Future Radio
Future Radio is a Norwich-based community radio station operating across FM, DAB, online, and smart speakers, run by 60-70 volunteers under parent charity Future Projects. It serves Greater Norwich's ~380,000 residents with local news, music, and community programming, monetizing via advertising (100% to charity), studio hire, and paid on-air experiences.
- Company typePrivate
- Founded2005
- HeadquartersNorwich, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Future Radio does
Future Radio is a community radio station licensed in 2005 and operating from 14 Woodcock Road, Norwich, broadcasting across FM (107.8), DAB (Norwich, King's Lynn, Cambridge), online streaming, and smart speaker platforms to approximately 380,000 people in Greater Norwich. The station is operated by roughly 60-70 volunteers with a small paid management team led by Station Manager Dean Tucker and Business Development Manager Christopher Remer, and is legally housed within Future Projects, a Norwich-based charitable organization whose broader remit includes Future Support and Future Education specialist services.
The station's core product is a continuously broadcast local radio service with 28+ specialist on-demand shows spanning music genres, community news, comedy, and theatre. Its technical infrastructure comprises professional studio equipment including Sonifex and Allen & Heath mixing desks, Technic SL1210 turntables, Audio-Technica microphones, Myriad 5 Playout, and Rodecaster Pro 2, which it also monetizes through paid studio hire at £35+VAT per hour and paid Radio Show Experiences at £99-£149. Adjacent revenue lines include on-air and online advertising (with 100% of proceeds directed to parent charity Future Projects), event ticket sales (Sound of Norwich music nights, pub quizzes at £2/person), and hour sponsorships of fundraising broadcasts at £45-£60 per hour.
The business model is hybrid: a grant-funded and volunteer-operated charity structure overlaid with modest commercial monetization. Go-to-market relies on direct sales of advertising to local SMBs, charities, and public-sector bodies (Norwich City Council, NHS Wellbeing, Norfolk Adult Learning, Maddermarket Theatre), partnerships with civic and cultural institutions (Norwich Theatre, Shelter Norfolk, Norfolk and Norwich Festival, Norwich Pride), and content partnerships with grant funders (Aviva Foundation, Norfolk Community Foundation, Clarion Futures, National Lottery Community Fund). Audience reach is documented at ~380,000 people in Greater Norwich with 26,500+ combined social media followers. Notable alumni include Greg James (Radio 1).
Future Radio firmographics
Firmographics- Name
- Future Radio
- Legal name
- Future Radio
- Website
- https://futureradio.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Future Radio is a Norwich-based community radio station operating across FM, DAB, online, and smart speakers, run by 60-70 volunteers under parent charity Future Projects. It serves Greater Norwich's ~380,000 residents with local news, music, and community programming, monetizing via advertising (100% to charity), studio hire, and paid on-air experiences.
- Ownership category
- akta.pro rank
Future Radio industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
Keywords
Where Future Radio is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Future Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising and Sponsorship: Radio advertising packages including on-air adverts, featured interviews, competitions, shout outs, website banners, social media posts. Sponsorship packages including hour sponsorships during special broadcasts like the 24-Hour Tucker Takeover.
- Studio Hire: Professional studio space rental for recording radio shows, podcasts, voiceovers, and broadcast production at £35 + VAT per hour
- Radio Show Experience: Creating own radio show experiences sold as vouchers - 1 person experience for £99, 2 person experience for £149, includes recording in professional studios and broadcast on air
- Event Revenue: Live music events including Sound of Norwich nights and pub quizzes with ticket sales and raffle proceeds supporting Future Projects charity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Studio Hire |
| One time/ perpetual license | Pay-as-you-go | Radio Experience - 1 Person |
| One time/ perpetual license | Pay-as-you-go | Radio Experience - 2 People |
| One time/ perpetual license | Pay-as-you-go | Hour Sponsorship - Daytime (9am-8pm) |
| One time/ perpetual license | Pay-as-you-go | Hour Sponsorship - Nighttime (9pm-12am, 12am-1am) |
| Unit Pricing | Pay-as-you-go | Pub Quiz Entry |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Future Radio product offering
Product offeringCore offering
Future Radio is Norwich's community radio station broadcasting on FM 107.8, DAB digital radio, online streaming, and smart speakers to approximately 380,000 people in Greater Norwich, King's Lynn, and Cambridge. The station delivers local news, music, interviews, and community programming operated by over 60 volunteers, alongside paid offerings including studio hire, Radio Show Experiences, and advertising/sponsorship packages with 100% of advertising proceeds directed to parent charity Future Projects.
Product overview
Future Radio is Norwich's community radio station operating as a single unified product—a local broadcast radio service distributed across multiple platforms (FM 107.8, DAB, online streaming, and smart speakers). The station offers a portfolio of related products and services including radio programming with dozens of specialist shows, a Radio Show Experience allowing individuals to create and host their own shows for £99-£149, professional studio hire at £35+VAT/hour, advertising and sponsorship packages, local music submission programs, and volunteer opportunities. The station is operated by Future Projects charity, with 100% of advertising proceeds supporting the parent charity's community work.
Differentiator
Problem solved
Functional benefit
Products and services
- Future Radio Broadcast (FM 107.8, DAB, Online, Smart Speaker) Norwich's community radio station broadcasting on 107.8 FM, DAB digital radio, online, and smart speakers to approximately 380,000 people in Greater Norwich, offering a mix of local news, music shows, interviews, and community content produced by volunteers.
- Radio Show Experience A paid consumer experience allowing individuals to create and host their own radio show in Future Radio's professional studios, with song selection, professional studio recording, and broadcast on air. Priced at £99 for 1 person or £149 for 2 people.
- Studio Hire Professional radio studio rental for podcast recording, voiceovers, and broadcast production at £35 + VAT per hour, featuring industry-standard equipment including Sonifex mixing desk, Allen & Heath mixer, Technic SL1210 turntables, Numark CD players, Audio-Technica microphones, Myriad 5 Playout System, and Rodecaster Pro 2 Podcaster.
- Advertising and Sponsorship Packages On-air and online advertising offerings including radio adverts, featured interviews, competitions, shout outs, website banners, and social media posts, plus sponsored hour slots and show sponsorships, with 100% of proceeds directed to Future Projects charity.
- On-Demand Shows and Podcasts Diverse content library of dozens of specialist shows spanning music genres (60s, Jazz, Rock, Indie, Dance, Drum & Bass), chat shows, comedy, local news, and community interest programs, plus partnership-produced podcasts with organisations including Norwich Theatre, Shelter Norfolk, and Big C Cancer Charity.
Quantifiable outcome
- Broadcasting to 380,000 people in Greater Norwich area
- +3 more outcomes
Companies that use Future Radio
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Future Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Future Radio partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Norwich TheatrecoreStage Door radio show in association with Norwich Theatre - monthly show sharing behind the scenes stories, interviewing local artists, playing theatre tunes, featuring interviews from Norwich Theatre Talks podcast. Partnership celebrating creativity and cultural activities in Norwich.
- On Track NorfolkcoreOn Track On Air partnership where young people aged 16-24 create radio shows broadcast on Future Radio. On Track helps young people not in education, training or employment to develop soft skills and gain industry experience. Funded by European Social Fund and National Lottery Community Fund.
- 12th Man Campaign (The Outsiders CIC)core12th Man Radio Show dedicated to men's mental health, providing Mental Health First Aid training to trades and groups. Suicide is biggest killer of men under 45 and Norfolk has one of highest suicide rates in UK.
- Future ProjectscoreFuture Radio is part of Future Projects charity whose mission is to unlock potential of communities experiencing hardship. 100% of advertising proceeds support Future Projects' work in housing, welfare, family support, debt advice, health, employability and isolation services. Future Projects also runs Future Support and Future Education specialist services.
- Norwich City CouncilcorePartnership for community programming including Lord Mayor's Procession, Norwich Festive Lights Switch On, Love Your Local Market show. Norwich City Council supports Spotlight Norwich initiative.
- Shelter NorfolkcoreDoing Time on the Streets documentary produced in association with Shelter Norfolk and Norfolk Lived Experience Advisory Group for World Homelessness Day, exploring experiences of homeless people in Norwich.
- Voluntary NorfolkcoreBetter Together Show partnership providing information, advice and support to help people make the most of activities and opportunities in their area. Addresses loneliness and isolation.
- Clarion FuturescoreMemory Lane Live podcast series in association with Clarion Futures, where people in Norwich over 55 gather for conversation and free lunch.
- Norfolk and Norwich FestivalcorePartnership creating shows with Norfolk and Norwich Festival covering arts and cultural events.
- Norwich PridecoreAnnual broadcast bringing Norwich Pride energy to airwaves with special programming capturing voices, music and celebrations.
- CiM Signs and GraphicsminorSponsor of 'Travel with Future Radio' travel bulletin 4 times every weekday on Breakfast and Drive shows.
- Big C Cancer CharitycoreBig C Interviews show on Norwich Today focusing on preventative advice, information, support and activities of the cancer charity.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Future Radio competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Future Radio social profiles
Digital presenceFuture Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Radio leadership team
Management profileNumber of profiles
Profiles3 records
Future Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Radio
What does Future Radio do?
Future Radio is Norwich's community radio station broadcasting on FM 107.8, DAB digital radio, online streaming, and smart speakers to approximately 380,000 people in Greater Norwich, King's Lynn, and Cambridge. The station delivers local news, music, interviews, and community programming operated by over 60 volunteers, alongside paid offerings including studio hire, Radio Show Experiences, and advertising/sponsorship packages with 100% of advertising proceeds directed to parent charity Future Projects.
Is Future Radio a public or private company?
Future Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Future Radio founded?
Future Radio was founded in 2005. It employs 101 to 250 people.
Where is Future Radio based?
Future Radio is headquartered in Norwich, United Kingdom, in the Europe region.
How does Future Radio make money?
Four revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are studio Hire, radio Show Experience and event Revenue.
Does Future Radio have an API?
No public API is recorded for Future Radio.
What industry is Future Radio in?
Future Radio's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 51611 and its SIC code is 4832.