Rajkamal Prakashan
Rajkamal Prakashan is a 75+ year-old Hindi publishing house based in Delhi, publishing fiction, poetry, memoirs, and children's literature across multiple imprints, selling directly to Hindi readers via its own e-commerce platform and Amazon Kindle and Google Play Books marketplaces.
- Company typePrivate
- Founded1947
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rajkamal Prakashan does
Rajkamal Prakashan Pvt. Ltd. is a Delhi-headquartered Hindi language publishing house founded in 1947, operating continuously for over 75 years as one of India's recognized names in Hindi literature. The company publishes across multiple imprints — Rajkamal Prakashan, Radhakrishna Prakashan, Lokbharti Prakashan, and Rajkamal Urdu — covering fiction, novels, poetry, memoirs, biographies, essays, children's literature, translations of world classics, and academic works. Its catalog spans 2,711+ authors and 1,162+ e-book titles, including works from Nobel, Booker, Jnanpith, and Sahitya Academy award winners.
The business operates a direct-to-consumer model through its own e-commerce storefront (rajkamalprakashan.com), supplemented by third-party digital marketplaces (Amazon Kindle, Google Play Books) for e-book distribution. Physical books are sold in paperback and hardcover formats at price points ranging from ₹25 to ₹4,000+, with combo/box set bundles (₹523-₹1,717), volume-based automatic discounts (2-10% off above ₹1,500-₹5,000), free delivery above ₹1,200, and Pay-on-Delivery support. Quarterly magazines (Aalochana, Samajiki) are also published at ₹50-₹125 per issue, introducing a recurring revenue layer. The company maintains branch offices in Patna, Allahabad, and Mumbai alongside its Delhi headquarters at 1-B Netaji Subhash Marg, Daryaganj.
Customer engagement is driven through email newsletters, curated collections (Bestsellers, Award Winners, New Releases, Children Books, Deal of the Day, Author of the Week), and in-person literary launch events at venues such as India Habitat Centre (Delhi) and Arthshila (Patna). WhatsApp serves as both a customer support channel and OTP delivery mechanism. The platform discloses no proprietary technology, AI/ML capabilities, APIs, SDKs, or external technology integrations. The company is privately held as a Pvt. Ltd. entity with no disclosed funding rounds, M&A activity, institutional investment, or management team roster in the source material.
Rajkamal Prakashan firmographics
Firmographics- Name
- Rajkamal Prakashan
- Legal name
- Rajkamal Prakashan Pvt. Ltd.
- Website
- https://rajkamalprakashan.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rajkamal Prakashan is a 75+ year-old Hindi publishing house based in Delhi, publishing fiction, poetry, memoirs, and children's literature across multiple imprints, selling directly to Hindi readers via its own e-commerce platform and Amazon Kindle and Google Play Books marketplaces.
- Ownership category
- akta.pro rank
Rajkamal Prakashan industry classification
Industry- Product category
- Hindi Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Literary & Classics Publishing (MPAJAAAC), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where Rajkamal Prakashan is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Rajkamal Prakashan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Physical Book Sales: Sale of printed books in paperback and hardcover formats through direct e-commerce channel and retail distribution. Books are sold at various price points ranging from ₹25 to ₹4,000+ depending on format, edition, and category.
- E-Book Sales: Sale of digital/e-book versions of titles through the company's own platform as well as third-party marketplaces (Amazon Kindle, Google Play Books). E-book pricing ranges from ₹55 to ₹750+. The platform lists 1,162 e-book titles.
- Combo/Box Set Sales: Bundled book collections sold as combos or box sets at discounted prices (e.g., ₹523.50 to ₹1,717.50 per set), offering multiple titles together at reduced rates versus individual purchase.
- Magazine Subscriptions/Sales: Sale of magazines (Aalochana, Samajiki) published by the company, with issues priced between ₹50 and ₹125. Magazines published quarterly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paperback books — entry-level format priced ₹30–₹1,495 |
| Unit Pricing | Pay-as-you-go | Hardcover books — premium format priced ₹75–₹1,999 |
| Unit Pricing | Pay-as-you-go | E-Books — digital format priced ₹55–₹750 |
| Unit Pricing | Pay-as-you-go | Combo/Box Sets — bundled titles at 25% discount |
| Subscription | Pay-as-you-go | Magazines — quarterly publications priced ₹50–₹125 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rajkamal Prakashan product offering
Product offeringCore offering
Rajkamal Prakashan is a Hindi language publishing house that publishes and sells books in paperback, hardcover, and e-book formats across genres including fiction, novels, poetry, memoirs, biographies, essays, children's literature, world classics, and travelogues. The company operates a direct-to-consumer e-commerce platform and distributes e-books through Amazon Kindle and Google Play Books. It also publishes quarterly magazines (Aalochana and Samajiki) and offers combo/box sets of bundled titles.
Product overview
Rajkamal Prakashan is a traditional Hindi book publishing house with over 75 years of history, operating multiple imprints including Rajkamal Prakashan, Radhakrishna Prakashan, Lokbharti Prakashan, and Rajkamal Urdu. The company publishes hardcover and paperback books across genres including fiction stories, novels, poetry, biographies, memoirs, essays, children's literature, and world classics. The product portfolio includes a direct e-commerce bookstore (Rajkamal Prakashan Store), over 1,162 e-book titles, downloadable book catalogues, and curated collections such as Bestsellers, Award Winners (featuring Nobel, Booker, Jnanpith, and Sahitya Academy award-winning works), New Releases, and Author of the Week. The company serves readers through an online platform with customer support via WhatsApp, and maintains a directory of 2,711 authors.
Differentiator
Problem solved
Functional benefit
Brands
- Lokbharti Prakashan: Publishing imprint under Rajkamal Prakashan group
- Radhakrishna Prakashan
- Rajkamal Urdu
Products and services
- Hardcover Books
Companies that use Rajkamal Prakashan
Customer profileSegments4 records
Ideal customer profiles4 records
Rajkamal Prakashan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rajkamal Prakashan partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Rajkamal Prakashan competitors and assessment
Company assessmentDirect peers
- Bhartiya Gyanpith: Delhi-based Hindi-language publisher with a strong literary and reference catalog. Comparable as a Hindi-first trade publisher targeting general Hindi readers.
- Prabhat Prakashan: One of India's largest Hindi-language trade publishers, headquartered in Delhi, publishing across fiction, non-fiction, children's, and academic categories. Directly comparable as a Hindi-first legacy publisher competing for the same author pool and reader base.
- Vani Prakashan: Established Hindi trade publisher based in Delhi publishing literary fiction, translations, and scholarly works. Closely comparable as a Delhi-headquartered Hindi publisher with similar genre mix and target readership.
- Radha Krishna Sanskrit Sansthan: Hindi publisher with a deep backlist of literary classics, religious, and cultural works. Comparable as a Hindi-language publisher with overlapping catalog and price points.
- Rajpal & Sons: Long-standing Hindi publisher known for affordable trade paperbacks across Hindi literature, translations, and educational titles. Comparable as a Hindi-focused publisher with strong retail and direct-to-consumer distribution.
Broad incumbents
- National Book Trust India: Government of India publisher producing affordable Hindi and English trade and academic titles across India. Comparable as a high-volume Hindi publisher with similar distribution reach, though operating under a different mandate.
- Rupa Publications: One of India's largest English and Hindi trade publishers with broad genre coverage, strong distribution, and partnerships with international houses. Comparable as a multi-imprint Indian publisher serving Hindi readers alongside English.
- Penguin Random House India: India arm of the global trade publisher, publishing in English and Hindi translations with strong retail and digital distribution. Comparable as a competing publisher for Hindi translations of international titles and marquee authors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rajkamal Prakashan social profiles
Digital presenceRajkamal Prakashan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rajkamal Prakashan leadership team
Management profileNumber of profiles
Profiles1 record
Rajkamal Prakashan subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rajkamal Prakashan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rajkamal Prakashan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rajkamal Prakashan
What does Rajkamal Prakashan do?
Rajkamal Prakashan is a Hindi language publishing house that publishes and sells books in paperback, hardcover, and e-book formats across genres including fiction, novels, poetry, memoirs, biographies, essays, children's literature, world classics, and travelogues. The company operates a direct-to-consumer e-commerce platform and distributes e-books through Amazon Kindle and Google Play Books. It also publishes quarterly magazines (Aalochana and Samajiki) and offers combo/box sets of bundled titles.
Is Rajkamal Prakashan a public or private company?
Rajkamal Prakashan is a private company. It is classified as family owned and is currently operating.
When was Rajkamal Prakashan founded?
Rajkamal Prakashan was founded in 1947. It employs 51 to 100 people.
Where is Rajkamal Prakashan based?
Rajkamal Prakashan is headquartered in New Delhi, India, in the Asia region.
How does Rajkamal Prakashan make money?
Four revenue lines are on record. Physical Book Sales are the primary driver. The others are E-Book Sales, combo/Box Set Sales and magazine Subscriptions/Sales.
Who are Rajkamal Prakashan's main competitors?
Direct peers on record are Bhartiya Gyanpith, Prabhat Prakashan, Vani Prakashan, Radha Krishna Sanskrit Sansthan and Rajpal & Sons. Broad incumbents are National Book Trust India, Rupa Publications and Penguin Random House India.
Does Rajkamal Prakashan have an API?
No public API is recorded for Rajkamal Prakashan.
What industry is Rajkamal Prakashan in?
Rajkamal Prakashan's product category is Hindi Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAAAC, Literary & Classics Publishing. Its NAICS code is 513130 and its SIC code is 2731.