Mal's E-commerce
Mal's e-commerce is a remotely hosted shopping cart application.
- Company typePrivate
- Founded1998
- HeadquartersCastletown, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Mal's E-commerce does
Mal's e-commerce is a remotely hosted shopping cart application. They help people sell things on their website and make it easy to hook into third-party payment processors.
Mal's E-commerce firmographics
Firmographics- Name
- Mal's E-commerce
- Legal name
- Mal's e-commerce Limited
- Website
- http://www.mals-e.com/
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Mal's e-commerce is a remotely hosted shopping cart application.
- Ownership category
- akta.pro rank
Mal's E-commerce industry classification
Industry- Product category
- Ecommerce Shopping Cart Software
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Mal's E-commerce is headquartered
LocationHeadquarters
- HQ city
- Castletown
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mal's E-commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations
Revenue model
- Free tier (Freemium base): Basic shopping cart service offered free to all users. Revenue is minimal from this tier; serves as the primary acquisition funnel. The service generates revenue from nearly all free users upgrading to Premium over time.
- Premium subscription: Monthly subscription at $8/month payable quarterly in advance. Provides access to advanced features including: payment gateway integration, advanced shipping calculations (20 zones, UPS/FedEx/USPS/Australia Post), custom cart templates, 3500 downloadable products, batch order download, restricted admin access for clients, QuickBooks integration, and higher order limits (150/day vs 30/day). 10% discount offered for annual payment ($86.40/year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - basic shopping cart with essential features |
| Subscription | Monthly | Premium - advanced features for growing merchants |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Mal's E-commerce product offering
Product offeringCore offering
Mal's E-commerce is a remotely hosted shopping cart application that merchants add to any existing website via simple HTML Buy Now links, buttons, or form POSTs. The Free tier offers unlimited products, 30-language multi-currency checkout, PayPal/Braintree/Nochex/Skrill/Paymate payments, responsive design, SSL-secured checkout, and email order notifications. The Premium upgrade at $8/month adds payment gateway integrations (Authorize.net, Worldpay, Stripe, Square, etc.), advanced shipping with 20 zones and carrier rate services, custom cart templates, batch order downloads, QuickBooks sync, and up to 3,500 downloadable products.
Product overview
Mal's E-commerce is a single, unified remotely-hosted shopping cart platform designed for small businesses, individuals, clubs, schools, and charities. The core offering is the Free Shopping Cart (no monthly fee, powered by 145,000+ accounts across 120 countries) which merchants bolt onto existing websites via HTML links or forms. The optional Premium upgrade ($8/month) adds payment gateway integration (enabling direct merchant account connections), advanced shipping (UPS/FedEx/USPS/Australia Post), custom cart templates, batch downloads, and increased download limits. Built-in modules include mTracker (affiliate tracking), Gift Certificates/Discount Coupons system, and multilingual/multi-currency support across 30+ languages. The platform also exposes XML-based APIs (Orders API, Coupons API, Shipping API) exclusively to Premium accounts for programmatic order retrieval and coupon management.
Differentiator
Problem solved
Functional benefit
Brands
- mTracker: A free affiliate program built into the cart that provides functionality to log click-through from affiliate websites and calculate their commission.
Quantifiable outcome
- 145,000+ active accounts across 120 countries using the platform
- +2 more outcomes
Companies that use Mal's E-commerce
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Mal's E-commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration57 records
Feature10 records
Mal's E-commerce partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- PayPalcorePayPal Commerce Platform is supported on both Free and Premium tiers. PayPal is the primary payment processor for most users and is featured prominently as a recommended payment option on the homepage. Users can process PayPal payments directly through the cart.
- BraintreecoreBraintree payment processing is supported on Free and Premium tiers, allowing merchants to accept credit card payments directly.
- Nochex (UK)coreUK-based payment processor Nochex is supported on Free and Premium tiers for UK merchants.
- SkrillcoreSkrill payment processor supported on Free and Premium tiers.
- Paymate (Australia)coreAustralian payment processor Paymate supported on Free tier for Australian merchants.
- Authorize.netmajorMajor US payment gateway supported on Premium tier for merchants with their own merchant accounts.
- WorldpaymajorWorldpay payment gateway supported on Premium tier for direct credit card processing.
- StripemajorStripe payment gateway supported on Premium tier for direct credit card processing.
- SquaremajorSquare payment gateway supported on Premium tier.
- SagePaymajorUK payment gateway (Protx) supported on Premium tier for UK merchants.
- Hetzner Online GmbHcoreData center provider in Nuremberg, Germany where all customer and merchant data is stored. Both shopping cart account data (Admin) and billing account (My Account) data are hosted at this facility.
- UPS, FedEx, USPS, Australia PostmajorPremium tier integrates directly with major shipping carriers for real-time rate quotes. Free tier supports basic shipping calculations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mal's E-commerce competitors and assessment
Company assessmentDirect peers
- Shopify: Shopify's Buy Button / Shopify Lite offers hosted checkout buttons that bolt onto existing websites, directly mirroring Mal's core value proposition. While Shopify serves a broader range of merchant sizes and features, it competes head-on for the same small-merchant, bolt-on-cart use case.
- WooCommerce: Open-source WordPress shopping cart plugin that lets SMBs add cart functionality to existing sites. Similar freemium-style economics, comparable target audience of non-technical merchants, and overlapping feature set including PayPal/Stripe support.
- Ecwid: E-commerce widget that integrates into existing websites via JavaScript snippet, closely paralleling Mal's link-based integration model. Targets the same long tail of small merchants wanting simple checkout without a full storefront rebuild.
- Snipcart: Buy-button e-commerce service for static sites, JAMstack projects, and blogs. Closely comparable bolt-on cart model and SMB/hobbyist target customer, though with a more developer-focused positioning.
Emerging players
- Sellfy: Hosted shopping cart and digital-goods storefront targeting creators, makers, and small merchants. Overlaps with Mal's downloadable products feature and SMB segment but emphasizes digital goods more heavily.
- Payhip: Simple hosted checkout SaaS for digital products, memberships, and courses. Comparable to Mal's downloadable products functionality and SMB/individual seller target customer.
- WP EasyCart: WordPress shopping cart plugin offering add-to-cart buttons, payment gateway integrations, and shipping calculators. Comparable bolt-on cart functionality and SMB merchant focus within the WordPress ecosystem.
Broad incumbents
- Stripe Checkout: Stripe's hosted checkout page competes directly with Mal's hosted cart experience. As Stripe increasingly bundles cart, tax, and shipping into a one-line integration, it pressures Mal's core checkout-as-a-service value proposition.
- PayPal Payments: PayPal's button and Commerce Platform offerings include hosted checkout flows that compete with Mal's cart. As a strategic partner to Mal's today, PayPal is also a potential disruptor if it expands its own hosted commerce tooling.
- Square Online: Block's Square Online offers a free online store plus checkout integrations targeting SMBs. Overlaps with Mal's in small-merchant onboarding but with a broader omnichannel and POS-influenced feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mal's E-commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mal's E-commerce leadership team
Management profileNumber of profiles
Profiles1 record
Mal's E-commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mal's E-commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mal's E-commerce
What does Mal's E-commerce do?
Mal's E-commerce is a remotely hosted shopping cart application that merchants add to any existing website via simple HTML Buy Now links, buttons, or form POSTs. The Free tier offers unlimited products, 30-language multi-currency checkout, PayPal/Braintree/Nochex/Skrill/Paymate payments, responsive design, SSL-secured checkout, and email order notifications. The Premium upgrade at $8/month adds payment gateway integrations (Authorize.net, Worldpay, Stripe, Square, etc.), advanced shipping with 20 zones and carrier rate services, custom cart templates, batch order downloads, QuickBooks sync, and up to 3,500 downloadable products.
Is Mal's E-commerce a public or private company?
Mal's E-commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mal's E-commerce founded?
Mal's E-commerce was founded in 1998.
Where is Mal's E-commerce based?
Mal's E-commerce is headquartered in Castletown, United Kingdom, in the Europe region.
How does Mal's E-commerce make money?
Two revenue lines are on record. Free tier (Freemium base) is the primary driver. The others are premium subscription.
Who are Mal's E-commerce's main competitors?
Direct peers on record are Shopify, WooCommerce, Ecwid and Snipcart. Emerging players are Sellfy, Payhip and WP EasyCart. Broad incumbents are Stripe Checkout, PayPal Payments and Square Online.
Does Mal's E-commerce have an API?
Yes. XML-based webservice APIs for Premium accounts. Orders API at https://www.mals-e.net/mapis/orders.php for retrieving orders via form POST with username/password authentication, supporting pagination up to 300 records. Coupons API at https://www.mals-e.net/mapis/coupons.php for creating discount coupons with action create, supporting parameters for coupon code, type (Fixed/Percent/Peritem/Freeship), rate, expiration, and usage limits. Developer documentation is at www.mals-e.com/support_orders_api.php.
What industry is Mal's E-commerce in?
Mal's E-commerce's product category is Ecommerce Shopping Cart Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its SIC code is 5961.