Endocrinology Associates

What Endocrinology Associates does

Endocrinology Associates, P.A. is a private, physician-owned endocrinology specialty practice headquartered in Scottsdale, Arizona, with a satellite office in Chandler. It delivers adult endocrinology consultation and treatment across thyroid, parathyroid, pituitary, adrenal, diabetes, metabolic bone, obesity, and gender-affirming conditions, supported by an in-house CLIA-certified high-complexity laboratory and certified imaging services (bone density DEXA with Trabecular Bone Scoring, thyroid ultrasound, ultrasound-guided FNA, diagnostic thyroid uptake and scan) at both locations. The practice differentiates through advanced procedures and devices, including being the first in Arizona to offer the Eversense year-long Continuous Glucose Monitor, office-based Radiofrequency Ablation for benign thyroid nodules with greater than 50% nodule shrinkage and a 2.1% complication rate, and FibroScan transient elastography for MASLD/MASH liver fibrosis screening. It also operates the Cornerstone Wellness medically-supervised weight management program with a certified health coach. Telemedicine is available via Klara and Doximity for follow-up visits, with CGM and insulin pump data (Dexcom, FreeStyle Libre, Tandem, Omnipod, Medtronic) uploaded prior to consultations.

Revenue is generated primarily through insurance reimbursement for specialist consultations, in-house laboratory testing, and imaging services, with contracts across Medicare Part B, BCBS, Aetna, Cigna, United Healthcare, and others. Cash-pay revenue comes from in-office RFA procedures at approximately $2,500 (not yet insurance-covered) and from Cornerstone Wellness program fees. Patient acquisition is sales-led via PCP referral networks, in-network insurance participation, self-referrals, and limited organic social (Facebook and Instagram), while patient experience is supported by a HealthTracker portal. The five board-certified endocrinologists (Drs. Reddy, Harari, Ferenczi, Choure, and the late founder Dr. Duick) plus Non-Physician Practitioners work in a team-based model, with subspecialty certifications in ECNU, MSCP, ABOM, and FACE that have earned repeated Phoenix Magazine Top Doc designations. Founded by Dr. Daniel Duick (Past President of AACE and ACE, retired 2019, deceased 2022), the practice is physician-led with no disclosed external private equity or venture capital backing.

Name

Endocrinology Associates

Legal name

Endocrinology Associates, P.A.

Website

https://endoassocaz.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Endocrinology Associates, P.A. is a private, physician-owned adult endocrinology specialty practice in Scottsdale and Chandler, Arizona, delivering diagnostic, in-house laboratory, imaging, and advanced treatment services (including Eversense CGM, thyroid RFA, and FibroScan) to patients across the Phoenix metro.

Ownership category

akta.pro rank

Product category

Endocrinology Specialty Medical Services

NAICS

Diagnostic Imaging Centers (621512), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Thyroid Disorders (HLAKADAF), Type 2 Diabetes Care (HLAKADAC), Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD)

Keywords

• Endocrinology medical services
• Thyroid disorder treatment
• Diabetes management care
• Metabolic disorder treatment
• Bone density testing

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Visit Services: The practice bills insurance as a courtesy to patients for consultation and treatment services covering adult endocrinology, diabetes, and metabolic disorders. Most insurance plans require a referral from a primary care physician. The practice is contracted with numerous insurance plans including Medicare Part B, BCBS, Aetna, Cigna, United Healthcare, and many others.
2. In-House Laboratory Services: CLIA-certified high complexity laboratory performing routine and specialty hormone testing and assays. Laboratory and imaging services are available at both Scottsdale and Chandler locations, providing timely, accurate, and cost-effective testing.
3. Radiofrequency Ablation (RFA) Procedure: Office-based RFA procedure for thyroid nodules is currently an out-of-pocket cost at approximately $2,500, as it is not yet covered by insurance. HSA and Flex accounts can be used. Hospital setting pricing varies substantially between $7,000-$25,000.
4. Eversense CGM Devices and Monitoring: First endocrinology practice in Arizona to offer Eversense Continuous Glucose Monitor, including sensor placement, training, and ongoing monitoring services for diabetes patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Endocrinology Associates provides comprehensive adult endocrinology diagnostic and treatment services, including consultations for thyroid, parathyroid, pituitary, adrenal, and metabolic disorders as well as diabetes mellitus. Care is delivered by a multi-physician team supported by non-physician practitioners, nurse practitioners, and physician assistants, with on-site CLIA-certified laboratory testing, certified imaging (ultrasound and bone density DEXA), advanced procedural offerings (radiofrequency ablation for thyroid nodules, FibroScan liver assessment, radioactive iodine therapy), specialized diabetes technologies (Eversense continuous glucose monitoring and insulin pump training), the Cornerstone Wellness weight management program, gender-affirming hormone therapy, and telemedicine services.

Product overview

Endocrinology Associates, P.A. is a multi-physician endocrinology practice offering comprehensive diagnostic and treatment services through a unified clinical platform. The core offering consists of adult endocrinology consultations covering thyroid, diabetes, metabolic, pituitary, adrenal, and bone disorders. This is supported by integrated add-on services including an in-house CLIA-certified laboratory for hormone testing, certified diagnostic imaging (ultrasound, DEXA scans, nuclear medicine), and specialized treatment procedures. The practice distinguishes itself with advanced therapeutic options including Eversense continuous glucose monitoring, insulin pump training, Radiofrequency Ablation (RFA) for benign thyroid nodules, FibroScan liver assessment, and the Cornerstone Wellness medically-supervised weight management program. Telemedicine services enable virtual follow-up visits. All services are delivered across two Arizona locations (Scottsdale and Chandler) with a team-based approach including physicians, nurse practitioners, and health coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Cornerstone Wellness: A medically designed weight loss and wellness program that promotes weight loss while sparing muscle mass, featuring a team-based approach with an Endocrinologist, certified Health Coach, and other medical professionals.
• Eversense Continuous Glucose Monitor

Products and services

• Endocrinology Consultation and Treatment Services Comprehensive adult endocrinology consultations and treatment for thyroid, parathyroid, pituitary, adrenal, benign and malignant thyroid tumors, diabetes mellitus, osteoporosis, dyslipidemia, menopausal hormone management, polycystic ovarian disorder, testosterone therapy, and metabolic disorders, delivered by a multi-physician team supported by non-physician practitioners at the Scottsdale and Chandler offices.
• CLIA-Certified In-House Laboratory Services COLA-accredited, high-complexity clinical laboratory performing routine and specialty hormone testing and assays, including thyroid, parathyroid, pituitary, adrenal, and metabolic bone hormone panels, plus specialized stimulation and suppression studies, available at both Scottsdale and Chandler locations for adult endocrinology patients.
• Diagnostic Imaging Services Certified radiology and imaging offerings including thyroid and parathyroid ultrasonography, ultrasound-guided fine needle aspiration (FNA) for thyroid nodules, diagnostic thyroid uptake and scan, bone density (DEXA) measurement with Trabecular Bone Scoring, and preoperative and postoperative ultrasound for thyroid cancer, performed in-house at both offices.
• Eversense Continuous Glucose Monitor (CGM) Program First-in-Arizona endocrinology offering of the Eversense 365 long-term CGM (year-long implantable sensor with removable smart transmitter, silicone-based daily adhesives, low false-alert rate) including sensor placement, training, and ongoing endocrinology monitoring for adult diabetes patients at the Scottsdale and Chandler offices.
• Radiofrequency Ablation (RFA) for Thyroid Nodules Office-based, minimally invasive treatment for benign thyroid nodules performed under local anesthesia and ultrasound guidance that achieves greater than 50% nodule shrinkage with a 2.1% complication rate, providing a scarless alternative to surgical thyroidectomy for appropriate adult endocrinology patients.
• FibroScan Transient Elastography Liver Assessment Non-invasive FibroScan (transient elastography) liver assessment that measures liver stiffness to detect fibrosis, used for screening high-risk endocrinology patients (T2D, obesity, metabolic syndrome) and for monitoring MASLD/MASH disease progression at the practice.
• Cornerstone Wellness Weight Management Program Medically supervised, evidence-based weight loss and body composition program under the medical direction of Dr. Sreedevi Reddy, combining bioelectrical impedance body composition analysis, protein-based meal replacements, all-natural supplements, and Precision Nutrition Level 1 certified health coaching designed to promote fat loss while sparing muscle mass for adult endocrinology patients.
• Telemedicine Services Secure virtual telehealth endocrinology appointments conducted via Klara and Doximity for established patient follow-up visits and new patient consultations, with the ability to upload glucometer, CGM, and insulin pump data in advance of the virtual appointment.
• Gender-Affirming Hormone Therapy Endocrinology-based transgender management and gender-affirming hormone therapy for adult patients seeking transition-related endocrine care, supported by the practice's in-house hormone testing laboratory for ongoing monitoring.
• Radioactive Iodine Therapy Radioactive iodine therapy for thyroid diseases coordinated by Endocrinology Associates with local imaging centers and hospitals to provide nuclear medicine services to appropriate endocrinology patients.

Quantifiable outcome

• Greater than 50% shrinkage of thyroid nodules with RFA procedure
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Senseonics: Manufacturer of the Eversense CGM that Endocrinology Associates first adopted in Arizona; functions as a technology partner/supplier rather than a clinical competitor, integral to the practice's differentiated diabetes offering.
• Abbott Diabetes Care: Manufacturer of FreeStyle Libre CGM integrated with Endocrinology Associates' diabetes management appointments; operates as a device supplier whose products flow into the practice's clinical workflow.
• Dexcom: Market-leading CGM manufacturer whose devices integrate with Endocrinology Associates' patient-upload workflow for diabetes management visits; a partner/supplier whose products support the practice's diabetes services.
• Tandem Diabetes Care: Insulin pump manufacturer whose t:slim X2 device integrates with Endocrinology Associates' remote-monitoring and appointment-preparation workflows; a device partner rather than clinical competitor.

Regional players

• Banner Health: Arizona's largest health system with extensive employed-physician group and endocrinology coverage throughout the Phoenix metro; competes for the same PCP-referred endocrinology patient population and offers broader hospital integration.
• HonorHealth: Major Phoenix-based nonprofit health system operating multiple hospitals and physician practices across the Valley, including endocrinology services that directly compete for diabetes, thyroid, and metabolic referrals in the same metro area as Endocrinology Associates.

Broad incumbents

• Cleveland Clinic: Academic medical center with leading endocrinology department; comparable in clinical scope across diabetes, thyroid, and metabolic bone disease, though delivered via a hospital-employed model rather than independent specialty practice.
• Cedars-Sinai: Major Los Angeles–based academic medical center with endocrinology services covering diabetes, thyroid disorders, and metabolic conditions overlapping Endocrinology Associates' clinical scope, with broader system integration.
• UCLA Health: Academic health system operating an endocrinology division providing comparable diabetes management and thyroid care; institutional scale and research capabilities versus Endocrinology Associates' independent specialty-practice model.
• Mayo Clinic: World-renowned academic medical center (including Arizona campus) with top-ranked endocrinology division; broader multi-specialty offering versus Endocrinology Associates' focused practice, but overlaps on complex thyroid, diabetes, and pituitary care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EndocrinologyAssociatesPA
• Instagraminstagram.com/endocrinologyassociatesaz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endocrinology Associates