Atwell Martin

What Atwell Martin does

Atwell Martin is a family-run estate agency founded in 1991 and headquartered in Chippenham, Wiltshire, providing residential property services across the South West of England. The company operates three main branch offices in Plymouth, Calne, and Chippenham, plus a dedicated lettings office in Malmesbury, and serves buyers, sellers, landlords, tenants, developers, and landowners in Wiltshire, Devon, and Cornwall. Its core offering spans five interconnected service lines: Buying and Selling (commission-based residential sales agency with property valuation, marketing, viewings, offer negotiation, and sales progression), Lettings (three-tier model including Tenant Find at 90% of first month's rent, Rent Collection at 12% of rent monthly, and Full Management at 15% of rent monthly, plus ancillary fees), Land (RICS Red Book valuations, development viability assessments, and strategic land advisory), New Homes (specialist sales and marketing for housing developers including design consultation and CAD imagery), and EPCs (energy performance certificate procurement).

The underlying technology stack is conventional for a traditional UK estate agency: listings syndicated to all major property portals (Rightmove, Zoopla, On The Market, Prime Location), a Giraffe360 camera system for professional photography and virtual tours, virtual viewing capability for remote applicants, email marketing to registered prospects, and an active social media presence on Facebook and Twitter. There is no proprietary technology platform, no AI or ML capabilities, no API or SDK offerings, and no mobile application. Differentiation rests on professional accreditations (Property Ombudsman, ARLA, RICS, Guild of Professional Estate Agents), local market knowledge accumulated over three decades, and a referral-driven client acquisition model rather than on technology.

The business operates on a hybrid revenue model: transaction-based commissions on residential sales, recurring monthly subscription fees on managed lettings portfolios, project-based professional service fees for land agency work, and developer contracts for new homes marketing and sales. Pricing on sales commissions is not publicly disclosed and is quote-based, while lettings fees are published and VAT-inclusive. Customer acquisition is primarily through personal referrals supplemented by portal-driven inbound leads, community sponsorships (Calne Football Club, Heart Travel radio), and local brand recognition built over 30 years. The ownership structure is family-controlled with no external institutional investment, private equity backing, or public listing.

Name

Atwell Martin

Legal name

Atwell Martin (Holdings) Ltd

Website

https://atwellmartin.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Atwell Martin is a real estate firm that provides residential and new home sales services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential estate agency
• Property lettings
• Property management
• New homes sales
• Land valuation

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission-based fees for residential property sales, typically a percentage of the sale price
2. Lettings Services: Three-tier service model: Tenant Find Only (90% of first months rent), Rent Collection (12% of rent), and Full Management (15% of rent). Additional fees for referencing, tenancy agreements, inventories, and check-outs.
3. Land Agency Services: Valuation and agency services for land owners and developers, including RICS Red Book appraisals, development viability assessments, and strategic land advisory services
4. New Homes Sales: Specialist new homes sales service with design consultation and marketing for developers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Atwell Martin is a family-run estate agency that facilitates residential property sales and acquisitions across South West England, offering property valuations, marketing, viewings, offer negotiation, and sales progression. The firm also provides residential lettings and full property management, land agency and valuation services for landowners and developers, and a specialist new homes sales service for housebuilders.

Product overview

Atwell Martin is a traditional estate agency offering a unified portfolio of residential property services through multiple local branches. The core offering comprises five interconnected services: Buying & Selling (property sales and acquisition), Lettings (tenant placement and property management), Land (development land valuation and agency), New Homes (new build sales and marketing), and EPCs (energy certification). The company operates across three branch locations (Plymouth, Calne, and Chippenham) with dedicated lettings operations, serving buyers, sellers, landlords, tenants, and developers in the South West England property market.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying & Selling Estate agency service facilitating residential property sales and purchases, including property valuations, marketing, viewings, offer negotiation, and sales progression through to completion. Serves individual home buyers and sellers across South West England.
• Lettings Residential lettings and property management service covering tenant finding, rent collection, full management, and periodic property inspections. Operated through dedicated lettings offices and offered as a three-tier service to landlords.
• Land Land agency and valuation service for landowners and developers, including RICS Red Book valuations, development appraisals, land acquisition, strategic land promotion, and land disposal across the South West region.
• New Homes Specialist new homes sales service for developers and housebuilders, offering design advice, market analysis, CAD imagery, marketing campaigns, and sales office management for new housing developments.

Quantifiable outcome

• Large proportion of new clients come from personal referrals
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Heart TravelminorGTM or Marketing PartnerAtwell Martin is a sponsor of Heart Travel, a radio station covering traffic and travel in Wiltshire. This partnership provides marketing visibility and community engagement.
• Calne Football ClubminorGTM or Marketing PartnerAtwell Martin sponsors the under 10s football kit for Calne Football Club, which has over 300 members and offers football to boys and girls aged 4-17 years old.
• Rainbow TrustminorOthersAtwell Martin donated gifts to the Rainbow Trust, which supports families who have a child aged 0-18 years with a life threatening or terminal illness. Atwell Martin brought 21 guests to a Swindon Wildcats game.
• The Guild of Professional Estate AgentscoreStrategic or Co-development PartnerAtwell Martin is a member of the Guild of Professional Estate Agents, which ensures adherence to strict ethical, quality assurance and professional standards. The guild provides ongoing development and support.
• Property OmbudsmancoreStrategic or Co-development PartnerAtwell Martin is accredited by the Property Ombudsman, committing to meet strict industry standards and providing quality assurance to clients.
• ARLA (Association of Residential Letting Agents)coreStrategic or Co-development PartnerAtwell Martin is a member of ARLA, which sets the highest standards within the lettings industry. Membership provides quality assurance and ensures staff are qualified and up to date with legislative requirements.
• RICS (Royal Institution of Chartered Surveyors)coreStrategic or Co-development PartnerAtwell Martin is accredited by RICS, meeting strict industry standards. They also offer RICS Red Book valuations for land appraisal.
• Swindon WildcatsminorGTM or Marketing PartnerAtwell Martin partnered with Swindon Wildcats ice hockey team to support Rainbow Trust charitable cause, bringing guests to a game.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Connells Group: One of the largest UK estate agency and lettings groups with an extensive branch network including regional brands such as Allen & Harris. Comparable to Atwell Martin as a multi-branch UK residential agency offering sales, lettings, and new homes, but operating at much greater scale and as a corporate group rather than family-run.
• Countrywide plc: Large UK estate agency group operating numerous high-street brands across residential sales, lettings, and mortgage services. Directly comparable in core service offering to Atwell Martin but with national geographic reach and corporate ownership rather than independent family control.
• Savills plc: International property services group offering residential sales, lettings, land agency, and valuation services including RICS-accredited advisory. Comparable to Atwell Martin's full-service portfolio (sales, lettings, land) but operating at premium end of market and global scale.
• Knight Frank LLP: Global property consultancy with UK residential sales, lettings, and land advisory operations. Comparable service-mix to Atwell Martin (sales + land agency) but serves a higher-value market segment with much larger headcount and international footprint.
• Hamptons International: UK estate agency owned by Countrywide, focused on prime and mid-market residential sales and lettings in southern England. Comparable to Atwell Martin's geographic focus on southern UK and full-service sales/lettings offering, though positioned at higher price points.
• Strutt & Parker: UK residential and rural property agency (part of BNP Paribas Real Estate) offering sales, lettings, and land/estate management. Comparable to Atwell Martin's land agency arm in particular, plus core residential sales across southern England markets.

Direct peers

• Hunters Property Group: UK-wide network of residential estate agencies combining a franchise/branch model with national marketing support and the Propertymark/ARLA accreditations. Closely comparable to Atwell Martin's traditional branch-led residential sales and lettings model, including portal-driven marketing and local market positioning.
• Andrews Estate Agents: Regional UK estate agency with multiple branches across southern England offering residential sales, lettings, and new homes. Directly comparable to Atwell Martin in operating model (multi-branch regional sales + lettings + new homes), customer segment, and traditional high-street distribution approach.

Emerging players

• Purplebricks Group plc: UK online/hybrid estate agency offering fixed-fee residential sales without high-street branches. Directly comparable in product (residential sales intermediation) but represents the disruptive model that competes with Atwell Martin's traditional branch-and-portal approach.
• Yopa Property Ltd: UK hybrid estate agency combining local property agents with an online platform and fixed fees. Comparable to Atwell Martin in residential sales intermediation but with lower-cost tech-enabled delivery competing for the same seller and buyer audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AtwellMartinSW
• Facebookfacebook.com/AtwellMartinWiltshire
• LinkedInlinkedin.com/company/atwell-martin

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atwell Martin