Popp Feinkost

Name

Popp Feinkost

Legal name

Popp Feinkost GmbH

Website

https://popp-feinkost.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Popp Feinkost is a 1920-founded German manufacturer of chilled fine foods — deli spreads, salads, potato products, hummus, and dips — sold under the Popp and Walter Popp brands to German retail consumers and foodservice operators.

Ownership category

akta.pro rank

Product category

Chilled Fine Foods

NAICS

Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Chilled deli salads
• Fine food spreads
• Brotaufstriche manufacturing
• Ready-to-eat salads
• Potato salad products

Headquarters

HQ city

Kaltenkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods (Retail): Popp Feinkost generates revenue through the sale of chilled fine food salads, spreads, potato products, and dips through German retail/grocery stores (supermarkets, hypermarkets). Products are sold under the Popp and Walter Popp brands.
2. Foodservice / B2B: The company serves the foodservice/hospitality sector with bulk products designed for commercial kitchens and catering operations.
3. Direct-to-Consumer (Factory Outlet): Popp operates a factory outlet (Popp Shop) opened in May 2025 selling products and merchandise directly to consumers at the Kaltenkirchen location.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Popp Feinkost manufactures and distributes chilled fine food products including deli spreads (Brotaufstriche), premium deli salads (Feinkostsalate under the Walter Popp sub-brand), potato and side salads, ready-to-cook potato products, hummus, and cream dips. Products are sold primarily through German retail grocery chains, with a separate foodservice channel serving commercial kitchens and hospitality operators, and a direct-to-consumer factory outlet (Popp Shop) at its Kaltenkirchen headquarters.

Product overview

Popp Feinkost is a German food manufacturer specializing in chilled deli products under the Popp and Walter Popp brands. The product portfolio centers on five main categories: (1) Brotaufstriche (deli spreads) in standard and mini portions, including meat, egg, fish, and vegetable varieties; (2) Feinkostsalate (deli salads) under the Walter Popp Meistersalate sub-brand plus a vegan line launched in 2021; (3) Beilagensalate (side salads) featuring potato salads and vegetable salads; (4) Kartoffelprodukte (potato products) including fried potatoes, gratin, and baked potatoes; and (5) Hummus and Cremes & Dips. The company positions itself as a specialist in 'Abendbrot' (evening bread meals) culture, offering products for both retail consumers and foodservice customers.

Differentiator

Problem solved

Functional benefit

Brands

• Walter Popps Meistersalate: Premium line of fine food salads under the Walter Popp brand, including various meat salads, egg salads, and fish salads
• Walter Popps Kartoffelsalate
• Walter Popps Krautsalat
• Walter Popps VEGANE Meistersalate

Products and services

• Brotaufstriche (Deli Spreads) Chilled deli spreads including meat salads (Fleischsalat, Geflügelsalat), egg salads (Eiersalat), fish spreads (Alaska-Seelachs, Thunfisch, Heringssalat), and vegetable-based varieties (Bruschetta, Tomate-Mozzarella); 150g packaging for retail consumers.
• Brotaufstriche Minis (Mini Spreads) Single-portion versions of popular spreads including Eiersalat Minis (3x40g), Alaska-Seelachs Minis (3x40g), Fleischsalat Minis, Heringssalat Minis, and Geflügelsalat Minis targeted at singles and portion control.
• Walter Popps Meistersalate (Premium Deli Salads) Premium deli salads under the Walter Popp sub-brand including Feinster Fleischsalat, Feinster Kräuter-Fleischsalat, Feinster Geflügelsalat, Eiersalat, Farmersalat, Waldorfsalat, and specialty salads in 200g packaging.
• Walter Popps Vegane Meistersalate (Vegan Deli Salads) Plant-based alternatives to classic deli salads including Veganer Eiersalat (with egg substitute based on rapeseed oil and chickpeas), Veganer Fleischfreisalat (with sausage substitute), Veganer Farmersalat, and Veganer Kräuter-Fleischfreisalat; 150g each.
• Walter Popps Beilagensalate (Side Salads) Side salads including Dinkelnudelsalat, Tzatzikisalat, multiple Kartoffelsalat varieties (Klassischer, Pellkartoffelsalat, Speck und Zwiebel, Essig und Öl, Crème fraîche), Nudelsalat, Krautsalat, Weißkrautsalat, Gurkensalat, and Coleslaw; 400g-1kg packaging.
• Kartoffelprodukte (Potato Products) Ready-to-cook potato products including Bratkartoffeln (500g-1kg), Rosmarin-Kartoffeln (530g), Kartoffelgratin (500g), Baked Potatoes (400g), and Baked Potatoes mit Kartoffelcreme (650g).
• Hummus Hummus spreads in two varieties: Hummus Natur (Classic, 175g) made with chickpeas, sesame, and garlic; and Hummus Pikant (Spicy, 175g) with paprika and chili.
• Cremes & Dips Cream and dip products including Aioli Creme-Dip, a creamy garlic-flavored condiment suitable for potatoes, vegetables, fish, and meat.
• Popp Shop (Werksverkauf / Factory Outlet) Factory outlet store opened in May 2025 at the Kaltenkirchen headquarters selling Popp Feinkost products and branded merchandise directly to consumers.
• Foodservice (B2B Channel) Bulk fine food products and solutions for commercial buyers in the hospitality, catering, and foodservice industry.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Alexandra PoppflagshipGTM or Marketing Partner · 1 June 2026German professional footballer Alexandra Popp serves as the face of Popp Feinkost's 'Popp-Treffer' (Popp Hit) sweepstakes campaign running from June 1 to July 31, 2026. The sweepstakes offers sports sets and Meet & Greet experiences with Alexandra Popp at Borussia Dortmund women's games as prizes, with consumers entering by purchasing Popp products and uploading receipts.
• Wernsing Food FamilycoreStrategic or Co-development Partner · 1 July 2024Popp Feinkost GmbH is a member of the Wernsing Food Family, a network of food manufacturing companies. As part of this group, Popp shares sustainability initiatives, compliance frameworks (Code of Conduct), and supply chain due diligence (Lieferkettensorgfaltspflichtgesetz) under the Wernsing Food Family umbrella. The company also maintains its own whistleblowing system and compliance infrastructure within this group.
• Serengeti-Park HodenhagenminorGTM or Marketing Partner · 1 September 2022Serengeti-Park Hodenhagen partnered with Popp Feinkost for a sweepstakes offering the 'wildest evening meal' prize, where a winning family visited the safari park and enjoyed a Popp evening meal among wild animals.
• Hamburger SV (HSV)flagshipGTM or Marketing Partner · 1 August 2017Popp Feinkost was the exclusive sleeve (Ärmelpartner), exclusive partner (Exklusivpartner), and fine food partner (Feinkostpartner) of Hamburger SV from August 2017. The partnership included prominent logo placement on HSV jersey sleeves, stadium LED boards, banners, fan seats, and content activation through the 'Abendbrot mit...' video series featuring HSV youth players. The partnership was extended multiple times (2018, 2019, 2022) and ended in summer 2024 after 7 years.
• Lagardère Sports (Sportfive)minorGTM or Marketing Partner · 1 August 2017Lagardère Sports (later Sportfive) served as the HSV marketing partner and brokered the HSV-Popp partnership. Representatives Johannes Haupt and Tim Steinhaus from Lagardère/Sportfive facilitated the partnership extensions.
• Bäckerei SiercksminorGTM or Marketing Partner · 1 August 2015Bäckerei Siercks supplied bread for Popp Feinkost's Guinness World Record evening snack table event in St. Peter-Ording in August 2015, where the longest Abendbrottisch (155.9 meters) was established.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Carl Kühne KG: Major German/European heritage condiment and specialty foods group (vinegars, pickles, sauces, dressings). Adjacent category overlap with Popp's dips, cremes and spreads, and shares the German retail-grocery channel.
• Develey Senf & Feinkost GmbH: German manufacturer of mustards, dressings, and fine food sauces sold through German retail and foodservice. Direct overlap with Popp's Cremes & Dips product line and shared channel.
• Iglo GmbH: Major European frozen prepared-foods brand (fish, vegetables, ready meals) sold through German supermarkets. Comparable to Popp as a heritage European CPG brand sharing the chilled/frozen German grocery shelf.
• Hügli Nahrungsmittel GmbH: Swiss-European convenience and specialty food manufacturer supplying soups, sauces, dressings, and ready meals to retail and foodservice. Comparable as a European specialty food manufacturer serving retail and B2B channels.
• Bonduelle Group: European leader in vegetable-based prepared foods (canned, frozen and fresh salads). Broader incumbent with category adjacency on prepared salad/vegetable sides, distributed across German retail.
• Frosta AG: German prepared frozen foods brand offering frozen vegetable sides, potato products and ready meals. Direct overlap with Popp's Kartoffelprodukte (Bratkartoffeln, Kartoffelgratin, baked potatoes) line in German retail.

Direct peers

• Homann Feinkost GmbH: Germany's other major chilled fine food salads and spreads manufacturer, selling meat salads, egg salads, and fish salads through the same German retail grocery channel. The closest direct competitor to Popp's Brotaufstriche and Meisteralate lines.
• Nadler Feinkost GmbH: German specialist in chilled Feinkost salads and deli spreads (meat, poultry, fish, egg salads) supplied to German retailers. Directly comparable in product mix, channel, and customer base to Popp.
• Differt Feinkost GmbH: Long-established German chilled deli salads and spreads producer serving retail and foodservice. Overlaps directly with Popp on the Brotaufstrich/Kartoffelsalat product architecture.

Regional players

• Bauerngut GmbH: Edeka Group-owned producer of chilled salads and deli specialties marketed primarily as Edeka private label. Represents the most credible private-label competitor to Popp inside the dominant German retailer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poppfeinkost
• Instagraminstagram.com/popp_feinkost
• LinkedInlinkedin.com/company/popp-feinkost

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popp Feinkost