Di Vita

What Di Vita does

Di Vita S.p.A. is an Italian food manufacturer founded in 1969 in Carmagnola (province of Turin), specializing in preserved Mediterranean vegetables, pasta sauces, pestos, pickled and marinated vegetables, and specialty recipes such as caponata and stuffed chillies. Operations are vertically integrated at a single 80,000 sqm site (9,000 sqm production, 11,000 sqm warehousing) running 5 fully renewed production lines, with raw material processed in-house from fresh harvest to finished product under a full-traceability IT system and a 600 kW photovoltaic installation covering over 75% of energy needs. The current assortment spans more than 250 product references.

The Company's commercial focus is Private Label manufacturing for major retail chains and food brands in Italy, Europe and worldwide, supplying custom formulations, multiple formats and flexible production volumes; a dedicated food-service (HO.RE.CA.) line provides parallel SKUs to hotels, restaurants and caterers, and a smaller branded-consumer range is distributed through Italian and European grocery channels. Production is certified to BRCGS v9 and IFS Food v8 (both current to 2026), ISO 22000:2005 food safety management, ISO 50001:2011 energy management, ISO 14064-1:2012 greenhouse gas accounting, plus organic (BIO) and vegan certifications, qualifying Di Vita as an approved supplier to large international retailers.

The business is family-controlled: founder Tommaso Pochettino has managed the Company since inception, and in 1998 the Pochettino family acquired full ownership, with second-generation Alberto and Guido Pochettino joining as co-owners. Di Vita is privately held and bootstrapped with no external institutional capital, and is sold through direct B2B engagement with retail buyers and food-service operators, supported by participation in international trade shows (Foodex Japan, World of Private Label International Trade Show) and a bilingual (Italian/English) product-catalogue website.

Name

Di Vita

Legal name

Di Vita S.p.A.

Website

https://divita.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Di Vita S.p.A. is an Italian food manufacturer founded in 1969 that produces over 250 SKUs of pasta sauces, pestos, and preserved Mediterranean vegetables, primarily as a Private Label supplier to major retail chains and food brands in Italy, Europe and worldwide, with parallel supply to HO.RE.CA. food-service operators.

Ownership category

akta.pro rank

Product category

Italian Specialty Food Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

Keywords

• Italian food manufacturing
• Pasta sauces and pestos
• Private label food
• Preserved vegetables
• Food service supply

Headquarters

HQ city

Carmagnola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: Di Vita produces custom-branded products for retail chains and food brands under their Private Label program. With over 50 years of experience, they offer highly specific expertise in producing pasta sauces, pestos, and preserved vegetables for external brands.
2. Food Service Distribution: Direct supply of high-quality products to professionals in the hotel, restaurant, and catering sector (HO.RE.CA.). Products are available in multiple formats to meet the needs of small and large food service operations.
3. Retail Consumer Products: Sale of Di Vita branded products to retail consumers through supermarket and grocery store distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Di Vita manufactures Italian specialty food products including tomato-based pasta sauces, Genovese basil pesto, preserved and marinated vegetables, specialty traditional recipes (Caponata, stuffed chillies), olives, and capers across 250+ SKUs. The company operates a Private Label manufacturing program producing custom-branded products for retail chains and food brands, and directly supplies the HO.RE.CA. (hotel, restaurant, catering) sector with professional-grade formats. Their own Di Vita branded products are also sold through retail consumer channels.

Product overview

Di Vita S.p.A. is an Italian food processing company founded in 1969 that produces a portfolio of Mediterranean food products across three core product lines: (1) Pasta sauces and pestos — tomato-based sauces (tomato and basil, arrabbiata, tomato and mushroom, marinara, vegetable Bolognese) and classic Genovese basil pesto; (2) Traditional and fine food — specialty recipes (Caponata, Peperonata, Stuffed chillies, Spicy appetizer), vegetables in vinegar and oil, grilled vegetables, olives, and capers; and (3) Food service — professional-grade versions of the above product lines in multiple formats for the HO.RE.CA. sector. The company also offers Private Label manufacturing services, leveraging its expertise and flexible production capabilities to create custom-branded products for retail chains and food brands. The total product assortment spans more than 250 SKUs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasta sauces and pestos Mediterranean-style tomato-based pasta sauces including tomato and basil, arrabbiata, tomato and mushroom, and marinara varieties, alongside classic Genovese basil pesto, with vegetarian options such as vegetable Bolognese. Targeted at retail consumers and food service professionals.
• Traditional and fine food Specialty traditional Italian recipes including Caponata, Peppers (Peperonata), Stuffed chillies, and Spicy appetizer, alongside vegetables preserved in vinegar, marinated vegetables, grilled vegetables, olives, and capers. Represents over 50 years of traditional Italian food processing heritage and is sold to retail consumers and food service operators.
• Food service High-quality products designed for professional food service operators in the HO.RE.CA. sector, offering sauces, pestos, specialties, pickled and oil-preserved vegetables, salad bases, olives, and natural vegetables in multiple formats for small and large-scale professional kitchens.
• Private Label manufacturing Custom private label manufacturing service for retail chains and food brands, offering over 50 years of expertise in producing pasta sauces, pestos, and vegetable products with flexible formats, original recipes, and technical solutions tailored to customer specifications.

Quantifiable outcome

• Over 75% of energy needs self-produced from renewable sources
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Leading Retail Chains (Private Label)coreChannel Partner/ Reseller/ DistributorDi Vita serves as manufacturing partner for leading supermarket chains and food brands in Italy, Europe and worldwide through their Private Label program. The partnership involves production of custom-branded pasta sauces, pestos, and preserved vegetables with multiple format options and flexible production capabilities.
• Food Brands (Private Label)coreChannel Partner/ Reseller/ DistributorPartnerships with important food brands in Italy, Europe and internationally for private label production of specialty Italian food products. Di Vita provides manufacturing expertise, recipe development, and flexible production capabilities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Barilla G. e R. Fratelli S.p.A. Barilla is Italy's largest pasta and sauce manufacturer with a broad portfolio including ready-made pasta sauces (Barilla, Voiello) sold worldwide. It overlaps with Di Vita in pasta sauces but at significantly greater scale and broader distribution.
• De Cecco S.p.A. De Cecco is a major Italian pasta and condiments manufacturer offering pasta sauces alongside its core pasta range. It competes with Di Vita in retail and private label pasta sauces but across a broader product portfolio anchored in dry pasta.

Direct peers

• Conserve Italia: Conserve Italia is an Italian food cooperative producing preserved vegetables, sauces, and ready-made condiments under brands like Cirio and Valfrutta. It is a direct peer in preserved vegetables, pasta sauces, and private label manufacturing for European retailers.
• Mutti S.p.A. Mutti is a leading Italian manufacturer of tomato-based products (puree, paste, sauces, passata) for retail and private label across Europe. It directly competes with Di Vita in tomato pasta sauces and private label partnerships, serving overlapping retail customers.
• Saclà S.p.A. Saclà is an Italian family-owned company specialising in pestos, sauces, bruschetta toppings and antipasti sold across retail and food service in Europe. It directly competes with Di Vita in the pesto and Italian specialty sauce category, including private label.
• Cirio Società Agricola S.r.l. Cirio is a historic Italian brand producing canned tomatoes, pasta sauces and preserved vegetables sold in retail and food service. It directly overlaps with Di Vita's preserved-vegetable and pasta sauce ranges, particularly for private label and HoReCa channels.
• La Fiammante / Cannamela / Pomì (Consorzio Casalasco del Pomodoro): Pomì (by Consorzio Casalasco) is an Italian tomato product brand producing passata, pulp, and sauces for retail and private label across Europe. It directly competes with Di Vita in tomato-based pasta sauces and private label partnerships.

Regional players

• Riso Gallo S.p.A. Riso Gallo is an Italian rice and risotto producer that also offers ready-made risotti and Italian specialty sauces, including for private label and food service. It overlaps with Di Vita in HoReCa Italian food ranges and private label partnerships across Europe.

Emerging players

• Callipo Tonnare S.r.l. Callipo is a southern Italian food producer best known for tuna but expanding into Mediterranean sauces, pestos, and preserved vegetables for retail and private label. It is an emerging peer with overlap in Italian specialty preserved food categories.
• Rumore Soc. Coop. / Italiana Condimenti (Calabrese): Italiana Condimenti produces condiments, sauces and vegetable preserves under Italian specialty labels for retail and private label. It is a comparable emerging Italian condiment manufacturer with overlap in sauces, pestos, and preserved vegetables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/di-vita-spa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Di Vita