Les Cercles de la Forme Developpement

What Les Cercles de la Forme Developpement does

Les Cercles de la Forme Developpement (CDFD), headquartered in Paris at 8 rue Lamartine (75009), operates the largest network of sports clubs in Paris with 28 locations across all arrondissements plus suburban Châtillon and Neuilly-sur-Seine and a regional site in Montpellier/Lattes — more than 30 clubs in total. Founded in 1980 by sports professionals and former high-level athletes, the company offers 90+ disciplines and approximately 2,800 group classes per week, anchored by exclusive Les Mills programming (the first French licensee, including Body Pump, RPM, Body Combat, Body Attack, Body Balance, Body Jam, Sh'Bam), Technogym Olympic-grade cardio and strength equipment, Pilates Reformer studios, Omnia group training cages, martial arts, dance, aquafit at the Dauphine club, and age-segmented children and junior programs.

The commercial model is a tiered subscription platform billed on a 4-week cycle: Access (~€32-€35/4 weeks, gym-only), Cercle (~€30-€40/4 weeks, full access including group classes and Duo Pass), Cercle Plus (no-commitment, 30-day cancellation notice), and add-on Reformer tiers (~€80/4 weeks plus session packs). Distribution combines D2C in-club sign-up, e-commerce subscriptions via cerclesdelaforme.com (processed through Mollie and ALMA), and a dedicated corporate channel selling preferential rates to CE/CSE employee committees. The company was backed by Montefiore Investment in October 2017 and operates with €14,314,155 of stated share capital under SAS legal form; no public revenue or headcount figures beyond a stated 11-50 corporate-staff range are disclosed.

Name

Les Cercles de la Forme Developpement

Legal name

SAS Les Cercles de la Forme Développement (CDFD)

Website

https://cerclesdelaforme.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Cercles de la Forme Developpement operates the largest gym network in Paris, running 30+ clubs across all arrondissements plus suburban and regional sites, offering 90+ disciplines including exclusive Les Mills programs, Reformer Pilates, martial arts, and aquafit to individual subscribers and corporate employee committees on tiered 4-week subscriptions.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness club network
• Gym memberships
• Group fitness classes
• Pilates Reformer studios
• Corporate wellness programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees billed every 4 weeks (approximately 13 billing cycles per year) with 52-week initial commitment. Multiple subscription tiers (Access, Cercle, Cercle Plus) with varying levels of access to equipment, group classes, and premium facilities.
2. Reformer Pilates Add-ons: Additional Reformer Pilates sessions sold as add-on packages to existing members: individual sessions at 45€ or discounted bundles (5 sessions for 200€, 10 sessions for 380€). Dedicated Reformer subscription tier at 80€/4 weeks for guaranteed weekly sessions.
3. Day Passes and Per-Use Fees: Single-entry day passes available at club reception for approximately 20€ per visit. Towel rental service and locker rental services available as supplementary charges.
4. Corporate/Employee Committee (CE/CSE) Partnerships: Preferential subscription rates offered to companies and employee committees who subsidize employee fitness memberships, creating B2B revenue stream from corporate wellness budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Les Cercles de la Forme Developpement operates a subscription-based fitness club network providing access to 30+ sports clubs across Paris, offering cardio and strength training equipment, Les Mills-branded group fitness classes, Pilates Reformer, dance, martial arts, yoga, aquafit, and children's programs. Memberships are sold as recurring subscriptions (Access, Cercle, Cercle Plus tiers) with a 52-week initial commitment, complemented by single-use day passes, corporate wellness packages, and add-on services such as Reformer session packs and equipment rentals.

Product overview

Les Cercles de la Forme operates a network of 30+ gym locations across Paris as the premier Parisian fitness network. The core offering is a tiered subscription model anchored by the Cercle (full access with group classes) and Access (gym equipment only) plans, with a no-commitment Cercle Plus option and a dedicated Cercle Reformer Pilates add-on. The portfolio also includes single-use day passes, Les Mills branded group fitness classes (RPM, Body Pump, Body Combat, etc.), corporate wellness packages for enterprise clients, aquatic fitness activities at select clubs, and youth/junior programs. All memberships provide access to the broader Circle Club network.

Differentiator

Problem solved

Functional benefit

Brands

• Circle Club: Partner network of sports clubs accessible to Cercles de la Forme members through a cross-network agreement.

Products and services

• Gym Membership Subscriptions Tiered recurring subscriptions (Access, Cercle, and Cercle Plus) granting unlimited access to 30+ clubs across Paris. Access tier covers cardio and musculation equipment; Cercle adds unlimited group classes, Les Mills programs, Studio access, coaching, Duo Pass, vacation pause, and referral program; Cercle Plus offers no-commitment flexibility with 30-day cancellation notice. All tiers billed every 4 weeks over a 52-week initial commitment.
• Cercle Reformer Pilates Subscription Premium Reformer Pilates subscription at €80/4 weeks bundled with all standard Cercle benefits plus one guaranteed Reformer session per week. Designed for members seeking dedicated Reformer Pilates training with specialized Pilates Reformer machines.
• Reformer Session Packs Single Reformer Pilates sessions at €45 and multi-session bundles for non-Reformer subscribers (5 sessions/€200, 10 sessions/€380) and adherent members (5 sessions/€150, 10 sessions/€250). Available to existing Cercle members seeking additional Reformer sessions beyond their plan.
• Day Pass One-time gym access available at club reception for approximately €20 per entry, designed for occasional users, tourists, or prospective members evaluating the facility before subscribing.
• Corporate Wellness (CE/CSE) Packages Enterprise-level employee wellness packages for companies and employee committees (Comités d'Entreprise / Comités Sociaux et Économiques) offering discounted corporate subscriptions, 28-club access, 95+ activities, and custom plans based on company size. Includes preferential group rates and dedicated account management via the CE/CSE sales team.
• Youth and Junior Programs Age-targeted sports programs for children and adolescents: Mini Club (ages 4-5), Children (ages 6-12), and Teens (ages 12-16) covering martial arts (judo, karate, taekwondo, kung-fu), dance, and cardio fitness at select club locations. Designed for parents seeking supervised, age-appropriate sports activities for their children.

Quantifiable outcome

• Over 90 different sports disciplines available across the network
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationEquipment partnership providing Technogym cardio and strength training equipment across all clubs. Includes Technogym MyRun smart treadmills with route reproduction and music sync capabilities. Technogym is the official equipment provider of the Olympic Games.
• Les MillscoreStrategic or Co-development PartnerExclusive licensing partnership for Les Mills group fitness programs (Body Pump, Body Attack, Body Combat, Body Jam, RPM, Body Balance, Sh'Bam). Cercles de la Forme was the first to introduce Les Mills concept in France. Choreography updates every 3 months.
• Circle ClubminorChannel Partner/ Reseller/ DistributorNetwork partnership allowing Cercles de la Forme members to access Circle Club locations, and vice versa. Creates a dual-brand network expanding member access beyond Cercles locations.
• IzzlyminorGTM or Marketing PartnerStudent discount partner offering reduced subscription rates for students through the Izzly platform.
• ISIC (International Student Identity Card)minorGTM or Marketing PartnerStudent verification partner allowing ISIC card holders to purchase membership coupons at preferential student rates through the ISIC website.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/cerclesdelaform
• Facebookfacebook.com/cerclesdelaforme
• LinkedInlinkedin.com/company/les-cercles-de-la-forme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Cercles de la Forme Developpement