Allied Printing Company

What Allied Printing Company does

Allied Printing Company, Inc. is a privately held, Ferndale, Michigan-based commercial printing and marketing services firm that has operated continuously since incorporation in 1952. The company runs a 3-building, 150,000 sq. ft. campus that combines offset and digital production (HP Pagewide T300 digital inkjet web press, HP Indigo digital press, G7 color management) with in-house envelope manufacturing producing more than 1,000,000 envelopes weekly. Its service portfolio spans commercial printing, direct mail, data services (hygiene, append, predictive analytics), warehousing and fulfillment, promotional products, creative services, and the proprietary Allied Intelligence omnichannel marketing platform that combines direct mail with email, personalized QR codes, personalized URLs, SMS marketing, ringless voicemail, and behaviorally triggered responses.

Allied serves local, regional, and national B2B customers across regulated verticals — healthcare, financial services and insurance, legal and corporate compliance, and cybersecurity/data breach response — as well as education, non-profit, and retail clients. A dedicated 'Direct Mail for Sensitive Data Applications' line is anchored by SOC 2 Type 2, HIPAA attestation, ISO 9001:2015 QMS, G7, GLBA-aligned, and (as of September 2025) SGP sustainability certifications. Distribution combines direct enterprise field sales (the trademarked '5-Deep Customer Approach'), customized web portals and storefronts for 24/7 self-serve ordering, and a traditional outbound rep motion.

Revenue is generated through a mix of project-based commercial printing and direct mail work, subscription/recurring fees for the Allied Intelligence platform, professional services for data and creative, and managed services for warehousing, kitting, and fulfillment. Pricing is quote-based and not publicly disclosed; customer tenure is multi-decade across the national book of business. A new management team was installed in 2022, and capital investment has continued into HP digital press upgrades, omnichannel product expansion (2023), and SGP/sustainability credentials (2025).

Name

Allied Printing Company

Legal name

Allied Printing Company, Inc.

Website

https://alliedrethink.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Allied Printing Company is a privately held, Ferndale, Michigan-based commercial printer and marketing services provider serving local, regional, and national B2B customers across healthcare, financial, legal, education, non-profit, and retail verticals via offset and digital printing, direct mail, data services, fulfillment, and the Allied Intelligence omnichannel platform.

Ownership category

akta.pro rank

Product category

Commercial Printing and Marketing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Support Activities for Printing (32312)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK), Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI)

Keywords

• Commercial printing services
• Direct mail marketing
• Omnichannel marketing platform
• Data-driven personalization
• Secure print and mail

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Printing Services: Commercial offset (sheet-fed) and digital printing solutions including commercial brochures, flyers, posters, publications, wide format printing up to 126 inches in width, and marketing materials. Print on demand capabilities with warehousing of pre-ordered pieces.
2. Direct Mail Services: Comprehensive direct mail services including targeted mailing lists, CASS certification, NCOA processing, personalization, triggered mailings, and USPS postal optimization. Combines design creativity with demographic targeting achieving 3-4.5% average response rates.
3. Data Services: Advanced data hygiene, data appending and enrichment, variable data campaigns, predictive analytics, and data strategies for personalization. Includes SOC 2 Type 2 and HIPAA-attested data security.
4. Warehousing, Kitting, and Fulfillment: Storage for marketing collateral, statement insertion, cosmetics, paint stains, automotive parts; pick and pack; hand assembly; kitting; and inventory management with 24/7 access. Part of 3-building, 150,000 sq. ft. campus.
5. Allied Intelligence Omnichannel Marketing: Platform combining direct mail with email, personalized QR codes, personalized URLs, SMS marketing, ringless voicemail, social media campaigns, landing page development, lead scoring, and behaviorally triggered responses.
6. Creative Services: Full suite of creative services including corporate brochures, branding, point of sale, display and tradeshows, targeted direct mail, posters, envelopes, personalized letters, welcome kits, banners, publications, and promotional literature.
7. Promotional Products: Customized promotional products branded for businesses, available for warehousing long term or event-specific supply.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Allied Printing Company provides commercial offset and digital printing, direct mail, data services, warehousing and fulfillment, and omnichannel marketing solutions through its Allied Intelligence platform. The company serves local, regional, and national businesses with concept-to-completion services for regulated industries including healthcare, financial services, legal, and cybersecurity. Core capabilities include HP Pagewide T300 digital inkjet and HP Indigo digital presses, variable data printing, personalized QR/PURL codes, secure HIPAA/SOC 2/GLBA-aligned workflows, and a 150,000 sq. ft. three-building campus in Ferndale, Michigan.

Product overview

Allied Printing Company operates as a full-service commercial printing and marketing solutions provider with a portfolio of integrated services. The core offering includes commercial offset and digital printing, complemented by a sophisticated direct mail platform. Allied Intelligence serves as the omnichannel marketing platform, combining variable data printing with email, personalized QR codes, personalized URLs, social media, and ringless voicemail. Supporting services include Data Services (predictive analytics, data hygiene), Warehousing/Fulfillment, Web Portals and Storefronts, Creative Services, Promotional Products, and Triggered Direct Mail. A specialized vertical for sensitive data applications provides HIPAA and GLBA-compliant secure mailing for regulated industries. The company operates HP Pagewide T300 and HP Indigo digital presses alongside offset printing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Allied Intelligence: A platform with best-in-class omnichannel marketing solutions combining direct mail with email, personalized QR codes, social media, and ringless voicemail for dynamic 1:1 conversations across channels

Products and services

• Commercial Printing Sheet-fed offset and digital printing services for corporate brochures, flyers, posters, publications, and marketing materials across automotive, healthcare, utilities, tech, mortgage, finance, and compliance industries.
• Direct Mail High-volume direct mail printing and mailing services with CASS certification, NCOA processing, list standardization, and USPS postal optimization achieving 3-4.5% average response rates.
• Direct Mail for Sensitive Data Applications HIPAA-aligned and GLBA-compliant secure print and mail workflows for regulated industries including financial services, healthcare, and legal/corporate communications with chain of custody tracking.
• Data Services Advanced data hygiene, validation, data appending/enrichment, variable data campaigns, and AI-driven predictive analytics including buyer personas, RFM modeling, and look-alike modeling.
• Warehousing and Fulfillment Storage, pick and pack, hand assembly, kitting, and inventory management across a 3-building, 150,000 sq. ft. campus with 24/7 access.
• Web Portals and Storefronts Customized web portals with print-on-demand, user permissions, brand asset management, remote access, event management, and administrative functionality including approval processes and proofing.
• Promotional Products Branded promotional items including customized, useful products for welcome gifts, marketing campaigns, and special events with long-term warehousing or event supply options.
• Allied Intelligence Omnichannel Marketing Platform Best-in-class omnichannel marketing platform combining direct mail with email, personalized QR codes, personalized URLs, social media, ringless voicemail, and data-driven analytics with real-time reporting dashboard.
• Creative Services Full suite of creative services including design, copywriting, editing, photography, and proofreading for corporate brochures, branding, point of sale, display, direct mail, publications, and promotional literature.
• Triggered Direct Mail Event-based, behaviorally triggered direct mail campaigns integrated with CRM systems, including milestone and loyalty programs, personalized QR code campaigns, and automated follow-up messaging.
• Wide Format Printing Large format printing up to 126 inches in width for surface graphics, interior/exterior signage, banners, flags, window graphics, magnets, decals, stickers, and display graphics.

Quantifiable outcome

• 3–4.5% average direct mail response rates, with some campaigns much higher
• +8 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HP (Hewlett-Packard) — IndigocoreTechnology or Integration · 1 January 2015In spring 2015, Allied added the HP Indigo digital press alongside the HP Pagewide, further expanding digital production capabilities for personalized printing. Combined with HP Pagewide T300, these investments established Allied as a leader in digital inkjet printing in North America.
• HP (Hewlett-Packard) — Pagewide T300coreTechnology or Integration · 1 January 2014In 2014, Allied became one of the first commercial installations of digital inkjet in North America with the acquisition of the HP Pagewide T300 digital inkjet web press. This game-changing investment transformed Allied's business and workflow, increasing dynamic content capacity by 10x. Allied plans to upgrade the HP T300 to add HDNA print heads for improved color and print production quality. HP equipment investment continues as a core pillar of Allied's technology strategy.
• PrintReleafcoreStrategic or Co-development PartnerAllied is an authorized partner of PrintReleaf, a global organization dedicated to measuring, offsetting, and verifying successful reforestation due to paper consumption. PrintReleaf certifies the reforestation of each customer's forest footprint according to the PrintReleaf Standard. Each month, customers receive certificates for trees planted at reforestation projects of their choice, with Lifetime Certificate updates and growing reforestation impact reports across PrintReleaf's global project network. This partnership completes Allied's Sourcing-Production-Replenishing cycle for sustainable printing.
• Mardon Group LLCminorStrategic or Co-development PartnerAllied is proud to partner with the Mardon Group LLC, a Michigan Certified Minority Business Enterprise (MBE). Together they provide a strong infrastructure with a broad base of equipment, technology, and expertise for projects where minority certification is desired. This partnership supports Allied's diversity, equity, and inclusion commitment and provides clients with minority certification options.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RR Donnelley (RRD): Global provider of commercial printing, direct mail, labels, and business communication services. RRD's direct mail, marketing services, and regulated-industry communications overlap almost entirely with Allied's core offerings.
• Toppan Merrill: Provider of secure and regulated communications, financial printing, and direct mail services. Highly comparable to Allied's regulated-industry secure mail practice for financial services, legal, and compliance customers.
• Cimpress: Parent of Vistaprint and other mass-customization printing brands; large-scale producer of custom print, signage, and marketing materials. Comparable to Allied in digital print technology and variable-data personalization, but at consumer and SMB scale rather than enterprise.
• Donnelley Financial Solutions (DFIN): Financial printing and communications provider serving capital markets, legal, and compliance. Comparable to Allied's direct mail for sensitive data applications and regulated-industry communications, though more focused on transactional/SEC filings.
• InnerWorkings (HH Global): Managed print and marketing execution provider serving enterprise marketing departments. Comparable to Allied's web portals, storefronts, and outsourced marketing supply chain for enterprise and mid-market accounts.
• Cenveo: Provider of print, direct mail, labels, and packaging solutions. Comparable to Allied in commercial printing and direct mail capabilities, with similar mid-market positioning in enterprise customer communications.
• Taylor Corporation: Large private commercial printing and marketing services company offering print, direct mail, fulfillment, and customer communications. Comparable to Allied in business model and customer base across enterprise B2B and regulated industries.
• Quad/Graphics: One of the largest commercial printers in North America, offering offset and digital printing, direct mail, and integrated marketing services. Directly comparable to Allied across commercial print, direct mail, and data-driven marketing solutions, but at meaningfully larger scale.

Regional players

• St. Joseph Communications: Canadian commercial printer with content, communications, and direct mail services. Comparable to Allied in integrated print-and-digital marketing solutions and customer base, but operating primarily in Canada rather than the U.S. Midwest.

Emerging players

• Multi-Color Corporation: Global label and packaging printer with direct mail-adjacent capabilities. Comparable to Allied in digital print technology and regulated-industry packaging, but focused on labels and packaging substrates rather than direct mail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlliedPrintingCompany
• LinkedInlinkedin.com/company/Alliedprintingcompany

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Printing Company