Orange Sport Supply

What Orange Sport Supply does

Orange Sport Supply is a wholesale distributor of bicycle parts and accessories, headquartered in North Vancouver, British Columbia, Canada. Founded in 1998 and entering its 15th season of operation, the company sells exclusively to qualified independent bicycle retailers across Canada through a B2B model, with no direct-to-consumer channel. Its customer base spans over 1,000 independent bicycle dealers nationwide, plus a separate account tier for Frame Builders and Small OEM customers serving the custom-build and small-manufacturing segment.

The company's product portfolio consists entirely of distributed third-party brands — Orange Sport Supply does not manufacture or own proprietary products. Distribution is supported by a B2B dealer portal (b2b.orangesportsupply.com) for account management and ordering, a dealer application onboarding process, and warranty/repair services for the brands it carries. The technology footprint is minimal: there is no proprietary platform, no disclosed data systems, and the portal appears to run on legacy infrastructure. The company is privately held, incorporated in British Columbia, and appears to be founder-owned with no external investors or parent company disclosed.

Revenue is generated through standard wholesale distribution margins on bicycle parts and accessories, with pricing and payment terms established individually upon dealer account application approval. The company employs between 11 and 50 people across sales, warehouse, purchasing/brand management, IT, warranty/repair, and administration functions. Geographic operations are explicitly restricted to Canada — the company directs consumer and international inquiries away — and there are no disclosed plans for US or cross-border expansion. No AI, data, or software capabilities are part of the offering.

Name

Orange Sport Supply

Legal name

Orange Sport Supply, Inc.

Website

https://orangesportsupply.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Sport Supply is a Canadian wholesale distributor of bicycle parts and accessories, founded in 1998 and headquartered in North Vancouver, BC. It sells exclusively through a B2B dealer network of over 1,000 independent bicycle retailers across Canada, with no direct-to-consumer or international operations.

Ownership category

akta.pro rank

Product category

Bicycle Parts and Accessories Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle parts distribution
• Cycling accessories wholesale
• Dealer distribution services
• Bicycle component supply
• Outdoor cycling products

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bicycle Parts and Accessories Distribution: Orange Sport Supply generates revenue as a distributor of bicycle parts and accessories, selling exclusively to qualified independent bicycle retailers. The company purchases products from various brands and distributes them to their dealer network across Canada.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Orange Sport Supply is a wholesale distributor of bicycle parts and accessories that sells its full product line exclusively to qualified independent bicycle retailers across Canada. The company operates a B2B dealer portal (OSS Dealer Portal) for ordering and account management, supports over 1,000 independent bicycle dealers, and maintains a separate account type for Frame Builders and Small OEM customers. The product portfolio consists entirely of third-party distributed brands with no proprietary branded products, and the company also provides warranty support and repair services for the brands it distributes.

Product overview

Orange Sport Supply operates as a wholesale distributor of bicycle parts and accessories, exclusively serving qualified independent bicycle retailers across Canada. The company does not sell directly to consumers. Their business model centers on a B2B dealer portal (OSS Dealer Portal) through which retailers can access their full product line, as well as specialized account types for Frame Builders and Small OEM customers. The product portfolio is comprised entirely of distributed third-party brands, with no proprietary branded products. The company also offers warranty support and repair services for the brands they distribute.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Parts and Accessories Distribution A wholesale catalog of bicycle parts and accessories sourced from multiple third-party brands, sold exclusively to qualified independent bicycle retailers across Canada for resale to consumers. The portfolio covers components and accessories for independent bicycle dealers and is supported by warranty and repair services.
• OSS Dealer B2B Portal An online B2B portal (b2b.orangesportsupply.com) provided to approved independent bicycle dealers for account login, ordering, and account management, serving Orange Sport Supply's network of over 1,000 Canadian dealers.
• Warranty and Repair Support for Distributed Brands Warranty administration and repair services provided for the bicycle parts and accessory brands Orange Sport Supply distributes, available to its dealer network and their customers to handle after-sales claims and fixes.
• Frame Builder / Small OEM Account Supply A specialized wholesale account program for Frame Builders and Small OEM customers in Canada who need bicycle components for custom builds or small OEM production runs, accessed via a separate application form.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• MEC (Mountain Equipment Company): MEC is a major Canadian outdoor and cycling retailer. While primarily a retailer rather than a distributor, it is comparable as a downstream customer-adjacent participant in the Canadian cycling market that purchases from distributors.
• Cycles Devinci: Devinci is a Canadian bicycle manufacturer headquartered in Quebec. While primarily a brand rather than a distributor, it is comparable as a Canadian cycling industry participant that depends on distribution networks like OSS to reach independent dealers.
• Louis Garneau: Louis Garneau is a Canadian cycling apparel, parts, and accessories brand. It is comparable as a Canadian cycling ecosystem player and potential supplier whose products could flow through OSS's distribution network.

Direct peers

• Hansens Bicycle: Hansens is a regional bicycle parts distributor serving independent bike dealers in the US Midwest and beyond. Comparable to OSS in business model and product category focus on cycling parts and accessories distribution to IBDs.
• BTI (Bicycle Trade International): BTI is a Canadian bicycle parts and accessories distributor that supplies independent bicycle dealers across Canada. It is the most direct comparable to Orange Sport Supply given shared geography, customer base, and product focus.

Broad incumbents

• J&B Importers: J&B Importers is a US bicycle parts distributor serving independent bicycle dealers. It shares OSS's wholesale distribution model and SMB dealer customer base, though it operates primarily in the US market.
• Hawley USA / Hawley-Lambert: Hawley is a bicycle parts and accessories distributor serving independent bike shops in the US. It competes in the same distribution channel as OSS, supplying IBDs with multi-brand parts and accessory assortments.
• Quality Bicycle Products (QBP): QBP is the largest US-based bicycle parts distributor serving independent bike dealers with multiple house brands and thousands of SKUs. It is comparable to Orange Sport Supply in distribution model and customer type but operates at significantly greater scale and breadth.
• Giant Bicycles Canada: Giant is a major global bicycle brand with operations in Canada. It is comparable to OSS as a cycling industry participant, though from the brand side rather than distribution, and represents a potential supplier relationship.

Emerging players

• Chain Reaction Cycles (CRC): Chain Reaction Cycles is a global online bicycle parts and accessories retailer. Comparable to OSS in product category focus (bike parts/accessories) but operates as a direct-to-consumer online retailer rather than B2B distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/orangesportsupply
• Facebookfacebook.com/orangesportsupply
• LinkedInlinkedin.com/company/orange-sport-supply-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Sport Supply