Audi Singapore

What Audi Singapore does

Audi Singapore is the official representative office and exclusive distributor of Audi AG in Singapore, operating a premium automotive retail and aftersales business across two physical locations: the flagship House of Progress showroom at 18 Cross Street, Cross Street Exchange, and the Audi Service Centre at 55 Ubi Road 1. The company sells 23 vehicle models spanning electric (e-tron series — A6 e-tron, Q4 e-tron, Q6 e-tron and their Sportback variants), petrol/diesel sedans (A3, A5, A6), SUVs (Q3, Q5, Q7, Q8), and high-performance Audi Sport variants (RS 3, S3, S5, SQ5, RS Q8), with prices ranging from SGD 257,999 to SGD 760,999. Underlying technology includes 800-volt lithium-ion battery architecture with 225 kW DC fast charging, quattro all-wheel drive and predictive ride dynamics, digital OLED rear lights with communication safety features, panorama OLED displays, and connected car services via the myAudi App and Audi Connect.

The business operates a multi-channel go-to-market combining flagship experiential retail, authorized service centers, ShopAudi.sg e-commerce, LazMall and Shopee Mall presence for parts and accessories, and roadshow activations (e.g., a SGD 55,000 prize pool roadshow at Suntec City). Revenue is generated from one-time new vehicle sales, recurring aftersales services at 12-month/15,000 km service intervals, Audi Genuine Parts and Accessories, branded Audi Collection merchandise, and the limited-edition Audi Nuvolari hybrid supercar (499 units worldwide). Customer segments center on Singapore-based luxury vehicle buyers and affluent consumers, with a secondary corporate fleet segment; lock-in is reinforced through the myAudiworld loyalty programme, 5-year/200,000 km vehicle warranty, and 8-year/160,000 km high-voltage battery warranty. The Singapore entity operates within the global Audi AG / Volkswagen Group structure, with Premium Automobiles acting as the authorized service partner.

Name

Audi Singapore

Legal name

Audi Singapore

Website

https://audi.com.sg

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Audi Singapore is the official Audi AG distributor in Singapore, selling 23 premium vehicle models across electric, petrol/diesel, and performance segments through its flagship House of Progress showroom, service center, and digital channels, serving affluent Singapore consumers and corporate fleet buyers.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

New Car Dealers (441110), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Luxury vehicle sales
• Automotive retail
• Electric vehicles
• Aftersales services
• Premium car dealer

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including petrol/diesel and electric models. Revenue generated from retail customer purchases through showrooms and online platforms.
2. Aftersales Services and Maintenance: Service and maintenance packages, routine servicing at authorized service centres. Includes service intervals every 12 months or 15,000 km.
3. Genuine Parts and Accessories: Sale of Audi Genuine Parts and Accessories through flagship store, LazMall, and Shopee Mall platforms.
4. Audi Collection Merchandise: Branded merchandise including apparel, accessories, and lifestyle products through online catalogue and flagship store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Audi Singapore is the official Audi brand representative in Singapore and operates as an authorized automotive dealership selling 23 new Audi models spanning electric e-tron vehicles, petrol mild-hybrid sedans/SUVs, and Audi Sport RS/S performance variants, alongside used vehicles and branded accessories. The company also runs an authorized aftersales operation, providing scheduled servicing and repairs using Audi Genuine Parts, supported by connected-car digital services (myAudi App, Audi Connect, Audi Application Store) and a flagship House of Progress showroom experience that integrates sales, brand, and lifestyle experiences.

Product overview

Audi Singapore operates as the official distributor for Audi AG in Singapore, offering a portfolio of 23 vehicle models across electric (e-tron series), petrol mild-hybrid, and performance (Audi Sport RS/S Line) segments. The product range is organized into SUV (Q3, Q5, Q7, Q8), Sedan (A3, A5, A6), and Electric (A6 e-tron, Q4 e-tron, Q6 e-tron) lineups, complemented by the limited-edition Nuvolari hybrid supercar. Beyond vehicle sales, Audi Singapore provides digital ownership services including the myAudi App for connected driving, Audi Service App for workshop management, Audi Connect for in-vehicle internet services, and Audi Application Store for third-party apps. Aftersales support encompasses Genuine Parts, Genuine Accessories, Audi Collection merchandise, Service and Maintenance Plans, and Roadside Assistance. The flagship House of Progress showroom at 18 Cross Street delivers experiential retail alongside vehicle sales, while the myAudiworld program provides exclusive owner rewards and events.

Differentiator

Problem solved

Functional benefit

Brands

• Audi e-tron: Audi's electric vehicle brand featuring models like Q4 e-tron, Q6 e-tron, and A6 e-tron
• Audi Sport
• Audi Revolut F1 Team
• myAudiworld

Products and services

• Audi e-tron Electric Vehicles Fully electric Audi lineup including the A6 e-tron, S6 e-tron, Q4 e-tron, Q4 Sportback e-tron, Q6 e-tron, and Q6 Sportback e-tron, built on an 800-volt lithium-ion battery architecture with up to 225 kW DC fast charging, ranges up to 563 km, and regenerative braking. Targeted at premium buyers seeking low-emission mobility.
• Audi Q Series SUVs SUV lineup including Q3, Q5, SQ5, Q7, Q8, S Q8, and RS Q8 in petrol mild-hybrid, diesel, and electric variants, featuring quattro all-wheel drive, advanced driver assistance systems, and progressive LED/OLED lighting design.
• Audi A Series Sedans Sedan lineup including A3, S3, RS 3, A5, S5, RS 5, A6, and S6 models in petrol mild-hybrid variants, featuring fully digitalised interiors with panorama OLED displays, matrix LED headlights, and digital OLED rear lights.
• Audi Sport (RS and S performance models) High-performance variants including RS 3 Sportback, S3, RS 5 Saloon, S5, SQ5, S Q8, RS Q8 SUV performance and other RS/S Line models featuring sport-tuned suspensions, enhanced powertrains, and motorsport-derived technologies.
• Audi Nuvolari Audi's first hybrid supercar with a Carbon Space Frame, V8 biturbo + three electric motors (736 kW / 1,001 PS), quattro predictive ride, and active aerodynamics; limited to 499 units worldwide.
• Audi Connect Connected services platform providing internet-based navigation, travel planning, remote vehicle control, emergency and breakdown assistance, and integration with the myAudi account for vehicle management.
• Audi Universal Traffic Recorder (UTR) Official Audi dash cam system with a companion smartphone app for adjusting settings, viewing recordings, and managing video storage on iOS and Android devices; purchasable through Audi.
• Audi Genuine Parts Original Audi replacement parts manufactured to Audi quality standards, backed by a two-year warranty, designed for precise fit and performance matching each specific Audi model; distributed via the Flagship Store, LazMall, and Shopee Mall.
• Audi Genuine Accessories Branded accessories including sport and design packages, transport solutions such as bicycle racks and roof boxes, child safety seats, floor mats, and comfort items; available through the Flagship Store, LazMall, and Shopee Mall.
• Audi Collection Branded merchandise including apparel, accessories, and lifestyle products featuring Audi's four-ring logo; available through the Audi Flagship Store, LazMall, and Shopee Mall.
• Service and Maintenance Plans Scheduled servicing packages covering oil changes, inspections, and comprehensive maintenance at 12-month or 15,000 km intervals, performed by trained technicians using Audi Genuine Parts.
• Stolen Vehicle Locator Vehicle tracking service assisting owners and police in locating stolen vehicles through Audi Customer Service coordination upon a verified theft report.

Quantifiable outcome

• 563km electric range on A6 e-tron
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Burnt EndscoreStrategic or Co-development PartnerBurnt Ends bakery partnership at Audi House of Progress showroom, offering German-inspired bakes including Curry Wurst, Schnitzel Sliders, Apple Streudel doughnuts, and Black Forest doughnuts. Also manages GT Bar speakeasy lounge and bar within the showroom. Coffee served using signature Slayer's Blend with interactive brew bar.
• Lip GolfminorGTM or Marketing PartnerGolf lessons provider offering up to 40% off single lessons or 30% off 10-session packages at Audi House of Progress showroom, available 6pm-9pm daily. Exclusive for Audi drivers.
• adidasminorGTM or Marketing PartnerPartnership for limited edition merchandise including 1st Anniversary t-shirt at House of Progress showroom. Also provides Audi Revolut F1 Team apparel including caps and driver jerseys.
• GT BarminorStrategic or Co-development PartnerIn-showroom speakeasy bar serving German-inspired cocktails and virtual racing simulators. Managed by Burnt Ends, hosts myAudiworld and partner events. Features racing challenges on virtual simulators.
• Audi Revolut F1 TeamflagshipStrategic or Co-development PartnerFormula 1 racing team partnership representing Audi's motorsport programme. Drivers include Nico Hulkenberg (200+ races experience) and Gabriel Bortoleto. Season runs across five continents with 24 races. Showcases Vorsprung durch Technik philosophy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BYD Singapore: Fast-growing Chinese EV entrant in Singapore with expanding model range (Atto 3, Seal, M6) at attractive price points; rising competitor to Audi's premium EV positioning in Singapore.

Broad incumbents

• BMW Group: Global premium automaker whose BMW, MINI, and Rolls-Royce portfolios compete with Audi AG across product, technology, and brand image; shapes the market dynamics Audi Singapore navigates.
• Audi AG: Parent manufacturer headquartered in Ingolstadt and part of the VW Group; sets the vehicle portfolio, EV roadmap, software, and pricing architecture that Audi Singapore distributes downstream.
• Mercedes-Benz AG: Global luxury incumbent whose EQ and AMG lineups compete directly with Audi e-tron and Audi Sport in Singapore; benchmark for premium positioning and EV transition pace.

Direct peers

• Tesla Singapore: Direct EV competitor in Singapore leveraging direct-to-consumer sales, aggressive pricing, and Singapore's fast-charging footprint; pressures Audi e-tron pricing and showroom footfall.
• Volvo Car Singapore: Volvo's authorised Singapore distributor competing in the same premium SUV and EV segment with similar showroom, service, and connected-car economics, and a comparable brand-equity play.
• Mercedes-Benz authorised dealers in Singapore (Cycle & Carriage): Official Mercedes-Benz distributor in Singapore selling EQ EV and ICE models side-by-side with aftersales, financing, and lifestyle events—directly competing for the same HNW Singapore buyers.
• Lexus Singapore: Toyota's luxury brand distributor in Singapore with hybrid-heavy lineup and full-service operations; overlaps Audi on sedan and SUV share-of-wallet among affluent Singapore buyers.
• BMW authorised dealers in Singapore (Performance Motors Limited): Official BMW distributor in Singapore operating a comparable premium sales, service, and accessories model across ICE and EV (iX, i7) lineups in the same micro market and price band.
• Porsche Centre Singapore (Eurokars): Authorised Porsche distributor in Singapore operating a showroom-plus-experiential model with Macan, Cayenne, 911, and Taycan portfolios overlapping Audi's Sport and e-tron RS lines in the ultra-premium band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/audisingapore
• Facebookfacebook.com/AudiSingapore
• Xx.com/audiofficial
• LinkedInlinkedin.com/company/audi-singapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Singapore