What Cross Service does

Cross Service Co., Ltd. (株式会社クロス・サービス) is a privately held multi-service company headquartered in Matsuyama, Ehime Prefecture, Japan, founded in 1971 (renamed Cross Service in 1972) with 501–1,000 employees. The company operates three divisions: a Welfare Division with 14 service locations across Matsuyama City (plus a Type B employment support office in Ozu City) delivering home help, visiting nursing, daycare, group homes, small-scale multi-functional care, developmental support for children with disabilities, and after-school day services, all anchored to Japan's long-term care insurance (介護保険) system; a Food Service Division providing school meal catering (11 school lunch centers in Matsuyama and Ozu under multi-year contracts), hospital and care-facility meal outsourcing (approximately 80 facilities across Chuyo, Toyo, and Nan'yo regions), corporate and government cafeteria management (clients include Ehime Prefectural Government, Iyo Bank, Ehime Police Academy), and a retail fried-chicken shop (Torikarakun) in Matsuyama's Gintengai district; and a Building Management Division providing hygiene control and equipment management for commercial and residential properties.

The business model is predominantly fee-for-service under regulated or negotiated frameworks. Welfare revenue is generated through per-service fees governed by Japan's long-term care insurance with user co-payments (typically 10%) tied to standardized care-level rate tables, plus self-funded private-pay services (e.g., 'itsudoko support'). Food service revenue is structured as managed-services outsourcing contracts with hospitals, schools, and corporate clients, plus one-time counter sales at Torikarakun. No proprietary technology platform or AI/ML capability is disclosed; the company's core technology is its distributed facility network, its care manager/coordinator referral channel, and its licensed service credentials.

Cross Service sells through direct channels: walk-in inquiries and facility tours for welfare services, care manager referrals, direct business development for institutional food and cafeteria contracts, and community-engagement programs (Nakayoshi Cafe intergenerational events, disaster preparedness meetings, recruitment platforms such as Mynavi). Customer concentration sits with the public long-term care insurance payer rather than any single corporate account, and the company maintains an ecosystem of related group entities (Nagasaki Shoji, Security Ehime, Technical Co., Sanshin, Ichiei, Aipro, Sheena, Noumin Ehime) plus wholly-owned subsidiary Serac Co., Ltd. (dental laboratory, established 2007). Registered capital is ¥20 million (raised 1995), no external funding events are disclosed, and the company is family/regionally held with no public listing.

Name

Cross Service

Legal name

株式会社クロス・サービス

Website

https://cross-service.co.jp

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cross Service is a privately held Japanese multi-service company headquartered in Matsuyama, Ehime Prefecture, operating 14 welfare service locations, hospital and school meal catering, and building management across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Matsuyama

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Welfare services (long-term care insurance): Services including home help, visiting nursing, daycare, group homes, and small-scale multi-functional care facilities are delivered under Japan's long-term care insurance system (介護保険). Revenue is generated through per-service fees regulated by the insurance system. The company also offers private-pay (self-funded) services such as 'itsudoko support' (home help without insurance restrictions).
2. Food service catering contracts: School meal catering, hospital meal catering, and corporate/office cafeteria management are provided under outsourcing contracts. Schools include multiple Matsuyama city school lunch centers (school year contracts). Hospitals include approximately 80 facilities across Chuyo, Toyo, and Nan'yo regions.
3. Retail food sales (Torikarakun): The company's fried chicken shop 'Torikarakun' operates in Matsuyama's shopping district 'Gintengai', generating direct retail revenue through counter sales of fried chicken, bentos, and side items.
4. Building management services: Comprehensive building management including hygiene control and equipment management for commercial and residential properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cross Service operates three service divisions in Ehime Prefecture, Japan: (1) a Welfare Division running 14 locations in Matsuyama City that delivers the full continuum of community-based long-term care under Japan's insurance system, including home help, visiting nursing, daycare, group homes for dementia, small-scale multi-functional care, disability consultation, and employment continuation support; (2) a Food Service Division providing outsourced school meal catering across 11 school lunch centers, hospital/facility meal catering for approximately 80 facilities in Chuyo, Toyo, and Nan'yo regions, and corporate cafeteria management, plus a retail fried chicken shop (Torikarakun); (3) a Building Management Division delivering sanitation management and equipment maintenance for commercial and residential properties.

Product overview

株式会社クロス・サービス operates as a multi-business service company with three main divisions: 福祉事业部 (Welfare Division), フードサービス事業部 (Food Service Division), and ビル総合管理事业部 (Building Management Division). The Welfare Division offers an extensive portfolio of 20+ care facilities including group homes (グループホーム) for elderly with dementia and disabled individuals, small multi-function homes (小規模多機能ホーム) combining day care/overnight stays/home visits, visiting nurse stations (訪問看護ステーション), home help services (ホームヘルプ), day services (デイサービス), and employment support (就労継続支援). The Food Service Division provides school meals, hospital meals, corporate catering, and operates a fried chicken restaurant. The Building Management Division offers comprehensive building management including sanitation and facility management. The company manages approximately 14 welfare facilities within Matsuyama city and has expanded services to Ozu city since 2021.

Differentiator

Problem solved

Functional benefit

Brands

• ケアサポートまつやま: ホームヘルプ・訪問入浴・居宅介護支援・障害相談支援等の在宅介護サービスブランド (Home help, visiting bath, home care support, disability consultation support brand)
• グループホームだんだん
• グループホームむく
• グループホーム風花
• ほのかのぬくもり
• ほのかのおひさま
• 小規模多機能ホームてとて
• 小規模多機能ホームつむぎ
• 小規模多機能ホームここえ
• 小規模多機能ホームだんだん
• 訪問看護ステーションてとて
• 訪問看護ステーションほのか
• 訪問看護ステーションほのかのめぐり
• デイサービス来住
• 発達支援ルームてとて
• 就労継続支援B型事業所ぱずる
• からあげとりからくん

Products and services

• Welfare Division Services (Community-based Long-term Care) A portfolio of community-based long-term care services including home help, visiting nursing, daycare, group homes for elderly with dementia, small-scale multi-functional homes, disability consultation support, and employment continuation support, delivered through 14 service locations in Matsuyama City and Ozu City. Services are provided under Japan's long-term care insurance system and disability welfare programs.
• School Meal Catering Outsourced school lunch operations for Matsuyama City and Ozu City elementary and middle schools, with focus on nutritional balance and hygiene management. Operates multiple school lunch centers under 5-year contracts.
• Hospital and Facility Meal Catering Hospital meal catering services for approximately 80 medical and care facilities across Chuyo, Toyo, and Nan'yo regions of Ehime Prefecture, emphasizing in-hospital cooking and nutrition management.
• Corporate and Government Cafeteria Management On-site cafeteria catering and management for government offices, banks, police academies, and private companies in Matsuyama City, including the Ehime Prefectural Office (Kitchen Cross), Iyo Bank Admin Center, Ehime Shinkin Bank Training Center, and Ehime Police Academy.
• Torikarakun Fried Chicken Shop Retail fried chicken and bento shop located in Matsuyama's Gintengai shopping district, selling fried chicken, bento boxes, and side items directly to walk-in customers.
• Building Comprehensive Management Comprehensive building management services including sanitation management and facility/equipment management for commercial and residential properties. The company's original line of business since its 1971 founding.

Quantifiable outcome

• Male childcare leave acquisition rate of 100% (October 2024 – September 2025)
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 株式会社長崎商事 (Nagasaki Shoji Co., Ltd.)minorOthersRelated group company contributing to environmental preservation and comfortable environment creation.
• 株式会社セキュリティエヒメ (Security Ehime Co., Ltd.)minorOthersRelated group company providing mechanical security, home security, facility guard services, and event security.
• 株式会社テクニカル (Technical Co., Ltd.)minorOthersRelated group company providing comprehensive building equipment management, electrical work, and emergency response.
• 株式会社三真 (Sanshin Co., Ltd.)minorOthersRelated group company providing charcoal products (wood and bamboo charcoal) for health and environmental wellness.
• 株式会社一栄 (Ichiei Co., Ltd.)minorOthersRelated group company providing life insurance and non-life insurance services.
• 株式会社アイプロ (Aipro Co., Ltd.)minorOthersRelated group company providing event planning and contracting services.
• 株式会社シェーナ (Sheena Co., Ltd.)minorOthersRelated group company providing temporary staffing and licensed worker dispatch services in Shikoku and Chugoku regions.
• 株式会社セラック (Serac Co., Ltd.)minorOthersSubsidiary company established in 2007, specializing in dental laboratory services and health insurance-covered denture manufacturing. Located at the same address as Cross Service headquarters.
• のうみん愛媛 (Noumin Ehime Co., Ltd.)minorOthersRelated group company engaged in retail and wholesale of fresh vegetables, produce, rice, and various consumables.
• 株式会社成田デンタル (Narita Dental Co., Ltd.)coreStrategic or Co-development PartnerStrategic partner for Serac Co., Ltd. (subsidiary). Serac operates as a direct trading partner with Narita Dental, specializing exclusively in denture (denche) production under health insurance coverage.
• (一社)日本メディカル給食協会 (Japan Medical Meal Service Association)minorOthersIndustry association joined in 1993. The company participates in the association to maintain quality standards for medical meal services.
• (一社)愛媛県地域密着型サービス協会 (Ehime Prefecture Community-Based Care Services Association)minorOthersIndustry association for community-based care services. Cross Service participates in association training programs and service evaluations. The company was recognized in 2018 for highest participation in association-sponsored training.

Scale indicators7 records

Recent moves36 records

Expansion highlights6 records

Broad incumbents

• Dai Nippon Building Maintenance Co., Ltd. Dai Nippon Building Maintenance (DN BuilMa) is a major Japanese building management services company offering sanitation, equipment, and facility management. It is comparable to Cross Service's building management division as a full-service building operations provider.
• Sompo Care: Sompo Care operates a large network of group homes, daycare facilities, and home care services across Japan. It is comparable to Cross Service's welfare division in offering residential dementia care, home help, and small-scale multi-functional services under the same long-term care insurance framework.
• Nichii Gakkan: Nichii Gakkan is a major Japanese provider of long-term care, daycare, and medical services through its 'Kaaigo' network. It is comparable to Cross Service because both deliver home help, visiting nursing, daycare, and group home services under Japan's kaigo hoken system, though Nichii Gakkan is national and far larger.
• Benesse Style Care: Benesse Style Care is one of Japan's largest operators of paid nursing homes and group homes. Cross Service is comparable as a multi-location community-based elderly care provider with group homes and small-scale multi-functional care, though Benesse operates at a national scale while Cross Service is regional.
• Tokyu Communityeo Corp. Tokyu Communityeo provides building maintenance and management services, including sanitation and equipment management. It is comparable to Cross Service's building management division, though operating at a much larger national scale.

Direct peers

• Green House Co., Ltd. Green House provides contract food services for schools, hospitals, and corporate cafeterias across Japan. It is comparable to Cross Service's food service division's school meal and corporate cafeteria catering operations.
• Message Co., Ltd. Message operates group homes and small-scale multi-functional care facilities focused on community-based care for the elderly. It is a close direct peer to Cross Service's group home and small multi-function home operations under Japan's long-term care insurance system.
• LEOC Co., Ltd. LEOC is one of Japan's largest contract food service providers for hospitals, welfare facilities, schools, and corporate cafeterias. It is directly comparable to Cross Service's food service division, which provides hospital meals (~80 facilities) and school lunch catering under multi-year outsourcing contracts.
• Nisshin Healthcare Food Service Co., Ltd. A subsidiary of Nisshin Seifun Group providing contract meal services for hospitals, welfare facilities, and schools. It is directly comparable to Cross Service's hospital meal catering (~80 facilities) and school lunch center operations across Ehime Prefecture.

Regional players

• Fukushi-no-Mori Co., Ltd. (Welfare no Mori): Welfare no Mori is a Japanese operator of community-based care facilities including group homes and small-scale multi-functional care. It is a regional-style peer to Cross Service, sharing the same community-integrated long-term care service model under Japan's kaigo hoken system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/honoka.ohisama2018
• Instagraminstagram.com/tetote.cross

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Service