Stylist Magazine

What Stylist Magazine does

Stylist Magazine is a UK-based, privately held digital lifestyle publication serving professional women aged 25-45 with content spanning feminism, fashion, beauty, home and interiors, careers, entertainment, wellbeing, and travel. Founded in 2009 and headquartered in London, the publication operates as a digital-first media brand distributed through its website (stylist.co.uk), native iOS and Android mobile applications, email newsletters, and social channels. Stylist has built a content taxonomy organized around dedicated vertical series including Well by Stylist (wellness), The Village (motherhood and parenting), and The Adventure Travel Hub, alongside flagship weekly digital magazine issues. The publication monetizes through display advertising and tiered digital subscriptions (Stylist+ for weekly magazine access and Stylist VIP for exclusive content, ad-free reading, and member events). Stylist extends its offering beyond editorial through experiential activations such as the Strong Women Trek and Stylist VIP Member Events, which serve as both community engagement mechanisms and VIP-tier benefits. The business operates with a lean team of 1-10 employees and shows an operational association with DC Thomson Co. Ltd through its contact email domain (dcthomson.co.uk), suggesting parent-group support, though no explicit ownership relationship is confirmed in the available sources. In 2025, Stylist was awarded the PPA Media Brand of the Year in the Consumer Media category, validating its positioning within the UK consumer publishing sector. There is no disclosed AI or ML technology layer, no venture funding, and no public revenue or subscriber metrics in the input data.

Name

Stylist Magazine

Legal name

Stylist

Website

https://stylist.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Stylist Magazine is a UK-based, privately held digital lifestyle publication serving professional women aged 25-45 with weekly editorial content across fashion, beauty, careers, wellbeing, and travel, monetized via advertising and tiered subscriptions (Stylist+, Stylist VIP).

Ownership category

akta.pro rank

Product category

Women's Lifestyle Digital Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Beauty & Grooming Magazines (MPAJAEAE), Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Women's lifestyle media
• Digital magazine publishing
• Subscription content platform
• Editorial lifestyle coverage
• Fashion and beauty content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscriptions: Weekly digital magazine subscription through Stylist+ and Stylist VIP tiers, providing exclusive content, ad-free experiences, and curated editions to subscribers.
2. Advertising: Display advertising across website and digital magazine properties, with targeted advertising capabilities based on reader data and cookies.
3. Premium Tiered Memberships: Publisher evolving digital revenue strategies with premium subscription tiers offering tiered access to digital content, inspired by airline models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stylist Magazine is a free-to-read UK digital women's lifestyle publication covering fashion, beauty, wellbeing, travel and culture through its website stylist.co.uk and companion mobile apps. It monetises its audience via advertising, premium subscription tiers (Stylist+, Stylist VIP) and a calendar of paid VIP live events for top-tier members.

Product overview

Stylist Magazine operates as a digital-first publication platform offering editorial content across fashion, beauty, home, careers, entertainment, wellbeing, and lifestyle topics. The core product is the digital magazine accessed via subscription, with two main tiers: Stylist+ for digital magazine access and Stylist VIP for enhanced exclusive content and events. Content is distributed through the website, mobile app (iOS/Android), and email newsletters. Thematic content series including The Village (parenting), Well by Stylist (wellness), and The Adventure Travel Hub extend coverage into specialized verticals, while Stylist VIP Events provides experiential membership benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Stylist+: Premium subscription tier offering instant access to the weekly digital magazine plus exclusive content
• Stylist VIP

Products and services

• Stylist Magazine A free UK women's lifestyle digital magazine delivered via stylist.co.uk and companion mobile apps, targeting individual female readers with editorial coverage across fashion, beauty, wellbeing, travel and culture.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Refinery29: Refinery29 is a large digital-first women's lifestyle platform covering fashion, beauty, wellness, and culture. It overlaps with Stylist on audience and content verticals but operates at significantly greater scale across multiple geographies.
• Popsugar: POPSUGAR is a digital-first women's lifestyle media brand spanning entertainment, fashion, beauty, wellness, and parenting — overlapping multiple Stylist verticals (Well by Stylist, The Village, fashion, beauty) at greater scale.

Direct peers

• Red Magazine: Red is a UK women's lifestyle magazine aimed at professional, style-conscious women — a near-perfect overlap with Stylist's reader profile. Both brands blend fashion, beauty, careers, and wellbeing content for the same demographic.
• Harper's Bazaar UK: Harper's Bazaar UK is a premium women's fashion and lifestyle title with comparable coverage to Stylist's fashion/beauty content. It competes for the same advertiser base and aspirational female readership.
• Elle UK: Elle UK covers fashion, beauty, and culture for a style-conscious female audience with significant overlap to Stylist. Both brands operate digital editions alongside traditional publishing and compete for premium fashion advertising.
• Cosmopolitan UK: Cosmopolitan UK is a mainstream women's lifestyle title with overlapping coverage of fashion, beauty, sex, and careers. It addresses a similar (slightly younger) female audience and competes for the same advertising pool.
• Glamour UK: Glamour UK is a major women's lifestyle magazine covering fashion, beauty, sex, and culture with a near-identical target demographic to Stylist. It competes directly on editorial coverage, advertising spend, and digital subscription strategy.
• Marie Claire UK: Marie Claire UK is a women's fashion, beauty, and culture magazine targeting a similar demographic to Stylist. Both titles blend editorial fashion content with broader lifestyle and current-affairs coverage for UK women.
• Who What Wear: Who What Wear is a digital-first women's fashion and lifestyle publication with a comparable target audience and editorial style. It represents the digital-native competition Stylist faces for both readers and advertising dollars.
• Grazia: Grazia is a UK women's fashion and lifestyle magazine targeting a similar 25–45 female audience with comparable coverage of fashion, beauty, and culture. It directly competes with Stylist for both advertisers and readers in the same UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stylistmagazine
• Facebookfacebook.com/stylistmagazine
• LinkedInlinkedin.com/company/stylistmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylist Magazine