Terre Haute Area Association of REALTORS

Name

Terre Haute Area Association of REALTORS

Legal name

Terre Haute Area Association of REALTORS

Website

https://thaar.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from REALTOR members, including Designated REALTOR ($690/year), Secondary REALTOR Office ($250 application fee), and Affiliate Office memberships ($210/year)
2. MLS Subscriber Fees: One-time application fee of $750 plus annual subscription of $400 per year for MLS access

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

THAAR is a not-for-profit regional professional trade association founded in 1913 that represents more than 500 REALTORS® and affiliated real estate professionals across Sullivan, Vermillion, Clay, and Vigo counties in Indiana. The association owns and operates a Multiple Listing Service (MLS), enforces the NAR Code of Ethics, provides Fair Housing and professional development training, administers tiered membership programs, and runs advocacy (RPAC) and community-service initiatives (Veterans Point/Veterans Village).

Product overview

Terre Haute Area Association of REALTORS (THAAR) is a regional trade association offering a unified portfolio of member services centered around its proprietary MLS platform. The core product is the Multiple Listing Service, supplemented by professional development resources, advocacy programs, and community initiatives. THAAR provides tiered membership programs (MLS Subscriber, Designated REALTOR, Secondary REALTOR, and Affiliate) that grant access to MLS data, member benefits programs, RPAC advocacy resources, and professional standards support including Code of Ethics training. The association also operates Veterans Point, a charitable housing program for veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerTHAAR is affiliated with NAR, providing members access to national professional standards, Code of Ethics, Fair Housing training, legal resources, and political advocacy through RPAC.
• Indiana Association of REALTORS (IAR)coreStrategic or Co-development PartnerTHAAR works with IAR for legal support, statewide transactional forms, broker CE classes, professional development, and state legislative tracking.
• Neihaus LumberminorChannel Partner/ Reseller/ DistributorFeatured affiliate member providing building materials and construction services to REALTORS and home buyers.
• CMGminorChannel Partner/ Reseller/ DistributorFeatured affiliate member (likely a mortgage or real estate services company) listed as a partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bright MLS: Large multi-state MLS serving the Mid-Atlantic. Represents the consolidation/regionalization trend in MLS that may eventually pressure standalone MLS operators like THAAR to share or migrate systems.

Broad incumbents

• Realtor.com (Move, Inc.): Operated by Move, Inc. (a News Corp subsidiary), this consumer portal partners with MLSs nationwide. Adjacent incumbent that competes for end-consumer attention to listings and shapes MLS data licensing dynamics.
• National Association of REALTORS (NAR): National umbrella trade body that THAAR affiliates with. Sets the Code of Ethics, trademark, and advocacy standards that local associations like THAAR adopt and enforce for their members.
• Zillow Group: Consumer-facing real estate platform that aggregates and displays MLS-sourced listings. Indirectly competes with the MLS discovery function THAAR provides members, shaping member expectations for technology.
• Indiana Association of REALTORS (IAR): State-level REALTOR trade association that THAAR partners with for legal support, transactional forms, CE classes, and state legislative tracking. Acts as a layer between local boards and NAR.

Direct peers

• MIBOR REALTOR Association: Indianapolis-area REALTOR association and MLS operator serving central Indiana. Same business model (membership + MLS dues) for licensed brokers/agents, making it the closest comparable peer within Indiana.
• Northwest Indiana REALTORS: Regional Indiana REALTOR association covering Lake, Porter, LaPorte, and surrounding counties. Directly comparable trade association model with MLS access for members.
• Bloomington Indiana Area Association of REALTORS: Regional Indiana REALTOR trade association serving the Bloomington market with membership dues and MLS offerings. Operates the same type of professional association model as THAAR.
• Upstate Alliance of REALTORS: Indiana-based regional REALTOR association serving Allen and surrounding counties. Similar membership structure, MLS services, and NAR/IAR affiliation as THAAR.
• Greater Fort Wayne REALTORS: Regional REALTOR association serving northeast Indiana with similar membership tiers and MLS services. Comparable in size and structure to THAAR, both affiliated with IAR and NAR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Haute Area Association of REALTORS