What PoliControl does

PoliControl Instrumentos de Controle Ambiental Inds, e Com Ltda is a privately held Brazilian manufacturer founded in 1992 and headquartered in Diadema, São Paulo, with a wholly-owned US subsidiary and an active headcount in the 51–100 range. The company designs, manufactures, and distributes analytical control instruments and environmental services for water quality and industrial effluent analysis, organized across five product verticals: microbiology (automated MPN Reader UniCoLony, PoliTray MPN plates, ColiMinder continuous E. coli monitor, ColiControl culture media); pharmaceutical testing (Sievers TOC, bioburden, and endotoxin analyzers under exclusive Brazilian representation of Veolia Sievers); reagents and standards (DPD powders, COD cuvettes, iron/fluoride reagents, formazin standards); laboratory instruments (turbidimeters, colorimeters, pH/ORP meters, FlocControl jar testers, Visodisc visual comparators); and process analyzers (online turbidity, dissolved oxygen, color, and BOD). The proprietary technical differentiators include 7-second MPN card reading with photo traceability, 15-minute automated E. coli detection, dual-detector turbidimetry with IP67 protection, and radiation-sterilized culture media with chlorine and surfactant inhibition.

PoliControl's business model combines capital-equipment sales (analytical instruments), high-margin recurring consumables (reagents, culture media, calibration standards) that lock into the installed base, and technical services (preventive and corrective maintenance, calibration, software updates). The company holds ISO 9001:2015 certification valid through August 2026, with products validated per ISO 17025 and compliant with EPA, USP, EP, JP, Standard Methods, and Brazilian Portaria GM/MS 888/2021. Go-to-market is direct B2B enterprise field sales — quote-based via email, phone, and website forms — with an existing customer portal (sistema.policontrol.com.br) for post-sale service and international representatives in additional countries.

Customers span water and wastewater treatment utilities, sanitation companies, pharmaceutical manufacturers, industrial laboratories, environmental laboratories, regulatory bodies, and universities. A flagship engagement involves managed maintenance service on 37 Total Organic Carbon analyzers at a major Brazilian public institution and vaccine manufacturer, where PoliControl achieved the highest Level A technical classification with 100% scores on deadline compliance, quality, contractual compliance, and documentation, and zero penalties. Geographic footprint is concentrated in Brazil with operating presence in the United States and representation in multiple additional countries. The firm is 100% Brazilian-owned with no disclosed external funding, no parent company, and governance led by the Costa family including founder Teresa Costa and Commercial Director Raphael Costa.

Name

PoliControl

Legal name

PoliControl Instrumentos de Controle Ambiental Inds, e Com Ltda

Website

https://policontrol.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

PoliControl is a Brazilian manufacturer that develops and sells analytical instruments, reagents, and technical services for water quality and industrial effluent monitoring, serving water utilities, sanitation companies, pharmaceutical manufacturers, and environmental laboratories via direct B2B sales.

Ownership category

akta.pro rank

Product category

Analytical Instruments for Water Quality

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Environmental Monitoring & Cleanroom Testing (GMP) (HLAGADAL)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance) (EUAHACAD), Manufacturing Quality Assurance & GMP Compliance (batch release, deviation/CAPA, tech transfer QA) (HLAGAKAJ)

Keywords

• Water quality monitoring
• Analytical instruments
• Microbiological testing
• Process instrumentation
• Environmental analysis

Headquarters

HQ city

Diadema

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Analytical Instruments: Sale of analytical instruments for water quality monitoring including turbidimeters, colorimeters, pH meters, TOC analyzers, automated microbiology readers, and continuous monitors. These are capital equipment purchases with one-time revenue per unit.
2. Reagents and Consumables: Sale of reagents including ColiControl culture media, powder reagents in sachets, liquid reagents (DPD for chlorine, SPADNS for fluoride, Ferro reagents), cuvette reagents for COD analysis, and calibration standards. Consumables generate recurring revenue tied to instrument usage.
3. Technical Services: Technical services including technical assistance, preventive and corrective maintenance, calibrations, and updates. Services are provided by trained technical team to ensure equipment performance.
4. MPN Plates and Culture Media: Sale of PoliTray MPN plates and ColiControl culture media for microbiological water testing. Products validated per ISO 17025 and compliant with Standard Methods and Brazilian regulations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PoliControl manufactures and sells analytical control instruments for water and industrial effluent quality analysis, including automated microbiology readers, TOC analyzers, turbidimeters, colorimeters, and pH/ORP meters, complemented by proprietary reagents, culture media, and consumables. The company also provides technical services including preventive and corrective maintenance, calibrations, and updates for its equipment and represented brands. It operates as a B2B enterprise serving water treatment plants, laboratories, pharmaceutical manufacturers, sanitation companies, and regulatory bodies.

Product overview

PoliControl is a 100% Brazilian company founded in 1992 that develops, manufactures, and delivers technology solutions for water quality and industrial effluent analysis. The product portfolio consists of: (1) Automated microbiological analyzers including MPN Reader (UniCoLony) for coliform/E.coli reading, PoliTray MPN plates, ColiMinder for 15-minute E.coli detection, and Sievers Soleil rapid bioburden analyzer; (2) Pharmaceutical testing equipment including Sievers Eclipse endotoxin analyzer and Sievers TOC analyzers (CheckPoint, M9 Lab, M500, InnovOx ES, TOC-R3) for TOC/conductivity monitoring; (3) Water quality instruments including turbidimeters (AP 2000 WT, Turb Track series), colorimeters (AquaColor Cloro, Cor, Flúor, Multi I), pH/ORP meters (AquaPro, DSnet), dissolved oxygen sensors (DSnet), color analyzers (Cor 450), and BOD analyzers; (4) Laboratory equipment including FlocControl III/IV jar test apparatus and Visodisc visual comparators; (5) Chemical reagents and standards including ColiControl culture media, DPD reagents, COD cuvette reagents, iron/fluoride reagents, and formazin calibration standards. All products are manufactured in Brazil with ISO 9001:2015 certification, with exclusive representation of Veolia Sievers in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• UniCoLony: Automatic MPN reader for reading Coliformes Totais and E-Coli MPN cartridges, providing readings in 7 seconds with digital traceability.
• PoliTray
• ColiControl
• Visodisc
• Floccontrol III
• Floccontrol IV
• AquaColor Flúor
• AquaColor Cloro

Products and services

• MPN Reader (UniCoLony) Automatic reader for MPN (Most Probable Number) cartridges for detection of total coliforms and E. coli. Performs readings in 7 seconds, reduces expanded uncertainty, enables sample traceability, eliminates UV light exposure, exports data in CSV and photos, and connects directly to LIMS systems via REST API. For microbiological laboratories performing ISO/IEC 17025 accredited testing.
• PoliTray MPN Plate 97-well MPN plate for microbiological testing of total coliforms and E. coli in potable water, wastewater, and industrial effluents. Certified volume precision for MPN readings, compatible with chromogenic and fluorogenic substrates, manufactured in Brazil with ISO 17025 validated quality control. Compliant with Standard Methods 9221, ISO 9308, and Portaria GM/MS nº 888/2021.
• ColiMinder (CMI-02 Series) Automated continuous E. coli analyzer providing results in 15 minutes with fully automated sampling, measurement, cleaning, and calibration. Available in four models (CMI-02 Standard Industrial, CMI-02-S Silent, CMI-02-LE Low Energy/Eco, CMI-02-M Mobile/Emergency Response). Detection limit 0.8 mMFU for E. coli, up to 56 measurements per day (80 with turbo), IP65 protection. ISCO automatic sampler control interface available as module. For water treatment plants and industrial facilities requiring continuous microbiological monitoring.
• Sievers Soleil Bioburden Analyzer Rapid bioburden analyzer providing results in less than 45 minutes using viability staining and high-throughput flow cytometry to distinguish viable cells from abiotic particles. First-of-its-kind Rapid Microbiological Method (RMM). ETL, CE, UKCA, FCC, CSA 22.2 certified. Compliant with USP <85> and pharmacopeia harmonized requirements. For pharmaceutical manufacturers requiring ultra-pure water monitoring and bioburden testing.
• Sievers Eclipse Endotoxin Analyzer Endotoxin testing platform that reduces assay specification time by up to 85% and LAL reagent usage by up to 90% using microfluidic liquid handling and integrated endotoxins to automate kinetic chromogenic assays with 21 samples per plate capacity. UL, CSA, IEC certified. Compliant with USP <85>, EP 2.6.14, JP 4.01. For pharmaceutical manufacturers requiring endotoxin testing compliance.
• ColiControl 24 Culture Medium Culture medium for detection of total coliforms and Escherichia coli featuring easy-open flip-top vial for one-handed operation, inhibits chlorine up to 6ppm, contains surfactant inhibitor, and has exclusive sterility certification by radiation. Validated per ISO 17025 and Standard Methods, compliant with Brazilian Portaria 2914/2011-MS. For microbiological water testing laboratories.
• Sievers CheckPoint TOC Analyzer Total Organic Carbon analyzer for low-concentration monitoring in CheckPoint Pharma (0.21-1,000 ppb) and CheckPointe (0.05-1,000 ppb) models. Suitable for microelectronics, pharmaceutical, and ultrapure water applications with online or discrete sampling modes and Ethernet (Modbus TCP/IP) output. For pharmaceutical and microelectronics quality control laboratories.
• Sievers M9 Lab TOC Analyzer Laboratory TOC analyzer with selective membrane technology for eliminating interferences. Features 2-minute analysis time, optional Stage 1 conductivity testing, optional turbo mode for 4-second analysis. ETL and CE certified, compliant with 21 CFR Part 11, USP <643>/<645>, EP 2.2.44, IP 2.4.30, JP16 2.59. Modbus TCP/IP port and Sievers automatic sampler compatibility. For pharmaceutical laboratory water testing.
• Sievers M500 Online TOC Analyzer Third-generation online TOC analyzer with 50% reduction in analysis time. Features iOS sampler with four automated ports, 10-inch touchscreen, standardized and custom protocols, advanced data integrity features compliant with 21 CFR Part 11, data encryption, password protection, and customizable access permissions. For pharmaceutical and industrial online water monitoring.
• Sievers InnovOx ES Laboratory TOC Analyzer Laboratory TOC analyzer with dynamic operating range of 50 ppb to 50,000 ppm using patented Supercritical Water Oxidation technology. Offers NPOC, TOC, TC, IC modes with superior recovery and precision. CE and ETL certified, compliant with EPA Methods 415.1, 415.3, 9060A, CEN DIN EN 1484, ISO 8245, ASTM D5173. For laboratory TOC analysis across wide concentration ranges.
• Sievers TOC-R3 Online Analyzer Industrial online TOC and Total Nitrogen (TN) analyzer using 1200°C non-catalytic combustion technology with automatic calibration, self-cleaning, predictive maintenance, and remote control. Supports OPC UA, Modbus TCP/IP, and Profinet protocols. CE, UL, CSA certified; IP-54 standard with optional ATEX Zone 1/2 T4 and IECEx Zone 1/2 T4, C1D2 configurations. For industrial online water quality monitoring.
• AP 2000 WT Turbidimeter Digital microprocessed turbidimeter for field or bench analysis with IP-67 protection. Nephelometric measurement with dual detectors (90° and transmitted light) correcting for color interferences and lamp intensity fluctuations. 0-1000 NTU range with 0.01 NTU resolution. Compatible with USEPA Method 180.1 standards. For water treatment plants and field water quality testing.
• Turb Track 1000 Online turbidimeter with multi-sensor nephelometric technology compliant with EPA or ISO 7027 standards. Features automatic reading with programmable time intervals, SD card data storage for up to 1000 readings, Modbus RS-485 communication for network operation of up to 255 instruments. For continuous turbidity monitoring in water treatment and industrial processes.
• AquaColor Cloro Colorimeter Digital portable colorimeter for analysis of free, total, and combined residual chlorine in field or bench applications. Dual measurement ranges (0-5 mg/L and 0-10 mg/L) with 0.01 mg/L resolution. Uses DPD methodology per Standard Methods 4500-CL G. USB output compatible with UniLIMS and Windows/Linux/Mac OS. For water treatment operators and field testing.
• AquaColor Cor Colorimeter Digital portable colorimeter for direct color analysis in field or laboratory using RGB Tristimulus system per Standard Methods 2120 E. Measurement range 0-500 uC with automatic resolution adjustment. For water treatment and laboratory color measurement.
• AquaColor Flúor Colorimeter Digital portable colorimeter for fluorine analysis using SPADNS colorimetric method. Detection limit 0.02 mg/L fluoride with 580 nm LED light source. Compliant with Standard Methods 4500-F and EPA Method 340.1. For water treatment fluoride monitoring.
• AquaColor Multi I Colorimeter Multi-parameter digital colorimeter with IP-67 protection. Supports reagents for aluminum, hexavalent chromium, phenol, iron, manganese, molybdenum, nitrate, nitrite, and other parameters via user-configurable curves. For multi-parameter water quality field testing.
• AquaColor Cloro/pH Colorimeter Multi-parameter portable colorimeter for combined chlorine and pH measurement. Chlorine range 0.02-2 ppm and 0.1-8 ppm; pH range 6.0-8.5 with 0.01 resolution. Uses DPD method for chlorine and phenol red for pH. For combined water quality field testing.
• AquaPro pH-mV-ORP Meter Advanced digital pH meter with 5-point calibration capability, electromagnetic noise protection, automatic or manual temperature compensation. Measures pH (-2 to 20), mV (-1999 to +1999), and temperature (-20°C to 120°C) with up to 0.001 resolution. RS-232 USB integrated housing compatible with UniLIMS and Windows/Linux/Mac OS. For laboratory and field pH/ORP measurement.
• DSnet pH Controller Multiparameter controller for pH monitoring with RS-485 Modbus communication and optional SD card. Supports dual sensor inputs, 4-20 mA isolated outputs, and IP-66 protection for industrial process applications. For industrial process pH monitoring and control.
• Cor 450 Online Color Analyzer Online color analyzer and transmitter for continuous color determination in water, aqueous solutions, and industrial effluents. Uses Tristimulus RGB method (400-700nm) per Standard Methods 2120 E. Measurement range 0-500 UC with automatic calibration. For continuous process color monitoring.
• DSnet Optical Dissolved Oxygen Sensor Optical dissolved oxygen sensor with luminescent measurement principle. Measurement range 0-20 mg/L with less than 5-second response time. IP-68 protection with cable lengths from 3 to 100 meters. For continuous process dissolved oxygen monitoring.
• DBO Consumido Online Analyzer (Sentry) Biosensor-based online BOD (Biochemical Oxygen Demand) consumed analyzer for real-time wastewater treatment monitoring. Detects dilution and toxicity events in real-time with 1 mg/L precision. Integrates with PLC/SCADA via Modbus or 4-20 mA. For wastewater treatment plant continuous process monitoring.
• FlocControl III Jar Tester Microprocessed digital flocculation test equipment with 3 or 6 simultaneous tests. Programmable speed 10-600 RPM with digital tachometer and 4 programs of 20 ramp/hold segments plus manual programming. For jar testing in water treatment optimization.
• FlocControl IV Jar Tester Advanced flocculation test equipment with programmable speed 10-300 RPM. Features improved gradient velocity control (10-900 s-1) for enhanced floc formation analysis. RS-485 Modbus communication for network operation of up to 255 instruments. For water treatment flocculation optimization.
• Visodisc Visual Comparator Low-cost visual comparison system for chlorine analysis using rotating color disc. Made of high-density ABS with UV protection, includes image junction device for single-eye precision comparison. Uses liquid, powder, or tablet reagents. For field chlorine analysis in low-resource settings.
• Formazin Stabilized Standards Kit Primary sealed standards for turbidimeter calibration. Kit contains standards at concentrations below 0.10, 20, 100, and 800 NTU. Made of stabilized formazin with 6-month validity. For turbidimeter calibration and verification.
• DPD Powder Pillow Reagents DPD powder reagents in easy-open aluminum sachets for chlorine (free or total) analysis. 36-month shelf life, compatible with all instrument brands including PoliControl and Hach without curve adjustment. For chlorine residual analysis across various instruments.
• COD Cuvette Reagents (0.7-40 mg/L) Pre-dosed, ready-to-use cuvette reagents for Chemical Oxygen Demand analysis by closed reflux colorimetric method. Analysis range 0.7-40 mg/L in packs of 25 glass tubes compatible with PoliControl and Hach instruments. For low-range COD analysis.
• COD Cuvette Reagents (20-1500 mg/L) Cuvette reagents for high-range COD analysis (20-1500 mg/L). Ready-to-use in 16mm borosilicate glass tubes with 2.0 mL sample addition. For high-range COD analysis in industrial effluents.
• COD Cuvette Reagents (3-150 mg/L) Cuvette reagents for medium-range COD analysis (3-150 mg/L) by closed reflux colorimetric method. For medium-range COD analysis.
• Iron Analysis Reagents (Fe-1, Fe-S1) Liquid iron analysis reagents using Ferrospectral method for total iron 0-2.0 mg/L range. Available in 100 or 250-test packages with 6-month validity. For iron analysis in water samples.
• FL-SPADNS Fluoride Reagent Fluoride analysis reagent using SPADNS method with or without arsenite addition. Compliant with USEPA Method 340.1 and Standard Methods 4500 F. For fluoride analysis in water samples.
• Color Check Chlorine Secondary Standards Secondary standards for chlorine analyzer verification at concentrations 0.00, 0.20, 1.5, and 3.5 ppm. 2-year validity for quality control checks. For chlorine colorimeter calibration verification.
• Color Check Fluoride Secondary Standards Secondary standards for fluoride colorimeter calibration verification with 4 sealed cuvettes at 0.3, 0.80, 1.0, and 1.5 mg/L. 12-month validity. For fluoride colorimeter calibration verification.
• Technical Services Technical support services including technical assistance, preventive and corrective maintenance, calibrations, and updates for PoliControl and represented brands equipment. Provided by trained technical team to ensure equipment performance. For enterprise customers with installed instrument base.

Quantifiable outcome

• ColiMinder provides E. coli results in 15 minutes with up to 56 measurements per day
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature7 records

Partnerships

One partnership is on record.

• Veolia SieverscoreTechnology or Integration · 1 January 1992PoliControl holds exclusive representation rights for Veolia Sievers brand in Brazil. This partnership brings products including TOC analyzers (M500, M9 Lab, CheckPoint, InnovOx ES), bioburden analyzers (Sievers Soleil), and endotoxin analyzers (Eclipse) to the Brazilian market. The partnership combines Sievers' global technology leadership with PoliControl's local manufacturing and technical support capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hach: Hach is the global market leader in water quality analytical instruments and reagents, with overlapping product categories including colorimeters (DPD chlorine), turbidimeters, pH/ORP meters, and COD reagents. PoliControl's AquaColor colorimeters, AP 2000 WT turbidimeters, and DPD powder pillow reagents directly compete with Hach's portable and benchtop instruments across Brazilian water and sanitation accounts.
• Tintometer (Lovibond): Tintometer's Lovibond brand produces portable colorimeters, turbidimeters, and visual comparators for water and pool analysis, directly comparable to PoliControl's AquaColor colorimeters, AP 2000 WT turbidimeters, and Visodisc visual comparators. Both serve drinking-water operators, swimming pool testing, and field water analysis with overlapping product portfolios.
• AQUALABO: AQUALABO is a French manufacturer of water quality instruments including multi-parameter probes, colorimeters, and online sensors, directly comparable to PoliControl's online turbidimeters (Turb Track series), color analyzers (Cor 450), and process instrumentation portfolio. Both serve municipal water and industrial effluent monitoring customers.
• IDEXX Water: IDEXX is the dominant provider of MPN-based microbiological water testing products through its Quanti-Tray and Colilert lines, directly comparable to PoliControl's PoliTray MPN plates, ColiControl culture medium, and UniCoLony automated MPN reader. Both companies target the coliform and E. coli testing market for water utilities, environmental labs, and regulatory surveillance.

Broad incumbents

• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement instrumentation, including pH, ORP, dissolved oxygen, conductivity, turbidity, and TOC analyzers, directly comparable to PoliControl's DSnet pH, dissolved oxygen sensors, Turb Track turbidimeters, and Sievers-repped TOC analyzers. Both target industrial process and water/wastewater plants with online instrumentation.
• Agilent Technologies: Agilent is a major manufacturer of analytical laboratory instruments including spectroscopy and chromatography systems that underpin TOC and water-quality analytical workflows, adjacent to PoliControl's Sievers-repped InnovOx ES TOC analyzer using supercritical water oxidation. Agilent competes in pharma and environmental QC labs.
• Veolia Water Technologies (Sievers): Veolia's Sievers Instruments business is the original manufacturer of the TOC, bioburden, and endotoxin analyzers that PoliControl distributes in Brazil under exclusive representation. Veolia Sievers competes globally in pharma QC water testing and is both partner and broader incumbent in PoliControl's pharma instrument segment.
• Mettler Toledo: Mettler Toledo manufactures a wide range of analytical laboratory instruments including pH/conductivity meters and process analytics, directly comparable to PoliControl's AquaPro pH meters and DSnet controllers. Both serve regulated laboratories and process instrumentation customers across pharmaceutical and analytical chemistry segments.
• Xylem (YSI): Xylem's YSI and previously Hach-affiliated brands offer water quality sondes, multi-parameter instruments, and online monitoring systems for water and wastewater, comparable to PoliControl's online turbidimeters, dissolved oxygen sensors, and process monitoring portfolio. Xylem is a major incumbent serving municipal and industrial water customers globally.
• Thermo Fisher Scientific: Thermo Fisher manufactures laboratory and process analytical instruments including TOC analyzers and water-quality instruments, comparable to PoliControl's distributed Sievers TOC analyzer line and broader lab analytical portfolio. Thermo Fisher competes broadly across pharma QC and environmental laboratories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/policontrol

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoliControl