Frog Furnishings

What Frog Furnishings does

Frog Furnishings is a manufacturer of outdoor site furnishings including benches, tables, chairs, receptacles, Adirondack chairs, message centers, and bike racks, with operations rooted in plastic manufacturing dating back to 1973 under predecessor Jayhawk Plastics. The company produces a proprietary recycled plastic lumber called Resinwood, made from a tri-blended mix of HDPE plastics containing a minimum of 30% recycled material that is 100% post-consumer, and pairs it with steel and marine-grade stainless steel hardware. Its products are differentiated by a 50-year warranty against rotting, decay, and termite infestation, a maintenance-free finish that does not require sealing, painting, or staining, and a UV-stabilized coloring process designed to prevent fading.

The company's business model is exclusively indirect: it sells only through authorized distributors and does not transact directly with end users, relying on the distributor channel to reach parks, schools, municipalities, government entities, resorts, and commercial property buyers. Frog Furnishings markets the Resinwood line and sub-brands such as the Plaza Collection through its company website, a digital catalog, social channels, the CADdetails architectural microsite, and the broader PlayCore family-of-brands ecosystem including the CORE research arm. Pricing is not publicly disclosed; custom colors are available for quantity orders and stock products ship in two days or less.

Name

Frog Furnishings

Legal name

PlayCore Wisconsin, Inc.

Website

https://frogfurnishings.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Frog Furnishings manufactures outdoor site furnishings — benches, tables, chairs, receptacles, Adirondacks, message centers, and bike racks — using proprietary Resinwood recycled HDPE lumber and steel, selling exclusively through authorized distributors to parks, schools, municipalities, resorts, and commercial buyers.

Ownership category

akta.pro rank

Product category

Outdoor Site Furnishings

NAICS

Institutional Furniture Manufacturing (337127), Household Furniture (except Wood and Upholstered) Manufacturing (337126), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Outdoor furniture
• Recycled plastic lumber
• Site furnishings
• Park benches
• Commercial outdoor seating

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Furniture Hardware Sales: One-time hardware sales of outdoor furniture products through distribution channel. Products include benches, tables, chairs, receptacles, Adirondack furniture, message centers, and bike racks. Sells exclusively to authorized distributors who resell to parks, schools, cities, businesses, and government entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Frog Furnishings manufactures commercial-grade outdoor furniture — including benches, tables, chairs, receptacles, Adirondack chairs, message centers, and bike racks — built from its proprietary Resinwood recycled HDPE plastic lumber and steel framing. Products are sold exclusively through authorized distributors to end customers such as parks, schools, municipalities, commercial properties, and resorts. The company emphasizes maintenance-free, weather-resistant, vandal-resistant, and environmentally sustainable furnishings backed by a 50-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Collection: A product collection featuring benches, tables, and receptacles with silver powder-coated steel frames and Resinwood slats.
• Resinwood

Products and services

• Benches

Quantifiable outcome

• 50-year warranty against rotting, decay, or termite infestation for plastic products
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PlayCorecoreOthersPlayCore is the parent company of Frog Furnishings. It is a purpose-driven company committed to building healthy communities around the world by advancing play and recreation. PlayCore infuses scholarly learning through its Center for Outreach, Research, and Education (CORE) into its comprehensive family of brands.
• CORE (Center for Outreach, Research & Education)coreStrategic or Co-development PartnerPlayCore's CORE is committed to researching and advocating for the impact of play and recreation on community vitality. CORE collaborates with leaders and scholars to gather and share evidence-based resources to positively advance diverse community needs. Frog Furnishings participates in this ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrogFurnishings
• LinkedInlinkedin.com/company/frog-furnishings
• Instagraminstagram.com/frogfurnishings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog Furnishings