Baltos lankos

What Baltos lankos does

Baltos lankos is a Lithuanian private publishing company (UAB "Baltų lankų" leidyba, company code 124940893) headquartered in Vilnius at D. Poškos g. 19-1. It operates as both a publisher and a direct-to-consumer bookstore, distributing physical books, electronic books in ePUB format, and audiobooks to consumers through its owned e-commerce storefront at baltoslankos.lt and a dedicated mobile application branded 'Baltos lankos: audioknygos'. The company publishes Lithuanian authors and translations of international works across fiction, non-fiction, children's literature, and specialty categories such as LGBTQ+, Japanese, Korean, and women's stories; its catalog includes flagship domestic titles such as Kristina Sabaliauskaitė's Silva Rerum series.

The business runs on a transactional, one-time-purchase revenue model across all three formats. Disclosed unit prices range from €7.84 to €37.32 for physical books, €8.64 to €21.39 for e-books, and €10.00 to €19.70 for audiobooks. Domestic fulfillment is handled via courier (€2.90) and parcel lockers (€2), with free Lithuanian shipping on orders of €25 or more, and international shipping is offered at destination-based rates. Audiobook access is gated exclusively to the proprietary mobile app, which constitutes a closed distribution channel for that revenue stream. Payments are processed through Paysera and last-mile delivery via DPD.

The go-to-market is direct-to-consumer, supported by a content-marketing blog, email newsletter, and active social channels on Instagram, TikTok, X, and Facebook. The company is privately held with no disclosed investors, parent, or subsidiaries. A distinctive aspect of its operating model is co-funding from cultural and diplomatic institutions — Lietuvos kultūros taryba, Goethe Institute, French Institute, and the Italian Ministry of Foreign Affairs — which partially finance translation and publication projects, effectively subsidizing its content pipeline.

Name

Baltos lankos

Legal name

UAB „Baltų lankų" leidyba

Website

https://baltoslankos.lt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Baltos lankos is a Lithuanian private publishing house and direct-to-consumer bookstore operating baltoslankos.lt, selling physical books, e-books, and audiobooks to Lithuanian readers and publishing its own catalog of Lithuanian and translated works.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Literary & Classics Publishing (MPAJAAAC)

akta.pro secondary industries

Translated & International Trade Publishing (Rights/Localizations) (MPAJAAAO), eBook & Digital Reading Platforms (BPAMAJAK), Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)

Keywords

• Lithuanian book publishing
• Physical book retail
• Audiobook publishing
• Ebook publishing
• Literary translations

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Book Sales: Sale of printed books through the e-commerce platform with delivery options in Lithuania and internationally. Revenue is one-time per transaction.
2. E-book Sales: Digital books sold in ePUB format, downloaded to customer devices. One-time purchase with perpetual access.
3. Audiobook Sales: Audiobooks sold through the platform and app, accessible only via the proprietary app. One-time purchase with unlimited listening period.
4. Publishing Rights Licensing: The company acts as a publisher (leidykla), licensing and publishing literary works in Lithuanian and translations of international authors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Baltos lankos is a Lithuanian publishing house that publishes and retails literary works in three formats: physical printed books delivered via courier or parcel locker, electronic books (e-books) in ePUB format for download, and audiobooks accessible exclusively through its proprietary mobile application. The company also acts as a publisher (leidykla), commissioning and translating Lithuanian and international literary works, with publishing activity partially supported by cultural grants from Lithuanian, German, French, and Italian institutions.

Product overview

Baltos lankos is a Lithuanian book publishing company offering a three-format product portfolio: physical books (delivered via courier or parcel locker), electronic books (ePUB format for download), and audiobooks (accessible exclusively through their dedicated mobile application). The company serves readers across Lithuania and internationally, with categories spanning fiction, non-fiction, children's and youth literature, and global trends including LGBTQ+, Japanese, South Korean, and women's stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Books (Popierinės knygos) Printed physical books spanning fiction, non-fiction, and children's and youth literature, published by Baltos lankos or acquired through translation rights. Sold directly to Lithuanian and international readers via the baltoslankos.lt e-commerce platform, with domestic courier and parcel locker delivery and international shipping available.
• Electronic Books (Elektroninės knygos) Digital books delivered in ePUB format and made available immediately in the customer's online account upon purchase for download to compatible e-readers and devices. Covers the same catalog breadth as the physical book range.
• Audiobooks (Audioknygos) Audiobook recordings of published titles sold through baltoslankos.lt and accessible only through the proprietary 'Baltos lankos: audioknygos' mobile application on iOS and Android. Purchases grant unlimited listening via the app's account-linked library.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• DPDminorOthersThird-party courier service used for physical book delivery in Lithuania.
• PayseraminorOthersThird-party payment service provider used for processing customer payments on the e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Audible (Amazon): Global audiobook subscription platform with growing localized catalogues; represents the dominant alternative for Lithuanian consumers weighing audio listening options.
• Storytel: Subscription audiobook and e-book platform active across Europe; competes for the Lithuanian audiobook consumer's time and wallet against Baltos lankos' proprietary audiobook app.
• Spotify Audiobooks: Global streaming platform that has expanded into audiobooks; competes directly with Baltos lankos' proprietary audiobook app for Lithuanian listening share.

Direct peers

• Alma littera: Largest Lithuanian publisher and direct competitor, publishing trade fiction, non-fiction, and educational titles in Lithuanian with comparable translation and DTC operations.
• Leidykla Lapas: Lithuanian publisher active in literary and translated works, with overlapping author rosters and a similar DTC e-commerce presence in Lithuania.
• Leidykla Vaga: Historic Lithuanian publisher and bookstore chain publishing literary, non-fiction, and translated works — overlaps with Baltos lankos on catalogue and physical distribution.
• Leidykla Versus aureus: Lithuanian publisher of literary fiction and translated bestsellers, operating a comparable print and digital catalogue aimed at the same general-reader segment.
• Knygų klubas: Lithuanian book club publisher selling curated literary and translated titles direct-to-consumer via membership, competing for the same reader wallet as Baltos lankos' DTC channel.

Regional players

• Pegasys (Pegas): Central European book retail and publishing group with Lithuanian operations; comparable multi-format catalogue and DTC distribution model across the broader CEE region.

Emerging players

• Huginn & Muninn (Lithuanian audiobook publisher): Lithuanian audiobook-focused publisher with curated Lithuanian and translated titles; overlaps with Baltos lankos on the Lithuanian audiobook format but operates without a full print/ebook stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baltoslankosleidykla
• LinkedInlinkedin.com/company/baltoslankosleidykla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltos lankos