Shopping Minds
Shopping Minds is a data management platform that develops modules for influential marketing.
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shopping Minds does
Shopping Minds is a data management platform that develops modules for influential marketing.
Shopping Minds firmographics
Firmographics- Name
- Shopping Minds
- Legal name
- Shopping Minds
- Website
- http://shoppingminds.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Shopping Minds is a data management platform that develops modules for influential marketing.
- Ownership category
- akta.pro rank
Shopping Minds industry classification
Industry- Product category
- Customer Data Platform (CDP) and Marketing Automation Software
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Shopping Minds is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Shopping Minds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based marketing software delivered as subscription service with recurring revenue model. Pricing is quote-based, suggesting enterprise-tier pricing with custom packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Shopping Minds product offering
Product offeringCore offering
Shopping Minds built and operated a Customer Data Platform (CDP) for e-commerce and influential marketing, collecting customer data to enable intelligent profiling, smart segmentation, personalized customer journeys, and conversion-focused marketing automations. Following acquisition by Spotler, the CDP is delivered as Spotler Activate within Spotler's marketing software portfolio, alongside email marketing automation, conversational marketing, website personalization, social media publishing, WhatsApp/SMS campaigns, site search and merchandising, webcare, media monitoring, transactional emails, and an AI layer spanning conversational, generative, predictive, and analytics capabilities.
Product overview
Shopping Minds is now part of Spotler. Spotler is a data-driven marketing software company offering a unified platform-plus-modules architecture organized into three clouds: Marketing Cloud for B2B, Marketing Cloud for Commerce, and Service Cloud for the public sector. The core acquired product, Shopping Minds, is now rebranded as Spotler Activate, a Customer Data Platform (CDP) that collects customer data for intelligent profiling and customer journey management, creating smart segments and enabling converting e-mail automations. The platform also includes Spotler Connect (proprietary connector platform) and Spotler APIs for extensibility. All modules — including CRM/lead management, e-mail marketing automation, event management, website personalization, conversational marketing, social media publishing, transactional e-mails, site search and merchandising, messaging (WhatsApp/SMS), webcare, media monitoring, and brand portal — share the CDP as the foundational data layer, unified by Spotler Connect and Spotler APIs for integration. Spotler's AI layer (Spotler & AI) sits across the entire portfolio with Conversational AI, Generative AI, Predictive AI, and AI Analytics capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Spotler Activate Customer Data Platform (formerly Shopping Minds CDP) that provides full control over customer data with complete visibility, intelligent profiling, smart segmentation, and conversion-focused customer journey orchestration across email, messaging, and social channels. Targeted at B2B marketers, e-commerce teams, and public sector communications departments.
- Spotler Connect Proprietary connector platform that integrates any external system with Spotler's marketing software portfolio, providing native connectivity across CRM, e-commerce, and ticketing systems for partners, developers, and customer IT teams.
- Spotler APIs Public APIs that allow partners, developers, and customer technical teams to customize and extend integrations with the Spotler marketing software platform.
Companies that use Shopping Minds
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Shopping Minds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Shopping Minds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Spotler x ShopwarecoreStrategic partnership and integration with Shopware, one of the leading e-commerce platforms. The partnership provides integrated e-commerce solutions through Spotler Activate (the former Shopping Minds CDP) and Spotler's broader marketing software portfolio.
- Partner Network (Partnernetwerk)coreExtensive partner network providing practical support including customer success team, support team, technical specialists. Partners can become partners through spotler.com/nl-nl/partners/word-partner.
Recent moves7 records
Expansion highlights5 records
Shopping Minds competitors and assessment
Company assessmentDirect peers
- Twilio Segment: Segment is the leading standalone Customer Data Platform, collecting, cleaning, and routing customer event data to downstream marketing and analytics tools. It is directly comparable to Spotler Activate (formerly Shopping Minds) as a CDP purpose-built for unifying first-party customer data.
- Tealium: Tealium is a long-standing CDP and tag management vendor with strong enterprise penetration across retail, financial services, and healthcare. It competes head-to-head with Shopping Minds/Spotler Activate in the European mid-market and large-enterprise CDP segment.
- mParticle: mParticle is a customer data platform focused on real-time data unification, identity resolution, and activation across marketing and analytics tools. It competes with Spotler Activate in the e-commerce and multi-channel personalization use cases.
- Klaviyo: Klaviyo is a commerce-focused marketing automation and CDP platform, particularly strong with Shopify-based DTC brands. It overlaps with Spotler Activate's commerce e-mail automation, segmentation, and CDP-driven personalization capabilities.
- Bloomreach: Bloomreach combines a commerce-focused customer data platform with personalization, search, and content tools for large enterprise retailers. It is directly comparable to Spotler Activate for retailers using a CDP to power site search, merchandising, and personalized journeys.
- Insider: Insider is a CDP-led cross-channel personalization platform with strong European and APAC enterprise presence. It is comparable to Spotler Activate in unifying customer data and orchestrating personalized journeys across web, app, email, SMS, and WhatsApp.
- Dotdigital: Dotdigital is a UK-listed email and cross-channel marketing automation platform with a customer data platform, serving mid-market and enterprise retailers in Europe. It is comparable to Spotler Activate in commerce-focused email, SMS, and CDP-driven segmentation.
- Actito: Actito is a European (Belgium/France-headquartered) B2C marketing activation platform combining CDP, email, SMS, and journey orchestration. It is a direct regional peer to Spotler Activate for mid-market European enterprise customers seeking GDPR-native CDP and marketing automation.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud bundles email, journey orchestration, and Salesforce CDP within a much broader CRM and data platform. It competes with Spotler Activate at the high end of the enterprise CDP market, particularly with existing Salesforce customers.
- Adobe Experience Platform / Real-Time CDP: Adobe's Real-Time CDP is part of the Adobe Experience Platform, serving global enterprise marketers. It is a broad incumbent in the same category as Spotler Activate but bundled with Adobe's analytics, content, and personalization suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopping Minds social profiles
Digital presenceShopping Minds compliance and trust
Trust signalCompliance4 records
Shopping Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopping Minds leadership team
Management profileNumber of profiles
Profiles1 record
Shopping Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopping Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopping Minds
What does Shopping Minds do?
Shopping Minds built and operated a Customer Data Platform (CDP) for e-commerce and influential marketing, collecting customer data to enable intelligent profiling, smart segmentation, personalized customer journeys, and conversion-focused marketing automations. Following acquisition by Spotler, the CDP is delivered as Spotler Activate within Spotler's marketing software portfolio, alongside email marketing automation, conversational marketing, website personalization, social media publishing, WhatsApp/SMS campaigns, site search and merchandising, webcare, media monitoring, transactional emails, and an AI layer spanning conversational, generative, predictive, and analytics capabilities.
Is Shopping Minds a public or private company?
Shopping Minds is a private company. It is classified as corporate owned and is currently acquired.
When was Shopping Minds founded?
Shopping Minds was founded in 2013. It employs 11 to 50 people.
Where is Shopping Minds based?
Shopping Minds is headquartered in Utrecht, Netherlands, in the Europe region.
How does Shopping Minds make money?
One revenue line is on record: saaS Subscription.
Who are Shopping Minds's main competitors?
Direct peers on record are Twilio Segment, Tealium, mParticle, Klaviyo, Bloomreach, Insider, Dotdigital and Actito. Broad incumbents are Salesforce Marketing Cloud and Adobe Experience Platform / Real-Time CDP.
Does Shopping Minds have an API?
Yes. Spotler offers APIs that allow partners and users to customize integrations with their platform. The company also provides Spotler Connect, a proprietary connector platform enabling integrations with any external system.
What industry is Shopping Minds in?
Shopping Minds's product category is Customer Data Platform (CDP) and Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 541810.