Investment and Marketing Corporation

What Investment and Marketing Corporation does

The Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG), operating under the trade name IMG Sachsen-Anhalt, is the central state-owned economic development and marketing agency for the German federal state of Saxony-Anhalt. Headquartered at Am Alten Theater 6, 39104 Magdeburg, the entity was established in 1990 as a 100% subsidiary of the State of Saxony-Anhalt, exercising its mandate under the Ministry for Economy, Tourism, Agriculture and Forestry (Ministerium für Wirtschaft, Tourismus, Landwirtschaft und Forsten). Its statutory remit is to attract inbound investment, support company location and expansion decisions, and conduct national and international tourism marketing for the state; all advisory services are provided free of charge and in confidence.

IMG's product portfolio spans six pillars: (1) Investorenservice — site selection, investment-project facilitation, and confidential advisory for domestic and international investors; (2) Standortmarketing — strategic location marketing including the "Zukunftsorte" initiative highlighting 13 innovation hubs; (3) Tourismusmarketing — destination marketing, trade-fair presence, and the Tourismus-Hub partner portal; (4) Unternehmensservice — corporate services covering industrial sites, funding and financing consultation, internationalization support, and the location database; (5) Fachkräfte- und Talentservice — skilled-workforce and talent recruitment support aligned with the "Sachsen-Anhalt kann's halt" labor-shortage campaign; and (6) branchenspezifische Industrieexpertise — industry-focused project management covering chemistry, automotive, renewable energies, circular economy, machinery and plant engineering, microelectronics, life sciences, ICT, and creative industries. The organization does not sell any proprietary technology product; its distribution is direct, relationship-based enterprise engagement anchored by six named enterprise case studies (Daimler Truck, AMG Lithium, Novartis, Merz Pharma, TESVOLT, IBU-tec) and additional mid-sized references (Campo Amargo, AVNET, WINTIPACK, Mercury, Laempe Mössner Sinto, Coroplast).

IMG's business model is government appropriation rather than commercial revenue: it is fully funded through state budget allocations from the Ministry, with revenue not publicly disclosed. With approximately 40-50 staff organized across Investorenservice, Marketing, Tourismusmarketing, Fachkräfte- und Talentservice, Finance/Controlling, Legal, and Administration functions under sole Managing Director Dr. Robert Franke, the agency executes its mandate via project-led investor advisory, multi-channel marketing campaigns across LinkedIn, Instagram, Facebook, X, YouTube, and its own website, plus administration of state-level awards (Wirtschaftspreis Sachsen-Anhalt, Tourismuspreis Sachsen-Anhalt, Hugo-Junkers-Preis, BESTFORM). Its exclusive institutional partnership with Chemiepark Bitterfeld-Wolfen anchors chemicals-led FDI, while core ministries and municipal networks provide the broader coordination infrastructure.

Name

Investment and Marketing Corporation

Legal name

IMG Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH

Website

https://investieren-in-sachsen-anhalt.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) is the 100% state-owned economic development and marketing agency for Saxony-Anhalt, Germany, providing confidential, free investor support, site selection, tourism marketing, and skilled labor recruitment services to domestic and international companies under the Ministry for Economy.

Ownership category

akta.pro rank

Product category

Economic Development and Investment Promotion Services

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAIAHAB

Defense Acquisition, Procurement & Contracting

Business & Public Services/Public Sector & Government Administration/Defense & National Security

Keywords

• Economic development services
• Investment promotion
• Tourism marketing
• Site selection advisory
• Workforce recruitment support

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Government Funding: As a 100% owned subsidiary of the State of Saxony-Anhalt, IMG is financed through state funding from the Ministry for Economy, Tourismus, Landwirtschaft und Forsten des Landes Sachsen-Anhalt. Services to investors and companies are provided free of charge.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) is the central economic development and marketing agency of the State of Saxony-Anhalt, Germany. It provides confidential, free-of-charge support to domestic and international investors across site selection, funding program identification, regulatory navigation, and project facilitation, alongside strategic location marketing, tourism marketing and destination management, industry-specific expertise, and skilled workforce recruitment services. The agency operates on behalf of the Ministry for Economy, Tourism, Agriculture and Forestry and is wholly state-owned.

Product overview

The Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) is the central economic development agency for Saxony-Anhalt, Germany. Operating under the Ministry of Economic Affairs, Tourismus, Landwirtschaft und Forsten, IMG provides integrated services including investor support and site selection, strategic location marketing, and tourism promotion. The organization offers a portfolio of services including confidential, cost-free advisory for investment projects; industry-specific expertise across chemistry, automotive, renewable energies, and microelectronics sectors; skilled workforce recruitment support; and funding consultation. IMG also manages strategic marketing initiatives such as the 'Zukunftsorte' campaign highlighting 13 innovation hubs, the 'Sachsen-Anhalt kann's halt' skilled workforce initiative, and operates the Tourismus-Hub partner portal for destination management.

Differentiator

Problem solved

Functional benefit

Brands

• Kreativwirtschaft Sachsen-Anhalt: Initiative and brand for the creative economy sector in Saxony-Anhalt, promoted across LinkedIn and Instagram.
• HIER.we go!
• Hugo-Junkers-Preis für Forschung und Innovation aus Sachsen-Anhalt

Products and services

• Investorenservice (Investor Service) Comprehensive, confidential support services for domestic and international investors covering site selection, investment project facilitation, funding program identification, and regulatory navigation, provided free of charge by the central economic development agency of Saxony-Anhalt.
• Standortmarketing (Location Marketing) Strategic marketing initiatives to position Saxony-Anhalt as a competitive, innovative, and internationally open business location, including the 'Zukunftsorte' (Future Locations) initiative highlighting 13 innovation hubs where science, research, and business are networked.
• Tourismusmarketing (Tourism Marketing) Tourism promotion and marketing services including market research, destination management, trade fair participation (Landespräsentationen and Gemeinschaftsstände), and operation of the Tourismus-Hub partner portal for the state of Saxony-Anhalt.
• Unternehmensservice (Corporate Services) Wide-ranging service portfolio for businesses including industrial site and location services, funding and financing consultation, skilled labor and talent recruitment, and internationalization support.
• Fachkräfte- und Talentservice (Skilled Workforce Service) Assistance for companies planning expansion or relocation to find suitable skilled workers and talent in Saxony-Anhalt, part of the broader 'Sachsen-Anhalt kann's halt' (Saxony-Anhalt can do it) campaign.
• Branchenvielfalt (Industry Expertise) Industry-focused expertise and customized solutions with specialized project managers covering sectors including chemistry, automotive, renewable energies, circular economy, machinery and plant engineering, microelectronics, life sciences, ICT, and creative industries.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• EDEKA Minden-HannoverminorStrategic or Co-development Partner · 10 June 2026EDEKA Minden-Hannover and IMG support the 'Gartenträume – Historische Parks in Sachsen-Anhalt' initiative. This partnership provides funding and promotional support for the heritage parks initiative ahead of the Gartenträume-Picknicktag on July 12.
• Chemiepark Bitterfeld-WolfencoreStrategic or Co-development PartnerThe industrial park Chemiepark Bitterfeld-Wolfen is a key partner for IMG in attracting chemical industry investments. The partnership supports companies like Campo Amargo and AMG Lithium in establishing operations in the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Invest in Thuringia / Thüringer Agentur Für Die Efb: Thüringer Agentur für die Europäische und Braunkohleausbau Förderung (TAB) and the Invest in Thuringia initiative serve as Thuringia's state-level investment promotion agency. It is a directly comparable peer offering state-funded investor acquisition, site selection, and sector-specific expertise.
• Wirtschaftsförderung Sachsen (WFS): WFS is the economic development corporation of the Free State of Saxony, Germany's neighboring state to Saxony-Anhalt. It competes with IMG for industrial investment in central Germany, offering directly comparable state-funded investment promotion services.
• NRW.Invest: NRW.Invest is the state-owned economic development agency of North Rhine-Westphalia, Germany. It directly parallels IMG's mandate of attracting and supporting foreign and domestic investors with site selection, funding guidance, and aftercare services.
• Invest in Bavaria: Invest in Bavaria (a unit of Bayern International) is Bavaria's state-level investment promotion agency. It is a directly comparable peer operating the same mandate of attracting investors, supporting site selection, and providing free, confidential services funded by the state.
• Hessen Trade & Invest: Hessen Trade & Invest is the central economic development agency for the German state of Hesse. It offers directly comparable services to IMG: investment promotion, site marketing, skilled labor attraction, and tourism/destination marketing, all on behalf of the state government.
• Hamburg Invest: Hamburg Invest is the Hamburg state-owned economic development corporation. It mirrors IMG's role as a wholly state-owned subsidiary providing investor services, site marketing, and cluster development on behalf of a German federal state.
• Wirtschaftsförderung Brandenburg (WFBB): WFBB is Brandenburg's central economic development agency and a geographic neighbor of Saxony-Anhalt. It provides the same investor attraction, labor market, and tourism marketing services as IMG, competing directly for projects in the Berlin-Brandenburg-Saxony-Anhalt corridor.

Regional players

• CzechInvest: CzechInvest is the Czech Republic's national investment promotion agency. It is a comparable Central European peer with a similar mandate of attracting FDI, supporting site selection, and providing free, confidential state-backed services to international investors.

Broad incumbents

• Germany Trade & Invest (GTAI): GTAI is the federal-level German inward investment and export promotion agency. It overlaps with IMG's mandate at a national scale and frequently refers projects to regional partners like IMG, making it an enabling/incumbent layer above the state agencies.

Emerging players

• Saxony Economic Development Corporation (Sächsische Aufbaubank / SAB): SAB is the development bank of the Free State of Saxony that combines funding program administration with economic development functions. It is comparable to IMG in serving state-level investment promotion but does so through a financial-institution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IMG_ST
• YouTubeyoutube.com/channel/UCcG0Aoox7_KeJ5rRJ3FDzDw
• Facebookfacebook.com/saxonyanhaltinvest
• LinkedInde.linkedin.com/company/investitions--und-marketinggesellschaft-sachsen-anhalt-mbh
• Instagraminstagram.com/saxonyanhaltinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investment and Marketing Corporation