Carolina Pediatrics of the Triad

What Carolina Pediatrics of the Triad does

Carolina Pediatrics of the Triad is a physician-owned pediatric medical practice operating as a Professional Association (Carolina Pediatrics of the Triad, P.A.) out of a single location at 2707 Henry Street, Greensboro, North Carolina. Founded circa 1925, the practice has served the Piedmont Triad region for over 100 years and currently staffs 13 board-certified pediatricians alongside mental health counselors, a certified medical assistant, and a lactation consultant. Its service offering spans 15+ pediatric service categories, including routine well visits, same-day sick visits, 24-hour nurse triage, vaccinations, mental health counseling, sports physicals, on-site lab testing, lactation consulting, family liaison support, and pediatric gastroenterology.

The practice runs on standard third-party healthcare IT infrastructure: Phreesia for online appointment scheduling and intake, FollowMyHealth for the patient portal, Klara for HIPAA-compliant patient messaging, and Keona Health for after-hours nurse triage self-service. Patient-facing digital tools include an online bill-pay system, a symptom checker, and an extensive medical library. There is no proprietary technology platform; the underlying "product" is the clinical encounter delivered by the physician group.

Revenue is generated through fee-for-service pediatric care billed to insurance and self-pay patients, with no disclosed subscription, capitated, or value-based contracting visible in the source data. The practice is privately held with no external investors, no parent company, no subsidiaries, and no M&A activity identified. Customer acquisition is local and relationship-driven: community sponsorships, an active Instagram presence, a free virtual New Parent Orientation, and referral patterns from established families. Marketing and growth are organic and geographically bounded to the Greensboro/Triad catchment.

Name

Carolina Pediatrics of the Triad

Legal name

Carolina Pediatrics of the Triad, P.A.

Website

https://cptriad.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Carolina Pediatrics of the Triad is a physician-owned pediatric medical practice in Greensboro, NC, founded circa 1925, employing 13 board-certified pediatricians to deliver comprehensive primary and specialty pediatric care to families across the Piedmont Triad region.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric primary care
• Well-child visits
• Pediatric immunizations
• Pediatric mental health
• Lactation consulting

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service pediatric healthcare including well-child visits, sick visits, vaccinations, mental health services, and specialized pediatric care. Services covered by insurance and self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carolina Pediatrics of the Triad is an independent physician-owned pediatric primary care practice that delivers scheduled well-child visits, same-day sick visits, immunizations, mental health counseling, on-site laboratory testing, sports physicals, lactation consulting, developmental screening (Healthy Steps), and family liaison support to children from birth through young adulthood. Care is supplemented by patient digital tools (online scheduling, patient portal, secure messaging) and 24-hour nurse triage access, all delivered through a single Greensboro office.\n

Product overview

Carolina Pediatrics of the Triad operates as a multi-provider pediatric practice offering comprehensive primary care services for children from birth through young adulthood. The practice functions as a unified service model with clinical care at its core, supplemented by patient-facing digital tools including a patient portal (FollowMyHealth), online scheduling (Phreesia), and secure messaging (Klara). The practice provides 15+ types of services including routine well visits, sick visits, 24-hour nurse care, mental health services, on-site lab testing, immunizations, lactation consulting, and new parent orientation. A comprehensive medical library and symptom checker tool support patient education alongside in-office care. With 13 pediatricians and over 100 years of combined practice experience, the practice emphasizes preventive care, developmental screening, and family-centered pediatrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Routine Well Visits Scheduled preventive care appointments for children to monitor growth, development, and overall health, following Bright Futures guidelines with age-appropriate screenings and immunizations.
• Sick Visits Same-day appointments for children experiencing illness or acute health concerns, with efforts to schedule ill children on the day they call; weekend sick visits available 9:00 AM to noon.
• 24-Hour Care (Nurse Line) Round-the-clock nurse line available to assist parents when the office is closed, with after-hours nurse triage delivered via Keona Health self-service tool.
• Mental Health Care Behavioral and mental health services for children, including ADHD assessment, anxiety and depression screening, and counseling delivered by child mental health counselor Ilene Fisher, M.Ed, LCMHC.
• On-Site Lab Testing Laboratory testing capabilities available at the office for various diagnostic needs including lead screening and metabolic screening.
• Vaccines / Immunizations Comprehensive immunization services following American Academy of Pediatrics guidelines, with detailed vaccine schedules from birth through age 18.
• Lactation Consultant Staff lactation consultant providing support for breastfeeding mothers, described as unique among pediatric offices in the Triad area.
• Sports Physicals Pre-participation physical examinations for student-athletes to assess fitness and clearance for sports activities.
• Healthy Steps Developmental Screening Ages-and-stages developmental screening and family support program integrated into well-child visits.
• Family Liaison Family support services helping families navigate healthcare needs and connect with community resources.
• New Parent Orientation Free virtual orientation for expecting and new parents to familiarize them with the practice and its services.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cone Health: Regional health system headquartered in Greensboro, NC, serving the same Piedmont Triad market as CPT. Operates primary care and pediatric service lines and is the most likely local consolidator or institutional competitor to an independent practice like CPT.

Direct peers

• Pediatric Associates: One of the largest independent, physician-owned pediatric practices in the U.S., operating multiple locations across Florida with a comparable mix of well-child, sick, behavioral health, and lactation services. Directly comparable in operating model to CPT — multi-provider private group delivering full-scope outpatient pediatrics.

Emerging players

• PM Pediatrics: Pediatric-focused urgent care chain with evening/weekend hours and on-site lab capabilities. Comparable to CPT on extended access, weekend sick-visit model, and on-site diagnostics, though focused on acute/urgent care rather than primary care.

Broad incumbents

• Children's Healthcare of Atlanta: Large pediatric health system offering primary care, specialty, and hospital services across metro Atlanta. Useful comparator for understanding scale economics and service-line breadth that a multi-site pediatric group can achieve, though much larger and system-owned.
• Wake Forest Baptist (Brenner Children's): Academic children's hospital in Winston-Salem serving the broader Triad region. Competes with CPT for pediatric specialty referrals and primary care patients; a natural regional partner or acquirer given proximity to CPT's market.
• Akron Children's Hospital: Independently operated pediatric health system combining hospital, specialty, and primary care pediatrics. Comparable to CPT in its independent/non-system-owned identity, but operates a much broader pediatric service portfolio across a regional footprint.
• Novant Health Hemby Children's Hospital: Regional health system with pediatric hospital services across North Carolina, including the Triad. Comparable as a large-scale pediatric care provider in CPT's geography and a potential acquirer of independent practices.
• Atrium Health Levine Children's: Major children's hospital and pediatric specialty network based in Charlotte, NC, with reach across the Carolinas. Comparable to CPT as a pediatric care provider in NC and a potential partner/acquirer, though operates at much larger scale and as a hospital-based system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cptriad
• Facebookfacebook.com/CarolinaPediatricsOfTheTriad
• LinkedInlinkedin.com/company/carolina-pediatrics-of-the-triad

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Pediatrics of the Triad