Minprint

What Minprint does

Minprint, operating commercially as MAD Colour, is a Belfast-based, family-run commercial print, signage, and brand experience provider founded in 1977. The company delivers end-to-end creative services organized around six service lines: Creative (graphic design), Exhibit (exhibition stand design with touchscreen and digital screens), Signage (illuminated signs, vehicle graphics, totems, boards), Digital (websites, competition portals, menu boards, digital displays), Spaces (custom joinery, retail and workplace fit-out, immersive environments), and Print (in-house digital, litho, large format, and bespoke commercial printing). Its flagship differentiated product is REXframe, a proprietary modular display system for events, exhibitions, and retail spaces.

The customer base is B2B and geographically concentrated in Belfast and Northern Ireland with stated reach across the wider UK. Named enterprise clients span at least 11 industries, including Belfast International Airport (aviation), BBC Northern Ireland (broadcasting), Diageo (beverage), Dale Farm and Finnebrogue (food), Oxford Instruments (technology), Queen's University Belfast (education), Ulster Rugby (sports), Radius Housing (housing), BPerfect (cosmetics), and Montalto Estate (hospitality/events). Primary segments are retail/e-commerce businesses requiring immersive shopfront and in-store brand presentation, and corporate enterprises needing multi-location branding, signage, and event support, with secondary use cases in exhibitions and educational institutions.

The business model is project-based and quote-driven, with revenue generated from one-time design, print, fabrication, installation, and digital content engagements rather than recurring subscription or platform fees. Go-to-market is direct-to-business through a Belfast headquarters (6 Alexander Road, Castlereagh), supported by website lead capture, an active social presence (Facebook, Instagram, LinkedIn), and phone/email outreach. The company is privately held under family ownership with no disclosed external investment, employs 51-100 staff, and was rebranded from Minprint to MAD Colour in recent years while preserving its 1977 heritage.

Name

Minprint

Legal name

Minprint

Website

https://minprint.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Minprint (operating as MAD Colour) is a Belfast-based family-run print, signage, and brand experience provider founded in 1977, delivering end-to-end creative, print, exhibition, signage, and fit-out solutions for B2B clients across Northern Ireland and the UK.

Ownership category

akta.pro rank

Product category

Commercial Printing & Signage Services

NAICS

Printing and Related Support Activities (323), Sign Manufacturing (339950), Graphic Design Services (541430)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

OOH Production, Printing & Installation Services (MPAAAKAJ), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Commercial printing services
• Bespoke signage solutions
• Exhibition stand design
• Retail interior fit-out
• Creative graphic design

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design Services: Project-based design and consulting services for graphic design, creative signage, exhibition stands, shopfront graphics, and interior branding. Typically one-time project fees with potential for ongoing brand partnership.
2. Commercial Printing: Full-spectrum in-house printing covering digital, litho, large format, and bespoke print needs. Revenue generated from per-project or per-order printing services.
3. Installation and Fit-out Services: Complete design, manufacture, build, and install solutions for retail spaces, workplaces, and immersive environments including custom joinery and interior fit-outs.
4. Digital Content Production: Production of digital content including websites, competition portals, menu boards, and digital displays for any screen, anywhere.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Minprint (operating as MAD Colour) is a Belfast-based commercial print, signage, and creative design firm that delivers end-to-end brand experiences for businesses across Northern Ireland and the UK. Its offerings span creative graphic design, in-house commercial printing (digital, litho, large format, bespoke), signage (illuminated signs, vehicle graphics, totems, boards), exhibition stand design and build, digital content production, and complete retail/workplace interior fit-outs, anchored by the proprietary REXframe modular display system for events and retail.

Product overview

Minprint (operating as MAD Colour) is a Belfast-based print, signage, and design company that has evolved from its founding in 1977. The company offers a unified suite of creative services organized around its REXframe display system as a core product offering. The portfolio includes Creative design services, Exhibit (exhibition solutions), Signage (illuminated signs and vehicle graphics), Digital content production, Spaces (retail and workplace fit-outs), and Print (in-house commercial printing). The REXframe display system serves as the flagship product for events, exhibitions, and retail spaces, while the surrounding services provide end-to-end brand experiences from graphic design through to installation and digital displays.

Differentiator

Problem solved

Functional benefit

Brands

• REXframe: Industry-leading display system for events, exhibitions, and retail spaces.

Products and services

• REXframe Display System Industry-leading modular display system for events, exhibitions, and retail spaces; a proprietary, reconfigurable signage framework used to transform spaces with modular signage solutions.
• Creative Design Services Graphic design and creative services spanning the entire design spectrum to deliver bold and engaging visual results for businesses needing brand and marketing design support.
• Exhibit / Exhibition Stand Design and Build
• Signage Solutions
• Digital Content Production
• Spaces — Retail and Workplace Fit-out
• Commercial Printing Services

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wyndeham Group: UK commercial printing group producing magazines, catalogues, marketing print, and related printed products. Comparable UK commercial print peer serving enterprise and publisher customers with large-format and offset capabilities.
• PressOn: UK large-format digital print specialist producing signage, POS, display, and exhibition graphics. Comparable as a UK-based commercial print and signage operator serving brand and event customers with similar production capabilities.
• Image Data Group: UK-based commercial print and document services group offering print, digital communications, and related services. Comparable UK print services peer serving enterprise customers with print and document workflows.
• Citrus Print: UK printing services company offering commercial printing, large-format, and bespoke print solutions to UK businesses. Comparable as a UK-based mid-sized commercial print peer with overlapping service capabilities.
• Hollywood Monster: UK-based large-format print and signage provider serving enterprise brands with display, signage, and exhibition solutions. Directly comparable as a mid-sized specialist offering integrated large-format print and display services to UK enterprises.
• Baker Goodchild: UK commercial print, signage, and display provider offering print, POS, and signage to enterprise customers. Comparable mid-sized UK print/signage operator with integrated design-to-production capabilities.
• Pureprint Group: UK commercial printing group offering litho, digital, and large-format print services to enterprise and publishing customers. Comparable UK commercial print peer with similar production mix and B2B enterprise focus.
• Tradeprint: UK-based online trade printing company producing commercial print, signage, and large-format products for businesses. Comparable as a UK commercial print peer with overlapping large-format, signage, and bespoke print offerings.

Regional players

• Adare International: Ireland-based marketing services and print provider offering print, direct mail, and integrated marketing communications. Comparable Ireland-headquartered peer offering similar commercial print and brand-experience services, providing geographic-adjacent competitive context for MAD Colour's NI/UK market.

Broad incumbents

• Paragon Group: UK customer communications and print services group offering print, mailing, and integrated marketing services to enterprise customers. Comparable as a larger, broader UK print and customer-communications incumbent with overlapping print and signage capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coloursofmad
• LinkedInlinkedin.com/company/madcolour
• Instagraminstagram.com/coloursofmad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minprint