The Fifteen Group

Name

The Fifteen Group

Legal name

The Fifteen Group Inc.

Website

https://thefifteengroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for restaurant concept development, operations, financial management, and profitability improvement. Includes both project-based and ongoing advisory relationships.
2. Profit Maximization Workshops: 1/2 Day workshop format at $975 per session providing 4 hours of 1:1 expert consultation covering concept review, financial analysis, menu costing, and operational recommendations
3. Restaurant Accounting & Bookkeeping: Full-service restaurant bookkeeping with monthly financial statements, cloud-based digital solutions. Revenue derived from ongoing service contracts for accounting and bookkeeping.
4. Business Plan Development: Strategic business plan development aligning concept, operations, and financials for restaurant launches, including startup cost modeling, revenue projections, and profitability targets
5. Creative Studio Services: Brand strategy, logo and identity design, website design, and CPG development through 15G*Creative subsidiary

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Fifteen Group is a full-service restaurant and hospitality consulting firm that helps restaurants achieve at least 15% profit on sales through a portfolio of integrated services including concept development, new restaurant openings, operational and financial consulting, brand development, menu engineering, kitchen and bar design, staff training, multi-unit growth and franchising, business plans, operations manuals, accounting and bookkeeping, and profit maximization workshops. It also operates the 15G*Creative sub-brand for brand strategy, identity, website, and CPG development.

Product overview

The Fifteen Group is a full-service restaurant consulting firm offering a comprehensive suite of integrated services across the restaurant lifecycle. The core offering consists of consulting services organized around key restaurant business functions: new restaurant opening consulting, existing restaurant operations consulting, new developments/F&B planning, concept development, brand development, menu development, menu engineering, kitchen design, staff training, multi-unit growth and franchising, business plans and financials, operations manuals/systems, profit maximization workshops, and restaurant accounting/bookkeeping. The Fifteen Group recently launched 15G*Creative as a dedicated creative studio sub-brand offering brand strategy, identity design, website design, and CPG development. The company operates from offices in Toronto and Vancouver, serving 1,400+ restaurant clients since 2001 across North America and globally.

Differentiator

Problem solved

Functional benefit

Brands

• 15G*Creative: A dedicated creative studio offering brand strategy, logo and identity design, website design, and CPG development for restaurants at every stage.

Products and services

• New Restaurant Opening Consulting Expert restaurant consulting guiding new restaurant operators through the entire concept-to-opening development process.
• Existing Restaurant Consulting Operational and financial consulting services designed to improve profitability and streamline operations for established restaurants.
• New Developments / F&B Planning Strategic food and beverage planning services for purpose-built projects, hotels, and real estate developments.
• Concept Development Restaurant concept development services that define positioning, guest experience, and operational framework for new restaurant openings.
• Brand Development Restaurant branding services including brand strategy, visual identity, logo design, uniforms, collateral, packaging, and website design.
• Menu Development Menu development consulting that builds menus resonating with guests, functioning in kitchen environments, and driving profitability.
• Menu Engineering Restaurant menu engineering that turns popular menus into profitable ones through accurate recipe costing, pricing discipline, and contribution margin analysis.
• Kitchen & Bar Design Commercial kitchen and bar design services ensuring efficient operations, regulatory compliance, strategic layout, ergonomic staff flow, and smart equipment selection.
• Staff Training & Procedures Restaurant service training and staff development including on-site expertise, operational streamlining, and long-term training frameworks.
• Multi-Unit Growth & Franchising Restaurant franchise consulting and multi-unit growth services helping operators launch their own restaurant concepts and scale across locations.
• Business Plans & Financials Restaurant business plan development with strategic alignment of concept, operations, and financials for funding and execution.
• Operations Manual / Systems & Procedures Restaurant systems and procedures documentation ensuring consistent execution, maximized profitability through fiscal controls, and scalability.
• Profit Maximization Workshops Half-day intensive workshops providing one-on-one time with restaurant experts covering concept, financials, menus, labour models, and operational systems.
• Restaurant Accounting & Bookkeeping Restaurant-specific accounting and bookkeeping services delivering clear, timely financials with cloud-based solutions and accurate monthly statements.
• 15G*Creative A dedicated creative studio offering brand strategy, logo and identity design, website design, and CPG development for restaurants and hospitality brands.

Quantifiable outcome

• Profits increased by almost 5% following implementation of cost and inventory control systems
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Wolfgang PuckflagshipStrategic or Co-development PartnerCollaboration with world-renowned chef Wolfgang Puck on restaurant openings, bringing high-profile culinary expertise to concept development projects
• Sheraton HotelscoreStrategic or Co-development PartnerHotel F&B consulting projects including lobby bar design and hotel restaurant development
• 15G*CreativecoreStrategic or Co-development PartnerSubsidiary creative studio offering brand strategy, logo and identity design, website design, and CPG development - an internal strategic extension of The Fifteen Group's services

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Toast: Restaurant technology platform providing POS, payroll, and operations software to restaurant operators — not a direct consulting peer, but a relevant ecosystem participant whose data and tooling increasingly compete for the same operator wallet share that drives consulting spend.

Broad incumbents

• Union Square Hospitality Group: Danny Meyer's restaurant group with a dedicated consulting arm (Hospitality Quotient) advising operators on culture, service, and operations — overlaps with The Fifteen Group's training, culture, and operational consulting but at much larger scale.
• HVS: Large, established global hospitality consulting and valuation firm serving hotels, restaurants, and leisure — overlaps with The Fifteen Group's hotel F&B and development consulting work but operates across the broader hospitality space.
• Hunter Hotel Advisors: Specialized hospitality investment advisory firm focused on hotel transactions and consulting — a relevant comparable for The Fifteen Group's hotel F&B and new-development engagements, though broader in scope.
• OTG Management: Airport hospitality and restaurant management company offering concept development, operations, and technology-enabled guest experiences — adjacent to The Fifteen Group's F&B development work for high-traffic venues, though at materially greater scale.
• Lettuce Entertain You Enterprises: Large Chicago-based multi-concept restaurant group with consulting and event services — shares The Fifteen Group's concept-development and restaurant-operations orientation, but operates as an operator-incumbent rather than a pure consultancy.
• CHMW Hospitality Advisors: Hospitality consulting and accounting advisory firm serving hotels, restaurants, and clubs — comparable to The Fifteen Group's mixed consulting plus bookkeeping offering, but with a hotelier-heavy client mix.

Regional players

• Cohn Restaurant Group: San Diego-based restaurant group that has expanded into consulting and franchising of its proprietary concepts — comparable to The Fifteen Group's franchise consulting and concept development work, but anchored in a specific US regional market.

Direct peers

• Watermark Hospitality Group: Restaurant and hospitality consulting firm providing operational, financial, and concept development services to operators — overlaps directly with The Fifteen Group's service lines and target client base.
• B6 Hospitality: Boutique hospitality and restaurant consulting firm offering concept development, operations, and brand strategy services — directly comparable to The Fifteen Group's end-to-end restaurant advisory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fifteen Group