La Trinitaine
La Trinitaine is a family-founded (1955) French artisanal Breton biscuit manufacturer selling handcrafted galettes, palets, cigarettes, and trinibeurres direct-to-consumer via Shopify e-commerce and a Saint-Philibert factory outlet, serving individual consumers and event organizers in France and internationally.
- Company typePrivate
- Founded1955
- HeadquartersSaint-philibert, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Trinitaine does
La Trinitaine is a family-founded French artisanal biscuit manufacturer established in 1955 in La Trinité-sur-Mer, Brittany, and now operating as La Trinitaine Distribution SAS from its manufacturing site in Saint-Philibert. The company produces traditional Breton biscuits — galettes, palets, cigarettes, and trinibeurres — using pure Breton butter and conventional artisanal methods, and has expanded into complementary product lines including metal gift boxes, sweet and savory Breton groceries (kouign-amann, salted butter caramels, terrines, sardines), Breton beverages (ciders, regional beers, whiskies), and curated gift baskets. Differentiated by nearly 70 years of brand heritage, signature recipes, and limited-edition collaborations (Lady Verdelet, Le Biscuit du Marin, Brittany vanilla galette), the company sells primarily direct-to-consumer through a Shopify-powered e-commerce storefront serving France and international customers, supplemented by a destination factory outlet store on the Saint-Philibert site and a factory-visit experience program.
The business model is transactional D2C retail with unit pricing across a wide range (€3.50 single biscuits to €97.50 premium gift baskets), bulk wholesale cartons at €39.50, and free shipping above €69. Revenue is generated through one-time purchases by individual consumers (primary segment — personal consumption, gifting, Breton souvenirs) and a smaller Event Organizers & Businesses segment purchasing bulk cartons for corporate gifts, weddings, and events. Distribution is omnichannel-light: Shopify e-commerce for global reach, a single regional factory outlet, and worldwide shipping with manual quotes for non-Metropolitan France destinations. Marketing is concentrated on organic social (Instagram, Facebook, LinkedIn), content (company blog, recipes), and email newsletters gated by a free 140g barquette incentive above €30 orders.
In 2026, the Petit family transferred presidency to Florent COËFFEC alongside a stated strategic refocus on the company's historic dry-biscuit manufacturing expertise. The firm is privately held with €1,958,210 in share capital, 101-250 employees, no disclosed funding rounds, no PE/VC backing, and no parent company. Operations rely on a long-running ESAT partnership (since 2014) for packaging labor, underscoring the company's regional social-responsibility positioning. Revenue is not publicly disclosed.
La Trinitaine firmographics
Firmographics- Name
- La Trinitaine
- Legal name
- La Trinitaine Distribution SAS
- Website
- https://www.latrinitaine.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Trinitaine is a family-founded (1955) French artisanal Breton biscuit manufacturer selling handcrafted galettes, palets, cigarettes, and trinibeurres direct-to-consumer via Shopify e-commerce and a Saint-Philibert factory outlet, serving individual consumers and event organizers in France and internationally.
- Ownership category
- akta.pro rank
La Trinitaine industry classification
Industry- Product category
- Artisanal Biscuits & Breton Specialty Foods
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where La Trinitaine is headquartered
LocationHeadquarters
- HQ city
- Saint-philibert
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Trinitaine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: The company generates revenue through direct-to-consumer sales of artisanal Breton biscuits and specialty food products via their Shopify e-commerce platform. Products include galettes, palets, cigarettes, trinibeurres, caramels, kouign-amann, and gift baskets, sold at various price points from €3.50 to over €97 for premium gift baskets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual biscuits and small packages (150-400g) |
| Unit Pricing | Pay-as-you-go | Bulk and volume purchases |
| Unit Pricing | Pay-as-you-go | Gift baskets and premium collections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
La Trinitaine product offering
Product offeringCore offering
La Trinitaine manufactures and sells handcrafted traditional Breton biscuits (galettes, palets, cigarettes, trinibeurres), sweet and savory Breton grocery specialties, regional Breton beverages, and curated gourmet gift baskets and metal gift boxes. The company operates its own production workshop in Saint-Philibert and distributes primarily through its Shopify e-commerce platform and on-site factory store, shipping to consumers in France and internationally.
Product overview
La Trinitaine is a family-owned Breton biscuit manufacturer founded in 1955 in La Trinité-sur-Mer, now operated by Florent COËFFEC. The company offers a diversified portfolio of products centered on traditional Breton craftsmanship. The core offering includes handcrafted biscuits (Biscuits La Trinitaine) featuring iconic products like Palets Bretons, Galettes Bretonnes pur beurre, Cigarettes, and Trinibeurres. Complementary lines include decorative metal gift boxes (Boîtes métal et coffrets cadeaux), sweet groceries (Épicerie sucrée) such as kouign-amann and salted butter caramels, savory delicatessen items (Épicerie salée) including terrines and sardines, Breton beverages (Boissons) with ciders and regional whiskies, and customizable gift solutions (Idées cadeaux) featuring personalized Breton bowls. The company operates its manufacturing workshop in Saint-Philibert and emphasizes recipes made with French ingredients, pure Breton butter, and traditional methods.
Differentiator
Problem solved
Functional benefit
Brands
- Lady Verdelet: A sub-brand collection of gift boxes and sets under the Biscuits La Trinitaine range, featuring artist collaborations.
Companies that use La Trinitaine
Customer profileSegments2 records
Ideal customer profiles2 records
La Trinitaine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Trinitaine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ESAT (Établissements et Services d'Aide par le Travail)coreSince 2014, La Trinitaine has partnered with local ESAT (sheltered workshops providing employment for people with disabilities). A dedicated packaging workshop was created on the Saint-Philibert site to enable this collaboration, demonstrating the company's social responsibility commitments.
- Local Breton ProducersminorLocal Breton food producers sell their products alongside La Trinitaine biscuits at the factory store, creating a destination for authentic Breton products. This began in 1978 when Bernard Petit opened the factory store.
- ShopifycoreThe company's e-commerce platform is powered by Shopify (Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland). Shopify handles all e-commerce functionality including payments, shipping calculation, and order management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Trinitaine competitors and assessment
Company assessmentDirect peers
- Maison Fossier: Historic Reims-based biscuit maker specializing in traditional French biscuits and confectionery including pink biscuits (biscuits roses), positioned similarly as a heritage-driven specialty brand combining craft manufacturing, gift packaging, and DTC retail.
- La Mère Poulard: Iconic French regional specialty brand famous for butter cookies, caramels, and gift boxes tied to a French heritage location (Mont-Saint-Michel); directly comparable as a premium French biscuit/confectionery gift-basket brand with strong tourism ties.
- Boissier: Long-established French biscuit and confectionery producer known for traditional recipes and gift tins; comparable as a heritage French brand with overlapping biscuit/confectionery product lines and gift-channel distribution.
- Yves Thuriès: French artisan chocolatier and confectioner offering premium biscuits, chocolates, and gift collections through its own retail and e-commerce channels; competes with La Trinitaine in the French premium gift-basket segment.
- Traou Mad: Breton biscuit manufacturer from Pont-Aven producing traditional galettes, palets, and sablés with the same regional provenance and pure-butter recipes as La Trinitaine; directly comparable on product category, ingredient sourcing, and Breton-anchored brand positioning.
Others
- Fauchon: French luxury gourmet house (pastries, biscuits, confections, gift baskets) with Paris retail and e-commerce; adjacent rather than directly competing, but relevant as a peer in the French premium gift-basket and specialty food category.
- Hédiard: Historic French luxury gourmet retailer of specialty foods, confections, and gift hampers; comparable as an adjacent premium French specialty food and gift-basket brand anchored in heritage and provenance.
Broad incumbents
- LU (Mondelez): Mass-market French biscuit portfolio (Petit Beurre, Pépito) under Mondelez, the dominant industrial player in French biscuits; relevant as the broad incumbent against which La Trinitaine's premium positioning must defend its niche.
- St Michel Biscuits: One of France's largest industrial biscuit makers (madeleines, cookies, galettes), with similar Breton-origin positioning but vastly broader mass-market distribution; relevant as the scaled, lower-cost incumbent competing against artisanal specialty biscuit brands.
Emerging players
- Kervalleg Bretonne / Galettes de Pont-Aven (Biscuiterie de Pont-Aven): Smaller Breton biscuit/artisan producer leveraging regional provenance; an emerging or niche competitor that overlaps in the Breton biscuit specialty segment served by La Trinitaine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Trinitaine social profiles
Digital presenceLa Trinitaine financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Trinitaine leadership team
Management profileNumber of profiles
Profiles1 record
La Trinitaine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Trinitaine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Trinitaine
What does La Trinitaine do?
La Trinitaine manufactures and sells handcrafted traditional Breton biscuits (galettes, palets, cigarettes, trinibeurres), sweet and savory Breton grocery specialties, regional Breton beverages, and curated gourmet gift baskets and metal gift boxes. The company operates its own production workshop in Saint-Philibert and distributes primarily through its Shopify e-commerce platform and on-site factory store, shipping to consumers in France and internationally.
Is La Trinitaine a public or private company?
La Trinitaine is a private company. It is classified as family owned and is currently operating.
When was La Trinitaine founded?
La Trinitaine was founded in 1955. It employs 101 to 250 people.
Where is La Trinitaine based?
La Trinitaine is headquartered in Saint-philibert, France, in the Europe region.
How does La Trinitaine make money?
One revenue line is on record: direct E-commerce Sales.
Who are La Trinitaine's main competitors?
Direct peers on record are Maison Fossier, La Mère Poulard, Boissier, Yves Thuriès and Traou Mad. Others are Fauchon and Hédiard. Broad incumbents are LU (Mondelez) and St Michel Biscuits. Kervalleg Bretonne / Galettes de Pont-Aven (Biscuiterie de Pont-Aven) is listed as an emerging player.
Does La Trinitaine have an API?
No public API is recorded for La Trinitaine.
What industry is La Trinitaine in?
La Trinitaine's product category is Artisanal Biscuits & Breton Specialty Foods. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing, with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 3118 and its SIC code is 2050.