Pediatric Eye Care & Surgery

What Pediatric Eye Care & Surgery does

Pediatric Eye Care & Surgery is a private, solo pediatric ophthalmology practice based in Orange, California, founded in 2010 by Dr. Sarah J. Whang, a board-certified pediatric ophthalmologist with fellowship training from Indiana University. The practice operates from a single office at 302 W. La Veta Ave., #101, less than one mile from Children's Hospital of Orange County, and exclusively serves children from birth through age 11. Core services include comprehensive pediatric eye exams, strabismus surgery, amblyopia (lazy eye) treatment (including FDA-approved Luminopia VR therapy for ages 4-12), nasolacrimal duct obstruction treatment, chalazion treatment, pink eye treatment, and exams for children who have failed vision screenings. Dr. Whang personally performs every part of the eye exam without technicians or assistants, providing one-on-one physician attention as a deliberate service-model differentiator.

The practice's technology stack consists of conventional pediatric ophthalmology diagnostic tools — retinoscopy for objective refraction in pre-verbal children, dilating drops for comprehensive examinations, and surgical equipment for strabismus and chalazion procedures. Patient-facing digital infrastructure is limited to a content-driven practice website, an educational blog ("Whang's Wisdom"), and an IntakeQ-powered online appointment and intake system. The practice is in-network with multiple HMO plans (ADOC, Memorial Care, Optum, Prospect, Providence, Regal) and PPO plans (Aetna, Blue Cross Blue Shield, Cigna, Healthnet, United Health Care) but does not participate with vision insurance or Medi-Cal (Cal-Optima, CHOC Health Alliance), and offers a self-pay option for uninsured patients.

The business model is a traditional professional services fee-for-service medical practice. Revenue is generated from medical insurance billing for consultations, exams, procedures, and surgical interventions, plus self-pay patient fees. New patients are acquired primarily through pediatrician and school vision screening referrals, the practice website, phone scheduling, and word-of-mouth/testimonials. Total headcount is approximately three, comprising Dr. Whang, a Business Manager (Cam Schwartz), and a Referral Coordinator (Alana Flores). The practice operates four days a week (Monday, Tuesday, Wednesday, Friday, 8:00 AM–4:15 PM) with seasonal holiday closures and imposes cancellation fees of $60 for office visits and $150 for surgery center procedures.

Name

Pediatric Eye Care & Surgery

Legal name

Pediatric Eye Care & Surgery

Website

https://pediatriceyecaresurgery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Eye Care & Surgery is a solo pediatric ophthalmology practice in Orange, CA, founded by Dr. Sarah J. Whang in 2010, exclusively treating children from birth through age 11 with exams, strabismus surgery, and amblyopia, blocked tear duct, and chalazion treatments.

Ownership category

akta.pro rank

Product category

Pediatric Ophthalmology

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAKAD

Pediatric Ophthalmology & Strabismus

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAC

Ophthalmology Clinics (Medical & Surgical Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAA

Comprehensive Eye Exams & Vision Care

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Pediatric ophthalmology
• Strabismus surgery
• Amblyopia treatment
• Pediatric eye exams
• Blocked tear duct treatment

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical services billing: The practice bills medical insurance for services provided. Dr. Whang does not participate with any vision insurance plans and only bills medical insurance. Revenue is generated through patient consultations, eye exams, surgical procedures, and treatments.
2. Self-pay/Cash patients: For patients without medical insurance coverage, the practice offers self-pay options through a separate cash patient intake process.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pediatric Eye Care & Surgery is a solo pediatric ophthalmology practice that exclusively provides medical and surgical eye care for children from birth through age 11. Services include comprehensive pediatric eye exams, strabismus (eye misalignment) treatment including surgery, amblyopia (lazy eye) treatment, pediatric blocked tear duct treatment, chalazion treatment with in-office procedures, pink eye treatment, and follow-up exams for failed vision screenings. All evaluations are performed personally by Dr. Sarah J. Whang, a board-certified pediatric ophthalmologist, without technicians or assistants.

Product overview

Pediatric Eye Care & Surgery is a single-location pediatric ophthalmology practice in Orange, CA, specializing exclusively in eye care for children from birth through age 11. The practice offers a unified set of medical services centered around Dr. Sarah J. Whang, a board-certified pediatric ophthalmologist. Core services include pediatric eye exams, amblyopia (lazy eye) treatment, strabismus treatment, chalazion treatment, blocked tear duct treatment, pink eye treatment, and comprehensive eye exams for children who failed vision screenings. The practice also provides surgical interventions including strabismus surgery and chalazion drainage/removal. Dr. Whang personally performs all examinations without technicians or assistants, providing one-on-one expert care.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Sarah J. Whang, M.D., FAAO: Board-certified pediatric ophthalmologist and founder of the practice, providing pediatric eye exams, strabismus surgery, and treatment for various childhood eye conditions.

Quantifiable outcome

• In-office procedures available for chalazion treatment when needed
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Insurance Plans - HMO (ADOC, Memorial Care, Optum, Prospect, Providence, Regal)coreOthersThe practice accepts multiple HMO insurance plans to serve patients with different medical insurance coverage.
• Insurance Plans - PPO (Aetna, Blue Cross Blue Shield, Cigna, Healthnet, United Health Care)coreOthersThe practice accepts multiple PPO insurance plans to serve patients with different medical insurance coverage.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Eye Physicians and Surgeons of Ontario: Canadian multi-physician ophthalmology practice with pediatric services. Comparable as a regional multi-provider ophthalmology group with pediatric offerings, though operating in a different geography.

Direct peers

• Wolfe Eye Clinic: Multi-specialty eye care clinic based in Iowa with pediatric ophthalmology services. Comparable as a regional eye care provider offering specialized pediatric services, though at much larger scale.

Emerging players

• Luminopia: Developer of the FDA-approved Luminopia VR-based amblyopia therapy that Pediatric Eye Care & Surgery offers to patients. Comparable as a pediatric ophthalmology adjacent player focused on innovative amblyopia treatment for children ages 4-12.

Broad incumbents

• Children's Hospital of Orange County (CHOC): Major regional pediatric hospital system located less than 1 mile from the subject practice. Offers pediatric ophthalmology within a broader multi-specialty hospital network and accepts insurance plans (including Medi-Cal) that this practice does not, making it the most significant direct local competitor.
• Children's Hospital Los Angeles (CHLA) - Vision Center: Pediatric hospital in Southern California offering ophthalmology services within a large academic medical center. Comparable as a regional pediatric specialty provider competing for the same Orange County / Southern California patient pool.
• Children's National Hospital - Ophthalmology: Major U.S. pediatric hospital system offering pediatric ophthalmology. Comparable as a broad pediatric specialty provider with established ophthalmology services and academic affiliations.
• UCLA Health - Pediatric Ophthalmology: Academic medical center's pediatric ophthalmology service in Los Angeles. Comparable as a high-credential provider of pediatric eye care services in Southern California with similar subspecialty offerings.
• Stanford Children's Health - Pediatric Ophthalmology: Academic pediatric ophthalmology program within Stanford Children's Health. Comparable as a high-credential pediatric eye care provider in California, though operating at much larger scale within a hospital system.

Others

• Children's Eye Clinic (West Des Moines, IA): Prior employer of Dr. Whang (2002-2009) and a pediatric ophthalmology clinic in Iowa. Comparable in scope and mission to the subject practice as a pediatric-focused eye care clinic, though no longer directly competing geographically.
• Pediatric Ophthalmology & Strabismus (AAPOS member practices): Network of pediatric ophthalmology specialists affiliated with AAPOS. Comparable as the broader peer set of pediatric-focused ophthalmology practices serving similar patient populations with similar subspecialty services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Eye Care & Surgery