Eric Insurance

What Eric Insurance does

Eric Insurance is an Australian for-profit automotive insurer founded in 1985 and headquartered in Scoresby, Victoria. The company operates in the motor vehicle insurance segment and has built a 39+ year operating history under the leadership of CEO Malcolm Tilbrook and COO Sean Balding, with a workforce of 251-500 employees. The firmographic profile (mid-sized Australian general insurer) implies a customer base drawn from retail motorists, automotive dealers, and potentially fleet or commercial motor clients, though no customer or segment data is disclosed in available materials.

Operationally, the public-facing signals are minimal and raise diligence concerns. The company's primary domain, ericinsurance.com.au, currently displays a "Website Under Redevelopment" notice and routes business enquiries to Blackbox Media ([email protected]) rather than to an internal Eric Insurance contact. The domain is described as providing links to advertisements based on search terms, which is inconsistent with an active insurer's typical web presence. No products, pricing, technology stack, partnerships, certifications, or distribution channels are catalogued in available data, and there is no disclosure of funding history, ownership structure, or financial performance.

The resulting picture is of a legacy Australian auto insurer with a long brand history and meaningful headcount, but with no verifiable current product, channel, or revenue signal available to a prospective investor. The combination of a non-functional primary web channel, absence of disclosed leadership beyond two named executives, and zero catalogued products or partnerships materially limits confidence in the company's current operating posture and is the central diligence issue for any PE/VC/M&A counterparty.

Name

Eric Insurance

Website

https://ericinsurance.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Eric Insurance is an Australian automotive insurer founded in 1985, headquartered in Scoresby, serving motor vehicle insurance customers with a 251-500 employee workforce under CEO Malcolm Tilbrook.

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Automotive insurance
• Motor vehicle insurance
• Car insurance
• Vehicle coverage
• Commercial vehicle insurance

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Eric Insurance is an Australian automotive insurer that underwrites and provides motor vehicle insurance products and related coverage solutions. The firm operates from Scoresby, Australia and has historically served individual drivers and commercial vehicle owners with auto insurance offerings. The current corporate website is undergoing redevelopment, with limited public-facing product detail available.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Budget Direct: Budget Direct is a major Australian direct-to-consumer motor and home insurer owned by Auto & General. It is a direct peer because it sells personal auto policies online to Australian consumers, the same channel and customer segment Eric Insurance serves.
• AAMI: AAMI is one of Australia's largest personal motor and home insurers, owned by Suncorp. It is a direct peer because it underwrites personal auto policies to Australian consumers through similar distribution channels (direct, aggregator, partner), competing head-to-head with Eric Insurance's stated market.
• Youi: Youi is an Australian direct insurer known for tailored motor and home cover sold via phone and online. It is a direct peer because it serves Australian consumers seeking personalised personal lines insurance, including auto, with a similar digital/telephonic model.
• Bingle: Bingle is a digital-only Australian personal car insurer backed by Suncorp, selling policies entirely online. It is a direct peer given its focus on lean digital distribution of personal auto cover — directly competitive with how Eric Insurance would need to serve customers.
• NRMA Insurance: NRMA Insurance is an Australian personal lines powerhouse (part of IAG) offering motor, home, and small business cover. It is a direct peer given its dominant share of the Australian personal auto market that Eric Insurance also targets.

Regional players

• RACV (Royal Automobile Club of Victoria): RACV sells personal motor insurance to Victorian members, and Eric Insurance is headquartered in Scoresby, Victoria. RACV is a strong regional incumbent in the same state, with comparable target customers (Victorian drivers) and product (personal auto).

Broad incumbents

• QBE Insurance Australia: QBE is a large global insurer with a substantial Australian commercial and personal lines presence. It is a broad incumbent — its Australian personal auto offering competes in the same market but is part of a much larger diversified portfolio.
• Allianz Australia: Allianz Australia is a large multi-line insurer offering motor, home, life, and commercial cover. It is a broad incumbent — overlapping in personal auto but operating across a much wider product portfolio than Eric Insurance's focused auto-only positioning.
• Insurance Australia Group (IAG): IAG is Australia's largest general insurer, with brands including NRMA, CGU, SGIO, and Swann. It is a broad incumbent — competing across personal auto with Eric Insurance but at vastly greater scale and product breadth.
• Suncorp Insurance Australia: Suncorp Insurance is one of Australia's largest general insurers, with major brands (AAMI, Bingle, GIO, Shannons) covering motor, home, and commercial. It is a broad incumbent given its scale and breadth relative to Eric Insurance's narrow auto focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eric Insurance