Hope Health

What Hope Health does

Hope Health is a UK-based workplace wellbeing provider offering personalised employee wellbeing programs, mental health training, and coaching services to corporate clients and SMEs across the United Kingdom. The company's flagship offering, the Personalised Employee Wellbeing Program (PEWP), is priced at 80p per day per employee and bundles 1:1 coaching, group sessions, Lunch & Learn workshops, and access to a wellbeing library, complemented by a 24/7 BACP-accredited helpline, Pop Up Health & Lifestyle Clinics, and Corporate Wellbeing Retreats. The company explicitly positions itself as 'NOT AI POWERED — BUT HUMAN LED', delivering services through qualified coaches, BACP-accredited counsellors, and MHFA England-certified instructors rather than via any proprietary technology platform.

The business operates multiple revenue streams: recurring subscriptions (PEWP, 24/7 Helpline, MHFAider Supervision Membership), one-time training licensing (MHFA two-day course at £325/person, Mental Health Awareness Course at £650/group, Mental Health Skills for Managers at £150/person, MHFA Refresher at £100/person), and professional services (Pop Up Clinics, Corporate Retreats). Distribution is exclusively UK-domestic via direct enterprise field sales targeting HR professionals and L&D leaders, inside sales support, and self-service online booking for training courses. The company is privately held, bootstrapped, and founder-led by Nicole O'Callaghan, with a management team of fewer than ten including a Director of Business Development, Operations Director, Head of Learning & Development, and Content Creator. Reported outcome metrics include 86% improved wellbeing, 77% stress reduction, 35% burnout reduction, 3.3x employee retention, and 14% reduction in healthcare spending, though no revenue, ARR, or customer-count figures are disclosed.

Name

Hope Health

Legal name

Hope Health Limited

Website

https://hope-health.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hope Health offers bespoke workplace wellbeing programs to enhance mental and physical health.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Workplace wellbeing programs
• Mental health training
• Employee assistance programs
• Corporate wellness coaching
• MHFA training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personalised Employee Wellbeing Program (PEWP): Annual subscription-like pricing model charged at 80p per day per employee. Provides comprehensive wellbeing program including 1:1 coaching, group sessions, Lunch & Learn workshops, and access to wellbeing library. Revenue is recurring based on employee headcount and organizational size.
2. Mental Health First Aid Training: Two-day instructor-led MHFA England certified training course. Pricing at £325 per person with discounts for group bookings. Delivered online or face-to-face with maximum 16 participants per group. One-time license revenue per participant for certification.
3. Mental Health Refresher Course: Half-day MHFA refresher course for certified MHFAiders. Priced at £100 per person. Recertification valid for three years. One-time per participant revenue.
4. Mental Health Awareness Course: Half-day introductory course priced at £650 for up to 8 delegates, with £60 per additional participant. Limited to 25 people per course. One-time revenue per training session.
5. Mental Health Skills for Managers: Half-day training course for managers priced at £150 per person. Limited to 16 participants. One-time revenue per participant.
6. 24/7 Helpline Services: 企业提供全天候电话咨询服务，由BACP认证顾问接线。此服务作为PEWP计划的补充，也可独立采购。Revenue model appears to be included in overall program pricing or quoted separately based on organizational size.
7. MHFA Supervision & Support Membership: Annual membership providing ongoing supervision, quarterly group sessions, 1:1 support, and community access for MHFAiders. Offered as add-on to trained professionals within client organizations.
8. Pop Up Health & Lifestyle Clinics: Workplace-based 45-minute 1:1 coaching sessions available as standalone service or part of broader program. Priced per session per employee.
9. Corporate Wellbeing Retreats: Residential wellbeing retreats offering immersive experiences including workshops, yoga, meditation, and coaching. Pricing and format to be confirmed (TBC). Premium service offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hope Health delivers the Personalised Employee Wellbeing Program (PEWP) to UK employers, combining 1:1 coaching, group sessions, a 24/7 BACP-accredited helpline, MHFA England-certified mental health training, pop-up workplace health clinics, wellbeing retreats, and an MHFAider supervision membership. The company sells these services on a per-employee subscription basis (80p per day per employee) plus standalone training and retreat fees, promising a 100% employee engagement guarantee.

Product overview

Hope Health operates as a workplace wellbeing solutions provider offering a unified service portfolio centred on the Personalised Employee Wellbeing Program (PEWP). The core offering combines 24/7 helpline support, Pop Up Health & Lifestyle Clinics, Mental Health Training (MHFA-accredited courses), Wellbeing Champion Support, and Corporate Wellbeing Retreats. Additional services include an Employee Assistance Program (EAP), Lunch & Learn workshops (40+ topics), and an MHFAider Supervision Membership. The company differentiates through its guarantee of 100% employee engagement and a preventative, whole-person approach addressing mental, physical, emotional, and lifestyle wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalised Employee Wellbeing Program (PEWP) Annual subscription programme for UK organisations that delivers personalised workplace wellbeing support including 1:1 health and lifestyle coaching, group sessions, Lunch & Learn workshops, Wellbeing Library access, and a 100% engagement guarantee.
• 24/7 Helpline Round-the-clock telephone support staffed by BACP-accredited counsellors providing immediate reactive crisis and counselling support to employees of client organisations.
• Mental Health First Aid (MHFA) Two-Day Course Two-day instructor-led MHFA England accredited course that certifies employees as Mental Health First Aiders, priced at £325 per person with group discounts and online or in-person delivery.
• Mental Health Awareness Course Half-day instructor-led introductory course giving employees baseline mental health awareness, priced at £650 for up to 8 delegates with £60 per additional delegate.
• Mental Health Skills for Managers Half-day course equipping people managers with practical mental health conversation and support skills, priced at £150 per person for groups up to 16.
• Mental Health First Aid Refresher Course Half-day refresher course for already-certified MHFAiders that re-certifies them for a further three years, priced at £100 per person.
• Pop Up Health & Lifestyle Clinics On-site workplace 45-minute 1:1 coaching sessions covering health and lifestyle topics, with a personalised Diet & Lifestyle Recommendation Report produced for each employee.
• MHFAider Supervision Membership Annual membership providing quarterly supervision groups, 1:1 support, annual MHFAider checks, ongoing development, and community access for certified Mental Health First Aiders within client organisations.
• Corporate Wellbeing Retreats Residential corporate retreats delivering guided workshops, mind-body practices, nourishing food, and group connection in restful environments as a premium add-on for organisations.

Quantifiable outcome

• 86% improved wellbeing among program participants
• +11 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dudes & DogscoreStrategic or Co-development PartnerHope Health and Dudes & Dogs formed a strategic partnership to support mental health awareness in workplaces and communities nationwide. The partnership combines Hope Health's professional mental health training with Dudes & Dogs' community-focused approach to men's mental health. Together they are creating new training workshops and consultancy services for organisations, with uniquely tailored programs to assist individual organisations in raising awareness and engaging meaningfully with their people on all levels. Nicole O'Callaghan, Founder of Hope Health, has supported Dudes & Dogs with Mental Health First Aid qualifications, and the partnership enables both organisations to accelerate growth in the support they offer businesses.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BHSF: A leading UK provider of employee assistance programmes, wellbeing services, and occupational health to corporate clients. Directly comparable as a UK-based, multi-product workplace wellbeing vendor competing for the same HR/L&D buyer.
• Health Assured: UK-based EAP and wellbeing provider serving SMEs and large enterprises with counselling, helplines, and wellbeing solutions. Comparable in product mix, UK geographic focus, and target buyer (HR professionals).
• Vivup: UK employee benefits and wellbeing platform serving employers and employees across health, lifestyle, and wellbeing categories. Comparable in B2B HR buyer focus and bundled wellbeing proposition.
• Perkbox: UK employee benefits and wellbeing platform offering perks, wellbeing content, and EAP-style services to employers. Comparable as a workplace wellbeing and benefits subscription platform targeting UK HR leaders.

Emerging players

• Peppy Health: UK workplace health platform focused on underserved areas such as menopause, fertility, men's health, and family support. Comparable as a UK workplace health subscription offering with employer B2B GTM.
• Spill: UK workplace mental health platform providing therapy, manager training, and EAP alternatives to small and mid-sized employers. Comparable as a UK-based, employer-funded mental health subscription.
• Oliva (formerly Beyond): UK workplace mental health platform providing therapy and coaching to employees via employer benefits. Comparable as a UK B2B workplace mental health subscription competing for HR budget.

Broad incumbents

• MHFA England: The UK accrediting body for Mental Health First Aid training whose courses Hope Health delivers. Comparable in that it represents the underlying training ecosystem in which Hope Health competes and partners.
• Headspace for Work: Global workplace mental health and meditation platform serving enterprise employers. Comparable as a B2B employer wellbeing subscription with a mental health focus, though at much larger scale and tech-led.
• Limeade: US-headquartered employee wellbeing and engagement platform sold to enterprise HR. Comparable as an enterprise wellbeing SaaS with outcome reporting, though broader in scope than Hope Health's human-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hopehealthuk
• Facebookfacebook.com/hopehealthuk
• LinkedInlinkedin.com/company/hopehealthuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Health