Lapa Góes e Góes Advogados

What Lapa Góes e Góes Advogados does

Lapa Góes e Góes Advogados (LGG) is a privately held Brazilian law firm founded in 1999 and headquartered in Salvador, Bahia. The firm operates from a single office at the International Trade Center in the Stiep neighborhood and employs approximately 40 collaborators including partners, lawyers, interns, and administrative staff. Its service portfolio spans nine practice areas: labor and employment law, corporate and business law (including M&A consulting and arbitration), family and succession law, tax law, LGPD and digital law, real estate law, condominium law, consumer relations law, and civil law. The firm serves both individuals and corporate clients, with stated focus on small and medium enterprises as well as large national and multinational corporations, particularly in the renewable energy, oil and gas, real estate, automotive, healthcare, and consumer goods verticals.

LGG generates revenue through professional services fees on a quote-based, case-by-case model with no public pricing benchmarks; engagement terms scale with practice area complexity, client size, and litigation versus advisory nature. The go-to-market combines enterprise field sales for corporate accounts with direct-to-consumer outreach via WhatsApp, phone, and email for SMB and individual mandates. Distribution is anchored in the Salvador headquarters, with arbitration representation extended to chambers across Bahia and Brazil, and content-driven top-of-funnel marketing through Instagram, Facebook, YouTube, and a professional legal blog. Customer segmentation is hybrid, mixing vertical specialization (energy, real estate, healthcare, consumer) with size-tier focus (SME and large corporate).

The business model is owner-operated by founding partners Maurício Dantas Góes e Góes and Joaquim Lapa, with no external institutional investors, parent entities, or funding rounds disclosed. Operating geographies are concentrated in Northeast Brazil with national reach through arbitration and digital channels. Strategic differentiation rests on partner-level academic credentials, professional association leadership at OAB/BA, IAB, CESA, IBDFAM/BA, and ABAT, and 25 years of brand reputation including national recommendation in major legal directories and inclusion in Análise Advocacia 500 (2016).

Name

Lapa Góes e Góes Advogados

Legal name

Lapa Góes e Góes Advogados

Website

https://lgg.adv.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lapa Góes e Góes Advogados is a Brazilian law firm founded in 1999 in Salvador, Bahia, offering litigation and advisory services across nine practice areas to SMEs and large national and multinational corporations in energy, real estate, healthcare, and consumer verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Advisory Services: Professional legal services in multiple areas including business law, labor law, family law, tax law, real estate, LGPD compliance, and consumer law. Services are provided to both litigation (contencioso) and advisory (consultivo) clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lapa Góes e Góes Advogados (LGG) is a Brazilian law firm providing personalized legal consultation, advisory, and litigation services across nine practice areas: labor and employment law, corporate and business law, family and succession law, tax law, LGPD and digital law, real estate law, condominium law, consumer relations law, and civil law. The firm serves small and medium enterprises as well as large national and multinational corporations across industry verticals including renewable energy, oil and gas, real estate, automotive, industry, commerce, services, construction, healthcare, and food and beverages, with operations concentrated in Bahia and reach throughout Brazil.

Product overview

Lapa Góes e Góes Advogados (LGG) is a Brazilian law firm offering personalized legal solutions for businesses and individuals. The firm operates as a unified legal services practice organized around specialized practice areas rather than distinct technology products. LGG's service portfolio comprises nine core legal specializations: Labor and Employment Law (Direito Trabalhista), Corporate and Business Law (Direito Empresarial e Societário), Family and Succession Law (Direito de Família e Sucessões), Tax Law (Direito Tributário), LGPD and Digital Law (LGPD e Direito Digital), Real Estate Law (Direito Imobiliário), Condominium Law (Direito Condominial), Consumer Relations Law (Direito das Relações de Consumo), and Civil Law (Direito Civil). The firm serves clients across multiple industry segments including renewable energy, oil and gas, real estate, automotive, industry, commerce, services, construction, health, and food and beverages. Founded in 1999, LGG combines legal expertise with professional management to deliver customized legal solutions with a focus on corporate law.

Differentiator

Problem solved

Functional benefit

Products and services

• Direito Trabalhista e Direito do Trabalho (Labor and Employment Law) Labor and employment law services for businesses including defense in labor lawsuits, labor consulting, labor audit, labor due diligence, labor compliance, union consulting, and labor risk management. Targets employers and business clients across segments such as dealerships, manufacturing, value transport, energy, oil and gas, and other industrial sectors.
• Direito Empresarial e Societário (Corporate and Business Law) Corporate and business law services including succession planning, M&A consulting, corporate structuring, company recovery and turnaround management, strategic civil litigation, and arbitration representation at major chambers. Targeted at SMEs and large corporations requiring corporate legal advisory and litigation support.
• Direito de Família e Sucessões (Family and Succession Law) Family and succession law services including divorce, custody and visitation regulations, child support, estate planning, probate, prenuptial and postnuptial agreements, and guardianship. Primarily targets individuals (pessoas físicas) in strategic processes and family wealth planning.
• Direito Tributário (Tax Law) Tax law services including tax consulting, tax planning and restructuring, tax litigation defense, tax credit recovery, and tax incentive review. Targeted at companies and individuals requiring fiscal planning and dispute resolution.
• LGPD e Direito Digital (Data Protection and Digital Law) Data protection and digital law services including LGPD compliance implementation, risk analysis and impact assessment, documentation preparation, and data audits. Targeted at companies needing to comply with Brazil's General Data Protection Law (LGPD).
• Direito Imobiliário (Real Estate Law) Real estate law services including property acquisition and sale, incorporation and regularization, real estate contracts, asset management, urban land regularization (REURB), urban planning advisory, and registry mediation. Targeted at real estate developers, construction companies, and property management firms.
• Direito Condominial (Condominium Law) Condominium law services including comprehensive legal advisory for condominiums, constitution advisory, conflict resolution between co-owners, and judicial defense in condominium lawsuits. Targeted at condominium associations and property managers.
• Direito das Relações de Consumo (Consumer Relations Law) Consumer relations law services including defense in consumer actions, consumer contract consulting and advisory, protection against improper charges, and actions against deceptive advertising. Targeted at companies needing consumer law compliance and individuals in consumer disputes.
• Direito Civil (Civil Law) Civil law services including civil liability advisory, contractual obligations consulting, contractual dispute resolution, and contract drafting and review. Targeted at companies and individuals requiring civil law advisory and litigation support.

Quantifiable outcome

• 25 years of tradition and market presence
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• OAB/BA (Ordem dos Advogados do Brasil - Sección Bahia)coreOthers · 1 January 1999Founding partners Maurício Góes e Góes and Joaquim Lapa served as Sectional Council Members of OAB/BA during multiple triennia. Maurício served during 2007/2009 and 2009/2012, and was member of committees at OAB/Bahia and the Federal Council of OAB.
• IAB - Instituto dos Advogados da BahiacoreOthersMaurício Góes e Góes serves as member of the Superior Council of IAB (Instituto dos Advogados da Bahia)
• CESA - Centro de Estudos de Sociedade de Advogados - Sección BahiacoreOthersMaurício Góes e Góes served as former Director and Joaquim Lapa served as Director of CESA Centro de Estudos das Sociedades de Advogados, Secção Bahia
• IBDFAM/BA - Instituto Brasileiro de Direito de FamíliacoreOthersEmanuela Lapa holds the position of Director of IBDFAM/BA
• ABAT - Associação Baiana de Advogados TrabalhistascoreOthersJoaquim Lapa currently serves as Director of ABAT - Associação Baiana de Advogados Trabalhistas
• UFBA - Universidade Federal da BahiacoreStrategic or Co-development PartnerMaurício Góes e Góes serves as Adjunct Professor at the Faculty of Law of UFBA. Joaquim Lapa holds a Bachelor's degree in Law from UFBA. Multiple team members have academic affiliations with UFBA and other Salvador-based universities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BMA Advogados: Full-service Brazilian business law firm covering corporate, M&A, labor, tax and other practices, comparable to LGG in its multidisciplinary business-oriented model and multi-jurisdiction delivery model for Brazilian corporate clients.
• Lefosse Advogados: Brazilian corporate-focused firm covering tax, M&A, regulatory, labor, real estate and disputes; similarly business-driven, multi-practice model serving a mix of mid-market and large corporate clients.

Broad incumbents

• Demarest Advogados: Major Brazilian full-service firm serving large corporates across corporate/M&A, tax, labor, regulatory and dispute resolution; overlaps directly with LGG's practice areas but at national scale.
• Veirano Advogados: Full-service Brazilian law firm strong in corporate, oil & gas, energy and infrastructure - directly comparable verticals for LGG, but nationally scaled and internationally networked through its association with Cadwalader.
• TozziniFreire Advogados: Brazilian full-service firm covering corporate, M&A, tax, labor, regulatory and dispute resolution; overlaps substantially with LGG's practice areas and customer segments, operating at much larger scale.
• Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados: Largest Brazilian full-service law firm with deep corporate, M&A, tax and litigation benches across multiple Brazilian offices and a global network; competes for the same corporate mandates LGG targets but at significantly larger scale and broader geographic reach.
• Pinheiro Neto Advogados: Historic Brazilian full-service law firm with a broad corporate and litigation practice spanning multiple Brazilian and international offices; competes with LGG for sophisticated corporate mandates in Brazil.
• Pinheiro Guimarães Advogados: Brazilian law firm with prominent corporate, M&A, capital markets and dispute practices; comparable to LGG's corporate/societário and civil litigation work at much larger scale.
• Machado Meyer, Sendacz e Opice Advogados: Top-tier Brazilian firm covering corporate, M&A, tax, labor and infrastructure; relevant comparable for LGG's corporate/societário and arbitration work, but materially larger and broader in scope.

Regional players

• Mussi Sandri & Bertoldi Advogados: Brazilian business law firm, comparable multi-practice model for mid-market corporate and labor advisory; a regional-scale peer with overlapping corporate, civil and labor practice areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0qCT3Mjs6iOTUpAR6nbrdA
• Facebookfacebook.com/lgg.adv.br
• Instagraminstagram.com/lapagoesegoes
• LinkedInlinkedin.com/company/lapa-goes-e-goes-advogados

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lapa Góes e Góes Advogados