Lawvex
Lawvex is a privately held California law firm specializing in estate planning, trust administration, probate, Medi-Cal/VA benefits planning, and business succession, serving individuals, families, and small businesses across the Central Valley and Central Coast from offices in Clovis, Madera, and Solvang.
- Company typePrivate
- Founded2014
- HeadquartersClovis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lawvex does
Lawvex is a privately held California law firm specializing exclusively in estate planning, trust administration, probate, and related business planning and elder law services. Founded by Gary Winter in 2014 (with cloud-based operations dating to a 2009 Clio adoption, which the firm describes as the first such deployment in Central California), the firm is headquartered in Clovis with additional offices in Madera and Solvang, serving the Central Valley and Central Coast. Its core service areas include wills and trusts, the proprietary Probate Pathway process, Medi-Cal/VA benefits planning, conservatorships, business succession, pre-divorce estate updates, estate litigation, and specialized property management representation. The firm operates on a stacked SaaS legal technology platform including Clio (practice management), Lawyaw (cloud drafting), Documate (document automation), CourtRules (calendaring), Apptopo (scheduling), Gotoconnect (phones/video), SweetProcess (workflows), QuickBooks Online, and CEB Onlaw (legal research), and supports 24/7 client portal access.
The firm earns revenue through professional service fees: estate planning and Medi-Cal/VA engagements typically range from a $1,500 retainer up to roughly $5,000 for complete planning, while probate fees follow California statutory schedules (4% of the first $100,000, scaling down at higher tiers) and are paid from estate assets upon court approval. Go-to-market is sales-led and education-driven, leveraging workshops, webinars, free resource downloads, video content, a Spanish-language brand (Lawvex en Español), email newsletters, and a VIP referral raffle program. The firm has been recognized as a Law Firm 500 fastest-growing honoree (2020 and 2022), Best of the Valley (2022 and 2023), and holds an Avvo 10/10 superb attorney rating and Super Lawyers recognition; reported scale signals include 5,000+ matters completed, a 4.7-star Google rating across 235 reviews, and 7 dedicated estate planning attorneys with 110+ collective years of practice.
Lawvex firmographics
Firmographics- Name
- Lawvex
- Legal name
- Lawvex
- Website
- https://lawvex.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lawvex is a privately held California law firm specializing in estate planning, trust administration, probate, Medi-Cal/VA benefits planning, and business succession, serving individuals, families, and small businesses across the Central Valley and Central Coast from offices in Clovis, Madera, and Solvang.
- Ownership category
- akta.pro rank
Lawvex industry classification
Industry- Product category
- Estate Planning Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Services-Legal Services (8111), Real Estate (6500)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industries
- Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate & Probate Administration Services (FSAEAKAD), Estate & Legacy Planning Advisory (FSAEAAAG), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Estate Administration & Probate Services (FSAAANAE), Real Estate & Construction Law (BPAHAAAE)
Keywords
Where Lawvex is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lawvex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Legal Services: Professional legal services for estate planning, trust administration, probate, business planning, and elder law matters. Fees are paid from estate assets in probate cases upon court approval. The firm offers transparent, value-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medi-Cal and VA Benefits Planning |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Lawvex product offering
Product offeringCore offering
Lawvex is a California estate planning and probate law firm that delivers wills, trusts, powers of attorney, advance health care directives, trust administration, and court-supervised probate representation through its proprietary Probate Pathway process. The firm also provides elder-law services (Medi-Cal and VA Aid and Attendance benefits planning), estate tax planning, conservatorships, business succession and corporate formation, estate litigation, pre-divorce estate updates, and private real estate transactions for individuals, families, and small business owners across California.
Product overview
Lawvex is a Central Valley California law firm offering estate planning, trust administration, probate, and business planning services. The firm's core services include Estate Planning (wills, trusts, powers of attorney), Trust Administration, and Probate Pathway (a proprietary probate process with dedicated support team and streamlined vendor relationships). Specialized offerings include VA Benefits + Medi-Cal Planning, Estate Tax Planning, Conservatorships, Pre-Divorce Estate Planning, Estate Litigation, Private Real Estate Transactions, and Specialized Property Management Representation. The firm also provides educational resources including workshops, webinars, video library, and free downloadable guides. Lawvex operates offices in Clovis, Madera, and Solvang, California.
Differentiator
Problem solved
Functional benefit
Brands
- Probate Pathway: Lawvex's proprietary process for handling probate cases, designed to provide clarity and efficiency for executors.
Products and services
- Estate Planning Comprehensive estate planning services including wills, trusts, powers of attorney, and advance health care directives to protect families and clarify wishes for future decisions; intended for California individuals and families.
- Trust Administration Legal assistance for families with trust-based plans, providing trustee guidance, property liquidation, and court protection services; targeted at trustees and beneficiaries of California trusts.
- Probate Pathway Lawvex's proprietary process for handling probate cases, including Letters Testamentary and Letters of Administration, with pre-defined stages, clear tasks and time targets, dedicated support team (Property Coordinator, Probate Paralegal, Probate Legal Assistant), and relationships with vetted probate-specific vendors; for executors, administrators, beneficiaries, and family members of decedents.
- Business Planning Business planning services including corporate formation, governance, and succession planning for closely held businesses; targeted at California small business owners.
- VA Benefits + Medi-Cal Planning Elder law services helping veterans and seniors navigate Medi-Cal and VA Aid and Attendance benefits applications with asset protection strategies; intended for California seniors and their families needing skilled nursing or assisted living coverage.
- Estate Tax Planning Strategic planning to minimize estate tax obligations and preserve wealth for beneficiaries; intended for California individuals and families with taxable estates.
- Conservatorships Legal representation for establishing or contesting conservatorships of person and/or estate for incapacitated individuals; intended for California families needing guardianship authority over an incapacitated adult.
- Specialized Property Management Representation Concierge legal services for property management companies providing specialized real estate attorney access with Franklin Spees; targeted at California property management companies.
- Private Real Estate Transactions Legal counsel for buying and selling California real estate privately without real estate brokers, handling disclosures, purchase agreements, and escrow; intended for parties to private California real estate transactions.
- Pre-Divorce Estate Planning Services to update estate plans during divorce proceedings, protecting assets and ensuring intended beneficiaries receive inheritances; intended for California individuals going through or anticipating divorce.
- Estate Litigation Legal representation for estate disputes including claims against estates, kinship disputes, breach of fiduciary duty, and contested wills; intended for California parties involved in estate-related disputes.
Companies that use Lawvex
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Lawvex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lawvex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Community West BankcoreCommunity West Bank handles all probate estate bank accounts. The firm has a streamlined process allowing opening of Probate Estate accounts in advance, with clients only needing to visit a convenient branch location to sign the signature card.
- GRE Real Estate (Gentile Real Estate)coreGRE Real Estate, a licensed and insured California real estate brokerage and Certified Probate & Trust Specialist, handles all probate estate real property sales. Provides Property Plan with details for clients to decide whether to list, sell for cash, or hold estate property.
- First Probate LoanscoreSpecialists in short-term loans to trusts and estates with over 10,000 transactions and more than 25 years of probate loan management experience. Provides necessary cash to pay probate estate expenses, secured by the probate estate real estate.
- Bond Services of CaliforniacoreHandles all probate estate bonding needs. With over 45 years of experience in the Probate Bond industry, they make bonding fast and easy even in difficult situations when the Will does not waive Bond.
- Atlantis InvestigationsminorLicensed and insured private investigators providing probate estate people search and asset search services. Has worked with Lawvex for 13 years to locate missing family members and assets.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Lawvex competitors and assessment
Company assessmentBroad incumbents
- Rocket Lawyer: Subscription-based online legal service providing document templates, legal advice, and on-demand attorney access across many practice areas including estate planning. Comparable to Lawvex in that it competes for the same SMB and individual client looking for affordable wills and trusts, but operates as a broad platform rather than a specialized California probate and trust administration practice.
- Nolo: Long-standing publisher of do-it-yourself legal guides, forms, and attorney directories covering estate planning, probate, family law, and more. Comparable to Lawvex as an entry point for consumers researching estate planning options in California, though Nolo primarily sells self-help products and referrals rather than full-service representation.
- LegalZoom: Nationally recognized online legal services platform offering wills, trusts, business formation, and a range of other legal products, often via attorney networks. Comparable to Lawvex as a high-volume, brand-driven provider of commoditized estate planning documents, but LegalZoom operates at national scale and across many practice areas rather than concentrating on California probate and trust administration.
Emerging players
- Vanilla: Estate planning software company providing white-label document drafting and client experience tools to law firms and financial advisors. Comparable to Lawvex as a modernized alternative delivery layer for estate planning, although Vanilla is a software vendor rather than a competing law firm and targets advisors and firms rather than consumers directly.
- Wealth.com: Estate planning technology platform that helps financial advisors and attorneys produce wills, trusts, and estate plans with collaborative workflows. Comparable to Lawvex as a tech-forward estate planning delivery model, though Wealth.com focuses on advisor-led planning rather than direct-to-consumer or court-supervised probate work.
- Trust & Will: Online estate planning platform that produces wills, trusts, and related documents through a guided digital flow. Comparable to Lawvex as a modern, tech-enabled alternative for the entry-level estate plan, though it serves a national audience rather than California's Central Valley and does not handle probate or court-supervised matters.
Regional players
- Heritage Estate Planning: California-based estate planning firm serving clients across the state with wills, trusts, probate, and trust administration services. Comparable to Lawvex as a specialized estate planning and probate practice operating within California, though it does not emphasize a proprietary probate workflow or the same Central Valley and Central Coast geographic concentration.
Direct peers
- Polstra's Estate Planning Law Center: California estate planning and probate firm using a defined-process, education-led client acquisition model similar to Lawvex, with multiple offices and a focus on systems-driven service delivery. Comparable in operating philosophy and practice mix; differs primarily in geography (Southern California) and slightly narrower Medi-Cal/VA practice emphasis.
- Allen Barron: California-based law firm focused on estate planning, tax planning, business succession, and asset protection for high-net-worth individuals and families. Comparable to Lawvex as a competing specialized estate planning firm serving California clients with similar service line breadth, including business succession and tax-aware planning.
- Sacks, Glazier, Franklin & Lodise: California law firm concentrating on trust and estate litigation, including will contests, fiduciary disputes, and probate court representation. Comparable to Lawvex as a California trust and probate specialist, with overlap in estate litigation; differs in that Sacks Glazier is litigation-only and does not offer the planning-side intake that feeds Lawvex's pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Lawvex social profiles
Digital presenceLawvex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawvex leadership team
Management profileNumber of profiles
Profiles3 records
Lawvex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawvex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawvex
What does Lawvex do?
Lawvex is a California estate planning and probate law firm that delivers wills, trusts, powers of attorney, advance health care directives, trust administration, and court-supervised probate representation through its proprietary Probate Pathway process. The firm also provides elder-law services (Medi-Cal and VA Aid and Attendance benefits planning), estate tax planning, conservatorships, business succession and corporate formation, estate litigation, pre-divorce estate updates, and private real estate transactions for individuals, families, and small business owners across California.
Is Lawvex a public or private company?
Lawvex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lawvex founded?
Lawvex was founded in 2014. It employs 11 to 50 people.
Where is Lawvex based?
Lawvex is headquartered in Clovis, United States, in the North America region.
How does Lawvex make money?
One revenue line is on record: legal Services.
Who are Lawvex's main competitors?
Broad incumbents on record are Rocket Lawyer, Nolo and LegalZoom. Emerging players are Vanilla, Wealth.com and Trust & Will. Heritage Estate Planning is listed as a regional player. Direct peers are Polstra's Estate Planning Law Center, Allen Barron and Sacks, Glazier, Franklin & Lodise.
Does Lawvex have an API?
No public API is recorded for Lawvex.
What industry is Lawvex in?
Lawvex's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAEAKAC, Estate Planning & Trust Structuring Advisory. Its NAICS code is 541110 and its SIC code is 8111.