs. Functionally defunct in original form, but a direct historical peer in industry lineage and Italian coachbuilding tradition.
• Bertone: Historic Italian coachbuilder (1912) collapsed into bankruptcy in 2014; IP and brand now held by auction successors. Comparable heritage and partner portfolio to Zagato historically, though defunct as an operating peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Zagato1919
• Facebookfacebook.com/zagato1919
• Instagraminstagram.com/zagato1919
• Xx.com/zagatomilano

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zagato