Lidovky.cz
Lidovky.cz is a Czech online news portal operated by MAFRA, a.s., delivering domestic, world, economic, cultural, and sports coverage to Czech-speaking readers, monetized through display advertising and a 199 Kč/month iDNES Premium subscription bundled across MAFRA properties.
- Company typePrivate
- Founded2006
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lidovky.cz does
Lidovky.cz is a Czech-language online news portal operated by MAFRA, a.s., a private Prague-based media conglomerate. The site covers Czech domestic affairs, world news, economy, opinion and analysis, culture, sport, and a lifestyle magazine (Magazín), and it hosts named columnist contributions and a long-running opinion sub-brand, Neviditelný pes. Its product portfolio includes the core website, a mobile-optimized view, the Esprit culture section, a Premium exclusive-content tier, and RSS feed syndication.
The underlying technology is a conventional web-based CMS-driven publishing platform with cookie-based user profiling for ad targeting across a network of 125 advertising partners, RSS syndication endpoints, and a mobile-optimized front end; no public API, SDK, or AI/ML capabilities are documented. Content supply is augmented by partnerships with Profimedia (photos), ČTK Czech News Agency, and Reuters.
The business model is a dual-revenue publisher: (1) display advertising, targeted and non-targeted, monetized through 125 partner integrations; and (2) recurring digital subscription via iDNES Premium at 199 Kč/month (~$8.50), sold as a bundled ad-free pass across Lidovky.cz, iDNES.cz, Expres.cz, and Antiyoutner.cz and including digital newspaper and magazine delivery. GTM is primarily self-serve consumer direct subscription plus direct ad sales, with marketing via social media (Facebook, X, Instagram), email newsletters, RSS, and on-site content. The customer base is the Czech-speaking general public and paying premium readers; no enterprise customers are disclosed.
Lidovky.cz firmographics
Firmographics- Name
- Lidovky.cz
- Legal name
- MAFRA, a.s.
- Website
- https://lidovky.cz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lidovky.cz is a Czech online news portal operated by MAFRA, a.s., delivering domestic, world, economic, cultural, and sports coverage to Czech-speaking readers, monetized through display advertising and a 199 Kč/month iDNES Premium subscription bundled across MAFRA properties.
- Ownership category
- akta.pro rank
Lidovky.cz industry classification
Industry- Product category
- Online News and Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Lidovky.cz is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Lidovky.cz business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Advertising Revenue: Display advertising on the website, including targeted and non-targeted ads. The site uses cookie-based profiling for ad targeting and has 125 advertising partners.
- Digital Subscription (iDNES Premium): Paid subscription service offering ad-free access to Lidovky.cz, iDNES.cz, Expres.cz, and Antiyoutuber.cz, plus digital newspapers and magazines. Priced at 199 Kč/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium subscription - ad-free reading |
Distribution channels2 records
Marketing channels5 records
Lidovky.cz product offering
Product offeringCore offering
Lidovky.cz is a Czech-language online news portal operated by MAFRA, a.s., providing news, analysis, opinion pieces, and cultural coverage across categories including Czech domestic affairs, world news, economy, culture, and sport. The platform monetizes primarily through display advertising (with 125 ad partners using cookie-based profiling) and a paid iDNES Premium subscription (199 Kč/month) granting ad-free access across the MAFRA media network. It also offers the Lidové noviny newspaper subscription, a mobile-optimized touch site, the Neviditelný pes opinion sub-brand, and RSS content syndication.
Product overview
Lidovky.cz is a Czech online news portal operated by MAFRA, a.s. The platform offers a comprehensive news service with multiple sections including Česko (Czech Republic), Svět (World), Ekonomika (Economy), Názory (Opinion), Orientace (Orientation), Kultura (Culture), Sport, and Magazín (Magazine). The product portfolio includes the core Lidovky.cz news portal, the iDNES Premium subscription service providing ad-free access, the Lidové noviny digital/print newspaper subscription, mobile access via a touch-optimized version, the Neviditelný pes opinion sub-brand, and RSS feed syndication for content consumption.
Differentiator
Problem solved
Functional benefit
Brands
- Neviditelný pes: A separate subsection/blog platform operated under the Lidovky.cz domain, focused on commentary and opinion pieces
- Esprit
- Premium
Products and services
- Lidovky.cz News Portal Core Czech online news portal operated by MAFRA, a.s., providing news coverage across sections including Czech Republic (Česko), World (Svět), Economy (Ekonomika), Opinion (Názory), Orientation (Orientace), Culture (Kultura), Sport, and Magazine (Magazín). Free with advertising.
- iDNES Premium Subscription Paid recurring subscription providing ad-free access to Lidovky.cz, iDNES.cz, Expres.cz, and Antiyoutuber.cz, plus access to digital newspapers and magazines. Priced at 199 Kč per month, billed monthly.
- Lidové noviny Newspaper Print and digital newspaper subscription service (Lidové noviny) offering archival issues for 18 Kč per issue, with the Saturday edition including the Orientace supplement.
- Neviditelný pes Opinion Platform Czech internet diary and opinion platform operated as part of the Lidovky.cz family, providing columns, commentary, and reader discussions across topics including politics, foreign affairs, society, climate, economics, science, and culture.
- Lidovky.cz RSS Feeds RSS feed syndication service allowing users to subscribe to content updates from Lidovky.cz and Neviditelný pes.
Companies that use Lidovky.cz
Customer profileSegments2 records
Ideal customer profiles2 records
Lidovky.cz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lidovky.cz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MAFRA, a.s.coreMAFRA, a.s. is the parent company and operator of Lidovky.cz. The company is registered in Prague 5, IČ: 45313351, and also operates iDNES.cz, Expres.cz, and other Czech media properties.
- 125 Advertising PartnersminorCompanies that serve targeted advertisements on Lidovky.cz and other MAFRA websites.
Recent moves5 records
Expansion highlights3 records
Lidovky.cz competitors and assessment
Company assessmentDirect peers
- Novinky.cz: Czech general-interest news portal operated by Seznam.cz, the country's dominant internet company; comparable in scope (politics, world, economy, sport) and in ad-supported + subscription monetization.
- Blesk.cz: Largest Czech tabloid news site by reach (Czech News Center), competing for the same mass-market Czech-speaking news audience and the same pool of display advertising budgets.
- Deník.cz: Network of regional Czech news sites under Czech News Center; overlaps in general-interest news coverage and competes for both readership and regional advertising budgets.
- Seznam Zprávy: Digital-native Czech news platform from Seznam.cz with strong original reporting, video, and premium subscription; comparable in target audience and ad-plus-subscription revenue model.
- iDNES.cz: Sister site operated by parent MAFRA, a.s. — same Czech digital news portal model, shared Premium subscription bundle, and overlapping editorial resources; effectively a co-branded peer within the same group.
- Hospodářské noviny (HN.cz): Czech business daily operated by Economia, with strong economics/ politics coverage and a digital paywall; comparable premium news positioning and B2C subscription mechanics.
- Aktuálně.cz: Czech news portal operated within the Economia/HN media group covering politics, business, and world news; directly comparable in editorial coverage and subscription/ advertising mix.
- iROZHLAS.cz: Online news platform of Czech Radio, covering politics, world, and culture with public-service funding; comparable audience but distinct funding model and editorial positioning.
Broad incumbents
- BBC News: Global public-service news platform with international Czech-relevant coverage cited by Lidovky.cz (via Reuters); comparable in news aggregation, multi-section structure, and ad-free premium experience.
Emerging players
- Respekt: Czech weekly news magazine with a strong opinion and investigative journalism focus and a digital subscription model; comparable in premium commentary positioning but smaller and weekly-cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lidovky.cz social profiles
Digital presenceLidovky.cz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lidovky.cz leadership team
Management profileNumber of profiles
Lidovky.cz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lidovky.cz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lidovky.cz
What does Lidovky.cz do?
Lidovky.cz is a Czech-language online news portal operated by MAFRA, a.s., providing news, analysis, opinion pieces, and cultural coverage across categories including Czech domestic affairs, world news, economy, culture, and sport. The platform monetizes primarily through display advertising (with 125 ad partners using cookie-based profiling) and a paid iDNES Premium subscription (199 Kč/month) granting ad-free access across the MAFRA media network. It also offers the Lidové noviny newspaper subscription, a mobile-optimized touch site, the Neviditelný pes opinion sub-brand, and RSS content syndication.
Is Lidovky.cz a public or private company?
Lidovky.cz is a private company. It is classified as corporate owned and is currently operating.
When was Lidovky.cz founded?
Lidovky.cz was founded in 2006. It employs 101 to 250 people.
Where is Lidovky.cz based?
Lidovky.cz is headquartered in Prague, Czechia, in the Europe region.
How does Lidovky.cz make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are digital Subscription (iDNES Premium).
Who are Lidovky.cz's main competitors?
Direct peers on record are Novinky.cz, Blesk.cz, Deník.cz, Seznam Zprávy, iDNES.cz, Hospodářské noviny (HN.cz), Aktuálně.cz and iROZHLAS.cz. BBC News is listed as a broad incumbent. Respekt is listed as an emerging player.
Does Lidovky.cz have an API?
No public API is recorded for Lidovky.cz.
What industry is Lidovky.cz in?
Lidovky.cz's product category is Online News and Media. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 516210.