Athens Pulmonary and Sleep Medicine

What Athens Pulmonary and Sleep Medicine does

Athens Pulmonary and Sleep Medicine P.C. is a physician-owned specialty medical practice headquartered in Athens, Georgia, founded in 1979, delivering pulmonary, critical care, and sleep medicine services across Northeast Georgia. The practice employs 15 board-certified physicians and 13 mid-level providers (NPs, PAs), supported by a clinical and administrative staff that brings total headcount to 51-100. Its clinical footprint spans an AASM-accredited sleep lab with hotel-style patient rooms, in-office pulmonary function testing, ION robotic bronchoscopy for lung nodule evaluation, low-dose CT lung cancer screening, chest imaging, allergy testing, pulmonary rehabilitation, oxygen assessment, thoracentesis, and Inspire Therapy for obstructive sleep apnea. The practice holds hospital privileges at all three major Athens-area facilities — Piedmont Athens Regional (a Level II Trauma center and teaching site), St. Mary's Hospital, and Landmark Hospital (a long-term acute-care facility) — providing ICU coverage and acting as the dominant specialist referral channel for the region. It is also one of only two Pulmonary Hypertension Association (PHA)-accredited Adult Regional Clinical Programs in Georgia and the only one within the Piedmont system.

The business model is primarily fee-for-service clinical care billed through insurance, supplemented by hospital stipend arrangements for ICU coverage and graduate medical education. A secondary revenue stream is the APDME online retail store, which sells self-pay CPAP machines, masks, and consumables (ResMed AirSense, AirFit mask lines) to Georgia residents with valid prescriptions at unit prices ranging from $1.50 for filters to $153 for masks. Distribution is direct: in-person clinical services at the Athens headquarters and the new Greensboro office, hospital-based specialty coverage, and a small e-commerce storefront. Customer acquisition is entirely referral-driven — physician-to-physician referrals, hospital ICU coverage generating downstream consults, and a website plus MyChart patient portal for retention. The practice does not engage in paid advertising. Go-to-market is relationship-based, anchored by 40+ years of brand reputation, specialty accreditations, and exclusive hospital affiliations that create structural barriers to new entrants in the Athens market.

Name

Athens Pulmonary and Sleep Medicine

Legal name

Athens Pulmonary and Sleep Medicine P.C.

Website

https://athenspulmonary.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Athens Pulmonary and Sleep Medicine is a physician-owned specialty practice in Northeast Georgia providing pulmonary, critical care, and sleep medicine services across 15 physicians, 13 mid-level providers, an AASM-accredited sleep lab, and three hospital affiliations.

Ownership category

akta.pro rank

Product category

Specialty Pulmonary and Sleep Medicine Healthcare

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF), COPD & Chronic Bronchitis Management (HLAKANAE), Pulmonary Rehabilitation Programs (HLAKANAL), Home Ventilation, Oxygen Therapy & Respiratory DME Clinical Management (HLAKANAM)

Keywords

• Pulmonary medicine services
• Sleep medicine services
• Critical care medicine
• Diagnostic sleep studies
• Respiratory disease treatment

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Patient Services: Office visits, consultations, and ongoing patient care for pulmonary, critical care, and sleep medicine conditions. Revenue generated through insurance billing and patient payments.
2. Diagnostic Services: Sleep studies (home and in-lab), pulmonary function testing, bronchoscopy, imaging services (CT scans, chest X-rays), and other diagnostic procedures performed in-office.
3. DME Store (CPAP Equipment): Online retail store for CPAP machines, masks, and supplies. Self-pay purchases only for Georgia residents with valid prescription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Athens Pulmonary and Sleep Medicine is a specialty medical practice providing comprehensive consultative, diagnostic, and therapeutic services for patients with pulmonary diseases, critical care conditions, and sleep disorders. Its offering includes board-certified physician consultations, AASM-accredited in-lab sleep studies, home sleep testing, pulmonary function testing, ION robotic bronchoscopy, imaging (CT/chest X-ray), Inspire therapy, pulmonary rehabilitation, smoking cessation, allergy testing, and an integrated DME retail store for CPAP equipment and supplies.

Product overview

Athens Pulmonary and Sleep Medicine is a medical practice established in 1979 offering comprehensive pulmonary, critical care, and sleep medicine services through a portfolio of diagnostic, treatment, and wellness programs. The practice provides sleep disorder evaluation via home sleep studies (using Nox T3s, CleveMed SleepView, Viatom devices) and in-lab studies at their AASM-accredited sleep lab; CPAP equipment and supplies through their DME store; pulmonary function testing including spirometry and DLCO; advanced ION robotic bronchoscopy for lung nodule evaluation; imaging services including chest X-ray, CT scan, and lung cancer screening; pulmonary rehabilitation and smoking cessation programs; oxygen assessment with overnight oximetry; thoracentesis procedures; allergy testing; Inspire therapy for sleep apnea; and specialty pulmonary hypertension care accredited by the Pulmonary Hypertension Association. The practice employs 15 physicians, 13 mid-level providers, and 6 board-certified sleep medicine specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Sleep Test (HST)

Quantifiable outcome

• Largest team of Sleep Medicine specialists in Northeast Georgia
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Piedmont Athens Regional Medical CentercoreStrategic or Co-development PartnerPrimary hospital affiliation providing ICU coverage, residency teaching, and Level II Trauma center support. Main teaching hospital affiliation for medical education.
• St. Mary's HospitalcoreStrategic or Co-development PartnerHospital affiliation for ICU coverage and patient referrals. St. Mary's Sacred Heart also referenced for sleep study interpretation services.
• Landmark HospitalcoreStrategic or Co-development PartnerLong-term acute care hospital (LTAC) affiliation for ICU coverage services.
• Intuitive Surgical (ION Platform)coreTechnology or IntegrationMultiple pulmonologists specially trained and certified in the ION robotic bronchoscopy platform for advanced diagnostic capabilities.
• American Academy of Sleep MedicinecoreStrategic or Co-development PartnerSleep lab accreditation ensuring compliance with AASM standards. Seven Board Certified Sleep Medicine Specialists support the accredited program.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• ResMed: Global manufacturer of CPAP machines (AirSense series) and masks sold through APSM's APDME store. Ecosystem partner and equipment supplier rather than competitive provider.
• Inspire Medical Systems: Manufacturer of the Inspire hypoglossal nerve stimulation implant, which APSM providers implant for OSA patients. Equipment vendor and partner rather than direct clinical competitor.

Broad incumbents

• Emory Clinic – Pulmonary, Critical Care & Sleep Medicine: Academic medical center division providing pulmonary, critical care, and sleep medicine services across metro Atlanta. A broader incumbent with overlapping clinical scope and capability set, though operating at a different scale and acuity profile.
• Geisinger Pulmonary and Sleep Medicine: Integrated regional health system with a pulmonary and sleep medicine service line. Comparable in clinical capabilities but operates at a large, multi-state, system-based scale.
• Mayo Clinic – Pulmonary and Critical Care Medicine: National academic pulmonary and sleep medicine program serving as a tertiary/referral destination. Comparable in clinical scope and accreditations but operates at vastly larger scale and academic complexity.
• Atrium Health – Pulmonology: Large regional health system with pulmonary and sleep medicine service lines across the Carolinas and Georgia. Comparable in clinical scope but as part of a multi-state integrated delivery network, not an independent specialist practice.
• Cleveland Clinic – Pulmonology: National pulmonary and respiratory institute offering comprehensive pulmonary, sleep, and critical care services. Comparable clinical breadth but operates within a large integrated academic system rather than an independent specialty practice.

Regional players

• Northside Hospital – Pulmonary & Sleep Medicine: Regional Georgia health system operating pulmonary and sleep medicine physicians across metro Atlanta and surrounding counties. Directly competes for referral flow and specialist physician talent in the same Georgia market.
• Piedmont Healthcare: Regional health system that operates Piedmont Athens Regional, the practice's primary hospital partner. While not a direct pulmonary competitor at APSM's scale, Piedmont employs specialist physicians in the same region and represents both a partner and a competitive threat.

Direct peers

• The Oregon Clinic: Large independent multi-specialty physician group operating a Pulmonary, Critical Care & Sleep Medicine division with an AASM-accredited sleep lab. Direct peer in model: independent specialist group providing physician-led pulmonary, critical care, and sleep services with in-house diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AthensPulmonary
• LinkedInlinkedin.com/company/athens-pulmonary-l.l.c.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athens Pulmonary and Sleep Medicine