Red Rock Medical Supply
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Red Rock Medical Supply firmographics
Firmographics- Name
- Red Rock Medical Supply
- Legal name
- Red Rock Medical Supply
- Website
- https://redrockms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Red Rock Medical Supply industry classification
Industry- Product category
- Durable Medical Equipment (DME) Retail
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where Red Rock Medical Supply is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Red Rock Medical Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Medical Equipment Sales: One-time sales of durable medical equipment including wheelchairs, hospital beds, mobility aids, PPE, respiratory equipment, bathroom safety items, and related medical supplies sold directly to consumers and healthcare facilities.
- Equipment Rentals: Rental options for medical equipment including beds, mattresses, and related items for short-term or long-term use, with flexible rental periods.
- Insurance Billing: Billing services for Medicare Part B, Utah State Medicaid, Medicare Advantage plans, and private insurance companies including BCBS, TriCare, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KN95 Face Masks - Certified |
| Unit Pricing | Pay-as-you-go | Pleated Face Mask Blue Level 1 - Box of 50 |
| Unit Pricing | Pay-as-you-go | Blue Pleated Surgical Mask, Sterile Level 2 |
| Other | Multi-year contract | Drive Semi Electric Bed |
| Unit Pricing | Pay-as-you-go | Lift Chairs and Beds - Various Models |
| Unit Pricing | Pay-as-you-go | Bathroom Safety Items |
| Unit Pricing | Pay-as-you-go | Mobility Equipment |
| Unit Pricing | Pay-as-you-go | Respiratory Equipment |
| Unit Pricing | Pay-as-you-go | PPE Gear - Various |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Red Rock Medical Supply product offering
Product offeringCore offering
Red Rock Medical Supply is a full-service durable medical equipment (DME) provider that sells, rents, and delivers physical medical products including hospital beds, wheelchairs, scooters, rollators, walkers, lift chairs, PPE (masks, gloves, gowns), respiratory equipment (nebulizers, pulse oximeters), bathroom safety items, and daily living aids. The company operates a Shopify-based e-commerce storefront and four physical locations across Utah, Idaho, and Colorado, and bills Medicare Part B, Utah State Medicaid, Medicare Advantage plans, and private insurers on behalf of customers.
Product overview
Red Rock Medical Supply is a full-service durable medical equipment (DME) provider headquartered in Utah, founded in 2012 and serving the Rocky Mountain area. The company operates as an e-commerce platform powered by Shopify, offering a comprehensive portfolio of medical equipment and supplies organized into distinct product categories: PPE Gear (face masks, respirators, gloves, gowns, coveralls, safety equipment, thermometers), Mobility (wheelchairs, scooters, rollators, walkers, canes, crutches, knee scooters, cushions, alarms), Lift Chairs and Beds (hospital beds, therapeutic mattresses, overlay pads, bed wedges, fall mats), Bathroom Items (transfer benches, bath benches, toilet risers, commodes, grab bars), Respiratory (nebulizers, pulse oximeters), Vitals Equipment (blood pressure cuffs, stethoscopes), Aids to Living (reach aids, pill planners, stocking aids, breast pumps), Cleaners/Sanitizers, Rentals, and Clearance products. The company also provides equipment rental options and accepts various insurance plans including Medicare, Medicaid, and private insurance. They offer same-day delivery in the Salt Lake Metro Area and serve facilities including hospitals, skilled nursing homes, assisted living facilities, hospice organizations, and physician clinics.
Differentiator
Problem solved
Functional benefit
Products and services
- PPE Gear (Personal Protective Equipment)
Companies that use Red Rock Medical Supply
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Red Rock Medical Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Rock Medical Supply partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Red Rock Medical Supply competitors and assessment
Company assessmentDirect peers
- AdaptHealth: Public DME distributor serving 4M+ patients annually with home medical equipment, sleep, and respiratory therapy products. Direct competitor to Red Rock across product categories, payer mix (Medicare/Medicaid), and Mountain West geography.
- Byram Healthcare: Specialty DME and medical supplies distributor focused on urology, ostomy, wound care, and incontinence supplies sold direct-to-consumer with insurance billing. Directly comparable to Red Rock's incontinence and at-home supply lines.
- American HomePatient: National home medical equipment provider offering respiratory therapy, DME, and home infusion services with established payer relationships. Direct competitor in home-care DME distribution and insurance billing.
- Apria Healthcare: National DME provider offering home respiratory, sleep, and mobility equipment across all 50 states. Direct competitor in the Mountain West for hospital beds, wheelchairs, scooters, and respiratory equipment with strong Medicare billing infrastructure.
- Lincare: National DME provider specializing in respiratory services (oxygen, nebulizers, sleep therapy) with deep Medicare billing capabilities. Closely overlaps Red Rock's respiratory and home-care equipment lines and insurance-billing model.
- Allegro Medical: Online retailer of DME, mobility, bathroom safety, and daily living aids serving consumers nationwide. Directly comparable as a Shopify-style e-commerce DME retailer competing for the same DTC individual patient customer.
Broad incumbents
- McKesson Medical-Surgical: Largest US distributor of medical-surgical supplies to hospitals, physician offices, and home-care agencies. Many Red Rock products (McKesson gloves, blood pressure cuffs, stethoscopes) are sourced from McKesson, and its scale competes for institutional contracts.
- Medline Industries: Privately-held manufacturer and distributor of medical supplies and DME serving hospitals, SNFs, and home-care providers. Significant overlap in product categories, institutional sales motion, and Mountain West footprint.
- Cardinal Health: Major healthcare distribution and medical products company serving hospitals, pharmacies, and ambulatory sites nationwide. Operates as a broader medical supply wholesaler competing for institutional DME contracts and home-care delivery.
Others
- Drive DeVilbiss Healthcare: Manufacturer of DME (hospital beds, wheelchairs, rollators, bathroom safety, scooters) that Red Rock resells across multiple product collections. Comparable as an upstream supplier ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Rock Medical Supply social profiles
Digital presenceRed Rock Medical Supply compliance and trust
Trust signalCompliance1 record
Red Rock Medical Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rock Medical Supply leadership team
Management profileNumber of profiles
Red Rock Medical Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rock Medical Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rock Medical Supply
What does Red Rock Medical Supply do?
Red Rock Medical Supply is a full-service durable medical equipment (DME) provider that sells, rents, and delivers physical medical products including hospital beds, wheelchairs, scooters, rollators, walkers, lift chairs, PPE (masks, gloves, gowns), respiratory equipment (nebulizers, pulse oximeters), bathroom safety items, and daily living aids. The company operates a Shopify-based e-commerce storefront and four physical locations across Utah, Idaho, and Colorado, and bills Medicare Part B, Utah State Medicaid, Medicare Advantage plans, and private insurers on behalf of customers.
Is Red Rock Medical Supply a public or private company?
Red Rock Medical Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Rock Medical Supply founded?
Red Rock Medical Supply was founded in 2012. It employs 1 to 10 people.
Where is Red Rock Medical Supply based?
Red Rock Medical Supply is headquartered in Salt Lake City, United States, in the North America region.
How does Red Rock Medical Supply make money?
Three revenue lines are on record. Medical Equipment Sales are the primary driver. The others are equipment Rentals and insurance Billing.
Who are Red Rock Medical Supply's main competitors?
Direct peers on record are AdaptHealth, Byram Healthcare, American HomePatient, Apria Healthcare, Lincare and Allegro Medical. Broad incumbents are McKesson Medical-Surgical, Medline Industries and Cardinal Health. Drive DeVilbiss Healthcare is listed as an others.
Does Red Rock Medical Supply have an API?
No public API is recorded for Red Rock Medical Supply.
What industry is Red Rock Medical Supply in?
Red Rock Medical Supply's product category is Durable Medical Equipment (DME) Retail. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 423450 and its SIC code is 5047.