Consulting & Training Agency

What Consulting & Training Agency does

Consulting & Training Agency S.A.L. (CTA) is a privately held Lebanese boutique consulting firm founded in 2007 by Vincent E. Mazraani and headquartered in Jounieh, Lebanon. The company delivers tailored consulting, training, private coaching, inspection, and auditing services built around international standards frameworks — primarily the ISO 9000 family (9001, 13485, 14001, 15189, 17025, 22000, 22005, 26000, 27001, 29990, 45001), HACCP for food safety, and ABET accreditation for university programs — with additional offerings in disaster risk reduction (via UNISDR's DRR-PSP), social responsibility, green initiatives, and financial services (tax, VAT, financial audits). Its customer base spans healthcare (hospitals, laboratories, clinics), higher education (named clients include AUST, USJ, LCU, USF), hospitality, insurance, food service, NGOs, construction, and pharmaceutical sectors across Lebanon, the broader Middle East, North America, and Europe (through a partnership with PC-Progressus Consult in France).

CTA operates a sales-led, direct-engagement go-to-market with no publicly disclosed pricing; engagements are quote-based and customized per client, delivered on-site or via private coaching. Revenue is generated across three professional-services streams — consulting implementation, training/coaching, and assessment/auditing — with no subscription or recurring retainer model evident. The firm is bootstrapped and founder-owned, has no disclosed external investors, parent company, or subsidiaries, and maintains a digital presence through its website, Facebook, LinkedIn, Twitter, and YouTube channels. Differentiators cited are a customized methodology grounded in knowledge-attitude-practice, deep personal credentials of the founder (ISO committee membership, Lead Auditor certification, multiple advanced degrees), and an integrated service portfolio spanning consulting through auditing rather than siloed offerings.

Name

Consulting & Training Agency

Legal name

CTA – Consulting & Training Agency S.A.L.

Website

https://cta-mena.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Consulting & Training Agency S.A.L. is a Lebanon-based boutique founded in 2007 that delivers customized ISO standards consulting, training, coaching, and auditing to healthcare, education, hospitality, and other organizations across MENA, North America, and Europe.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• ISO consulting services
• Management training programs
• Quality management consulting
• ABET accreditation services
• Compliance auditing services

Headquarters

HQ city

Joünié

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Implementation and monitoring of quality management systems, human resources solutions, occupational health and safety, food safety, social responsibility, strategic management, disaster management, and financial advisory services.
2. Training and Coaching: Custom-made training programs, private coaching for higher management personnel in areas such as strategic management, public speaking, conflict management, and other management skills.
3. Assessment and Auditing: Assessment and auditing services for various management systems including ISO certifications, hospital accreditation, laboratory accreditation, and university/school certification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CTA – Consulting & Training Agency S.A.L. is a Lebanon-based advisory firm that helps organizations implement international standards (ISO), pursue ABET accreditation, and strengthen management systems across quality, occupational health & safety, and social responsibility. It delivers its offering through consulting, structured training programs, executive coaching, and third-party-style auditing services, primarily to organizations in healthcare, education, hospitality, insurance, food service, NGO, and financial sectors across the Middle East, North America, and Europe.

Product overview

Consulting & Training Agency S.A.L. is a consulting and training services company founded in 2007, offering a portfolio of professional services rather than a software product. The core offerings include Tailor Made Consulting for ISO Quality Management System implementations, Private Coaching for management personnel, ABET Consulting Services for university accreditation, Social Responsibility Consulting (ISO 26000), Disaster Risk Reduction consulting, Training Programs, Audit & Inspection Services, Financial Services, and Green Initiatives Advisory. Services are delivered through customized methodologies adapted to client needs, with emphasis on knowledge, attitude, practice, diversity, ethics, and continual improvement. The company also offers Private Coaching in Strategic Management, Public Speaking, and Conflict Management for senior management. Training covers Total Quality Management, Human Resources, Occupational Health & Safety, Social Responsibility, Food Safety, Strategic Management, and Disaster Management domains.

Differentiator

Problem solved

Functional benefit

Products and services

• ISO Standards Implementation Consulting

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• PC-Progressus Consult, FranceminorStrategic or Co-development PartnerEuropean presence partnership through PC-Progressus Consult in France, extending CTA's reach into Europe.
• Disaster Risk Reduction Private Sector Partnership (DRR-PSP)minorStrategic or Co-development PartnerCTA is a member of DRR-PSP under UNISDR, participating in private sector disaster risk reduction initiatives.
• METSZ International WorkshopminorStrategic or Co-development PartnerParticipation in METSZ (Mega Earthquakes and Tsunamis in Subduction Zones) international workshop collaboration on disaster management topics.
• Green Initiatives (via green.opportunities.com.lb)minorOthersAssociation with green initiatives platform in Lebanon, supporting environmental sustainability efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SGS: SGS is the world's largest testing, inspection, and certification company with a global ISO systems certification and consulting practice. While much broader than CTA, SGS competes for the same ISO implementation and accreditation engagements CTA targets across the Middle East.
• RINA: RINA is a multinational certification, inspection, and engineering consultancy offering ISO management system certification and related advisory services. Its QHSE practice competes with CTA on ISO consulting and accreditation readiness projects.
• Intertek: Intertek is a global TIC provider offering systems certification, audit, and related advisory services. Its Assurance and Compliance line competes directly with CTA's ISO consulting and audit offerings across multiple verticals.
• DEKRA: DEKRA is a global TIC and certification organization offering ISO management system certification, audit, and training services. It competes with CTA for ISO implementation and certification engagements across multiple industry verticals.
• Bureau Veritas: Bureau Veritas is a global TIC leader offering ISO certification, QHSE consulting, and accreditation services across 140+ countries. Its Middle East operation directly overlaps with CTA's regional ISO consulting and certification-readiness work.
• DNV: DNV provides accredited certification, assurance, and advisory services including ISO management system certification (9001, 14001, 45001, 27001, etc.). DNV competes with CTA on ISO implementation and certification advisory for healthcare, education, and industrial clients.
• TÜV Rheinland: TÜV Rheinland is a leading global certification body offering ISO management system certification (9001, 14001, 45001, 13485, etc.) and related consulting. It competes with CTA on enterprise ISO implementation projects in the MENA region.

Direct peers

• BSI (British Standards Institution): BSI is the UK's national standards body and one of the world's largest providers of ISO certification, training, and standards-based consulting. CTA competes directly with BSI's consulting arm in the Middle East for ISO 9001, 14001, 45001, and related management system implementation projects.
• LRQA: LRQA (Lloyd's Register Quality Assurance) is a specialist ISO certification and assurance provider offering management system certification, training, and consulting across ISO standards. It competes head-to-head with CTA for mid-market and enterprise ISO engagements.
• DQS: DQS is a global certification body focused on management systems certification (ISO 9001, 14001, 45001, 13485, 27001, etc.) with a strong consulting arm. As a more specialized peer than the mega-TICs, DQS closely mirrors CTA's ISO-focused consulting and audit model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consulting & Training Agency