TEN Music Group

What TEN Music Group does

TEN Music Group is a privately held, Stockholm-based independent music company founded in 2012 that operates five integrated service divisions under a single corporate roof. The group represents approximately 40 named clients across three talent categories: 11 recording artists, 21+ songwriters and producers, and 8 actors, with active operations in Sweden and internationally.

The company's service portfolio spans the full entertainment value chain. TEN Records handles recording and global distribution to major streaming platforms (Spotify, Apple Music, Deezer, Tidal). TEN Songs operates as the publishing house, providing songwriting representation, synchronization licensing, and exclusive access to seven fully equipped recording studios at Hagagatan 10 in Stockholm, alongside organized songwriting camps. TEN Management delivers artist career development; TEN Film supplies original music composition, supervision, and licensing to film and TV production companies; and TEN Ventures cultivates personal brands of roster talent across creative industries. Underlying infrastructure is human-capital and studio-based rather than technology-platform-based, with no disclosed AI, software, or data systems.

The business model is anchored in licensing royalties (recording, publishing, and synchronization) supplemented by professional services fees from management and brand development. Pricing is negotiated bilaterally per artist or per project and is not publicly disclosed. Marquee roster outputs include Danny Saucedo (350M+ streams, 28 platinum, 11 gold, 2 Swedish Grammys), Etta Zelmani (300M+ streams, Billboard #1 via BTS), Felix Sandman (200M+ streams, Netflix/Disney acting credits), and Omar Rudberg (80M+ streams, Netflix 'Young Royals' lead). Revenue, headcount cost base, and ownership structure beyond the founder/management layer are not publicly disclosed.

Name

TEN Music Group

Legal name

TEN Music Group

Website

https://ten.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TEN Music Group is a privately held Stockholm-based independent music company representing ~40 artists, songwriters, producers, and actors across five divisions: Management, Records, Songs (publishing + studios), Film (sync licensing), and Ventures (brand development).

Ownership category

akta.pro rank

Product category

Music Management and Publishing

NAICS

Record Production and Distribution (51225), Music Publishers (512230), Sound Recording Studios (51224)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA), Music Producers & Production Teams (MPAIAHAB), Songwriting & Composition Services (for hire) (MPAIAHAF)

Keywords

• Music publishing
• Record label
• Artist management
• Music supervision
• Songwriter representation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Record Label Services: Recording and music distribution services for artists under TEN Records, including release strategy development and global music distribution through streaming platforms.
2. Publishing (TEN Songs): Publishing house operations guiding songwriters, producers, and composers, with worldwide music publishing and synchronization rights management. Songwriting camps organized to produce catalog.
3. Artist Management (TEN Management): Career management services for artists to build sustainable and thriving careers, including strategic development and project execution.
4. Film & TV Services (TEN Film): Music composition, production, and licensing services for film and TV productions, including original music development, music supervision, and connecting talent with film/TV opportunities.
5. Brand Development (TEN Ventures): Personal brand cultivation and expansion services for talent, exploring opportunities across creative industries beyond their usual domains.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

TEN Music Group is an independent Stockholm-based music company representing artists, songwriters, producers, composers, and actors through five service divisions: TEN Records (recording and distribution), TEN Songs (publishing house with seven recording studios and songwriting camps), TEN Management (artist career management), TEN Film (film/TV music composition and supervision), and TEN Ventures (personal brand expansion).

Product overview

TEN Music Group is a Stockholm-based music company offering a portfolio of five interconnected service divisions. TEN Records handles recording and music distribution; TEN Songs serves as the publishing house with studio access and songwriting camps; TEN Management provides artist management; TEN Film covers film/TV music and music supervision; and TEN Ventures expands personal brands across creative industries. The company represents artists, songwriters, producers, composers, and actors active in Sweden and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• TEN Records Record label and music distribution service centered on recording and releasing music with carefully crafted release strategies driven by knowledge, experience, passion, and creativity. For artists signed to TEN Records.
• TEN Songs Music publishing house that guides songwriters, producers, and composers, providing access to seven fully equipped studios at Hagagatan 10 in Stockholm and organizing songwriting camps. Also provides music supervision, licensing, and original music development for television and film in collaboration with TEN Film.
• TEN Management Artist management service focused on building sustainable and thriving careers for artists on their own terms, with extensive experience and strong commitment to reaching full potential. For recording artists, songwriters, and actors.
• TEN Film Film and TV division that connects talents with opportunities in film and TV, produces visionary projects with production companies, and specializes in composing and producing original music for TV and film.
• TEN Ventures Brand expansion and personal brand cultivation service that helps talents explore distinctive interests and creative expressions beyond their usual domains, seeking opportunities across various creative industries.

Quantifiable outcome

• 350+ million streams generated by select artists on roster
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Warner Chappell Music: Global music publishing arm of Warner Music Group, signing songwriters and acquiring catalogs worldwide. Comparable to TEN Songs' publishing ambitions at global scale, though vastly larger and with established infrastructure.

Direct peers

• AWAL: Artist distribution and label services company (now part of Sony Music) offering global distribution and marketing to independent artists. Closely comparable to TEN Records' artist-friendly distribution and label-services model.
• Primary Wave Music Publishing: Independent music publishing and talent management company focused on signing legacy and emerging songwriters and catalogs. Closely comparable to TEN Songs' publishing focus on writer/producer rosters.
• BMG: Global independent music company combining recordings, publishing, and artist services. BMG is the most direct independent peer to TEN's integrated management/label/publishing model and competes for the same pool of Nordic and international songwriters.
• Kobalt Music: Music publishing, label services, and royalty administration platform serving independent artists and songwriters globally. Direct comparator to TEN Songs on the publishing side and to TEN Records on the label-services side.
• Downtown Music: Music publishing, distribution, and business services company serving independent labels and songwriters. Overlaps with TEN Songs' publishing administration and TEN Records' distribution role.
• Create Music Group: Independent music company combining publishing, distribution, and recordings with a focus on catalog acquisition and emerging artists. Comparable business model to TEN's combined publishing and label structure.
• Concord Music Group: Independent music company with recorded music, publishing, and theatrical divisions. Comparable to TEN in operating an integrated, multi-rights catalog business at the independent end of the market.

Regional players

• Epidemic Sound: Stockholm-headquartered music licensing company producing original royalty-free music for content creators. Comparable to TEN as a Swedish music company with strong songwriter/producer infrastructure, but operating in a distinct B2B licensing model.
• Pophouse Entertainment: Swedish music and entertainment company (built around the ABBA catalog) developing artists, brands, and live experiences. Comparable to TEN as a fellow Stockholm-based integrated entertainment operator, with a stronger catalog/IP focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCja4SdylHToShQOmNKQIAXw
• Facebookfacebook.com/TenMusicGroup
• LinkedInlinkedin.com/company/ten-music-group
• Instagraminstagram.com/tenmusicgroup
• TikToktiktok.com/@tenmusicgroup
• Xx.com/TENMusicGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEN Music Group