Vicki Lee Green Realtors

What Vicki Lee Green Realtors does

Vicki Lee Green Realtors is an independent, locally owned residential real estate brokerage founded in 1983 and headquartered in Glenwood Springs, Colorado. The firm sells and lists property across 14 communities in the Roaring Fork and Colorado River valleys of western Colorado, serving individual buyers, sellers, and investors of primary residences, second homes, and ranch/luxury holdings. Ownership transitioned from founder Vicki Lee Green to her daughter Tonya Green-Neislanik in 2000 and is now shared with co-owner Michelle James, who joined in 2004.

The firm's technology stack is standard for the brokerage sector: MLS feeds, IDX-enabled property search powered by iHomefinder, MLS aggregation through REcolorado, and a website built on the Duda platform. There are no proprietary software products, AI/ML capabilities, or differentiated data assets evident in the input material. Operational support is provided through vendor partnerships for staging (Stage My Listings) and photography (Mountain Home Photography), indicating an outsourced-services model rather than in-house production capabilities.

Revenue is generated through traditional real estate brokerage commissions on closed transactions, with no disclosed subscription, flat-fee, or alternative pricing structures. Over 80% of business is sourced from referrals, signaling a relationship-driven, high-trust go-to-market rather than a lead-generation or portal-driven model. The firm employs approximately 12 people — roughly 10 licensed agents plus office support — and holds a 2022 Locals Choice Best Real Estate Office community award as a marker of local brand recognition.

Name

Vicki Lee Green Realtors

Legal name

Vicki Lee Green Realtors LLC

Website

https://vlgrealtors.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Vicki Lee Green Realtors is an independent, locally owned residential real estate brokerage founded in 1983 in Glenwood Springs, Colorado, serving buyers and sellers across 14 communities in the Roaring Fork and Colorado River valleys, with a focus on luxury and ranch properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Luxury home representation
• Ranch and land sales
• Mountain community real estate

Headquarters

HQ city

Glenwood Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions when buying or selling properties. Agents represent buyers and sellers in residential and commercial transactions, earning a percentage of the transaction value. The company has been in operation since 1983 completing thousands of transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vicki Lee Green Realtors is a full-service independent real estate brokerage that represents buyers and sellers in residential, luxury, ranch, and commercial property transactions across 14 communities in the Roaring Fork and Colorado River valleys of Western Colorado. Agents provide personalized property consultation, market analysis, negotiation, and transaction management, supported by an online MLS property search platform and supplementary tools such as mortgage calculators, email listing alerts, community guides, and staging referrals.

Product overview

Vicki Lee Green Realtors operates as a full-service local real estate brokerage offering a unified platform of services for residential and commercial property transactions. The core offering combines personal agent representation with an online Property Search & MLS system for browsing listings, supplemented by add-on tools including a Mortgage Calculator, Home Staging Services, Community Guides, and an Email Alert System. The company serves buyers and sellers throughout the Roaring Fork and Colorado River valleys across 14 communities from Aspen to Rifle.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service brokerage representation for buyers and sellers of residential properties including luxury homes, ranch estates, condos, and riverfront properties in 14 Western Colorado mountain communities.
• Commercial Real Estate Services Commercial property sales and investment advisory services for businesses and investors across the Roaring Fork and Colorado River valleys, including residential and commercial transaction representation.
• Ranch and Land Brokerage Services Specialized brokerage for buyers of large acreage properties, hunting land, ranch estates, and properties involving water rights, septic, wells, and solar considerations across Western Colorado.
• Luxury Property Representation Brokerage representation for high-net-worth buyers and sellers of luxury properties including ranch estates and high-value residential homes, with agent designations including CLHMS (Certified Luxury Home Marketing Specialist).

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Aspen/Glenwood Springs MLScoreTechnology or IntegrationMultiple Listing Service partnership providing access to comprehensive property listings across the region. Powers the property search functionality and listing data on the company website.
• Stage My ListingssupportingImplementation/ SI/ Consulting PartnerProfessional home staging service provider recommended to clients for preparing properties for sale. Offers staging services in the Glenwood Springs area.
• Mountain Home PhotographysupportingImplementation/ SI/ Consulting PartnerProfessional real estate photography service that has helped clients sell more than $4 billion in real estate in the past 15 years with high-quality imagery and video.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-enabled national luxury brokerage expanding into Colorado mountain markets. Competes for high-value listings with stronger digital marketing and national buyer reach.
• RE/MAX: Globally franchised residential brokerage with multiple offices across Western Colorado. Competes for the same mid-market residential buyer and seller base, though without local specialization.
• Engel & Völkers: International luxury brokerage with Aspen/Carbondale presence. Targets the same luxury and second-home buyer segment with a strong European luxury brand.
• Berkshire Hathaway HomeServices Colorado Properties: National franchise with a Colorado mountain region presence. Competes for residential listings in the same Western Colorado communities but operates at a much larger scale and brand scope.
• eXp Realty: Cloud-based national brokerage with growing agent rosters in Colorado. Competes on agent recruitment economics and could attract senior producers from smaller independent firms like Vicki Lee Green Realtors.
• Keller Williams Realty: Large national brokerage franchise with presence in Colorado mountain markets. Comparable in transaction-fee revenue model but operates at vastly larger scale and lacks the firm's niche ranch/luxury positioning.

Direct peers

• Slifer Smith & Frampton Real Estate: Vail Valley-based independent brokerage serving Colorado mountain resort markets. Comparable in independent local-brokerage model, customer base (luxury and resort), and reliance on deep regional relationships.
• Aspen Snowmass Sotheby's International Realty: Luxury brand-affiliated brokerage operating in the same Aspen/Roaring Fork corridor. Competes for the same luxury and trophy-property seller mandates, leveraging global brand recognition for HNW buyers.
• Coldwell Banker Mason Morse Real Estate: Aspen-headquartered luxury brokerage serving the Roaring Fork Valley. Directly competes with Vicki Lee Green Realtors for high-value residential and ranch listings across overlapping Western Colorado mountain communities.

Emerging players

• The Agency: Luxury-focused boutique brokerage expanding into Aspen-area markets. Competes for trophy listings with a content/marketing-driven model targeting the same HNW clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vicki-Lee-Green-Realtors-117096301662328
• LinkedInlinkedin.com/company/vlg-realtors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicki Lee Green Realtors