Asttter

What Asttter does

Asttter is a non-profit association (associação) founded in 1974 and headquartered in Belo Horizonte, Minas Gerais, Brazil, that provides insurance and benefits solutions to public servants of the Brazilian judiciary. Its member base consists of active and retired employees, plus dependents, drawn from labor courts (TRT), federal courts (TRF), electoral courts (TRE), and the federal and labor public ministries (MPF, MPT) operating in Minas Gerais. The organization employs between 11 and 50 staff and operates without external equity investors, funding itself entirely through member contributions.

The core product is Asttter Plus, a virtual-account system (integrated with the Bitttcash wallet) in which members' monthly fees of 1% of salary (R$169-R$249/month) are accumulated and redeemable across an ecosystem of sub-brands: Asttter Seguros (vehicle and residential insurance brokerage), Asttter Turismo (travel agency), Asttter Esportes (collective sports programs), Viva Leve (wellness services including massage, podiatry, acupuncture, nutrition), Asttter Mulher (women's program), Total Pass (gym access), and the Colónia de Férias Olympico Club (vacation camp for children ages 4-12). Operational technology is limited to the Portal do Associado member portal and WhatsApp-based customer service; no AI/ML capabilities are evident.

Asttter's go-to-market is community-led and event-driven: it recruits through institutional presentations at court workplaces, leverages payroll deduction for fee collection, and drives engagement via sports tournaments, cultural events, and the Sou + Asttter referral program (R$79 credit per successful referral). Revenue derives from recurring membership subscriptions, insurance and tourism commissions, ancillary event fees, and a Cashback program (up to 30% reimbursement on travel, pet health, and assistance expenses). Member testimonials emphasize savings of nearly R$1,000 on auto insurance versus market rates and broad adoption of Plus balance for services such as theater, massage, and hotel stays.

Name

Asttter

Legal name

Asttter

Website

https://asttter.org.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Asttter is a Belo Horizonte-based non-profit association serving public servants of the Brazilian judiciary (TRT, TRF, TRE, MPF, MPT) in Minas Gerais since 1974, providing health insurance, insurance brokerage, tourism, sports, wellness, and a virtual-account benefits program (Asttter Plus) funded by 1%-of-salary monthly fees.

Ownership category

akta.pro rank

Product category

Employee Benefits Association

NAICS

Insurance Agencies and Brokerages (524210), Insurance and Employee Benefit Funds (5251)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

Keywords

• Membership association services
• Public servant benefits
• Health insurance brokerage
• Insurance brokerage services
• Employee benefits program

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Members pay 1% of salary as monthly contribution, with minimum R$169 and maximum R$249. Fees accumulate in Asttter Plus virtual account for redemption on services.
2. Tourism Services: Asttter Turismo offers travel packages with up to 10% discount, hotel bookings with up to 20% discount, and travel insurance up to 40% cheaper than market prices.
3. Insurance Brokerage: Asttter Seguros provides vehicle, residential, and other insurance products with negotiated group rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asttter is a non-profit association that serves public servants of the Brazilian judiciary (TRT, TRF, TRE, MPF, MPT) in Minas Gerais, providing an integrated benefits ecosystem centered on the Asttter Plus virtual account system. Members pay 1% of their salary (R$169–R$249/month) and the accumulated balance can be redeemed across insurance brokerage, health insurance, travel packages, sports programs, wellness services, events, and partner discounts. The portfolio is delivered through in-person enrollment at court institutions, the Portal do Associado online member portal, and WhatsApp support.

Product overview

Asttter is an association for public servants in Minas Gerais, Brazil (TRT, TRF, TRE, MPF, MPT) offering a comprehensive benefits ecosystem. The core product is the Asttter Plus system, where membership fees (1% of salary, minimum R$169, maximum R$249) accumulate in a virtual account for redemption across services. The portfolio includes insurance products (Asttter Seguros), wellness services (Viva Leve space with massage, acupuncture, nutrition, therapy), sports programs (Asttter Esportes with trainer-supervised collective sports), tourism services (Asttter Turismo with packages, hotels, and travel insurance), and the Colônia de Férias vacation camp for children in partnership with Olympico Club. Additional offerings include the Portal do Associado for online account management, Asttter Plus Cashback for expense reimbursements including pet health, Sou+ referral program, and Asttter Mulher women's wellness initiatives. Members also access Unimed-BH health insurance with digital card support.

Differentiator

Problem solved

Functional benefit

Brands

• Asttter Plus: A loyalty program where member monthly fees are accumulated in a virtual account and can be redeemed for services, assistance, events, and more.
• Asttter Plus Cashback
• Asttter Seguros
• Asttter Esportes
• Asttter Turismo
• Viva Leve
• Asttter Mulher
• Total Pass
• Sou + Asttter
• Portal do Associado

Products and services

• Asttter Plus (Membership Program with Virtual Account)

Quantifiable outcome

• Returned R$2+ million to members through Asttter Plus redemptions over 10 years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Olympico ClubcoreStrategic or Co-development PartnerLong-standing partnership for vacation colony services for children of members (ages 4-12). Offers themed vacation programs with activities, sports, aquatic activities, and meals at discounted member rates. Located at Rua Professor Estêvão Pinto, 783, Serra, Belo Horizonte.
• Hotel Intercity ManausminorStrategic or Co-development PartnerOfficial hotel for Asttter delegation during Manaus 2024 Olympics. Offers 20% discount and breakfast included. Located in best neighborhood, 20 minutes from airport.
• Hermes PardinicoreChannel Partner/ Reseller/ DistributorVaccination partner offering flu vaccines at special prices. Provides R$70 reimbursement through Asttter Plus for members and dependents (spouse/children).
• Unimed-BHcoreChannel Partner/ Reseller/ DistributorHealth insurance provider offering group rates negotiated exclusively for Asttter members. Includes digital card access through Unimed-BH app.
• BHRaceminorChannel Partner/ Reseller/ DistributorSports training partner offering running, cycling, swimming, and strength training programs. Present in 79+ cities and 14 countries. Subsidized rates for members.
• Siticop-MGminorStrategic or Co-development PartnerPartner supporting sports events and initiatives.
• Praia BHminorStrategic or Co-development PartnerBeach sports venue hosting Asttter events including beach tennis, volleyball, and futevôlei. Located at Rua Moisés Kallil, 209, Buritis.
• Lili RecreaçãominorChannel Partner/ Reseller/ DistributorRecreation company providing trained staff for vacation colony activities for children.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLVXebH3koTrZ61qlDug3lQ/videos
• Facebookfacebook.com/asttter
• Instagraminstagram.com/astttermg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asttter