Pingan

What Pingan does

Pingan Securities (平安证券股份有限公司) is a Shenzhen-headquartered, wholly-owned securities subsidiary of Ping An Insurance (Group) Company of China, Ltd., one of China's largest integrated financial conglomerates. Founded in 1996 and operating with 1,001-5,000 employees, the firm is an early-mover internet securities broker holding one of China's first pilot qualifications for internet brokerage services. It serves four primary customer segments — retail investors, private fund/institutional investors, corporate clients, and qualified foreign institutional investors (QFII) — through a three-minute mobile account opening flow, dedicated hotline 95511-8, mobile app, WeChat service account, and 22+ physical branches across major Chinese cities. Headquartered at 8/F, Dahua International Trade Plaza, Jintian Road, Futian District, Shenzhen, with dedicated investment banking offices in Beijing and Shanghai and a wholly-owned Hong Kong subsidiary (中国平安证券(香港)有限公司), the company also operates an investor education base in Nanning, Guangxi.

The firm operates a proprietary multi-layer PB (Prime Broker) trading technology stack including PAQuant+ integrated quantitative trading platform, PAIS client management platform, PAID data support platform with HUB+ middleware, PAIR routing bus, PART unified risk control, the Liangying series (QMT, VIP, PRO, AI+, Counter), and NATS next-generation FPGA-accelerated trading. These systems support institutional brokerage services spanning trading execution, capital intermediary, research, and marketing for private fund managers. Business lines cover stock brokerage (A/B shares, Hong Kong stocks, GEM board), margin financing and securities lending (融资融券) at 2.3 yuan per 10,000 yuan per day, investment banking (IPO, M&A, bond underwriting, restructuring), asset management plans, asset-backed securitization (ranked #1 by count on both Shanghai and Shenzhen stock exchanges in 2019-2020), fund and wealth product distribution, and QFII services.

Revenue is generated through five streams: securities brokerage commissions, investment banking professional services fees, asset management subscription/recurring fees, margin financing usage-based interest income, and bond trading transaction fees. Pricing is competitive for retail (low commissions, no charges when accounts are unused) and contractual for institutional (PB system licensing, capital intermediary services). Distribution combines self-serve mobile/web channels for retail, physical branches and dedicated relationship managers for institutional and high-net-worth clients, and third-party depository partnerships with 17+ major Chinese banks. Customer concentration is broadly diversified, and the firm maintains consecutive-year industry recognition on both Shanghai and Shenzhen stock exchanges for ABS management and bond underwriting from 2017-2020.

Name

Pingan

Legal name

平安证券股份有限公司

Website

https://stock.pingan.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pingan Securities (平安证券) is a Shenzhen-headquartered, wholly-owned subsidiary of Ping An Group providing integrated securities brokerage, investment banking, asset management, margin financing, and proprietary quantitative trading platforms to retail, institutional, private fund, and corporate clients across China.

Ownership category

akta.pro rank

Product category

Securities Brokerage & Investment Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Asset-Backed Securities (6189)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC), Prime Brokerage & Institutional Trading Services (FSAPADAF), Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)

Keywords

• Securities brokerage services
• Online securities trading
• Investment banking services
• Asset management services
• Margin financing securities lending

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Securities Brokerage Commission: Revenue from stock trading commissions, supporting one-person multiple accounts with low commission rates for retail investors. Core revenue stream from A-share, B-share, and other securities trading.
2. Investment Banking: Revenue from IPO underwriting, refinancing, corporate bond issuance, M&A advisory, and other investment banking services. Includes equity financing (A/B share IPOs, additional offerings, private placements) and bond financing services.
3. Asset Management: Revenue from managing asset management plans, fund products, and investment advisory services offered through the platform.
4. Margin Trading Interest: Interest income from margin financing (融资) and securities lending (融券) services. Financing rate of 2.3 yuan per 10,000 yuan per day.
5. Bond Trading: Revenue from corporate bonds, enterprise bonds, financial bonds, and other fixed income products trading and underwriting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pingan Securities is a full-service online securities firm offering stock and securities brokerage, margin financing and securities lending, investment banking (IPO underwriting, M&A advisory, bond issuance), asset management, wealth management products (funds, money market, balanced, bond), and professional institutional brokerage (PB systems, quantitative trading platforms). It serves retail investors through a mobile-first self-serve platform with three-minute account opening, and serves institutional investors and corporate clients via dedicated quantitative trading infrastructure, capital intermediary services, and the Hongling Fund Industrial Park.

Product overview

平安证券 offers a comprehensive securities and wealth management platform providing online stock account opening, margin financing, professional trading systems, investment banking services, and investor education. The platform architecture consists of: (1) Core trading platform - including 3-minute mobile account opening, 7x24 wealth management, and integrated stock trading; (2) Professional tools - PAQuant+ quantitative trading platform with PB systems (恒生PB, 迅投PB, 量盈QMT), PAIS management platform, PAID data support, and 量盈柜台 for algorithmic trading; (3) Investment services - investment banking (IPO, M&A, bond underwriting), institutional brokerage, margin financing/securities lending, and QFII services; (4) Wealth products - money market funds, balanced funds, bond products, and asset management; (5) Investor education - dedicated education base in Guangxi with knowledge center, video courses, and simulated trading; (6) Video investment advisory with live streaming.

Differentiator

Problem solved

Functional benefit

Brands

• PAQuant+: Quantitative trading integrated platform providing professional trading services including PB systems, strategy loading platforms, and strategy hosting for professional investors
• QFII Business Department
• 平安证券投资者教育基地
• 红岭基金产业园
• 量盈QMT
• 私募小镇

Products and services

• Pingan Securities Trading App (平安证券APP) Mobile trading application providing one-stop intelligent wealth management with real-time market data and trading execution for retail investors.
• Margin Financing and Securities Lending (融资融券) Margin financing and securities lending services with 180-day contracts, flexible extension options, and dual-direction leverage for retail and professional clients; financing charged at 2.3 yuan per 10,000 yuan per day with no charges when accounts are unused.
• PAQuant+ Quantitative Trading Integrated Platform (PAQuant+量化交易一体化平台) Self-developed quantitative trading platform integrating PB systems, strategy loading, strategy hosting, and customized services for professional investors and private fund managers.
• Institutional Brokerage Services (机构经纪业务) Professional institutional brokerage services providing trading, capital intermediary, research support, and marketing activities for private funds and institutional investors.
• Investment Banking Services (投资银行) Investment banking services covering IPO underwriting, refinancing, M&A advisory, bond issuance, restructuring, financial advisory, and asset-backed special plan management for domestic and multinational corporates.
• Asset Management Services (资产管理) Asset management services including asset management plans, asset securitization (ABS), direct sales system, and portfolio analytics.
• Wealth Management Products and Funds (理财产品/基金) Financial products including money market funds, balanced funds, bond funds, and structured wealth management products distributed through Pingan Securities' platform for individual investors.
• Bond Business (债券业务) Bond underwriting, sales, trading, and repo services covering corporate bonds, enterprise bonds, financial bonds, and asset-backed securities.
• Stock Business (股票业务) A-share and B-share trading, Hong Kong stocks (Stock Connect), GEM board access, share transfer agency, and designated trading services for retail and institutional clients.
• QFII Business Dedicated Qualified Foreign Institutional Investor trading platform providing access to China A-shares, funds, treasury bonds, corporate bonds, convertible bonds, and warrants for foreign institutional investors.
• Private Fund Town / Hongling Fund Industrial Park (私募小镇/红岭基金产业园) Private fund management community co-built with Shenzhen Luohu District Government, providing capital intermediary services, product sales support, trading system access, and policy benefits to private fund managers.
• Options Trading Platform (期权宝) Options trading platform with dedicated options software providing execution, market data, and strategy tools for individual and institutional clients.
• Investor Education Base (投资者教育基地) Investor education service combining an online knowledge center with a physical training academy in Nanning (Guangxi), featuring simulated trading, case studies, regulatory content, and lecture programs.
• Video Investment Advisory (视频投顾) Live video investment advisory where professional advisors provide stock market analysis, recommendations, and educational commentary via streaming, offered free to clients.

Quantifiable outcome

• 1,000+ private fund clients served in PB business
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Ping An Group (中国平安保险集团)coreStrategic or Co-development PartnerPingan Securities operates as a subsidiary under Ping An Group, leveraging the group's strong capital, brand recognition, and extensive customer base. The company utilizes Group resources including Research Institute, Asset Management, Investment Banking, Fixed Income, and Futures Co. for comprehensive financial services.
• Shenzhen Luohu District Government (深圳市罗湖区人民政府)coreStrategic or Co-development PartnerPingan Securities and Shenzhen Luohu District Government jointly established the Red Ridge Fund Industrial Park (红岭基金产业园) located in Luohu District. The park provides private fund managers with comprehensive services including capital intermediary, sales support, and trading system services, leveraging policy benefits and rental discounts.
• China Securities Depository and Clearing Corporation (中国证券登记结算有限责任公司)coreTechnology or IntegrationOne of three founding entities of China Securities Finance Company Limited, providing securities lending and financing support infrastructure for margin trading operations.
• Shanghai Stock Exchange and Shenzhen Stock Exchange (沪深交易所)coreTechnology or IntegrationStrategic partners providing trading platform access for QFII business, offering A-shares, funds, bonds, treasury bonds, corporate bonds, convertible bonds, warrants and other financial products trading.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• China Merchants Securities: Mid-to-large Chinese broker with strong investment banking, brokerage, and asset management businesses. Comparable peer given similar scale and product mix.
• CITIC Securities: China's largest full-service broker-dealer offering brokerage, investment banking, asset management, and margin trading. Most direct comp to Ping An Securities given overlapping product breadth and target customer segments, though significantly larger in scale.
• Everbright Securities: Chinese securities firm with full-service brokerage, investment banking, and asset management. Similar scale and product mix, directly comparable to Ping An Securities.
• CSC Financial: Major Chinese investment bank and broker with strong underwriting and brokerage franchises. Direct competitor in equity and debt underwriting, comparable to Ping An Securities' investment banking line.
• China Galaxy Securities: State-affiliated Chinese broker with significant retail brokerage network and institutional services. Comparable to Ping An Securities in retail brokerage scale and product breadth.
• GF Securities: Top-tier Chinese securities firm with full-service offerings including brokerage, investment banking, and asset management. Comparable peer across all major business lines.
• Shenwan Hongyuan: Chinese full-service broker with combined brokerage, investment banking, and asset management following the 2015 merger. Comparable across product offerings and customer segments.
• Guotai Junan Securities: Top-tier Chinese securities firm with full-service brokerage, investment banking, and research. Comparable to Ping An Securities in offering comprehensive products to retail, institutional, and corporate clients.
• Haitong Securities: Large integrated Chinese broker with brokerage, investment banking, asset management, and proprietary trading. Closely comparable in business mix, particularly in investment banking and institutional services.
• Huatai Securities: Major Chinese full-service broker with strong retail brokerage franchise, investment banking league-table presence, and proprietary trading platforms. Highly comparable to Ping An Securities across retail, institutional, and wealth management lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinganSecurities
• LinkedInlinkedin.com/company/ping-an-securities-company-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pingan