CrazyPet
CrazyPet is a Spanish omnichannel pet supplies retailer operating the crazypet.es e-commerce site and more than 70 physical stores, selling food, accessories, and health products for dogs, cats, rodents, birds, fish, and reptiles to individual pet owners in Spain.
- Company typePrivate
- Founded2017
- HeadquartersPonferrada, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CrazyPet does
CrazyPet S.L. is a Spanish omnichannel pet supplies retailer headquartered in Ponferrada, operating the e-commerce platform crazypet.es alongside a network of more than 70 physical stores across Spain. The company sells food, accessories, hygiene, antiparasitic, grooming, transport, and toy products across six pet categories — dogs, cats, rodents, birds, fish, and reptiles — covering more than 1,000 brands and 40,000 SKUs, and holds Spanish commercial retail authorization (24-356-CDMV) to sell veterinary medications. It also markets three proprietary private-label brands — Hantu (natural pet food), Traveness (value positioning), and Grature (natural formulations with specialized life-stage and dietary variants).
The business runs on a direct-to-consumer model combining one-time unit-based purchases with a Recurring Purchase (Autoship) subscription tier that offers a discount on scheduled deliveries. Customer acquisition is driven by an email newsletter with a 10% welcome coupon, the Club CrazyPet loyalty program (points, member-only offers), and homepage promotional campaigns featuring top sellers and seasonal bundles (e.g., 2nd unit at 50% off, 5+1 deals). Free shipping is offered on orders over €39, and certain products are priced lower online than in physical stores.
Distribution is dual-channel: home delivery via the e-commerce storefront for national reach, and in-store purchasing with assisted selling through the 70+ retail locations. The company carries the Confianza Online trust seal for Spanish e-commerce compliance. Ownership is private with no disclosed parent, funding rounds, M&A, or external investment in the source data, and the company operates with a stated headcount of 51–100 employees.
CrazyPet firmographics
Firmographics- Name
- CrazyPet
- Legal name
- CrazyPet S.L.
- Website
- https://crazypet.es
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CrazyPet is a Spanish omnichannel pet supplies retailer operating the crazypet.es e-commerce site and more than 70 physical stores, selling food, accessories, and health products for dogs, cats, rodents, birds, fish, and reptiles to individual pet owners in Spain.
- Ownership category
- akta.pro rank
CrazyPet industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (459910), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Toys & Enrichment Retail (CRALAHAE), Dry Kibble (Dog & Cat) (CRADAFAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where CrazyPet is headquartered
LocationHeadquarters
- HQ city
- Ponferrada
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
CrazyPet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce pet product sales: CrazyPet operates an online pet supplies store selling food, accessories, and health products for dogs, cats, rodents, birds, fish, and reptiles. Revenue is generated through product sales with free shipping on orders over €39. The company also offers a Recurring Purchase (Autoship) subscription program for scheduled deliveries, and sells products exclusively online at discounted prices compared to physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
| Subscription | Monthly | Autoship / Recurring Purchase subscription program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CrazyPet product offering
Product offeringCore offering
CrazyPet is a Spanish omnichannel pet supplies retailer selling food, accessories, antiparasitics, grooming products, feeders, toys, transport carriers, and specialized veterinary diets for dogs, cats, rodents, birds, fish, and reptiles. It operates the crazypet.es online store with home delivery and a network of more than 70 physical stores in Spain, complemented by an Autoship subscription service and the Club CrazyPet loyalty program. The company carries more than 1,000 brands and 40,000 products, including three private-label brands (Hantu, Traveness, Grature).
Product overview
CrazyPet is an online pet retail platform offering a comprehensive range of pet products across multiple categories. The core offering centers on pet food in both dry (pienso) and wet (comida húmeda) formats, complemented by health products (antiparasitics), accessories, toys, and specialized veterinary diets. The business operates its own private label brands (Hantu, Traveness, Grature) alongside established third-party brands (Royal Canin, Hill's, Advance, Purina). Additional services include Club CrazyPet loyalty program and Compra Recurrente subscription/autoship service. The platform serves six pet categories: dogs, cats, small mammals, birds, fish, and reptiles, with over 1,000 brands and 40,000 products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free shipping on orders over €39
- +2 more outcomes
Companies that use CrazyPet
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
CrazyPet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CrazyPet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Confianza OnlineminorCrazyPet carries the Confianza Online trust seal on its website, indicating compliance with consumer protection standards and online trust certifications for e-commerce in Spain.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CrazyPet competitors and assessment
Company assessmentBroad incumbents
- Petco: Petco is a US-based omnichannel pet retailer offering food, supplies, and services. Although primarily US-focused, it shares CrazyPet's broad assortment + loyalty + private-label strategic playbook and serves as a strategic reference point.
- PetSmart: PetSmart is a large North American omnichannel pet retailer with private labels, loyalty programs, and subscription services. Comparable to CrazyPet in the omnichannel + private-label + loyalty combination, though at much larger scale.
- Amazon Spain (Pet Supplies): Amazon's Spanish marketplace offers an extensive pet supplies catalog with Prime delivery, competing with CrazyPet on price, selection, and convenience rather than on specialty pet expertise.
Direct peers
- Kiwoko: Kiwoko is a leading Spanish specialty pet retail chain with a large physical store network plus an online store. It competes head-to-head with CrazyPet across pet food, accessories, and in-store services in Spain.
- TiendAnimal: TiendAnimal is one of Spain's largest online pet supplies retailers, offering food, accessories, and health products for multiple pet categories. It directly competes with CrazyPet on assortment, omnichannel presence, and Spanish D2C customer base.
- Maxi Zoo: Maxi Zoo is a European specialty pet retail chain operating in Spain, offering food, accessories, and grooming services. It is comparable to CrazyPet in omnichannel pet retail model and target customer.
- Zooplus: Zooplus is one of Europe's largest online pet retailers, operating across Spain with a broad catalog and subscription/Autoship model. It competes directly with CrazyPet's online value proposition and subscription offering.
Emerging players
- Pet Lovers Centre: Pet Lovers Centre is an omnichannel pet retailer operating in multiple markets, offering food, accessories, grooming, and veterinary services. Comparable to CrazyPet in omnichannel format and breadth of categories, though geographically distinct.
Others
- Carrefour Spain (Pet Section): Carrefour's Spanish hypermarkets include a pet food and supplies section, competing primarily on convenience and price for routine consumables rather than on specialty assortment or private labels.
Regional players
- El Corte Inglés (Pet Department): El Corte Inglés is Spain's largest department store chain, carrying a pet supplies assortment online and in select locations. It competes with CrazyPet for premium Spanish pet owners seeking a one-stop shopping experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CrazyPet social profiles
Digital presenceCrazyPet compliance and trust
Trust signalCompliance2 records
CrazyPet financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrazyPet leadership team
Management profileNumber of profiles
CrazyPet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrazyPet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrazyPet
What does CrazyPet do?
CrazyPet is a Spanish omnichannel pet supplies retailer selling food, accessories, antiparasitics, grooming products, feeders, toys, transport carriers, and specialized veterinary diets for dogs, cats, rodents, birds, fish, and reptiles. It operates the crazypet.es online store with home delivery and a network of more than 70 physical stores in Spain, complemented by an Autoship subscription service and the Club CrazyPet loyalty program. The company carries more than 1,000 brands and 40,000 products, including three private-label brands (Hantu, Traveness, Grature).
Is CrazyPet a public or private company?
CrazyPet is a private company. It is classified as unknown and is currently operating.
When was CrazyPet founded?
CrazyPet was founded in 2017. It employs 51 to 100 people.
Where is CrazyPet based?
CrazyPet is headquartered in Ponferrada, Spain, in the Europe region.
How does CrazyPet make money?
One revenue line is on record: E-commerce pet product sales.
Who are CrazyPet's main competitors?
Broad incumbents on record are Petco, PetSmart and Amazon Spain (Pet Supplies). Direct peers are Kiwoko, TiendAnimal, Maxi Zoo and Zooplus. Pet Lovers Centre is listed as an emerging player. Carrefour Spain (Pet Section) is listed as an others. El Corte Inglés (Pet Department) is listed as a regional player.
Does CrazyPet have an API?
No public API is recorded for CrazyPet.
What industry is CrazyPet in?
CrazyPet's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 459910 and its SIC code is 5399.