Geschenke.de HSY GmbH

What Geschenke.de HSY GmbH does

Geschenke.de HSY GmbH operates the German gift discovery marketplace Geschenke.de, headquartered in Buxtehude (near Hamburg) and self-described as 'Das Nr. 1 Geschenke Portal in Deutschland'. The platform curates over 10,000 gift ideas from 25+ partner shops, organized across occasions (birthdays, weddings, anniversaries), recipients (for her, for him, for families), themes, and price points, and drives discovery via SEO-optimized category pages, content marketing through its magazine, and a KI-Assistent (AI Gift Finder) that delivers personalized recommendations. The site acts as a discovery and redirect layer — users browse curated products and are sent to partner shops to complete purchases; Geschenke.de does not process transactions itself.

The technology stack centers on an AI-powered marketplace with a partner-facing dashboard, AI-generated product descriptions, and (for XL-tier partners) CSV/XML datafeed integration enabling automated daily catalog synchronization. A secondary product, the Influencer Marketplace, connects German gift shops with content creators for sponsored campaigns across Instagram, TikTok, YouTube, and Pinterest, supported by transparent briefing-based pricing.

The business model is B2B SaaS-style recurring subscriptions charged to partner shops across four tiers (Paket S €29/mo, M €59/mo, L €99/mo, XL €499/mo) with 12-month minimum terms, supplemented by optional add-ons (Product Boost, Magazine Articles, Homepage Placement, Extra Products). Revenue is denominated in euros, ex-VAT, billed annually with automatic renewal. The company is a privately held GmbH led by managing director Nina Wiegand per the imprint, with no disclosed institutional investors beyond the 2016 seed from German Media Pool and Hanse Ventures, and has not announced any acquisitions, restructurings, or international expansion.

Name

Geschenke.de HSY GmbH

Legal name

Geschenke.de Ventures GmbH

Website

https://geschenke.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Geschenke.de operates a German gift discovery marketplace (B2C) and partner subscription platform (B2B), curating over 10,000 gift ideas from 25+ partner shops and monetizing via tiered SaaS subscriptions from retailers.

Ownership category

akta.pro rank

Product category

Online Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Gift marketplace
• Online gift portal
• Partner subscriptions
• Influencer marketplace
• Gift discovery platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Partner Subscription Fees: Monthly subscription fees from partner shops (gift retailers) who pay to list products on the platform. Four tiers available: S (€29/mo), M (€59/mo), L (€99/mo), XL (€499/mo). Minimum contract term of 12 months. Additional products can be purchased beyond package limits at tiered pricing.
2. Optional Add-ons: Additional revenue from optional enhancements: Product Boost (from €49/month), Magazine Articles (€799 one-time), Homepage Placement (from €99/month), and Extra Products beyond package limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Geschenke.de operates a German online gift marketplace that aggregates more than 10,000 curated gift ideas from partner shops and uses an AI-powered gift finder (KI-Geschenkefinder) to recommend gifts by recipient, occasion, and personality. Partner retailers subscribe to monthly packages (Paket S, M, L, XL) to list products, with optional paid add-ons such as Product Boost, Extra Products, Homepage Placement, and magazine article inclusions, while an Influencer Marketplace connects brands and creators for product seeding.

Product overview

Geschenke.de operates as a German gift discovery marketplace connecting consumers with partner gift shops. The core platform (Geschenke.de Gift Discovery Portal) offers over 10,000 curated gift ideas across occasions, recipients, themes, and price ranges, powered by a KI-Assistent (AI Assistant) for personalized recommendations. The platform has two distinct user-facing products: the B2C gift discovery portal with its AI-powered Geschenkefinder, and a B2B Influencer Marketplace connecting gift shops with content creators. On the partner side, Geschenke.de offers four subscription tiers (Paket S at €29/mo through Paket XL at €499/mo) providing product listings, AI-optimized product descriptions, analytics, and optional advertising add-ons. The company acts as an intermediary — users discover products on the portal and are redirected to partner shops for purchase; Geschenke.de does not process transactions itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Geschenke.de Gift Discovery Portal Consumer-facing online gift portal aggregating more than 10,000 curated gift ideas from partner retailers, organized by recipient, occasion, personality, and price; users browse categories and are redirected to partner shops to complete purchases.
• KI-Geschenkefinder (AI Gift Finder) AI-powered conversational gift recommendation engine that asks users about the recipient (age, interests, personality, relationship) and the occasion, then matches against the catalog of curated gifts to deliver personalized gift suggestions.
• Partner Dashboard (Merchant Portal) Self-serve merchant portal that lets partner gift shops onboard, upload product listings (including via datafeed/CSV), subscribe to packages, manage AI-generated product descriptions, and order optional add-ons such as Product Boost, Extra Products, Homepage Placement, and magazine article inclusions.
• Influencer Marketplace Dedicated marketplace that matches influencers and content creators with brands for product gifting and content collaboration, enabling product placement and seeding for partner brands.

Quantifiable outcome

• Over 10,000 curated gift ideas available for discovery
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Partner Shops (German Gift Retailers)coreChannel Partner/ Reseller/ DistributorGerman gift shops, artisans, and small businesses that list their products on the Geschenke.de platform. Partners pay subscription fees (S/M/L/XL packages starting at €29/month) to feature products. The platform provides AI-optimized descriptions, analytics, and access to the influencer marketplace. Partners sell directly to consumers who are redirected from Geschenke.de.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wunschliste.de: Germany's leading gift registry and wishlist platform. Comparable German-market adjacency: similar end-user (gift shoppers) and SMB partnerships, but focused on wishlist/registry mechanics rather than curated discovery.
• mydays (Jochen Schweizer mydays): Leading German experience-gifting marketplace and operator. Comparable in operating a German gift-discovery surface and merchant network, but specialized in experiences (Erlebnisgeschenke) rather than physical gifts.
• Presenterminator / Geschenkbox.de: Germany-based gift-hamper/curated-gift retailer. Comparable German-market gift-discovery surface, but operates as a 1P retailer rather than a marketplace redirector.

Direct peers

• Uncommon Goods: US-based curated gift retailer that combines an in-house assortment with a small-maker marketplace, plus a guided 'Find a Gift' tool. Highly comparable in mission (curated, unusual gifts) and the use of a discovery/finder surface to drive conversion.
• Notonthehighstreet: UK-based curated marketplace connecting shoppers with independent retailers and small brands for gifts and homewares. Closest analog to Geschenke.de's curated discovery-and-redirect model, just in a different geography.
• Cratejoy: Subscription-box marketplace that helps small merchants launch recurring gift subscriptions. Comparable on the recurring/occasion-based gifting model and the SMB-merchant subscription tier approach, with a marketplace flywheel.
• GiftTree: US-based curated gift discovery and delivery retailer with a strong occasion-based category structure. Comparable in offering gifting for birthdays, weddings, and corporate occasions via a curated, themed catalog.

Broad incumbents

• Etsy: Global marketplace for handmade, vintage, and personalized goods, including a large gifting vertical. Competes for the same gift-discovery search intent and partner supply (small artisans and gift shops) as Geschenke.de, but at vastly larger scale and with on-platform checkout.
• Amazon Handmade: Amazon's curated marketplace for handcrafted goods and personalized gifts. Represents the 'scale incumbents' risk to Geschenke.de: comparable product categories, vastly larger traffic, and on-platform checkout that Geschenke.de lacks.

Emerging players

• Faire: Wholesale marketplace connecting independent brands and retailers. Adjacent in building a B2B subscription-driven marketplace for small merchants, but focused on wholesale replenishment rather than end-consumer gift discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geschenkede
• Facebookfacebook.com/geschenke.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geschenke.de HSY GmbH