What Taylor Marine does

Taylor Marine (legal entity J.N. Taylor & Company Pty Ltd) is a privately held Australian marine equipment supplier and service provider founded in 1883 and headquartered in Henderson, Western Australia, within the Australian Maritime Complex. The company supplies, installs, integrates, and services marine navigation, communication, safety, and public address systems for the maritime and defence industries, with six branch offices across Western Australia, Queensland, and South Australia. Its proprietary IPAS (Integrated Public Address System) is an in-house developed marine PA/GA and entertainment system meeting SOLAS, IMO, and HSC requirements, while the company also distributes and provides authorized service for major brands including Furuno, Anschütz, FLIR, Hatteland, Jotron, WASSP, and TimeZero. The company holds the sole Australian service partner designation for Anschütz and is certified to carry out GMDSS and VDR/SVDR surveys for all major class societies (DNV-GL, BV, NK, Lloyd's Register, RINA, ABS), with ISO 9001:2015 accreditation for its Deep Sea Service division.

Taylor Marine operates a multi-revenue-stream model combining project-based equipment supply and installation for shipbuilding and defence programs (including the 21-vessel Pacific Patrol Boat Replacement Program and international ferry builds for clients like Austal, Incat, Mols Linjen, and The Degage Group); hardware sales of commercial marine chandlery through direct warehouse sales and an e-commerce storefront (store.taylormarine.com.au); subscription-based liferaft rental with minimum 3-year terms; and recurring Shore Based Maintenance Agreements (SBM) for GMDSS compliance with commercial shipping fleets. The company serves primary segments of shipbuilding & defence, merchant & commercial shipping, and commercial fishing, with secondary segments spanning passenger ferries, search & rescue, coastal surveillance, offshore safety equipment, and offshore sports fishing. Geographic reach is domestic to Australia, supported by a national authorized dealer and service agent network with Deep Sea Service coordination providing 24/7 support across all major Australian ports.

Name

Taylor Marine

Legal name

J.N. Taylor & Company Pty Ltd

Website

https://taylormarine.com.au

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

51–100 employees

Short description

Taylor Marine is a privately held Australian marine equipment supplier and service provider, founded in 1883 and headquartered in Henderson, Western Australia, serving shipbuilding, defence, commercial shipping, and fishing sectors with proprietary IPAS public address systems, Furuno and Anschütz electronics distribution, and nationwide certified service across six Australian branch offices.

Ownership category

akta.pro rank

Product category

Marine Electronics and Chandlery Distribution

NAICS

Support Activities for Water Transportation (4883), Navigational Services to Shipping (488330), Other Support Activities for Water Transportation (48839)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Service Provider Coordination (Diving, Inspection, Class/Survey Support) (TLAHAJAI)

akta.pro secondary industries

Marine MRO Parts & Consumables Distribution (TLAKAOAJ), Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices) (TLAHAMAI), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Marine electronics supply
• Maritime navigation equipment
• Commercial marine chandlery
• Shipbuilding systems integration
• Vessel safety equipment

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine Electronics Supply & Installation: Supply, installation, integration, and commissioning of marine navigation and communication equipment (radar, sonar, gyrocompasses, radios, AIS, ECDIS) for commercial vessels, fishing fleets, defence programs, and passenger ferries. Revenue is project-based, one-time per vessel/install, with potential for follow-on service contracts.
2. Commercial Marine Chandlery: Sale of commercial-grade marine parts, consumables, deck stores, safety equipment, rope, chain, lighting, pumps, and hardware through warehouse direct sales and online store. Covers boat builders, commercial operators, and marine trade customers across Australia.
3. Liferaft Rental: Rental program for SOLAS and coastal liferafts (4-25 person capacity) with fully managed fixed-price exchange and servicing plans. Minimum rental period of 3 years. Cost-effective alternative to outright purchase for commercial vessel operators.
4. Deep Sea Service & Maintenance: Nationwide service coordination, on-board maintenance, radio surveys (GMDSS, AIS, EPIRB), VDR/SVDR surveys, and Shore Based Maintenance Agreements (SBM) for commercial shipping fleets. Certified by major class societies (DNV-GL, BV, NK, Lloyd's Register, RINA, ABS).
5. Major Projects & Defence: Specialist project services for shipbuilding and defence including design support, supply, installation, integration, commissioning and sea trials for new vessel builds. Services major Australian shipyards and defence programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Taylor Marine supplies, integrates and services marine electronics, navigation systems, communication equipment, safety gear and commercial chandlery for shipbuilders, commercial shipping fleets, fishing operators, defence programs and passenger ferries across Australia. The company provides end-to-end project delivery — design support, supply, installation, commissioning and ongoing service — through six branch offices and an authorised dealer network. Its proprietary IPAS Public Address System and Deep Sea Service Division with Shore Based Maintenance Agreements create recurring GMDSS-compliance service revenue.

Product overview

Taylor Marine is a specialist marine equipment distributor and service provider headquartered in Henderson, Western Australia. The company operates as a multi-product, multi-brand distributor offering marine electronics (primarily Furuno brand), proprietary IPAS public address systems, commercial chandlery, and safety equipment through both direct sales and an online store. Core product lines include Furuno navigation/communication/fish finding equipment distributed across commercial fishing, offshore, defence, search & rescue, and leisure sectors; the proprietary IPAS (Integrated Public Address System) meeting SOLAS/IMO requirements; safety equipment including EPIRBs and life raft rental services; and commercial chandlery covering ropes, chains, hardware, pumps, lighting, and deck stores. Services include deep sea sales and service coordination (ISO:9001/2015 certified), major projects/integration for shipbuilding and defence, and public transport monitoring systems integrating with SkanTech's Vessel Communication Platform.

Differentiator

Problem solved

Functional benefit

Brands

• IPAS: Integrated Public Address System - Advanced Intelligent Public Address, General Alarm and Entertainment System that meets SOLAS, I.M.O. and H.S.C. requirements.

Products and services

• IPAS (Integrated Public Address System) Proprietary marine Public Address, General Alarm and Entertainment System purpose-built to meet SOLAS, IMO and HSC requirements for PA/GA and entertainment distribution on-board vessels, supporting flexible single or dual loop configurations for redundancy and remote operation. Designed for shipbuilders and passenger ferry operators requiring certified on-board communication.
• Furuno Marine Electronics Distribution of Furuno marine navigation, communication and fish finding equipment including radars, fish finders, multi-function displays (NavNet TZtouch2), satellite compasses, autopilots, AIS, sonars and chart plotters, sold to commercial fishing fleets, offshore operators and the leisure marine sector.
• Anschütz Navigation Equipment Distribution and authorised service of Anschütz gyrocompasses (Standard 22), steering systems, autopilots, radar, ECDIS and IBS, supported by factory-trained technicians and Fly-Away Spares Kits for the global fleet of 25,000+ Standard 22 gyrocompasses.
• TZ Coastal Monitoring Coastal surveillance solution combining Furuno radar with TimeZero Coastal Monitoring software for maritime surveillance of oil and gas rigs, ports, harbours, fish farms, marine protected areas and waterside facilities, used to detect vessel traffic, piracy and environmental threats.
• Major Projects & Defence Systems Integration Specialist project services for shipbuilding and defence customers covering design support, supply, installation, integration, commissioning and sea trials of navigation, communication and steering systems on new vessel builds; delivered through a dedicated Major Projects Division targeting Australia's largest shipyards and Commonwealth defence programs.
• Deep Sea Sales & Service National service coordination, on-board maintenance, GMDSS/AIS/EPIRB radio surveys and VDR/SVDR surveys for merchant and commercial shipping fleets visiting Australian ports, with Fly-Away Spares Kits, Shore Based Maintenance Agreements and 24/7 support in major shipping ports. Certified by DNV-GL, BV, NK, Lloyd's Register, RINA and ABS.
• Safety Equipment and Liferaft Rental Supply of EPIRBs (Jotron Tron 60GPS, OceanSignal), GMDSS radios, personal flotation devices, life jackets, flares and fire safety gear, plus a rental program for SOLAS and coastal liferafts (4-25 person capacity) with managed fixed-price exchange and servicing (minimum 3-year rental period).
• Commercial Chandlery and Fishing Gear Warehouse direct and online sale of commercial-grade marine parts, consumables and deck stores including wet weather gear, ropes and cordage, marine chain and shackles, anchoring and mooring equipment, hatches (Freeman Marine), pumps, buoys and fenders, lighting and commercial fishing tackle, for boat builders, operators and marine trade customers.
• Online Chandlery Store E-commerce platform for commercial marine chandlery including anchors, mooring, rope, chain, rigging, safety equipment, navigation products, pumps, lighting and marine hardware, supporting online ordering and trade quotation requests.
• Public Transport Systems for Passenger Ferries Integrated on-board systems for passenger ferries including IPAS public address, SkanTech surveillance and Vessel Communication Platform (VCP), passenger information systems, passenger internet/WiFi, infotainment and automatic passenger counting, integrated with vessel monitoring and meeting SOLAS and IMO requirements.
• Search and Rescue Equipment Integrated navigation, communication and surveillance equipment for search and rescue and law enforcement operators, including Furuno chart plotting, GPS, radars, AIS, depth finders, FLIR thermal imaging and radio direction finders.

Quantifiable outcome

• Sole official service partner of Anschütz in Australia, supporting 25,000+ Standard 22 gyrocompasses globally
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Austal ShipscoreStrategic or Co-development Partner · 23 August 2023Taylor Marine is a strategic supply-chain partner of Austal Ships, providing navigation, communication and steering systems for multiple vessel build programs including the Pacific Patrol Boat Replacement (21 vessels) and Evolved Cape/Guardian-class Patrol Boat Programs. Taylor Marine was formally recognised as a strategic partner by Austal in August 2023. The relationship involves supply, installation, commissioning and sea trials for new vessel builds.
• Anschütz GroupcoreTechnology or IntegrationTaylor Marine is the sole official service partner of Anschütz in Australia. The partnership involves supporting Anschütz Standard 22 gyrocompasses (25,000+ units globally), with Taylor Marine investing in Fly-Away Spares Kits (FASKs) and ensuring factory-trained technicians with the latest certifications. Taylor Marine attended the Anschütz Singapore Appreciation Dinner at APM 2024 alongside partners from Singapore, Indonesia, Malaysia, Thailand, South Korea, and China.
• SkanTechcoreTechnology or IntegrationTaylor Marine has partnered with SkanTech (a leading European manufacturer) for on-board monitoring technology for public transport. SkanTech provides Vessel Communication Platform (VCP) surveillance systems, passenger counting, passenger information, passenger internet, and ECO drive solutions. Taylor Marine integrates SkanTech systems into passenger ferries as part of its public transport solutions portfolio alongside its own IPAS system.
• Furuno (Furuno FEC / Furuno Australia)coreChannel Partner/ Reseller/ DistributorFuruno Australia is a trading name of J.N. Taylor & Company Pty Ltd (same parent entity as Taylor Marine). Taylor Marine distributes Furuno marine navigation, communication and fish finding equipment throughout Australia, operating as the Australian authorised service centre for Furuno. The Furuno and Taylor Marine brands are both under J.N. Taylor & Co. Pty Ltd.
• WASSP (Multi-Beam Sonar Technology)minorChannel Partner/ Reseller/ DistributorTaylor Marine distributes WASSP multi-beam sonar products (F3 series) to commercial fishing and maritime customers in Australia.
• Incat (Incat Tasmania)coreStrategic or Co-development PartnerTaylor Marine has worked with Incat on vessel projects including the 110m Saint John Paul II high speed ferry built in Tasmania. Taylor Marine's Major Projects Team provides the marine electronics systems specification, supply, installation and commissioning for Incat vessel builds.
• Class Societies (DNV-GL, BV, NK, Lloyd's Register, RINA, ABS)coreTechnology or IntegrationTaylor Marine is certified by all major class societies to carry out Radio Surveys (GMDSS Radio, AIS and EPIRB) as well as VDR/SVDR APT. This certification enables Taylor Marine to conduct regulatory surveys on vessels flagged under each society, a prerequisite for servicing commercial shipping.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Furuno: Global Japanese manufacturer of marine radar, sonar, navigation and communication equipment. Taylor Marine distributes Furuno products in Australia under a related-party arrangement (Furuno Australia is a trading name of the same parent), making Furuno both supplier and broader industry incumbent.
• Kongsberg Maritime: Norwegian global supplier of maritime navigation, automation, communication and integrated bridge systems for commercial shipping, offshore and defence. Much larger incumbent operating broadly across the same product categories Taylor Marine integrates on Australian vessel builds.
• JRC (Japan Radio Co.): Japanese manufacturer of marine radar, GMDSS, navigation and communication equipment, now part of Alphatron Marine's distribution network. Comparable broad incumbent in marine electronics distribution to commercial shipping.
• Navico: Global marine electronics company owning the Simrad, Lowrance and B&G brands, supplying navigation, sonar and autopilot systems across commercial and recreational marine markets. Broader incumbent overlapping with Taylor Marine's commercial and offshore fishing electronics portfolio.
• Anschütz: German manufacturer of gyrocompasses, steering systems, autopilots, radar and ECDIS. Taylor Marine is the sole Australian service partner for Anschütz, supporting a global installed base of 25,000+ Standard 22 gyrocompasses; comparable as a broad maritime systems incumbent.

Direct peers

• Radio Holland: Global provider of marine navigation, communication and service solutions with a worldwide service centre network. Very comparable to Taylor Marine's Deep Sea Sales & Service Division in offering GMDSS service, fly-away spares and class-survey support to commercial shipping.
• Mackay Marine: Worldwide marine electronics sales and service organisation with service hubs across major shipping ports. Comparable to Taylor Marine in providing multi-brand electronics support, radio surveys and 24/7 field service to commercial shipping customers.
• Alphatron Marine: Netherlands-based value-added distributor and system integrator of marine electronics (JRC, Sperry, AlphaLine) with a global service network for commercial shipping. Closely comparable business model to Taylor Marine as a multi-brand integrator and service partner for merchant fleets.
• Wescom Signal & Rescue: Marine safety equipment manufacturer and distributor (EPIRBs, pyrotechnics, liferafts) with global service network. Comparable to Taylor Marine's offshore safety equipment and liferaft rental business lines.
• AMI Group: Australian marine electrical and electronics service provider supplying, integrating and supporting navigation, communication and automation systems for commercial shipping, defence and offshore. Highly comparable to Taylor Marine's Major Projects Division and Deep Sea Service on the east coast of Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TaylorMarineAustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Marine