Mt, Fuji Springs

Name

Mt, Fuji Springs

Legal name

富士山GXホールディングス株式会社

Website

https://fuji-meisui.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Mt. Fuji GX Holdings (DBA Mt. Fuji Springs) is a Japanese natural water producer that sources vanadium-enriched mineral water from the Mt. Fuji region and distributes it to households and offices via subscription water server deliveries under the Frecious and Every Frecious brands.

Ownership category

akta.pro rank

Product category

Bottled Water / Beverage Manufacturing

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Natural mineral water
• Water server delivery
• Vanadium-enriched water
• Bottled water production
• Home water delivery

Headquarters

HQ city

Yamanashi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Natural Water Manufacturing and Sales: Production and sale of natural mineral water sourced from Mt. Fuji with vanadium content
2. Water Server Products: Sale and distribution of water server machines for home and office use

Distribution channels3 records

Marketing channels3 records

Core offering

Mt. Fuji Springs manufactures, sells, imports, and exports natural mineral water sourced from the Mt. Fuji region, with the water naturally containing vanadium. The company distributes bottled natural water and rents/sells water server appliances to households and offices in Japan, primarily through its two consumer brands: the premium Frecious line and the budget-oriented Every Frecious line. Operations span a headquarters and factory in Yamanashi Prefecture plus a Tokyo head office.

Differentiator

Problem solved

Functional benefit

Brands

• フレシャス (Frecious): Natural water production and sales; home and office water server products featuring vanadium-rich natural water from Mt. Fuji.
• エブリィフレシャス (Every Frecious)

Products and services

• Frecious (フレシャス) natural water brand Premium consumer brand offering vanadium-rich Mt. Fuji natural water, bottled water sales, and subscription-style home and office water server delivery for Japanese households and families.
• Every Frecious (エブリィフレシャス) natural water brand Everyday-tier consumer brand selling Mt. Fuji natural water and water server offerings aimed at price-conscious Japanese consumers seeking routine hydration solutions.
• Natural Water Manufacturing and Sales (天然水の製造/販売) Core business segment covering the production, bottling, distribution, import, and export of vanadium-enriched natural mineral water sourced from the Mt. Fuji aquifer, supplied to end users under the Frecious and Every Frecious brands.
• Water Server appliances (ウォーターサーバー) Sale and rental of water server appliances for home and office use, paired with recurring delivery of Mt. Fuji natural mineral water under the Frecious and Every Frecious product lines.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Frecious (フレシャス)coreChannel Partner/ Reseller/ DistributorGroup company and primary consumer brand for natural water and water server products; operates consumer-facing website at frecious.jp; handles direct customer relationships and subscription services
• Every Frecious (エブリィフレシャス)coreChannel Partner/ Reseller/ DistributorGroup company brand targeting everyday consumer market; operates dedicated website at every.frecious.jp; complementary brand positioning to main Frecious line
• Kiri Beverage Co., Ltd. (霧ビバレッジ株式会社)minorOthersGroup affiliated company in the beverage sector; operated under the corporate group umbrella
• Awai Hideo Environmental Foundation (粟井英朗環境財団)minorOthersEnvironmental foundation affiliated with the corporate group; supports environmental initiatives and sustainability causes

Direct peers

• Premium Water Co., Ltd. One of Japan's largest dedicated home-delivery water server companies, offering subscription-based natural water with multiple brand tiers. Closely comparable to Mt. Fuji Springs' Frecious/Every Frecious business model and customer base.
• Cosmic Garden Co., Ltd. Smaller Japanese water server company focused on premium natural water delivery subscriptions. Direct peer competing for the same household and office subscription customers as Mt. Fuji Springs' Frecious and Every Frecious brands.
• Nagakura Co., Ltd. Japanese home-delivery water server company offering subscription-based natural water. Closely comparable to Mt. Fuji Springs in business model, customer segment, and distribution approach.

Broad incumbents

• Suntory Holdings Limited: Major Japanese beverage conglomerate with broad bottled water (Suntory Tennensui) and beverage portfolio. Competes with Mt. Fuji Springs across retail and water server channels with significantly greater scale and distribution.
• Asahi Group Holdings, Ltd. Large Japanese beverage and beer conglomerate with bottled water products (Wilkinson, etc.) sold through retail and on-premise channels. Competes broadly in the Japanese packaged water category against Mt. Fuji Springs.
• Danone S.A. Global bottled water giant (Evian, Volvic, Bonafont) with established natural mineral water brands. Compares as a global benchmark for bottled water sourcing, branding, and premium positioning relevant to Mt. Fuji Springs' vanadium-enriched water proposition.
• Coca-Cola Bottlers Japan Inc. Major bottler and distributor of soft drinks and water in Japan, including I LOHAS and other bottled water brands. Competes with Mt. Fuji Springs in retail bottled water and increasingly in home/office delivery.
• ITO EN, Ltd. Japan's leading tea and natural water producer (Ichinichibun, Volvic distribution in Japan). Significant overlap with Mt. Fuji Springs in natural spring water manufacturing and retail distribution.
• Kirin Holdings Co., Ltd. Diversified Japanese beverage company producing bottled water (Kirin Aso no Shizuku, etc.) and a broad portfolio including beer and soft drinks. Overlaps with Mt. Fuji Springs' natural water manufacturing and distribution activities.
• Nestlé Waters (Nestlé S.A.): World's largest bottled water producer (Perrier, S. Pellegrino, Pure Life) with deep expertise in mineral-enriched premium water marketing. Relevant as a global comparable for Mt. Fuji Springs' vanadium-emphasized, source-provenance strategy.

Market position

Customer concentration

• LinkedInlinkedin.com/company/mt.-fuji-springs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt, Fuji Springs