Highland Safaris

Name

Highland Safaris

Website

https://highlandsafaris.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism and Hospitality Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Safaris & Game Drives (THAJAIAB)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• Outdoor adventure tourism
• Safari experiences
• Event management services
• Travel accommodation
• Wildlife tourism

Headquarters

HQ city

Aberfeldy

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outdoor Adventure Tourism Services: Revenue generated from outdoor adventure activities and tourism experiences in the Scottish Highlands. The business operates as an award-winning outdoor adventure destination.

Core offering

Highland Safaris is a hospitality firm that provides event management, safaris, travel accommodation, and tourism services. The company operates as an award-winning outdoor adventure destination in the Scottish Highlands, offering nature-based experiences to visitors and tourists seeking outdoor activities in the region.

Product overview

Highland Safaris is an award-winning outdoor adventure business located in the Scottish Highlands. The company offers outdoor adventure experiences to visitors. The source material does not provide specific details about individual product offerings or service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Experiences Outdoor safari experiences offered to tourists and visitors in the Scottish Highlands as part of Highland Safaris' award-winning outdoor adventure offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Crieff Hydro Family of Hotelsformer_parentOthers · 3 March 2026Crieff Hydro Family of Hotels was the former owner of Highland Safaris. The company sold Highland Safaris to Robbie Winton (second cousin of founder Donald Riddell) to concentrate investment on its core hotel and hospitality operations. This marks a return to family ownership for the business.

Recent moves2 records

Expansion highlights1 record

Direct peers

• Macs Adventure: Macs Adventure is a Scotland-focused self-guided and guided walking and adventure tour operator. It is a direct peer in Highland outdoor adventure tourism, with overlapping customer interest in nature-based, multi-day Scottish experiences.
• Timberbush Tours: Timberbush Tours operates Highland and island day and multi-day tours from Scottish cities. It is a direct competitor to Highland Safaris in the guided Highland tourism market with overlapping customer segments and similar small-group tour vehicles.
• Highland Experience: Highland Experience offers multi-day guided tours of the Scottish Highlands and Isle of Skye. It is a direct peer to Highland Safaris in the small-group guided Highland tour category, with comparable duration, customer base, and vehicle-based format.
• Highland Explorer Tours: Highland Explorer Tours is a Scotland-based small-group tour operator running multi-day Highland and Isle of Skye itineraries. It serves the same inbound visitor segment as Highland Safaris with a comparable small-group, vehicle-based tour format.
• Wilderness Scotland: Wilderness Scotland is a Scotland-based adventure tour operator specializing in small-group guided trips focused on wildlife, hiking, and outdoor experiences in the Highlands. It directly competes with Highland Safaris for the same experiential wildlife-tour customer.
• The Hairy Coo: The Hairy Coo runs small-group day tours of the Scottish Highlands from Edinburgh and Glasgow. It competes with Highland Safaris for international visitors seeking Highland nature and wildlife experiences and is a directly comparable product-format peer.
• Rabbie's: Rabbie's is one of Scotland's largest small-group tour operators, offering multi-day Highland and island tours. It competes with Highland Safaris for inbound visitors seeking guided Scottish outdoor experiences, though Rabbie's tours are broader in scope than pure safari/wildlife products.
• Highland Wildlife Park: Highland Wildlife Park (operated by the Royal Zoological Society of Scotland) is a drive-through wildlife park in the Highlands featuring native Scottish and Arctic species. It competes directly with Highland Safaris for wildlife-viewing visitors in the same geography.

Broad incumbents

• Intrepid Travel: Intrepid Travel is a global small-group adventure tour operator with a broad international portfolio. It is a broad incumbent in outdoor adventure tourism — including Scotland — competing for the same experiential traveler segment as Highland Safaris, but at much larger scale and with diversified geographies.
• G Adventures: G Adventures is a global adventure travel operator offering small-group tours and safaris across many countries. It is a broad incumbent that competes indirectly with Highland Safaris for international adventure travelers, with Europe itineraries including Scotland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Safaris