Greenough Specialty Graphics

What Greenough Specialty Graphics does

Greenough Specialty Graphics, operating under the DBA The Green-O Screen Printing Co., is a single-location custom apparel printing business based at 87-B Market Square in Newington, Connecticut. The company provides custom screen-printed T-shirts and apparel printed on a range of major branded blanks, serving local businesses and event organizers seeking promotional merchandise, as well as individual consumers ordering custom apparel for personal use, groups, or special occasions. The business model is direct-to-consumer and direct-to-local-business: customers reach the shop via the storefront, phone (860-953-4410), email ([email protected]), or the thegreen-o.com website, with pricing quoted on a per-order basis rather than published online.

The underlying technology is conventional screen printing production using off-the-shelf apparel inventory; there is no proprietary software, no e-commerce checkout, no API, no integrations, and no disclosed certifications or patents. The company is privately held and individually owned by "Dave," who acquired the predecessor Greenough Specialty Graphics business in 2015, rebranded it, and relocated it to its current Market Square address. Headcount is reported at 1–10 employees, and there is no indication of institutional investment, parent company, or formal management team beyond the owner. The operating footprint is strictly domestic and limited to the Newington, CT catchment, with no marketing channels, partnerships, awards, or third-party recognition recorded.

Name

Greenough Specialty Graphics

Legal name

The Green-O Screen Printing Company, LLC

Website

https://thegreen-o.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenough Specialty Graphics (The Green-O Screen Printing Co.) is a single-store, Newington, CT-based custom screen printer producing T-shirts and apparel on major branded blanks for local businesses, event organizers, and individual consumers.

Ownership category

akta.pro rank

Product category

Custom Screen Printing Services

NAICS

Commercial Screen Printing (323113), Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom screen printing
• Apparel decoration services
• Promotional t-shirts
• Custom printed merchandise
• Local print shop

Headquarters

HQ city

Newington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Custom Screen Printing Services: One-time transaction-based custom screen printing on T-shirts and apparel. Customers pay per item or order for custom printed merchandise. The company uses major branded blank apparel as the base product.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Greenough Specialty Graphics, doing business as The Green-O Screen Printing Co., provides custom screen-printed T-shirts and apparel to local customers in Newington, Connecticut. Orders are fulfilled on major branded blank garments in a wide selection of styles and colors, with customers contacting the shop by phone, email, or in-store visit to obtain per-order quotes.

Product overview

The Green-O Screen Printing Co. (previously Greenough Specialty Graphics) is a single-service screen printing business offering custom printed T-shirts and apparel. The company provides custom screen printed merchandise on various brands, styles, and colors. There is one core product/service offering without additional modules or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen-Printed T-Shirts and Apparel Custom screen-printed T-shirts and apparel produced to customer specifications on a wide variety of major branded blank garment styles and colors, sold to local businesses, organizations, event organizers, and individual consumers in the Newington, CT area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Broad incumbents

• Custom Ink: CustomInk is a leading online custom apparel platform offering screen printing and embroidery for groups, teams, and businesses. Compared with Green-O, it is a much larger national player with self-service design tools, transparent pricing, and centralized production — directly competing for the same SMB and event-organizer customer segment.
• 4imprint: 4imprint is a large promotional products distributor offering custom apparel and a wide range of branded merchandise to businesses and organizations. It competes with Green-O for the same B2B promotional merchandise and event-apparel spend, but with a national scale and online ordering infrastructure that Green-O lacks.
• Vistaprint (Cimpress): Vistaprint is the small-business marketing materials arm of Cimpress, offering custom apparel, signage, and printed promotional products via an online platform. It is a broad incumbent competitor to Green-O in the local business promotional merchandise category, with significant scale advantages and a much broader product portfolio.

Direct peers

• RushOrderTees: RushOrderTees is a custom screen printing and embroidery specialist serving businesses, schools, and events with online ordering and rush production. It is directly comparable to Green-O in core service (custom screen-printed apparel) and target customer (SMBs, organizations, events), but operates at much greater scale with digital ordering infrastructure.
• Broken Arrow Wear: Broken Arrow Wear is a custom screen printing and apparel decoration shop serving businesses, schools, and organizations. It is comparable to Green-O as a screen printing service offering custom-branded apparel on a range of garments, with similar customer segments (organizations, events, promotional merchandise).
• Real Thread: Real Thread is a custom apparel decoration company specializing in screen printing and embroidery for brands, businesses, and organizations. It is comparable to Green-O in service offering (custom screen-printed apparel on quality blanks), with stronger digital and brand-positioning capabilities but a similar craft-printing orientation.
• Underground Printing: Underground Printing is a custom apparel and screen printing company with multiple retail locations and a strong collegiate market focus. It is a direct peer in the custom screen-printed apparel category, with comparable services (T-shirts, organization/team merchandise) but a larger multi-location footprint and stronger digital presence than Green-O.

Emerging players

• Spreadshirt: Spreadshirt is an online custom apparel platform enabling individuals and small businesses to design, sell, and buy custom-printed apparel. It competes with Green-O in the custom-printed apparel category via an online, marketplace-style model — adjacent technology/business model but overlapping customer use cases (personalized T-shirts, group apparel, custom gifts).
• Printful: Printful is a print-on-demand and fulfillment platform offering custom apparel printing (including screen printing and DTG) integrated with e-commerce storefronts. It represents an emerging competitive model that competes with Green-O for online custom apparel orders, though via a fundamentally different asset-light fulfillment model rather than a local retail storefront.

Others

• Marco Fine Arts: Marco Fine Arts is a wholesale supplier of blank apparel and screen printing supplies to the decorated apparel industry. It is an indirect/ecosystem connection to Green-O — a supplier in the same value chain (blank garments and consumables), making it a relevant comparable for sourcing economics rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greenough-specialty-graphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenough Specialty Graphics