Hatfields
Hatfields is a UK-based authorized Jaguar and Land Rover retailer operating 12 showrooms across 6 locations in the North of England and Midlands. Founded in 1922 and owned by Lithia UK, it sells new and approved used JLR vehicles, multi-make used cars under its 'Hand Picked' sub-brand, finance, servicing, and parts.
- Company typePrivate
- Founded1922
- HeadquartersWakefield, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hatfields does
Hatfields is a UK-based authorized retailer of Jaguar and Land Rover vehicles, operating 12 showrooms across 6 locations in the North of England and Midlands (Hull, Liverpool, Pickering, Shrewsbury, Preston, Chester). The business is registered as Warrington Garages Limited (Companies House No. 01983517) with its head office in Annesley, Nottingham, and is wholly owned by Lithia UK, the UK arm of US-listed Lithia Motors. Hatfields sells new JLR vehicles (Range Rover, Defender, Discovery, Jaguar E-PACE/F-PACE/F-TYPE/I-PACE), approved used JLR vehicles with a minimum 24-month warranty, and a curated multi-make used selection under the 'Hand Picked by Hatfields' sub-brand. Supporting revenue streams include finance arrangements via Black Horse Limited (PCP, PCH, BCH), aftersales servicing, and genuine parts and accessories.
The go-to-market is traditional enterprise field sales executed through dedicated in-store teams, supplemented by the hatfields.co.uk e-commerce channel for vehicle search, offer discovery, and lead capture. The customer base skews toward affluent individual buyers of premium SUVs and saloons, with a secondary business fleet segment served through commercial pricing and BCH products. Marketing relies on the corporate website, Facebook and Instagram organic social, and JudgeService third-party reviews. There is no proprietary technology platform; the digital stack consists of standard automotive listing infrastructure and basic web commerce, with no disclosed AI/ML, API, SDK, or app layer.
Hatfields claims over 100 years of trading history (founded 1922) and was recognized with the 2022 Jaguar Land Rover Retailer Partner Group of the Year, Retailer of the Year, and Customer Service Retailer of the Year awards. The group employs 251-500 staff, holds exclusive JLR franchise rights across its footprint, and operates exclusively in the UK domestic market. Revenue, profitability, and headcount trends are not publicly disclosed.
Hatfields firmographics
Firmographics- Name
- Hatfields
- Legal name
- Warrington Garages Limited
- Website
- https://hatfields.co.uk
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hatfields is a UK-based authorized Jaguar and Land Rover retailer operating 12 showrooms across 6 locations in the North of England and Midlands. Founded in 1922 and owned by Lithia UK, it sells new and approved used JLR vehicles, multi-make used cars under its 'Hand Picked' sub-brand, finance, servicing, and parts.
- Ownership category
- akta.pro rank
Hatfields industry classification
Industry- Product category
- Luxury Automotive Retail
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Chassis Repair & Maintenance (Twist Locks, Landing Gear, Frame, Suspension) (TLAKACAJ)
Keywords
Where Hatfields is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Hatfields business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new Jaguar and Land Rover vehicles along with approved used vehicles, generating primary revenue through vehicle transactions.
- Finance and Insurance Products: Arrangement of finance packages and insurance quotations through Black Horse Limited (Jaguar/Land Rover Financial Services) to help customers purchase vehicles.
- Servicing and Aftersales: Aftersales service including vehicle maintenance, repairs, and support for purchased vehicles.
- Parts and Accessories: Sale of vehicle parts and accessories for Jaguar and Land Rover vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Range Rover Evoque - Hoxton Edition from £599/month |
| Subscription | Monthly | Range Rover Velar - Belgravia Edition from £699/month |
| Subscription | Monthly | Range Rover Sport - Battersea Edition from £998/month |
| Subscription | Monthly | Discovery Sport D200 Landmark from £599/month |
| Subscription | Monthly | Defender 90 from £697/month |
| Subscription | Monthly | Defender 110 from £798/month |
| Other | Multi-year contract | Jaguar Loyalty Support - up to £3,000 deposit contribution |
| Unit Pricing | Pay-as-you-go | Used Vehicle Pricing - Range Rover Evoque |
| Unit Pricing | Pay-as-you-go | Used Vehicle Pricing - Land Rover Defender |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hatfields product offering
Product offeringCore offering
Hatfields is a Jaguar and Land Rover authorised retailer group operating 12 showrooms across six locations in the North of England and the Midlands. The company sells new Jaguar and Land Rover vehicles, manufacturer-certified Approved Used vehicles, and a curated multi-brand used sub-brand (Hand Picked by Hatfields), and supports those sales with aftersales servicing, genuine parts and accessories, vehicle financing (PCP/PCH/BCH arranged via Black Horse Limited), and a trade-in/part-exchange service.
Product overview
Hatfields Jaguar & Land Rover Motor Group operates as a premium automobile dealership offering a unified portfolio of vehicle sales and related services. The core offering consists of new Jaguar vehicles (E-PACE, F-PACE, F-TYPE, I-PACE) and new Land Rover vehicles (Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, Defender, Discovery, Discovery Sport), complemented by Approved Used vehicles with certified warranties and the Hand Picked sub-brand for curated third-party used cars. The group supports vehicle purchases through integrated finance services (PCP, BCH, PCH), provides aftersales servicing, and offers genuine parts and accessories. Hatfields is part of the Lithia UK group with retail locations across the North of England and Midlands.
Differentiator
Problem solved
Functional benefit
Brands
- Hand Picked by Hatfields: A sub-brand offering quality used cars from various manufacturers including BMW and Jeep at Hull, Pickering, and Shrewsbury locations.
Products and services
- New Jaguar Vehicles Sale of brand-new Jaguar passenger vehicles (E-PACE, F-PACE, F-TYPE, I-PACE) to individual consumers and business buyers through Hatfields' authorised Jaguar showrooms.
- New Land Rover Vehicles Sale of brand-new Land Rover vehicles (Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, Defender, Discovery, Discovery Sport) through Hatfields' authorised Land Rover showrooms.
- Approved Used Jaguar and Land Rover Vehicles Certified pre-owned Jaguar and Land Rover vehicles sold under the manufacturer Approved Used programme, including a minimum 24-month warranty, roadside assistance, and MOT test cover for added buyer confidence.
- Hand Picked by Hatfields Curated multi-brand used vehicle offering under the Hand Picked by Hatfields sub-brand, supplied at Hull, Pickering and Shrewsbury locations and including brands such as BMW and Jeep beyond the core Jaguar Land Rover range.
- Vehicle Finance Services Arrangement of vehicle finance solutions for retail and business customers through Black Horse Limited (Jaguar/Land Rover Financial Services), covering Personal Contract Purchase (PCP), Personal Contract Hire (PCH), and Business Contract Hire (BCH) options.
- Vehicle Servicing and Aftersales Manufacturer-authorised vehicle maintenance, repair, and aftersales support for Jaguar and Land Rover vehicles across all Hatfields service locations.
- Parts and Accessories Supply of genuine Jaguar and Land Rover parts and accessories for vehicle maintenance, repair and personalisation.
- Trade-In / Sell Your Car Service enabling customers to sell or part-exchange their existing vehicle with Hatfields as credit toward a new or used purchase.
Quantifiable outcome
- Jaguar Land Rover Retailer Partner Group of the Year 2022
- +3 more outcomes
Companies that use Hatfields
Customer profileSegments2 records
Ideal customer profiles2 records
Hatfields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hatfields partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Jaguar Land RovercoreHatfields holds official franchise agreements to sell new Jaguar and Land Rover vehicles as an authorized retailer. The company also participates in Jaguar Land Rover's Approved Used program and receives manufacturer support including awards and marketing materials.
- Black Horse Limited (Jaguar/Land Rover Financial Services)coreBlack Horse Limited, trading as Jaguar/Land Rover Financial Services, provides vehicle financing products including Personal Contract Purchase, Personal Contract Hire, and Business Contract Hire options. Hatfields arranges these finance products for customers purchasing vehicles.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hatfields competitors and assessment
Company assessmentDirect peers
- Marshall Motor Group: UK family-owned dealership group representing premium brands including Jaguar and Land Rover; competes directly with Hatfields in regional UK markets with similar sales-plus-aftersales model.
- Lookers (now part of Alpha Auto Group / Lithia UK): UK premium and volume automotive retailer; acquired by Lithia UK and therefore a sister brand to Hatfields. Operates overlapping Jaguar and Land Rover franchises and similar aftersales business model.
- JCT600: Large Yorkshire-based private automotive retailer group operating multiple franchised dealerships including Jaguar and Land Rover, with a comparable North England footprint and mix of new, used, servicing, and parts operations.
- Stratstone (Lithia UK): Premium UK car retailer within the Lithia UK group operating Jaguar, Land Rover, BMW and other luxury franchises; sister brand to Hatfields directly competing in premium new and used vehicle sales.
Broad incumbents
- Vertu Motors: UK-listed multi-franchise automotive retailer operating nationwide across premium and volume brands; an incumbent competitor sharing Hatfields' premium/SUV segments but at significantly greater scale across regions.
- Pendragon: Major UK automotive retailer (now part of Lithia UK following the 2024 takeover); operates overlapping premium franchises and shared group-level procurement/marketing capability with Hatfields.
- Arnold Clark: UK's largest privately owned automotive retailer; competes with Hatfields in used-vehicle and aftersales markets across multiple regions with a similarly broad multi-brand portfolio.
- Inchcape: Global automotive distributor and retailer operating premium franchises in the UK; competes with Hatfields for premium UK customers and on aftersales, with broader geographic and brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hatfields social profiles
Digital presenceHatfields financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatfields leadership team
Management profileNumber of profiles
Hatfields subsidiaries and ownership
Company hierarchySubsidiaries13 records
Hatfields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatfields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatfields
What does Hatfields do?
Hatfields is a Jaguar and Land Rover authorised retailer group operating 12 showrooms across six locations in the North of England and the Midlands. The company sells new Jaguar and Land Rover vehicles, manufacturer-certified Approved Used vehicles, and a curated multi-brand used sub-brand (Hand Picked by Hatfields), and supports those sales with aftersales servicing, genuine parts and accessories, vehicle financing (PCP/PCH/BCH arranged via Black Horse Limited), and a trade-in/part-exchange service.
Is Hatfields a public or private company?
Hatfields is a private company. It is classified as corporate owned and is currently operating.
When was Hatfields founded?
Hatfields was founded in 1922. It employs 101 to 250 people.
Where is Hatfields based?
Hatfields is headquartered in Wakefield, United Kingdom, in the Europe region.
How does Hatfields make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance Products, servicing and Aftersales and parts and Accessories.
Who are Hatfields's main competitors?
Direct peers on record are Marshall Motor Group, Lookers (now part of Alpha Auto Group / Lithia UK), JCT600 and Stratstone (Lithia UK). Broad incumbents are Vertu Motors, Pendragon, Arnold Clark and Inchcape.
Does Hatfields have an API?
No public API is recorded for Hatfields.
What industry is Hatfields in?
Hatfields's product category is Luxury Automotive Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of TLAKACAJ, Chassis Repair & Maintenance (Twist Locks, Landing Gear, Frame, Suspension). Its NAICS code is 441 and its SIC code is 5010.