Apple Fitness
Apple Fitness is a single-location fitness center in Florianópolis, Brazil, founded in 2016, offering weight training, group classes (Zumba, Muay Thai, FitDance, Yoga, Pilates), and its flagship 12-week multidisciplinary weight-loss program, Apple UP, serving local individual consumers.
- Company typePrivate
- Founded2016
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apple Fitness does
Apple Fitness is a single-location physical fitness center headquartered in Vargem do Bom Jesus, Florianópolis, Brazil, founded in July 2016 by Glaydson Fermino. The studio offers weight training alongside a broad portfolio of group classes including Zumba, Muay Thai, Karate, FitDance (delivered via a branded partnership), Yoga, Pilates, and Functional training, serving neighborhood residents and surrounding communities in northern Florianópolis.
The company's flagship commercial offering is the Apple Ultimate Program (Apple UP), a 12-week multidisciplinary weight-loss program that combines physical training with nutritional and physiotherapy support. Across four completed editions, the program has served 83 clients with reported cumulative weight-loss outcomes of 692 kilograms. Beyond Apple UP, the studio monetizes through tiered memberships, including the entry-level "Mexa-se" package at R$69.90 per month, with no disclosed enterprise or B2B contracts.
Apple Fitness operates as a privately held, single-site business with 11-50 employees and no documented expansion beyond its Florianópolis location. There are no reported funding rounds, digital products, or franchise operations; revenue mechanics are derived entirely from in-person memberships and program fees. The company complements its service with a content blog covering recipes and motivational material, but there is no evidence of proprietary technology, mobile applications, or data-driven personalization layers.
Apple Fitness firmographics
Firmographics- Name
- Apple Fitness
- Legal name
- Apple Fitness
- Website
- https://applefitness.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apple Fitness is a single-location fitness center in Florianópolis, Brazil, founded in 2016, offering weight training, group classes (Zumba, Muay Thai, FitDance, Yoga, Pilates), and its flagship 12-week multidisciplinary weight-loss program, Apple UP, serving local individual consumers.
- Ownership category
- akta.pro rank
Apple Fitness industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
- akta.pro secondary industries
- Weight Management & Behavior Change Education (EDAAAHAF), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)
Keywords
Where Apple Fitness is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Apple Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Gym Memberships: Monthly membership fees for access to gym facilities and group classes including Musculação (bodybuilding), Ritmos, Zumba, and Pilates de solo. Operates under a tiered package system with the 'Mexa-se' basic package as the entry-level offering.
- Apple UP Program: 12-week comprehensive weight loss program offering multidisciplinary support including coaching, psychology, nutrition planning, and physical training. Limited enrollment of 15 participants per edition with premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic package 'Mexa-se' - Musculação, Ritmos, Zumba, and Pilates de solo |
| Subscription | Multi-year contract | Apple UP - 12-Week Comprehensive Weight Loss Program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Apple Fitness product offering
Product offeringCore offering
Apple Fitness operates a physical gym (academia) in Vargem do Bom Jesus, Florianópolis, Brazil, offering weight training (musculação), a diverse schedule of group classes including Yoga, Zumba, Muay Thai, Karate, FitDance, Pilates, and functional training, plus an on-site store for sportswear and supplements. Its flagship offering is the Apple UP (Ultimate Program), a 12-week structured weight loss and body transformation program combining physical training with personalized nutrition planning, psychological support, and coaching from a multidisciplinary team, with limited enrollment of 15 participants per edition.
Product overview
Apple Fitness (Academia Apple Fitness) is a physical fitness gym based in Vargem do Bom Jesus, Florianópolis, Brazil. The gym operates as a modern fitness facility with qualified professionals offering weight training and diverse group fitness classes including Yoga, Zumba, Muay Thai, Karate, FitDance, functional training, and Pilates. The flagship offering is the Apple Ultimate Program (Apple UP), a 12-week multidisciplinary weight loss program combining strategic exercise plans with personalized nutrition coaching and psychological support. Additional services include body composition assessment via bioimpedance testing. The gym also operates a content platform (Revista Apple Fitness) providing wellness articles and maintains an active community presence through social media and charitable events.
Differentiator
Problem solved
Functional benefit
Brands
- Apple Fitness UP (Ultimate Program): A 12-week weight loss and body transformation program featuring multidisciplinary support with coach, psychologist, nutritionist, and fitness professionals.
Products and services
- Apple Ultimate Program (Apple UP) A 12-week comprehensive weight loss and body transformation program that combines strategic exercise plans, personalized nutrition coaching, psychological support, and coaching delivered by a multidisciplinary team including a weight loss coach, psychologist, nutritionist, and physical education professionals. Limited to 15 participants per edition with progress tracked via physical assessments and body composition evaluations every four weeks. Targets individuals seeking structured, professionally guided weight loss.
- Group Fitness Classes Scheduled group exercise classes covering Yoga, Zumba, Muay Thai, Karate, FitDance, Ritmos, Pilates, and functional training, with sessions averaging 45 minutes to one hour, led by qualified instructors in dedicated studios. Designed for individuals seeking variety, social engagement, and instructor-led fitness routines.
- Musculação (Weight Training) Access to a spacious bodybuilding area equipped with new weight training machines and professional supervision, enabling members to perform resistance and strength training independently.
- Body Composition Assessment with Bioimpedance Exam Body composition evaluation using bioimpedance examination that provides information on lean mass, fat percentage, and overall fitness conditioning levels, allowing members to track progress over time.
Quantifiable outcome
- 692 kg of body weight eliminated by 83 clients across 4 editions of Apple UP program
- +2 more outcomes
Companies that use Apple Fitness
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Apple Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apple Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FitDancecoreFitDance is a dance fitness methodology popular on social media with over 100 million YouTube views. Apple Fitness partners with FitDance to offer exclusive dance classes at their facility. The partnership brings a structured dance fitness program that attracts followers of the online FitDance community to the physical gym, creating a bridge between digital engagement and in-person fitness services. Classes are 45 minutes to one hour, teaching various music style choreographies in an accessible, non-age-restricted environment.
Scale indicators5 records
Recent moves3 records
Expansion highlights2 records
Apple Fitness competitors and assessment
Company assessmentDirect peers
- Curves: International women's-focused fitness franchise offering 30-minute circuit workouts — a focused, time-efficient concept with strong overlap with Apple Fitness's weight-loss and women's fitness customer segments.
- Smart Fit: Largest low-cost gym chain in Brazil with a membership-based model very similar to Apple Fitness's core Mexa-se package. Comparable in offering (group classes, weight training) and in target customer (mass-market fitness consumers), though at vastly greater scale.
- Just Fit: Brazilian mid-market gym chain with a similar diversified class offering (group fitness, weight training) and membership subscription model. Direct overlap with Apple Fitness's core gym offering.
- Bio Ritmo: Brazilian premium fitness chain with a multidisciplinary service model (training, nutrition, wellness). Highly comparable to Apple Fitness's integrated coach/nutritionist/psychologist offering, but operating at national scale.
- Academia Companhia Athletica: Long-established Brazilian premium gym chain with a comparable diversified group-class and weight-training portfolio. Targets similar middle-to-upper income Brazilian consumers as Apple Fitness.
- Bluefit: Brazilian low-cost fitness chain competing in the same membership-fee gym category as Apple Fitness. Comparable business model and value proposition for price-sensitive Brazilian consumers.
- Bodytech: Premium Brazilian fitness chain offering integrated wellness services (training, nutrition) comparable to Apple Fitness's multidisciplinary approach. Closest national analog to Apple Fitness's premium positioning.
Broad incumbents
- Planet Fitness: Largest low-cost gym franchise globally. Operates with the same broad 'fitness for everyone' value proposition as Apple Fitness's base Mexa-se package but at much larger scale and with a different geographic footprint.
- Gold's Gym: Globally established fitness brand with broad group-class and weight-training offerings comparable to Apple Fitness's core lineup. A larger incumbent rather than a direct local competitor in Florianópolis.
Emerging players
- Herbalife: Global weight-management and meal-replacement program provider with structured coaching-based protocols — conceptually comparable to Apple Fitness's 12-week Apple UP program, though operating via a distributor/MLM model rather than a physical gym.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Apple Fitness social profiles
Digital presenceApple Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apple Fitness leadership team
Management profileNumber of profiles
Profiles6 records
Apple Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apple Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apple Fitness
What does Apple Fitness do?
Apple Fitness operates a physical gym (academia) in Vargem do Bom Jesus, Florianópolis, Brazil, offering weight training (musculação), a diverse schedule of group classes including Yoga, Zumba, Muay Thai, Karate, FitDance, Pilates, and functional training, plus an on-site store for sportswear and supplements. Its flagship offering is the Apple UP (Ultimate Program), a 12-week structured weight loss and body transformation program combining physical training with personalized nutrition planning, psychological support, and coaching from a multidisciplinary team, with limited enrollment of 15 participants per edition.
Is Apple Fitness a public or private company?
Apple Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apple Fitness founded?
Apple Fitness was founded in 2016. It employs 11 to 50 people.
Where is Apple Fitness based?
Apple Fitness is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Apple Fitness make money?
Two revenue lines are on record. Gym Memberships are the primary driver. The others are apple UP Program.
Who are Apple Fitness's main competitors?
Direct peers on record are Curves, Smart Fit, Just Fit, Bio Ritmo, Academia Companhia Athletica, Bluefit and Bodytech. Broad incumbents are Planet Fitness and Gold's Gym. Herbalife is listed as an emerging player.
Does Apple Fitness have an API?
No public API is recorded for Apple Fitness.
What industry is Apple Fitness in?
Apple Fitness's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAC, Weight Loss & Body Transformation Training, with a secondary code of EDAAAHAF, Weight Management & Behavior Change Education. Its NAICS code is 713940 and its SIC code is 7997.